With any organization, it’s critical to have a cohesive and clear voice in all our messages, graphics and communication. This document is an attempt to provide guidelines .so that our communications are consistent across the national network.
Our primary message is that NAAP is the premier Arab-American network enabling individual and collective advancement.
Our Brand strategy is grounded in the notion of “Collective Advancement”. NAAP, as the premier Arab-American network, helps both the individual and community power forward, and “Collective Advancement” means unlocking the hopes, dreams and aspirations of Arab-Americans to achieve success today and tomorrow.
All of our brand materials have been developed to reinforce this strategy and driven by conveying youthful energy, progressive sensibilities, and clean and modern design aesthetic.
The document provides guidelines for maintaining a consistent visual identity for the SMC brand, including:
- The SMC logo consists of specific elements that must be used as designed without modification.
- The logo should only be reproduced in Pantone 647 and black colors, following specific CMYK formulas.
- Clear space must surround the logo and it should not be reproduced smaller than 10mm.
- Stationery, business cards, the website address, and other materials must follow strict formatting and color guidelines.
This document outlines the 4-step petition process to become a chapter of the NAAP (National Arab American Partnership). The steps are: 1) Application including names of interested individuals, proposed activities, and community profile. 2) A 3-6 month trial period where the group conducts activities as a "petition chapter". 3) Review by the NAAP National Assembly who will vote on granting chapter status. 4) Charter agreement where the new chapter board signs an agreement and officially joins the NAAP network. The process is meant to ensure petition groups align with NAAP's goals and philosophies to build a sustainable chapter that serves its local Arab-American community.
The document summarizes memories from the past nine years of the New York chapter of the National Association of Arab Americans (NAAP-NY). It describes how the chapter started with a small group in 2002 and has since grown to over 2,500 members. Various memories are shared about early community events, networking opportunities, volunteer activities, and national conferences that helped connect the Arab-American community.
Does your logo suck? Find out with a brief presentation on best design practices.
Read the full blog post here:
http://www.revitalagency.com/does-your-logo-suck-7-common-design-mistakes-not-to-make/
Our brand reflects our identity, values, and behaviors. We have developed graphic standards to promote consistency across all materials and build brand recognition. These standards include logo usage and variations, color palettes, typography, photography styles, and application guidelines for materials like presentations, websites, and icons. Strict adherence to these standards will create a unified brand identity.
This document provides branding guidelines for ACID Marketing, including their logo, brand elements, color palette, typography, and graphic elements. It outlines specifications for proper usage of their logo, such as acceptable color variations, minimum sizes, and clear space around the logo. The document also identifies their primary, secondary, and tertiary typefaces and specifies when each should be used. Color specifications are given for their primary and secondary brand palettes, including PANTONE colors, CMYK, RGB, and hex values. Lastly, the document shows different graphic elements like patterns that can be incorporated into marketing materials.
The document provides guidelines for proper usage of the Compaq logo to maintain brand identity and maximize recognition. It specifies that the logo must be surrounded by a protection zone of at least one "M" of clear space on all sides. The preferred color is Compaq Red, but black may be used if necessary. Backgrounds should be solid white, black or red to ensure legibility, without overlaying text or graphics. Specific color values are given for print and digital versions to ensure consistent reproduction. Examples demonstrate correct and incorrect uses of the logo on backgrounds.
This style guide provides branding guidelines for using the ALPHA logo and brand identity. It outlines the primary and icon-only versions of the logo that can be used in different contexts. Proper usage includes only using approved logo versions and formats without stretching, skewing, changing colors, or placing the logo too close to other elements. Color codes, font styles, and typography guidelines are also specified to maintain a consistent brand appearance in web and print materials. Padding requirements are defined to give the logo adequate spacing from other design elements.
The document provides guidelines for maintaining a consistent visual identity for the SMC brand, including:
- The SMC logo consists of specific elements that must be used as designed without modification.
- The logo should only be reproduced in Pantone 647 and black colors, following specific CMYK formulas.
- Clear space must surround the logo and it should not be reproduced smaller than 10mm.
- Stationery, business cards, the website address, and other materials must follow strict formatting and color guidelines.
