The Las Vegas Chamber of Commerce's May 2011 magazine discusses the leadership transition to Kristin McMillan as president and CEO and emphasizes the chamber's commitment to supporting small businesses amid economic challenges. It highlights the significance of community ties and strategic partnerships to foster growth, while also addressing the history and evolution of Las Vegas through the challenging yet transformative 1950s. Additionally, the publication features upcoming events, including the Small Business Excellence Awards, and offers resources for business members to leverage for their success.

1. THE LAS VEGAS CHAMBER OF COMMERCE MAGAZINE LVCHAMBER.COM MAY 2011
BusinessVoice
FACING THE FUTURE
JEREMY AGUERO DISCUSSES THE OPPORTUNITIES AND CHALLENGES AHEAD

2. Las Vegas Chamber of Commerce
6671 Las Vegas Blvd. South, Ste. 300
President’s Message
Las Vegas, NV 89119-3290
702.641.5822 • LVChamber.com
2011 Board of Trustees
Executive Committee
I
Michael J. Bonner
Chairman of the Board ’d like to take this opportunity to express how pleased
Greenberg Traurig, LLP
I am to join the Las Vegas Chamber of Commerce as
Kevin Orrock
Chairman-Elect president & CEO. During my term as 2010 chairman
The Howard Hughes Corporation
of the Chamber’s Board of Trustees, I developed an
Hugh Anderson
Anderson & Delutri @ Merrill Lynch in-depth understanding of the varied and changing
Jay Barrett needs of our business membership. In short, it is my belief that
The Marnell Companies
the role of the Chamber is to serve and advocate for the needs of
Kevin Burke
Burke Construction Group, Inc. the business community. I plan to make that my leading priority
Steve Hill as your president.
CalPortland
Vicky VanMeetren
St. Rose Dominican Hospitals, In today’s economic climate, there is a great need for our
St. Martín Campus
Chamber to focus on programs that lend support to all of our
Nancy Wong
Arcata Associates, Inc. member businesses – in particular, our small business members
Kristin McMillan
Kristin McMillan President & CEO – to help them sustain operations during this precarious time
President & CEO period. Not only are we focused on the challenges of today, but also on the opportunities of
Las Vegas Chamber of Commerce
the future. We want to help our members pave the way for the growth and expansion that I am
Trustees
confident will be on Las Vegas’ horizon. It is our goal, as a member-focused organization, to
Bob Ansara
Ricardo’s of Las Vegas, Inc. provide an atmosphere of advocacy and of what I like to refer to as a “high touch, high tech”
Bob Brown connection with our members. This means leveraging the use of technology to strengthen the
Las Vegas Review-Journal
connection we have with our members as well as help members strengthen their connections with
Senator Richard Bryan
Lionel Sawyer & Collins each other.
Marilyn Burrows
Cox Communications
Like other businesses, the Chamber must constantly look for new and innovative ways to reinvent
Tim Cashman
Las Vegas Harley – Davidson ourselves in such a way that we stay relevant and well-positioned to provide the resources and the
Doris Charles connections that members need from us. This doesn’t mean the Chamber you have come to know
Wells Fargo Bank
and rely on as a trusted business resource and advocate is disappearing; it simply means that we
Cornelius Eason
Workforce Connections are continually adapting in ways that best meet the evolving needs of our members and building
Jonathan Halkyard on our strengths.
Caesars Entertainment Corporation
Dallas Haun The Chamber fully understands the realities many business owners are currently facing. It’s a new
Nevada State Bank
Corey Jenkins
world economy, and we must all work together to find effective ways to not only navigate this new
SAVMOR Rent a Car world, but to thrive in it as well. I will be asking for your input and your feedback along the way.
Bart Jones It is only with our collective voice that we will be successful at reaching our goals.
Merlin Contracting & Developing
Russ Joyner
Miracle Mile Shops I’m also very excited about the new community ties we are simultaneously forging. We are
William (Bill) Nelson at a pivotal juncture in setting a course for the future, and we want to be actively involved in
Piercy Bowler Taylor & Kern
strengthening our community on all levels. We are currently reaching out to form strategic
Karla Perez
Valley Health System alliances and partnerships with other entities including business and economic development
Gina Polovina organizations, government agencies and educational institutions. We are looking at alliances
Boyd Gaming Corporation
continued on page 13
Larry Singer
What’s inside
Grubb & Ellis - Las Vegas
Dr. Neal Smatresk
University of Nevada, Las Vegas
Bruce Spotleson
6 10 18
Greenspun Media Group
COVER STORY
Chamber News Member News
John Wilson Anniversaries
MedicWest Ambulance
FACING THE FUTURE
Michele Tell Woodrow
Preferred Public Relations, LLC
Cover photo by 8 Chamber Centennial
The Fabulous Fifties 16 Calendar of Events 20 Ribbon Cuttings
22
Francis + Francis
Business Expo
francisandfrancis.com
Volume 31 Number 5
Las Vegas Chamber of Commerce Business Voice May 2011 3

3. celebrate
National Small
Kristin McMillan
begins role as
Gold is valued at
Business Week
NatioNal Small BuSiNeSS Week 2011
Chamber President
and CEO
$1,500.
00*an ounce.
Now that we have your attention, we wanted to let
Will Be celeBrated throughout the
The Las Vegas Chamber Chamber formulate strategies you know that our photography has garnered us a
NatioN may 16-20. aN aNNual traditioN couple of coveted Gold awards at this year’s American
of Commerce’a new for developing programs,
SiNce 1963, NatioNal Small BuSiNeSS Advertising Federation annual competition. We were
president & CEO Kristin tools and opportunities that
Week WaS created to recogNize the awarded Gold ADDYs in both Color and Digitally
McMillan is beginning will help small businesses
coNtriButioNS of Small BuSiNeSSeS to Enhanced Photography categories by the AAF, Las
her new role on May 2. reach their goals.
the ecoNomic Well-BeiNg of america. Vegas. Our images even went on to win awards in
the regional competition and have been recognized by
A long-time Chamber supporter Prior to beginning her role with
According to the U.S. Small Business Administration, industry publications.
and 2010 Chairman of the Las the Chamber, Kristin served
there are 27.2 million small businesses in America. More
Vegas Chamber of Commerce as vice president of external We are Francis+Francis Photography.
than half of Americans either own or work for a small
Board of Trustees, Kristin relations for CenturyLink’s Call (702) 265-3206, email fg@francisandfrancis.com
business. They also create 60-80 percent of new jobs in
brings a unique combination 10-state western region, or view our portfolio at francisandfrancis.com/bv to
the country. Small businesses drive innovation, create
of business acumen, strategic where she managed diverse see how we can create something golden for you.
21st century jobs and increase U.S. competitiveness.
planning, and government regional teams in a variety *Boy, do we feel stupid not getting any at $900/oz.
You and your business can be part of celebrating and community relations of regulatory, legislative and
Small Business Week right here in Nevada. skills to the organization. As local government affairs issues.
Here are a few ways to participate: an attorney and business Kristin was co-managing
executive, Kristin has been shareholder of the Las Vegas
Call for a free estimate.
• Make a commitment to buying local. actively involved in Las Vegas’ office of multinational law 702 25-Shred | 702.257.4733
Keeping
Supporting local small businesses strengthens shredit.com/lv
business community for more firm Greenberg Traurig, your confidential
the local economy for all of us. than 20 years. Her on-going and was managing partner information
involvement with the Chamber of Hale Lane law firm. secure.
• Do business with other Chamber members. Chamber
gives her a unique perspective
members have made a commitment to be part of the Kristin serves on the boards
on how the organization works,
fabric of the small business community. Consider of the Foundation for an
as well as insight into the LVCC Green Business
the value of doing business with others who share Independent Tomorrow, of the Year
needs of Southern Nevada’s
this philosophy. Many Chamber members even offer Nevada International Women’s
small business community.
special pricing and discounts for fellow members. Forum, Nevada Taxpayers
• Take advantage of federal, state and local
One of Kristin’s first priorities
as president & CEO is to reach
Association and the I-11
Coalition. She has also been
spruce up for spring
programs designed to help small businesses are you looking to find a fresh, new space for your
out to Chamber members a board member of Nevada business? Let us Help You!
succeed. Numerous agencies exist for the
through conversations and Development Authority,
express purpose of providing free and low-cost relocation expansion representation
surveys to find out what they Desert Research Institute
counseling and financial assistance services to
need to grow their businesses. Foundation and United
Southern Nevada’s small business community. Call 702.655.4115 today for a F R E E consultation
Kristin says understanding Way of Southern Nevada.
Visit the resources page of LVChamber.com to learn these needs will help the
about the wealth of programs available for small
business members.
4 May 2011 Las Vegas Chamber of Commerce Business Voice Las Vegas Chamber of Commerce Business Voice May 2011 5

4. ChaMber news
Learn how to market Last call for applications
your business in 3D for 25th aNNivErSary
at May 11 BuSiNESS lEadErShiP laS vEgaS ClaSS
EduCatiON SEriES The deadline is fast approaching to submit applications
Top Dog Eileen Proctor will for the 25th anniversary class of the Las Vegas Chamber
reveal the 3D’s for marketing of Commerce Leadership Las Vegas program. During
your business. You’ll learn how its 25-year history, this executive enrichment series has
to define your target market, helped professionals in a wide range of fields hone their
develop a loyal following, leadership skills, develop new networks and business
differentiate yourself from the competition, and deliver contacts, and gain an in-depth knowledge of Las Vegas.
your value proposition consistently and convincingly.
The session takes place on Wednesday, May 11, All completed applications must be submitted to
7:00 – 9:00 a.m. at the Chamber. The cost is $30 for the Chamber no later than May 19, 2011. For more
Chamber members; $45 for non-members. You can information contact Lisa Gough, Leadership Las
register at LVChamber.com or call 702.641.5822. Vegas coordinator, at lgough@LVChamber.com or call
702.586.3841.
secretary of state Nominations
Ross Miller to speak at open for 2011 SMall
May 18 POlitiCal BrEaKfaSt BuSiNESS ExCEllENCE aWardS
Nevada Secretary of State Ross Miller is the featured speaker If you know of an exceptional small business deserving of
at the Chamber’s first Political Breakfast on Wednesday, May recognition, or if you’d like to throw your own company’s hat
18. Miller will share the benefits of the new Nevada Business into the ring for consideration, submit a nomination for the
Portal for the business community. The Nevada Business Portal 2011 Small Business Excellence Awards. Categories include:
is a one-stop shop where entities incorporated in the State of Green Business, Non-Profit, Small Business (5 employees or
Nevada can seamlessly transact all of their state business with- fewer), Small Business (25 employees or fewer) and Woman
out having to visit several different agencies. This important and/or Minority-Owned Business.
tool will allow for streamlined entity formation, the payment
of annual business license fees and other online business- The deadline for Small Business Excellence Awards nomina-
related transactions. tions is Monday, July 4, 2011. Winners will be announced
The breakfast takes place on Wednesday, May 18, at the annual Small Business Excellence Awards luncheon
8:00 – 9:30 a.m. at the Chamber. The cost is $30 for on Thursday, September 22, at the Rio All Suites Hotel &
Chamber members. This event is open exclusively to Casino. Nevada State Bank is the exclusive sponsor for this
members of the Las Vegas Chamber of Commerce. year’s Small Business Excellence Awards program. For more
To register, call 702.641.5822 or go to LVChamber.com. information, visit LVChamber.com/sbea. For a business built on caring, she needed a bank that cared about her.
Karen Jarvis, CEO of AmPro Orthotics & Prosthetics, said she never dreamed
she could have a facility that would provide the space she needed for her
ribbon-cutting photos go online to enhance member exposure growing number of patients. But when she found a great opportunity for a
new building, she went to Bank of Nevada for help. Her Relationship Manager
A favorite benefit of Chamber membership has always been the ribbon cuttings through email, Facebook and Twitter, giving
arranged an SBA 504 loan and kept it simple. Now Karen has a state-of-the-art
free ribbon cutting ceremonies the Chamber offers to members members even greater exposure. Now you can forward your photos
facility and more staff and patients who are very grateful. Your business is our business.
who are opening, expanding or relocating a business. Now, ribbon to colleagues, friends, customers and clients with the click of a
cutting pictures and captions are published online at LVChamber. mouse! To schedule a ribbon cutting for your business, contact the
com. The new online postings allow members to promote their Chamber one month before the event by calling 702.586.3838. Af f i l i a te o f We ste r n A l l i a n ce B a n co r p o ra t i o n bankofnevada.com 702-248-4200
6
6 May 2011 Las Vegas Chamber of Commerce Business Voice
May 2011 Las Vegas Chamber of Commerce Business Voice Las Vegas Chamber of Commerce Business Voice May 2011 7

5. ChaMber Centennial
The Fabulous 50s brought challenges & rewards to a growing Las Vegas
While the 1950s saw a surge in the The Bank of Las Vegas opened in 1954
tourism industry, it brought headaches and became the first bank to make
as well. Illegal casino operators and mob loans to casino operators. Residential
figures cast a shadow on the growing developers entered the fray in the 1950s
industry for a time during the 1950s. to provide housing options for new
The out-growth of this tarnishing image residents and commercial developers
was a “stepping up” of legitimate casino began to build shopping centers. Higher
operators to involve themselves in the education got a boost when in 1951,
growing community. In 1955, the the Reno-based University of Nevada
Chamber, along with other business and offered satellite classes at Las Vegas
community leaders, determined that to High School. By 1955 planning was
be effective, charitable contributions underway for what would become
should be better regulated, and created the University of Nevada, Las Vegas.
the United Way of Southern Nevada.
Las Vegas came into the fabulous 50s The tourism industry began to
taking full advantage of numerous Nevada’s population tripled between diversify with an eye toward attracting
opportunities presented in the 1940 and 1950, straining the valley’s conventioneers. The Convention Hall
post-World War II period – primarily water supply. The Las Vegas Valley Water Committee was established in 1955.
federally-funded projects that brought District was created to address this vital Shortly thereafter the Fair and Recreation
in money and new residents. The Las community resource. Business growth Board emerged, followed by creation of
also meant a need for better oversight the Las Vegas Convention and Visitors
Vegas Chamber of Commerce also
and consumer protection. The Chamber Authority. For the first time, hotel and
began to take a greater leading role in
was instrumental in creating the Better motel taxes were levied to pay for this
promoting Las Vegas during the 1950s.
Business Bureau. Regulation oversight infrastructure, funding the construction
In 1945, Chamber Chairman Maxwell of businesses continued with an eye on of the $45 million Las Vegas Convention
Kelch created The Live Wire Fund, gaming through the 1955 creation of Center, which debuted in 1959.
an advertising collective to fund the the Nevada Gaming Control Board. The
promotion of Las Vegas. In addition, the Nevada Gaming Commission followed
Chamber and local casino executives in 1959.
created the Desert Sea News Bureau,
Concerns over the Cold War with
eventually becoming the Las Vegas
the Soviets had Southern Nevadans
News Bureau. The Bureau promoted
supporting the re-opening of the
Las Vegas as a premium tourist
Las Vegas Army Air Corps Gunnery
destination through iconic photographs
School and Basic Magnesium Plant.
that were seen the world-over.
The Air Force used the site of the
The Strip began to take shape with several gunnery school for training purposes
gaming properties opening throughout – the site would later evolve into Nellis While the 1950s were a somewhat
the decade including the Desert Inn, the Air Force Base. The Chamber also tumultuous time for Las Vegas, it was
Sahara, the Sands and the Tropicana. played a role in bringing the Atomic an era that defined the city in the
Downtown Las Vegas also continued to Proving Ground, also known as the consciousness of the world and set the
grow with the openings of The Horseshoe, Nevada Test Site, to Las Vegas. stage for the next phase of growth.
the Fremont and the Lady Luck. photos courtesy of the Las Vegas News Bureau
SMALV.COM 702.877.5199
8 May 2011 Las Vegas Chamber of Commerce Business Voice Las Vegas Chamber of Commerce Business Voice May 2011 9