This document outlines the 4-step petition process to become a chapter of the NAAP (National Arab American Partnership). The steps are: 1) Application including names of interested individuals, proposed activities, and community profile. 2) A 3-6 month trial period where the group conducts activities as a "petition chapter". 3) Review by the NAAP National Assembly who will vote on granting chapter status. 4) Charter agreement where the new chapter board signs an agreement and officially joins the NAAP network. The process is meant to ensure petition groups align with NAAP's goals and philosophies to build a sustainable chapter that serves its local Arab-American community.
The document summarizes memories from the past nine years of the New York chapter of the National Association of Arab Americans (NAAP-NY). It describes how the chapter started with a small group in 2002 and has since grown to over 2,500 members. Various memories are shared about early community events, networking opportunities, volunteer activities, and national conferences that helped connect the Arab-American community.
Does your logo suck? Find out with a brief presentation on best design practices.
Read the full blog post here:
http://www.revitalagency.com/does-your-logo-suck-7-common-design-mistakes-not-to-make/
Our brand reflects our identity, values, and behaviors. We have developed graphic standards to promote consistency across all materials and build brand recognition. These standards include logo usage and variations, color palettes, typography, photography styles, and application guidelines for materials like presentations, websites, and icons. Strict adherence to these standards will create a unified brand identity.
This document provides branding guidelines for ACID Marketing, including their logo, brand elements, color palette, typography, and graphic elements. It outlines specifications for proper usage of their logo, such as acceptable color variations, minimum sizes, and clear space around the logo. The document also identifies their primary, secondary, and tertiary typefaces and specifies when each should be used. Color specifications are given for their primary and secondary brand palettes, including PANTONE colors, CMYK, RGB, and hex values. Lastly, the document shows different graphic elements like patterns that can be incorporated into marketing materials.
The document provides guidelines for proper usage of the Compaq logo to maintain brand identity and maximize recognition. It specifies that the logo must be surrounded by a protection zone of at least one "M" of clear space on all sides. The preferred color is Compaq Red, but black may be used if necessary. Backgrounds should be solid white, black or red to ensure legibility, without overlaying text or graphics. Specific color values are given for print and digital versions to ensure consistent reproduction. Examples demonstrate correct and incorrect uses of the logo on backgrounds.
This style guide provides branding guidelines for using the ALPHA logo and brand identity. It outlines the primary and icon-only versions of the logo that can be used in different contexts. Proper usage includes only using approved logo versions and formats without stretching, skewing, changing colors, or placing the logo too close to other elements. Color codes, font styles, and typography guidelines are also specified to maintain a consistent brand appearance in web and print materials. Padding requirements are defined to give the logo adequate spacing from other design elements.
This document provides branding guidelines for a company. It summarizes the purpose and importance of branding guidelines in establishing a consistent visual identity. It then outlines sections on the logo, fonts, colors, proper logo usage, logo formats, resizing guidelines, accessing brand assets, and includes a mockup logo example. The overall purpose is to ensure visual consistency of the brand across all communication materials and platforms.
The document provides guidelines for using the Emailbidding brand identity. It establishes rules for proper usage of the logo, colors, typography, exclusion zones, and minimum sizes. The identity was carefully designed so that all elements like color, typography and composition contribute to graphical coherence. The guidelines are meant to ensure consistency in applying the brand to help develop consistency in words and imagery.
This document provides branding guidelines for Sourcefire, including their logo, color palette, typography, icons and styles for various branding elements like their website, presentations, illustrations and collateral. It specifies the correct uses of their logo and secondary mark. The primary colors are Sourcefire red, black and grey. The main fonts are ClanOT for titles and Ultimate for body copy. Website designs feature dynamic graphic elements and a balanced layout. Illustration styles are also outlined.
This document provides branding guidelines for Turbo Coffee Roasting Company. It outlines the proper usage of the logo, color palette, typefaces, icons, and patterns. The guidelines are intended to ensure brand consistency and accuracy across various applications such as packaging, apparel, and stationery.
This document provides branding guidelines for the town of Nanton, Alberta. It outlines the logo design, including the primary and secondary logos depicting local landmarks. Guidelines are provided for proper usage, including maintaining clear space around the logo, minimum size thresholds, and color variations. The document also establishes the official color palette, approved typefaces, photographic styles, and general rules for applying the identity across applications. Adhering to these standards ensures brand integrity and consistency in representing Nanton.
1. The document provides branding guidelines for Empirico, including their visual identity, logo usage, colors, imagery, typography, and applications of the brand identity.
2. The logo rationale explains that the logo represents Empirico protecting its customers, with two curved shapes resembling arms holding a dot in the center representing customers.
3. Guidelines are provided for proper and improper usage of the logo, colors, tagline, and applying the brand identity across various applications and platforms.
The document provides branding guidelines for HW&Co.'s logo and brand identity. It specifies rules for logo usage, including only using approved color versions and not distorting, rotating, or modifying the logo. Font and color guidelines are also outlined, recommending Calibri for documents and specifying approved Pantone colors. Contact information is provided for any additional questions.
The brand guidelines specify that the logo must be presented consistently worldwide to ensure brand recognition. The logo cannot be significantly altered and must be used on all promotional materials. The guidelines are for all employees and partners promoting the artist and cover proper logo usage, approved typefaces, and color specifications for light and dark backgrounds. When using the logo, only the master artwork can be used at high resolution and nothing should be recreated or taken from the guidelines document.
This document provides branding and visual guidelines for Central Turf & Irrigation Supply. It outlines the proper uses of the company logo, approved typefaces, color palette, product icons, design elements and image choices to maintain a consistent brand identity across all communications. Adhering to these guidelines will ensure the company's identity remains strong and a consistent image is promoted to audiences.
This document provides a design manual and branding guidelines for the Vermillion Group. It outlines the corporate logo, including approved formats, constructions, and incorrect usages. It also establishes typography guidelines, specifying primary and secondary fonts. Finally, it defines the corporate color system, including primary and secondary colors to be used consistently across all communication materials. The guidelines are intended to ensure a cohesive brand identity and visual style is maintained.
This document is a branding design manual created in May 2016 for Connor Menerey's culinary consulting business, Menerey Culinary Consulting. It outlines the business logo, including acceptable formats, constructions, and applications. It also details the primary and secondary fonts to be used, the color system, and examples of stationery like the letterhead and business cards. The manual provides visual examples and specifications to ensure consistent branding across all business materials.
This document provides branding guidelines for SFC Plus. It outlines the proper use of the brandmark, colors, typography and other branding elements. The guidelines are intended to ensure consistency across all communication and touchpoints representing the SFC Plus brand. The document includes sections on the brand platform, brandmark, typography, colors, applications and backgrounds. Specific rules are provided for using the logo, fonts, and colors to maintain clear and accurate representation of the brand.
The document provides specifications and guidelines for applying the logo and developing branding identity for The Wave Corporation. It includes sketches of the logo development process, specifications for color and black/white versions, guidelines on proper usage, and templates for stationery, business cards, and web applications. The goal is to create a unified brand identity through consistent application of the logo and typefaces across all communication materials.
This document introduces the elements that make up the eXp Realty brand identity, including the logo, typography, color palettes, image styles, and brand pattern. It provides guidelines for correctly using each element to create a strong and consistent brand. Any questions about these guidelines should be directed to marketing@exprealty.net.
WD is a creative agency that provides various design and marketing services through four departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines the services each department provides and includes branding guidelines for clients with sections on logo formats, color palette, typography, and more. It aims to build strategic partnerships by presenting innovative creative ideas.
WD is a creative agency that provides various design and marketing services through four departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines the agency's portfolio, including descriptions of each service department and examples of work. It also includes sections on the agency's vision, values, and confidentiality policies.
WD is a creative agency that provides various design and marketing services through 4 departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines each department's services and provides branding guidelines for clients, including the company's vision, values, logo usage, typography, and color palette.
This document provides branding guidelines for the Beyondsoft brand. It outlines the logo, colors, typography, icons and other visual elements that make up the brand identity. The logo signature includes the wordmark and tagline together, and guidelines specify minimum sizes for print and screen use. Corporate colors are defined, along with secondary and accent colors. Typography styles are designated for headers, subheaders and body text. Icon design specifications cover sizing, spacing and color usage. The guidelines aim to maintain a consistent brand message across all channels.
RKCO Group provides the complete manpower services, manpower consultants and payroll outsourcing services in Delhi, Noida, Gurgaon, Ghaziabad, Faridabad and India, under the manpower services RKCO Group provides the security guards, housekeeping, facility management, temporary labor, catering and garden maintenance and office support services.