6. COVER STORY FACING THE FUTURE
Over the past several years, Jeremy Aguero, a principal analyst with Applied Analysis, has
TIME for
provided economic information and insight to both the public and private sectors. As the 2011
Nevada Legislature enters its final stretch, Las Vegas Chamber of Commerce Chairman Michael
J. Bonner sits down with Aguero to discuss Nevada’s economic outlook and the need for reform.
CHANGE
What do we need to ask the 2011 Nevada is in the best position to change this trend, resetting expectations
Legislature to do in regards to economic and holding school administrators and teachers accountable.
development?
IS NOW
It is very important that the Chamber and businesses in general How do you see us changing our approach to
understand, we have a short-term economic development problem economic development?
and we have a long-term economic development problem. We have It seems there has been a real charge to make economic policy
to fix them both. From an economic development standpoint two Governor-led, to consolidate our economic development efforts
things are at issue: we need to do what we can immediately to get at the local level, and develop an economic development plan to
Jeremy Aguero crunches the data and tells it like it is. some of the 180,000 people actively looking for work back on the provide a roadmap we can follow. I think the Legislature is doing
job; looking further out we need to understand that the economy those things and is more engaged in economic development
of our past is not going to be the economy of our future. We are than I have ever seen before. While these may seem like modest
going to have to do things differently than we did in the past, from reforms, they are conditions precedent for changing the way Nevada
Photography by K-12 education to transportation if we expect to be competitive. “does” economic development. The next round of decisions will be
Francis + Francis
harder: How do we reposition the state going forward? Should our
What do you think about the Governor’s revenue economic incentives be restructured? How do we retain our existing
plan and allowing taxes to sunset? workforce? What industrial clusters can we realistically attract?
There are very, very good things about the budget the Governor
brought forward, but there are some things that are worthy of So you think the three prongs constitute a good
additional consideration. One is allowing the tax sunsets to expire. I economic model?
I think it is the foundation from which an effective economic
understand from an economic development standpoint, having lower
development model can be built. I’d love to tell you, “Let’s go out and
taxes will have benefits for businesses and consumers, but lowering
be a global leader in renewable energy, let’s get some nanotechnology
taxes that will require us to cut education and then borrow money
firms to move to Nevada.” I’d love to say we can wave a magic wand
is counterproductive to the ultimate goals we are trying to achieve.
and have that happen over night. It’s not one thing that is going to
What impact, positive or negative, can the 2011 solve our economic development challenges. It is everything. It’s
Legislative session have on our economic future? changing the way we think and do business in Nevada. It’s going
In reality, the Legislature has the ability to do more harm than good to start with laying a foundation from which we can grow.
with regard to our state’s economy. Nevada’s small government, pro-
What obstacles are there that the Legislature can
business, pro-resident stance has served the state well over the past
deal with?
30 years, and we would be well served to recognize that our prosperity
From an economic perspective, funding adequate infrastructure,
has not been by mere luck. That said, the State Legislature does have
improving the quality of education, decreasing duplication of
a critical role particularly as it relates to education and infrastructure.
services between state and local governments, creating greater
Both higher education and K-12 education are more problematic today
equity between the public sector and private sector workers, more
from an economic development standpoint than ever before. Much of
effectively managing state assets, reforming construction defect
our economic development will have to be home grown, which means
litigation, actively pursuing a more equitable distribution of federal
we are going to have to have a university that innovates and we are
dollars and opening up e-commerce channels in all industries to
going to have to have a school system that does the same. We have
name a few. That said, in my opinion the single largest obstacle
neglected our K-12 education system for two generations at least,
facing the state is NRS 288, the statute that allows collective
and now we are shocked and stunned that kids aren’t graduating
bargaining for local government employees. The combination of
or innovating and in many ways are unemployable. The Legislature continued on page 24
10 May 2011 Las Vegas Chamber of Commerce Business Voice Las Vegas Chamber of Commerce Business Voice May 2011 11

7. President’s Message continued from page 3
at the local and regional levels, and even at the national and
international levels where it makes sense. There is an exciting
momentum building for community and business organizations
to pull in the same direction, becoming stronger in collaboration
and partnership in addressing what’s needed to improve
fundamental community systems and fortify the building blocks
of economic and job recovery.
To be specific about my immediate goals as the Chamber’s
president & CEO, I am planning to increase the scale and scope
Zappos.com wants them. of communications with members through high-tech CEO/
member forums, as well as conduct member surveys to gain
insights into what business needs are for today and tomorrow. We
St. Rose Dominican Hospital wants them. will also develop innovative technology tools to improve our on-
line presence and to help our members find new customers and
The school district wants them. business opportunities through social media and other venues.
In addition to these efforts, our government affairs and public
policy team will continue to be a leading advocate for the
Nevada needs them.
business community at the legislative level. We will set the course
for finding new ways to provide value-added opportunities in this
new political and economic era so that we can continue to meet
And Nevada State College the basic covenants of membership fulfillment: service, advocacy
educates them. and value.
Las Vegas has a remarkable history of overcoming the odds.
Optimism remains the beacon to guide us into the future. We
cannot forget the attributes that have made us an inspiring and
extraordinary community. I look forward to the opportunity to
work for you, with you and beside you in the years to come.
Part of the Solution.
Our students earn four-year degrees in public are you ready to spring
safety, nursing, education, business and biology.
70% of our alumni stay in the state, making
from your lease?
let us help you find the perfect location to enhance
careers with some of Nevada’s top employers.
the growth of your business!
These are the employees we need, so our
economy can diversify and thrive. relocation expansion representation
Call 702.655.4115 today for a F R E E consultation
1125 Nevada State Drive, Henderson, Nevada 89002
702.992.2000 | nsc.nevada.edu
12 May 2011 Las Vegas Chamber of Commerce Business Voice Las Vegas Chamber of Commerce Business Voice May 2011 13

8. sPotlights Chris Breed, CHA, RRP
Regional Vice President,
Southwest
Executive Level
Desert Rose Resort
Chris Breed has assisted
with the renovations of
five resorts within Shell
Vacations Club. Renovating
and opening the Desert
Rose Resort is what
brought her to Las Vegas
five years ago. Upon
completion of that project,
Ed Bozarth William (Bill) Feather Samuel H. Kaufman Darrin McDonald James J. Murren Paul V. Pusateri Breed was promoted to Chris Breed Patrick Byrne Andy Katz Neill Miller Fafie Moore
regional vice president.
President’s Club
In this position she
oversees the operations
and associations of seven
resorts. Breed also
serves as president and
vice president on several
condominium association
boards.
Patrick Byrne
Ed Bozarth Darrin McDonald enjoyed a distinguished Administrative Partner
Owner
construction and operation
of the first Westin mixed- Vice President, career with the company, President’s Club Snell & Wilmer, LLP William P. Moore II Bridget Richards Mark Scott Mike S. Wethington John Wilson
Ed Bozarth #1 Nevada
Chevrolet
use Starwood Vacation
Ownership Resort. Before
General Manager
FOX5 KVVU-TV
having held positions as
executive vice president, New Members Patrick Byrne has been
with Snell & Wilmer since
Ed Bozarth #1 Chevrolet is Darrin McDonald started chief financial officer and 1988. In 2001, he opened Neill Miller numerous positions within Real Estate Company, for the center, which
Starwood, Feather held
his television career A5 Group Founder the Greater Las Vegas an innovative, marketing opened in November of
one of the largest Chevrolet senior management president. Prior to MGM the firm’s Las Vegas office.
in 1989 and has been
David Krause PM Digital Group Association of Realtors® forward, commercial real 2007. He works closely
dealerships in Las Vegas. positions with Wyndham Resorts International, he Byrne is a member of
Neill Miller formed PM and Women’s Council of estate brokerage. New with development,
In addition to running the Hotels and Resorts, employed with KVVU’s spent 14 years on Wall the standing committee
Canon Business Solutions, Inc. Digital Group in 2001. PM Realtors®. Growth represents all construction, marketing,
day-to-day operations Doubletree and Hilton parent company, Meredith Street. Murren is very Shawn Tharp on judicial ethics and
Digital Group provides facets of commercial real leasing and individual
of the dealership, Ed Hotels. Broadcasting, since active in the community, Diane Hanson election practices for the
complete video production William P. Moore II estate disciplines. Richards retailers. Wethington
Bozarth is the president of 2005. He moved to Las and with wife Heather, La Juana Traylor State of Nevada. He is
services, DVD & CD Chief Executive Officer has been engaged in the has more than 20 years
five Warranty Assurance Samuel H. Kaufman Vegas in 2007 as general founded the Nevada Cancer Blair Bradley also the president of the
James Brooks duplication and packaging, Desert Radiologists real estate industry since of retail-management
Companies and is owner Chief Executive Officer sales manager and was Institute. board of trustees of the
website development, William P. Moore, II joined 2002 and has successfully experience, including
of Bozarth Development and Managing Director promoted to VP/general Las Vegas Boys & Girls
Greater Las Vegas and graphic design. Desert Radiologists in closed more than $124 general manager positions
Companies. USA Today Desert Springs Hospital manager of FOX5 in 2008. Paul V. Pusateri Club Foundation. Byrne
Medical Center McDonald’s Owner/ Video projects include 2006 to provide hands- million in transaction at Galleria at Sunset in
and NADA named him the McDonald oversees the President earned his law degree with
Sam Kaufman became Palms Casino Resort Operator Association commercials, infomercials, on management of daily volume. Henderson and Victoria
Auto Dealer of the Year. He day to day operations high distinction from the
CEO of Desert Springs Paul Pusateri has an Emma Addis convention and event operations as well as to Gardens in Southern
is a graduate of O.P.M at including FOX5 Television, University of Kentucky.
James Vance coverage and web video. oversee the organization’s Mark Scott California. He holds a
Harvard Business School Hospital (DSH) in 2005 fox5vegas.com and extensive background in
after five years as COO. His Clients include many local strategic development and Managing Partner degree in finance and real
and an alumnus of H.B.S. fox5rewards.com. He the hospitality and gaming Strategic Telecom Solutions Andy Katz
and nationally known long-term institutional Sahara Coins, LLC estate from New Mexico
key responsibilities holds a bachelor’s degree industry. Prior to joining Terri Messick President
companies. Prior to PM goals. Moore works Mark Scott has been State University.
William (Bill) Feather include strategic planning, in business from Oklahoma the Palms, Pusateri served Rich Medina Manpower, Inc. of
Digital Group, Miller was in closely with the physician- a respected industry
President business development and State University. He is as the senior vice president Sarah Frayer Southern Nevada
Planet Hollywood Hotels patient quality/safety. In Wayne Haddad the entertainment industry leadership and senior- professional for more than John Wilson
also a board member for of The Venetian and Andy Katz is a noted
and Resorts Worldwide for 30 years. management teams. He 34 years. Scott and his staff Founder
1991, Kaufman relocated the Nevada Broadcasting The Palazzo, overseeing authority on employment
Verizon Wireless also directs the company’s of numismatists provide MedicWest Ambulance
Bill Feather is responsible to Nevada to work as Association. operations for a 7,000-suite and outlook survey trends
for the expansion of the the DSH medical records campus. Under his
Krystal Mc Donald
in Southern Nevada. He Fafie Moore internal functions for the discreet and attentive John Wilson serves on
President/Owner achievement of corporate service to collectors and the Board of Trustees and
Planet Hollywood brand assistant director. Later, he James J. Murren, CFA supervision, the properties was recognized by In
Realty Executives of objectives. With more than investors, ensuring the Chamber Prospectors for
in the hotel and vacation moved to Valley Hospital Chairman of the received numerous honors, Business Las Vegas in
Nevada 20 years of management highest value for their the Las Vegas Chamber of
ownership industry.
Feather has more than
as the medical records
director and was promoted
Board & CEO
MGM Resorts
including a Five-Diamond
rating from AAA. Pusateri
executive level their Top 40 Under 40, and
also as one of the Most
Realty Executives of and leadership experience collections and financial Commerce. He is a past
Nevada is repeatedly in health care, Moore has portfolios. Scott’s goal is co-chair for the Customer
28 years of experience in
the hospitality industry.
to assistant administrator.
He has served on various
International
Jim Murren is chairman
also served in senior
positions with Four Seasons
New Members Influential Businessmen of
the Year 2005. Katz serves
ranked the No.1 woman- provided oversight of major to educate each client and Service Excellence Program
of the board and CEO of owned business in the hospitals and medical patiently guide them to and a 1997 Leadership Las
He was with Starwood local boards including the Hotels & Resorts. He is a on the Board of Directors
Cirrus Aviation Services Business Press Las organizations. financial strength, growth Vegas alumnus. He is a
Hotels and Resorts Henderson Chamber’s MGM Resorts International, graduate of the University of Dennis Hill of many organizations,
one of the world’s leading Vegas Book of Lists. Fafie and sustainability through member of the American
serving in a number of Foundation Board and New Haven and The Culinary Greg Woods including the Clark
executive positions. Prior development companies Moore, past chairman of Bridget Richards tangible asset investments. Ambulance Association,
the American Heart Institute of America. Milton Woods County Public Education
in gaming, hospitality and the Las Vegas Chamber Broker-Principal and board of directors of
to Las Vegas, Feather Association. Foundation and the
entertainment. Murren has of Commerce Board of New Growth Commercial Mike S. Wethington the Nevada Highway Users
was responsible for the Southern Nevada Workforce
Trustees, serves on the Real Estate Company General Manager Coalition. Wilson also
Investment Board. Katz is
boards of Service1st Bank, Bridget Richards pioneered Town Square Las Vegas serves as co-chair of the
an avid bicyclist and sports
FIT for an Independent the development of New Mike Wethington manages Chamber’s Health Care
enthusiast.
Tomorrow and holds Growth Commercial all daily operating functions Industry Action Committee.
14 May 2011 Las Vegas Chamber of Commerce Business Voice Las Vegas Chamber of Commerce Business Voice May 2011 15

9. Events Events
MaY MaY
7:00 - 7:30 a.m. 5:30 - 7:00 p.m. Workshop tools and resources you need. Registration & Networking
Networking & Las Vegas Chamber 9:00, 10:00, & 11:00 a.m. 7:30 - 9:00 a.m. Program
continental breakfast of Commerce One member per time slot *Las Vegas
7:30 - 9:00 a.m. Program $20 per session. *Las Vegas Chamber of Commerce Chamber of Commerce,
*Las Vegas Chamber of Chamber members only. Complimentary. By invitation only. Complimentary.
Commerce Chamber members only.
$30* for members To RSVP foR VYP EVEnTS ViSiT VEgaSYP.CoM
$45* for non-members
17 Tuesday 19 Thursday
Free Legal Solutions
TWO EASy WAyS TO REGISTER FOR CHAMBER EVENTS:
for Small Business
Attorneys from the law firm of
The Hub:
Where Networking and 25 Wednesday 3 Tuesday 5:30 - 6:00 p.m.
Check in & networking
Holland & Hart will provide legal Marketing Meet Chamber Voices VYP Morning 6:00 - 7:00 p.m. Meeting
Log on to LVChamber.com and find your event on the Event Calendar,
or call Member Services at 702.641.5822. counseling to Chamber members. Mixer and Mini Expo Toastmasters Buzz The Platinum Hotel,
Lawyers will be on hand to provide With more than 100 business owners See details on May 11. Are you interested in learning 211 E Flamingo Rd,
RSVP POLICy
The Chamber RSVP policy encourages early registration for popular
11 Wednesday counseling on commercial business
transactions, employment matters,
and professionals in attendance,
The Hub provides an extraordinary
more about Vegas Young
Professionals (VYP)?
Las Vegas, NV 89169
Complimentary for all guests
Chamber Voices contract law, litigation, intellectual opportunity to develop lasting Join members of VYP’s $60 to join,
programs and allows our event partners adequate time to prepare for
functions. Any reservation made the week of an event will be subject to a
Toastmasters
Improve your communication
property law, bankruptcy and
tax, among other areas.
professional relationships, gather
leads and expand your social network
27 Tuesday Advisory Council and
Ambassadors for a small,
$36 every six months
Hosted by
$5 surcharge, so please register early.
skills and learn to deliver effective Appointment times: at this high-energy event. Capture PC/Exec. Mixer
President’s Club and Executive level informal question and answer
presentations 6:00 - 6:50 p.m., information on member benefits,
LAS VEGAS CHAMBER OF COMMERCE ADDRESS: 10:45 a.m. - 12:00 p.m. 7:00 - 7:50 p.m., events and discounts available members are invited to mix, mingle session. Grab your morning
6671 Las Vegas Blvd. South, Suite 300 *Las Vegas Chamber Two members per time slot. through your Chamber membership. and experience a unique look inside coffee, while learning more
Las Vegas, NV 89119 of Commerce Las Vegas Chamber 4:00 - 6:00 p.m. one of Las Vegas’ leading neurological about VYP’s membership,
(at Town Square) $45 every six months.
Guests always complimentary.
of Commerce
Complimentary. Chamber members
*Las Vegas Chamber of Commerce
Complimentary for members.
research and treatment facilities.
5:00 – 7:00 p.m.
all of the member benefits,
volunteer opportunities,
19 Tuesday
*Event will be held in the CenturyLink™ Conference Center at the
only. Advanced registration required. $100 for Table Top display. Cleveland Clinic
sponsorship and advertising
VYP May
Las Vegas Chamber of Commerce
Lou Ruvo Brain Institute
options and more! Plus, meet Fusion Mixer
888 W. Bonneville Ave Join VYP for the May Fusion
3 Tuesday 10 Tuesday 12 Thursday Las Vegas NV, 89106 and greet with fellow young
Mixer! Enjoy complimentary
Chamber University: Chamber University: Minority and Women— Wednesday 18 24 Tuesday Complimentary.
Chamber PC/Exec members only.
professionals before heading
to work. appetizers and great drink
specials, while networking
Facebook 101 Twitter 101 Owned Business Political Breakfast Chamber University: 7:30 - 9:00 a.m.
Secretary of State Ross Miler with more than 100 fellow
Presented by Dawn Merritt & Presented by Joanna Rodriguez Action Committee Building YOUR Social *Las Vegas Chamber
The Las Vegas Chamber of of Commerce young professionals. Make
Colleen Curran Learn tips and techniques on how to Las Vegas is a diverse community,
Learn how to generate or increase build your network and engage and that diversity is reflected Commerce Political Breakfast Media Strategy Complimentary. sure to check the website,
Series provides members with the Presented by flip Wright. VegasYP.com, for more details
business on Facebook.Gain your community, maximize your in its business community. Hosted by
opportunity to have an intimate and Devising a Social Media strategy will on this event, coming soon!
valuable tips on maximizing company’s Tweeting efforts. The Chamber’s Minority and
open discussion with our elected help your company leverage business
Facebook’s potential. 5:30 - 7:00 p.m. Workshop Women-Owned Businesses 6:00 – 8:00 p.m.
officials regarding issues pertaining using strategic and innovative social
5:30 - 7:00 p.m. Workshop Las Vegas Chamber of Commerce Action Committee will address $10 for VYP members, $15
to the business community. networking platforms. Develop a
Las Vegas Chamber of Commerce $20 per session. ways to assist MWBE’s doing for non-members
8:00 - 8:30 a.m. Registration social media marketing plan for
$20 per session, $60 sessions 1-4. Chamber members only. business in Southern Nevada.
your company with the tips and
9
Chamber members only. 9:00 - 11:00 a.m. 8:30 - 9:30 a.m. Program
*Las Vegas *Las Vegas Chamber practices presented in this workshop. Monday
5:30 - 7:00 p.m. Workshop VYP Toastmasters:
23 Monday
Chamber of Commerce of Commerce
4 Wednesday 11 Wednesday Complimentary.
Chamber members only.
$30 for members.
Chamber members only.
Las Vegas Chamber of Commerce
$20 per session. Strip View
Speakers VYP Toastmasters:
BLOCKBUSTER Chamber members only.
Exceptional communication Strip View
Free SCORE BUSINESS
Counseling skills are vital to success in Speakers
SCORE counselors will provide
FREE one-on-one help sessions
MARKETING IN 3D!
A Business Education 17 Tuesday 18 Wednesday 25 Wednesday
the business world. VYP has
created a Toastmasters group
See Monday May 9
the 9th for details.
Chamber University: Free SCORE
exclusively for Chamber members Series Presentation Counseling New Member Breakfast for all members to aid in the
to help you assess your business Speaker: Eileen Proctor YouTube 101 Start your new Chamber membership development of speaking,
concerns and provide you with Presented by Jeff grace SCORE counselors will be on
Top Dog Eileen Proctor will reveal the off right at this exclusive event for presentation and leadership
the advice, tools and resources Gain the knowledge needed to hand to provide FREE one-on-
3D’s for marketing your business. all new members of the Chamber. skills. Help yourself and
you need. create a successful YouTube one help sessions exclusively
Learn how to define your target Each participant will have the take advantage of what VYP
1:00, 2:00, 3:00 & 4:00 p.m., account and channel. Learn the for Chamber members. Expert
market, develop a loyal following, opportunity to introduce themselves Toastmasters can offer you.
One member per time slot. best practices for shooting video, business professionals will help
differentiate yourself from the and their business and network in
Las Vegas Chamber of Commerce making equipment choices, video you assess your business concerns
competition and deliver your value a friendly and upbeat atmosphere.
Chamber members only. formats and editing basics. and provide you with the advice,
proposition consistently Bring plenty of business cards.
and convincingly. 7:00 - 7:30 a.m.
16 May 2011 Las Vegas Chamber of Commerce Business Voice Las Vegas Chamber of Commerce Business Voice May 2011 17

10. MeMber news President’s Club member • Executive Level
The Las Vegas Chamber of Commerce is proud to provide members with a place to publish their current announcements.
Management Summit at Mandalay Bay.
Jim Mace joined Greenberg Traurig, LLP’s Las
Email news items to pr@lvchamber.com or fax to Public Relations at 702.735.0320.
*
Vegas office in the Real Estate and Transactional
Practices as a shareholder. In addition, Ed
n Coming Events Bank. The donation will provide the
equivalent of 22,000 meals to those in
The Glenn Group received 36 awards
including Best in Show, eight Gold, seven Chansky has been elevated to shareholder in the
need. Silver and 20 Bronze ADDYS from the firm.
Ricardo’s Mexican Restaurant is hosting
American Advertising Federation.
an “All-You-Can-Eat Tacos and Frozen
Proforma element 7 started a summer Las Vegas Outlet Center has rebranded and is
Margaritas” promotion for $25 per person
internship program through the Joseph A. Vassallo, vice president of now the Las Vegas Premium Outlets-South. In
with $10 going back to the charity of
FIXED RATE
University of Nevada, Las Vegas College Paragon Pools, was named one of the 40 addition, the shopping center added 13 new
the patron’s choice. The offer is good
of Business that will run May 16-August Under 40 honorees by in Business Las stores.
through May 31, 2011. For more
13, with the programming continuing Vegas. For 5 years on unsecured and non-real estate
information, visit
through the Fall and Spring semesters. WaterMark Executive Suites at 5940 S. secured business loans up to $500,000
RicardosofLasVegas.com.
n Announcements Rainbow is now offering its conference and
n Community Service n Congratulations training rooms on a walk-in client basis, with
Lentz & Mercier, CPAs named Barbara hourly and flat day rates.
Cashman Equipment Company’s Pope as vice president of client relations
Toys 4 Smiles, a non-profit organization
corporate headquarters won the 2011 and marketing. In addition, Nicole Shlomo S. Sherman joined the law firm of At Nevada State Bank, we have made it
that has distributed more than 80,000
NAIOP Sustainable Impact award. Wichman has been hired as staff Kolesar & Leatham where he focuses primarily easier than ever to apply for our loans,
wooden toy cars to children in need,
Constructed by Burke Construction accountant. on commercial litigation and bankruptcy. made our rates more competitive, and are
opened its new Toy Shop, a 3,400 square
Group, the 30,000 sq. ft. complex is committed to getting new loans funded
foot space.
the largest office/industrial LEED Gold Aardvark Video recently completed Las Vegas Limousines appointed Greg Knowles as quickly and as easily as possible.
Certified project in Nevada. a three-day project, including onsite to the position of general manager.
Tyson Foods donated 30,000 pounds of
interviews and editing, for Microsoft
boneless chicken to Three Square Food
Matt Engle of Cragin & Pike was re-elected for  No fees
another term as president of the UNLV Alumni
anniversaries n
Association.
Robert D. Hulshouser joined Urban
 Credit approval within
48 hours**
What’s the secret to long-term Yellow Checker Star Transportation 29 Faux & Associates Arlen Ness Motorcycles of
Environmental Research as director of risk
success in the Southern Nevada Green Valley Grocery— H-R Sweeping Las Vegas
management and will work on Silver Shield,  Dedicated Relationship
business community? Establishing Corporate Office 27 L. A. Carpet, Inc. Atria Seville
long-term and personal relationships Nevada Legal News, LLC 24 Las Vegas Optical Frame Fixer Inc. Back To Health Chiropractic
Nevada’s critical infrastructure protection Manager
program.
with other professionals. What’s Toll Bros., Inc. 23 Eyeglass Repair & Sales Beers & Associates Real Estate-
the most effective way to do that? Perini Building Co. - Lic. # 2396 22 Laughton Company of Southern Nevada, James Beers  Refinance existing debt
Boyd Gaming Corporation 21 LLC-Lydia Folsom-Boske BGLV, Co.
Membership in the Las Vegas
Chamber of Commerce. Delta Dental Insurance Company 20 Magnum Opes Corporation Computerpros, LLC n Wheeling/Dealing
Foxy Lady Beauty Salon 20 Network Insurance Services, Inc. EHB Companies Visit us online at
Congratulations to the following Jennifer Web Design announces the grand
O.K. Insurance Services-Allan Walsby Excellence in Dentistry
nsbank.com/businessloan
companies celebrating membership
anniversaries in MAY 2011. 15 Years
Custom Cabinet Factory of New York
Paldi Steel Services
Seven
J. Chip, Siegel, Esq.
Halcrow Yolles
Life Care Centers of America
Silver Region
opening of its new offices at 5940 South
Rainbow.
or call 1.866.618.3458
+50 Years
National Security Technologies Silver State Components, Inc. Ronald Gardner, DDS
Commercial Executives brokered the leasing
Nevada Store Fixtures Slater & Associates Insurance, Inc.-Keith Sammies Food Mart and
of 15,361 square feet of office space. The 64
AAA Friendly Ford 56 Slater Car Wash
10 Years
month lease was valued at $1.6 million.
Stroum Insurance-Bernard Stroum Solutions Specialty Pharmacy
+20 Years Thai Spice Town Center Realty-
Aldape’s Market Place, Inc. Tinker Town Learn & Play Center, Inc. Philip Perine Follow us and become a fan!
Joanne Blystone 46 Auto Visions Total Water Treatment Service V2 Creative, Inc.
First American Title Company Nevada 40 Bethany Baptist Church Way Entertainment, LLC
Better Business Bureau of Southern
Nevada, Inc.
UNLV
32
32
Bowen Law Offices
Concept Marketing, Inc.
Cornerstone Company-Richard & Trish
5 Years
7-Eleven
Yaoi Press, LLC
The Chamber is now on
Fremont Coin Inc. 29 Truesdell Absolute Insurance Service
Twitter and Facebook. Links are available *Credit approval required. 4.95% interest rate requires automatic payment option
from a Nevada State Bank account; without automatic payment, add 10%. **Final
Member Member
The Debtbusters Corp Aramark from our home page at LVChamber.com FDIC
© 2011 Nevada State Bank
FDIC
loan approval is contingent on complete review of credit qualifications.
© 2011 Nevada State Bank
Member
18 May 2011 Las Vegas Chamber of Commerce Business Voice FDIC
Member
FDIC
Las Vegas Chamber of Commerce Business Voice May 2011 19
© 2011 Nevada State Bank © 2011 Nevada State Bank

11. ribbon Cuttings * To arrange your ribbon cutting, contact Georgia Allen at 702.586.3838 or email gallen@lvchamber.com. Chamber Member Discount Offer
Martin & Martin Martin & Martin Civil Engineers has opened its new location at Plaza Bank After months of preparation, planning, and much anticipation, Dunkin’ Donuts Dunkin’ Donuts opened its 14 Las Vegas location on March 16. Las Vegas Las Vegas Outlet Center, renamed Las Vegas Premium Outlets-
Civil Engineers 2355 Red Rock Street. Established in Las Vegas in 1988, Martin Plaza Bank President Gene Galloway cuts the ribbon to honor the Executive In celebration and dedication to the community they had prize Premium South, celebrates the opening of its major expansion and re-
& Martin offers comprehensive planning, design, and construction grand opening of the new Las Vegas branch located at 8275 W. giveaways and free coffee. Susan G. Komen was on hand to Outlets-South branding. This upscale center adds 13 new stores bringing the
services for private and public clients throughout Nevada. Call Flamingo Rd. Call 702.853.4700 or visit plazabank.net. register patrons for Race for the Cure. Call 702.998.1262 or visit total to 140, including Coach Men’s, Loft Outlet, Michael Kors and
702.248.8000 or visit mmcivil.com. dunkindonuts.com. True Religion. Visit premiumoutlets.com/lasvegas.
Pure Barre The workout that is sweeping the nation is open at Whopper Bar Burger King elevates “Have it your way” at the new Las Vegas Community Community Counseling Center reopened at 714 E. Sahara Moving People Amy Ayoub, renowned speaker, trainer and motivator, held a
3330 S. Hualapai Way. Pure Barre is a fast, effective and Whopper Bar inside the Rio Hotel. It offers a customizable Counseling following the December 26 arson. CCC, a non-profit, provides to Action ribbon cutting to celebrate the one-year anniversary of her firm,
safe way to change your body. The intense session burns fat, Whopper-based menu, where guests can select any Whopper Center mental health services and substance abuse treatment to Moving People to Action. Ayoub was joined by Craig Valentine,
produces lifted seats, toned arms, thin thighs and flat abs. Presidents
sandwich and top it with their choice of toppings “fit for a King.” individuals and families at risk and in need. Call 702.369.8700 author of World Class Speaking, and several of her public-
Call 702.525.3454 or visit purebarre.com. Photography provided by Erik Kabik or visit cccofsn.org. speaking clients. Visit movingpeopletoaction.com.
Mountain Side Mountain Side Management Group, Corp. celebrated its new Sky Combat The grand opening for Sky Combat Ace was held on March 3. Bush & Levy The law firm of Bush & Levy, LLC has moved into its new Shoes for Shoes for Crews is proud to announce the opening of a new retail
Management Chamber membership with more than 12 years experience Ace In addition to many Chamber members, representatives from building at 1404 S. Jones Blvd. The attorneys, Susan Bush and Crews location in Las Vegas. Located at 3977 S. Maryland Parkway,
Group, Corp in association management. Call 702.309.7061 or email the Hualapai Indian Tribe were present to bless the fleet. Check Monti Levy, litigate criminal defense and family law cases. Call the center features their full line of slip resistant footwear. Call
ppaxman@mountainsidemgt.com for more information. out this “experience of a lifetime” at skycombatace.com or call 702.868.4411 or visit bushlevylaw.com. 702.473.6570 or visit shoesforcrews.com
888.494.5850.
20 May 2011 Las Vegas Chamber of Commerce Business Voice Las Vegas Chamber of Commerce Business Voice May 2011 21

12. business exPo
BuSiNESS ExPO 2011
iS thE SCENE tO BE SEEN
Save the Date!
Exceptional opportunity to promote your business
It’s time to prepare for the Las Vegas Chamber of business people in our community. We developed many valuable
Commerce Business Expo 2011. This annual trade show relationships, and we look forward to participating again.”
and mixer offers an exceptional opportunity to showcase
your company’s products and services, interact with Reserve your Business Expo booth today and you’ll have
high-profile local professionals and explore business-to- enough lead time to develop your collateral materials,
business opportunities with fellow Chamber members. design your booth and promote your exhibit to potential
customers. You can also send pre-paid tickets to customers
Exhibiting at Business Expo helps you: and colleagues inviting them to visit your booth.
• Promote your business
“I feel like we really won big with the amazing
• Develop new business and networking leads
contacts that were made during Expo,” says exhibitor
• Reconnect with current customer and clients Mark Wiley of SEGA GameWorks USA, Inc. “We’re
looking forward to exhibiting again!”
“Exhibiting at Business Expo was a thoroughly positive
experience for us,” says exhibitor Haley Wilson of Secured Learn more about the advantages of becoming
Fibres. “As a locally owned and operated company, Expo was a Business Expo exhibitor and/or sponsor by
a wonderful opportunity for us to display our brand and meet visiting LVChamber.com/business-expo.
Las Vegas What: Healthcare Heroes
Chamber of CommerCe
business expo 2011 gOiNg grEEN at BuSiNESS ExPO 2011 When: August 3, 2011 | Southern Nevada
Date: Wednesday, June 22 If your company offers your business truly is: August 4, 2011 | Northern Nevada
LoCation: World Market Center environmentally-friendly products
• Print your collateral
Las Vegas- Building C, or services, or conducts business
materials on recycled paper
Where: M Resort | Southern Nevada
495 S. Grand Central Pkwy. operations in a sustainable way, you using non-toxic ink Silver Legacy | Northern Nevada
Exhibits open Noon - 5:00 p.m. may qualify as a “green” Business
tiCkets: $10 plus your business card Expo exhibitor. Green exhibitors get • Produce reusable signs and Who: Sponsored by Anthem Blue Cross Blue Shield and
everything included in a standard banners made from durable, Nevada Business Magazine
booth priCing: recovered materials
booth package with the addition of
Standard 10 x 10 booth: $525 a green drape to set you apart from • Use technology that reduces your
Standard Double 10 x 20 booth: $825 other exhibitors, an icon on your impact on natural resources Proceeds from this event benefit students pursuing
Premium 10 x 10 booth: $700 company name sign that designates
Premium Double 10 x 20 booth: $1,000 your company as a green exhibitor,
• Make sure give-away and careers in healthcare education.
promotional items represent
Non-Profit 10 x 10 booth: $400 and eligibility to participate in
your company’s green policies
Tickets and booths may be purchased the “Best Green Booth” contest. To RSVP or for more info,
by visiting LVChamber.com or
For more information, contact go to www.nevadabusiness.com/events
Here are some ways to let Jeanette Ratcliffe at jratcliffe
by calling 702.641.5822.
people know how green lvchamber.com or call 702.641.5822.
22 May 2011 Las Vegas Chamber of Commerce Business Voice Las Vegas Chamber of Commerce Business Voice May 2011 23

13. continued from page 11
higher-than-average wages and salaries and remarkably generous profession. The stakes are simply too high to turn a blind eye to reality system for Nevada’s colleges and universities. This would be a set
Where does Nevada really rank in K-12 education?
retirement and health care benefits have saddled Nevada with billions when you consider the life-changing implications of having a good amount of money from the state, and would need to be accompanied
In terms of student performance, by almost all measures we
of dollars in unfunded liabilities and — if unabated — threaten teacher or a bad teacher, particularly in the developmental grades. by a change in fiscal policy to allow the state’s institutions to keep
are in the bottom third of the states. In terms of graduation
to further erode core state services over the next two decades. their tuition payments. I believe this system should be competitive, not
completion rates at the K-12 level, we are dead last in the
What about performance pay? only relative to attracting students but also relative to the state funds
nation. Overall, our students are failing at an alarming rate. They
From your perspective, what meaningful reforms do I am very much in favor of pay for performance for teachers.
are not reading proficiently by third grade; they are behind allocated to each college and university. Over time, I could see as much
you think need to occur with collective bargaining Teachers who are very effective need to be paid more and rewarded;
in math and science in elementary and middle school. as 50 percent of those block grant dollars guaranteed and the other
and Chapter 288 of Nevada Revised Statutes? I think the same logic should also apply to administrators.
50 percent go to college and university programs that demonstrate
With regard to NRS 288, there are relatively few reforms that need
In an analysis we recently did for the Chamber in which we looked at that they are diversifying the economy or meeting goals in regards to
to be done, but they have far reaching impact. First, if the last What about social promotion?
all the reasons students succeed or fail, what was most meaningful to training students who are employable upon completion of the program.
few years have taught us anything, it is that collective bargaining I think it is important to note that the Clark County School District
me were two things: the single most important variable of a student’s
agreements need to open automatically in the event of a fiscal has made some important strides relative to social promotion. Too What are some other steps the higher education
success or failure was the educational attainment of the parent.
emergency. Second, binding arbitration should be limited if not often, we focus on our challenges while ignoring individual and system can take to help our economy?
Education starts at home and that is ultimately where it needs to be
repealed altogether. Not giving elected officials final say with regards system-wide successes. Respecting this improvement, we need Focusing on bringing in some of the most talented researchers
reinforced. This is not something we can easily change, as we have
to collective bargaining is counterintuitive to most people outside to do more. We still have too few kids reading at grade level and into the state and becoming more aggressive relative to the
developed an economy that provided higher-than-average wages for
of government, and even to some within government. Third, the less than 50 percent of our students are graduating on time from commercialization of university-based research. From an economic
those with lower-than-average educational attainment. What we do
evergreen provisions that are included in some contracts, which high school, much less going on to college. Part of this is being development standpoint, finding those women or men who are leaders
know is that if a child is not succeeding in early grades their chance of
essentially allow those agreements to continue into perpetuity honest about who we are as a community. For example, it doesn’t in their areas are what make universities stand out to both emerging
success in later grades — and later in life — is substantially reduced.
until another agreement is reached are counterproductive. Fourth, make sense to have only two percent of your teachers who are industries and talented students. It is also where innovation happens.
Focusing on student proficiency in early grades, not only ending social
allowing management and supervisory personnel to collectively bilingual when 16 to 18 percent of your students are English
promotion, but creating remediation and literacy initiatives, would Is there a meaningful way to communicate to the
bargain has blurred the line between management and labor and language learners. Social promotion can take any number of
has led to overall inflation in pay and benefits — labor should be
likely have the greatest immediate impact on school performance.
forms, including low expectations for certain groups of kids. broader business community that we have begun to
make changes?
allowed to collectively bargain, management should not. Finally, I Why is education so important to economic
There has been a lot of discussion on higher I think the business community has a better pulse on change than
think the state should take particular issue with contract provisions development?
education funding. What are your thoughts? we might give them credit for. From an economic perspective, they
that basically call for wages and salaries to be increased in order Education is the silver bullet. It is the common denominator in
I believe it will be more effective to create a competitive block grant continued on page 26
to offset retirement contributions that employees are supposed addressing economic development problems, poverty problems, crime
to be making. While government administrators may be able to problems, and any number of social ills. Even property values are
rationalize how this scheme can meet the letter of law, it is clearly linked to educational opportunity and success. Education also levels
inconsistent with its spirit. Today, local government employees have the playing field for children and families who might otherwise not
an effective contribution to their retirement benefit approaching have opportunities to make a better life for themselves. Unfortunately,
zero, while their state counterparts, who cannot collectively bargain, education is also largely a pay me now or pay me later proposition.
see their paychecks reduced to cover half the program’s cost. For the State of Nevada, it is already later. And we are already
dealing with the outcomes of failing to make education a priority.
What will be the impact if these reforms are not
addressed by the 2011 Legislature? As we look at the Nevada Legislature today, which
In the immediate time frame, you’re not going to change the collective education reform proposals are important?
bargaining process or pay down the current unfunded liabilities The teacher tenure issue is particularly important; we need to stop
over night. We’ve made promises to state and local workers, and promoting kids who cannot read and teachers who cannot teach.
those are promises we need to keep. The more important step Ninety-five percent of the teachers who are in the classroom are
forward is that we start on a new path and not make the same sets remarkably talented teachers and are an asset to this community and
of promises to newly hired employees. Just based on a preliminary to this state. The other five percent frankly have no business being
look, I would submit to you that would save the state billions of in the classroom. We want to live under this illusion that everyone
dollars over the next two decades. If we fail to make some of those who enters the teaching profession is a good teacher — this is
reforms, it will be the reason that Nevada’s services continue to simply not the case. Teachers should be given every opportunity to
erode over time and probably within the next 10 to 20 years, creating succeed, but the systems must also provide the ability to weed out
financial challenges beyond repair for some local governments. those who would be better served applying their skills in another
24 May 2011 Las Vegas Chamber of Commerce Business Voice Las Vegas Chamber of Commerce Business Voice May 2011 25

14. continued from page 25
are seeing stability and even growth in some sectors. From a the tax base and lower the tax rate would go a long way to easing
fiscal perspective, they are talking more about balancing the need the fiscal rollercoaster we have been on for the past 15 years.
to keep taxes low while improving the state’s education system.
From a policy perspective, they are increasingly savvy about how
If the Legislature were to broaden the sales tax base
and more adequately address the business tax, do
changes in the way we view the world might affect them. If there
you believe either of those would be anti-business?
is anything that I think we need to remind the broader business
As a matter of fact, I believe it is absolutely the opposite. The
community about it is that economic development — creating both
measures you outline could be done on a tax neutral basis, which
jobs and fostering new opportunities — is all of our responsibility.
is to say that the state would change where its gets it revenue,
How do we make meaningful reforms to our not how much money it collects. I don’t want to leave you with
underlying tax systems? the impression that additional revenue is not needed. I believe
Report after report after report tell us there are some real that it is. As I stated before, reducing taxes and then cutting K-12
shortcomings in our revenue system. Most of our tax system works education and borrowing money to fund ongoing operations is
very well. But most of our taxes were designed in the 1950s and suboptimal fiscal policy and runs counter to the state’s longer run
60s and our economy doesn’t look like how it looked back then. In needs. Further, if those monies were spent correctly, I believe it
addition, I think we have to compel our Legislature to fully fund our would only enhance our economic opportunities going forward.
capital reserves. If we spend 100 percent of what we have when
I should say, however, that increasing revenues in absence of the other
revenues are higher, then when revenues come in under expectations,
reforms we have talked about would be a serious mistake. If we do
which is about half the time, we have to raise revenue to get back
not address the immediate and future challenges created by public
to where we were. We sometimes refer to this as the fiscal death
employee wage, salary and benefit disparities, additional money will
spiral. What we need to do is make our revenue system as stable
be funneled solely to more and higher paid public workers too often at
as possible. While there is no perfect tax, nor a perfect tax system,
the expense of the programs we are trying to improve. If you get those
we can take steps to limit the variability, limit upward growth in
reforms, then spending additional money where it can do the greatest
spending and fund reserves at a level sufficient to insulate the
good, where the return on the investment is clear and compelling, Nationwide.
state from normal ups and downs in the economy. I will leave the But still very,
and where the results are defined and measureable, I think it would
question of tax sufficiency to elected policy makers; however, I would very local.
be money well spent for every business and individual in Nevada.
suggest that whether we don’t raise a single dime in new revenue Get great local service with Nationwide®.
or $1 billion in new taxes, restructuring our system to broaden
Steve B Ruley Agency
Steve Ruley
SMALL
ruleys@nationwide.com
7331 West Lake Mead Blvd
Ste 104
Las Vegas, NV 89128
(702) 304-1600
©2006 Nationwide Mutual Insurance Company and A liated Companies. Nationwide Life Insurance Company. Home o ce: Columbus, Ohio 43215-2220.
Nationwide, the Nationwide Framemark and On Your Side are federally registered service marks of Nationwide Mutual Insurance Company. Not available in all states.
The Annual Small Business Excellence Award Luncheon
BUSINESS EXCELLENCE Thursday, September 22, 2011
AWARDS
Nomination Deadline July 4, 2011 We make IT easy. We make IT work.
Submit your nominations online We guarantee IT.
LVChamber.com
CALL FOR NOMINATIONS!
Exclusive Sponsor:
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702.318.7700 • www.neteffect-it.com
26 May 2011 Las Vegas Chamber of Commerce Business Voice Las Vegas Chamber of Commerce Business Voice May 2011 27

15. “City National goes
the extra mile.”
N evada Tire City is a distributor, a wholesaler and an
automotive center. Being family-owned, we wanted
a bank that would treat us like family. At City National,
they understand our needs.
Solutions like Treasury Net, makes it easy to do all our
SM
banking online, 24 hours a day. We have our personal
accounts with City National, too. We work six days a week,
so it’s a big help to do our personal and business banking
at the same location.
City National is The way up® for us and our business.
Dawn & Shannon Scheeler
Owners, Nevada Tire City The Payroll When you
must have:
Advisor TM • Access to the
Latest Information
• Accurate Research
• The Payroll Advisor Resource Collection
Without Undue
• The Payroll Advisor Research Service
View the Scheeler’s complete story at cnb.com/thewayup. • The Payroll Advisor Expert Analysis
Delay
• Authoritative
For a relationship you can trust, call (702) 583-6264. Vicki M. Lambert, CPP Advice...Trust
Founder & Director
Your Definitive Resource for Payroll Knowledge and Expertise
702.463.7603 • www.thepayrolladvisor.com
do you have spring fever?
time to update your business with a fresh, new space!
Let us Help You!
©2011 City National Bank
relocation expansion representation
Call 702.655.4115 today for a F R E E consultation
City National Small Business Member FDIC

16. Social & your
business
meDia plan
Add sociAl mediA to your business plAn to give it credibility
By Dave Archer, CEO, NCET, Nevada’s Center for Entrepreneurship and Technology
The business community is coming to • Research the networks that will be may decide to handle social media
understand that social media is a viable most beneficial to your particular implementation yourself. If this is
and necessary tool for promoting their company or industry; creating the case, it’s even more important
companies. However, understanding accounts, establishing profiles that you establish parameters to
and doing can be two different things. and determining what kind of work within and make them part
Launching a Facebook page is a good content you will be sharing and of your operating plan. Decide
thing; never posting new information, how often it will be updated. how much time you can invest in
updating your page or responding social media maintenance on a
to friend requests is a bad thing. • Effective social media is cross- daily basis and try not to deviate
promoted. This means having too much from that schedule.
As when websites first came into your links to Facebook, Twitter,
existence, there was a misperception LinkedIn, etc., on your website • Be careful to whom you grant
that you could create it and forget and the web addresses on social media access. Though
about it. Not so with social media. your collateral materials. a fast and effective form of
The reason social media works is communication, in the wrong
determine the
because you work it. There must hands, it can hurt your business.
budget you can
be a firm commitment within your allocate to invest Create guidelines outlining who
corporate culture that social media is in social media has the authority to add content
important, and it must be treated like to social media venues and keep
• Consider costs associated with
any other necessary business function. a close eye on what is posted.
social media to be another
line item in your marketing
As with other vital forms of • As with any effective business
and advertising budgets.
business promotion - marketing, plan, set timelines for reviewing
advertising, public relations, customer the plan and making changes
• Be aware that an effective and
service - social media should have and adaptations where necessary.
ongoing social media presence
its own section in your business
can be a full-time job in itself
plan. Here are some points to get • There are many third-party
- something to consider when
you started with integrating social software applications on the
determining who will do the
media into your business plan: market that allow you to connect
work and how much time
your social media accounts so you
Determine who will they’ll invest in the task.
can make simultaneous updates.
be responsible for The simplest one is a Facebook
• Just about every social media
researching, app (http://apps.facebook.
establishing anD venue gives you an option for
com/twitter/) that connects
maintaining your free or fee-associated “upgraded”
Facebook and Twitter accounts.
company’s social accounts. There’s nothing wrong
media presence with starting with a free version,
Social media is a viable business
• In many small companies, this but consider the benefits of
tool that needs to be given the
task is probably best handled upgrades and how they could
respect it deserves. Make it an
by the individual(s) or company potentially impact your business.
integral part of your business plan
that handles your marketing, and you’ll see the positive impact
other considerations:
advertising and promotions. it can have on your business.
• If you’re a micro business, you
Visit NCET.org for more information.
30 May 2011 Las Vegas Chamber of Commerce Business Voice Las Vegas Chamber of Commerce Business Voice May 2011 31

17. MAY 2011
Reserve your booth and tickets now
Call 702.641.5822 or visit LVChamber.com
WEDNESDay,JuNE 22
at World Market Center Las Vegas
Noon — 5:00 p.m.
Experience the Art of Doing Business at Business Expo 2011
Trade Show and Networking Event
Tickets just $10
GOLD SPONSORS SILVER SPONSORS