This document provides branding guidelines for a company. It summarizes the purpose and importance of branding guidelines in establishing a consistent visual identity. It then outlines sections on the logo, fonts, colors, proper logo usage, logo formats, resizing guidelines, accessing brand assets, and includes a mockup logo example. The overall purpose is to ensure visual consistency of the brand across all communication materials and platforms.
The document provides guidelines for using the Emailbidding brand identity. It establishes rules for proper usage of the logo, colors, typography, exclusion zones, and minimum sizes. The identity was carefully designed so that all elements like color, typography and composition contribute to graphical coherence. The guidelines are meant to ensure consistency in applying the brand to help develop consistency in words and imagery.
This document provides branding guidelines for Sourcefire, including their logo, color palette, typography, icons and styles for various branding elements like their website, presentations, illustrations and collateral. It specifies the correct uses of their logo and secondary mark. The primary colors are Sourcefire red, black and grey. The main fonts are ClanOT for titles and Ultimate for body copy. Website designs feature dynamic graphic elements and a balanced layout. Illustration styles are also outlined.
This document provides branding guidelines for Turbo Coffee Roasting Company. It outlines the proper usage of the logo, color palette, typefaces, icons, and patterns. The guidelines are intended to ensure brand consistency and accuracy across various applications such as packaging, apparel, and stationery.
This document provides branding guidelines for the town of Nanton, Alberta. It outlines the logo design, including the primary and secondary logos depicting local landmarks. Guidelines are provided for proper usage, including maintaining clear space around the logo, minimum size thresholds, and color variations. The document also establishes the official color palette, approved typefaces, photographic styles, and general rules for applying the identity across applications. Adhering to these standards ensures brand integrity and consistency in representing Nanton.
1. The document provides branding guidelines for Empirico, including their visual identity, logo usage, colors, imagery, typography, and applications of the brand identity.
2. The logo rationale explains that the logo represents Empirico protecting its customers, with two curved shapes resembling arms holding a dot in the center representing customers.
3. Guidelines are provided for proper and improper usage of the logo, colors, tagline, and applying the brand identity across various applications and platforms.
The document provides branding guidelines for HW&Co.'s logo and brand identity. It specifies rules for logo usage, including only using approved color versions and not distorting, rotating, or modifying the logo. Font and color guidelines are also outlined, recommending Calibri for documents and specifying approved Pantone colors. Contact information is provided for any additional questions.
The brand guidelines specify that the logo must be presented consistently worldwide to ensure brand recognition. The logo cannot be significantly altered and must be used on all promotional materials. The guidelines are for all employees and partners promoting the artist and cover proper logo usage, approved typefaces, and color specifications for light and dark backgrounds. When using the logo, only the master artwork can be used at high resolution and nothing should be recreated or taken from the guidelines document.
This document provides branding and visual guidelines for Central Turf & Irrigation Supply. It outlines the proper uses of the company logo, approved typefaces, color palette, product icons, design elements and image choices to maintain a consistent brand identity across all communications. Adhering to these guidelines will ensure the company's identity remains strong and a consistent image is promoted to audiences.
This document provides a design manual and branding guidelines for the Vermillion Group. It outlines the corporate logo, including approved formats, constructions, and incorrect usages. It also establishes typography guidelines, specifying primary and secondary fonts. Finally, it defines the corporate color system, including primary and secondary colors to be used consistently across all communication materials. The guidelines are intended to ensure a cohesive brand identity and visual style is maintained.
This document is a branding design manual created in May 2016 for Connor Menerey's culinary consulting business, Menerey Culinary Consulting. It outlines the business logo, including acceptable formats, constructions, and applications. It also details the primary and secondary fonts to be used, the color system, and examples of stationery like the letterhead and business cards. The manual provides visual examples and specifications to ensure consistent branding across all business materials.
This document provides branding guidelines for SFC Plus. It outlines the proper use of the brandmark, colors, typography and other branding elements. The guidelines are intended to ensure consistency across all communication and touchpoints representing the SFC Plus brand. The document includes sections on the brand platform, brandmark, typography, colors, applications and backgrounds. Specific rules are provided for using the logo, fonts, and colors to maintain clear and accurate representation of the brand.
The document provides specifications and guidelines for applying the logo and developing branding identity for The Wave Corporation. It includes sketches of the logo development process, specifications for color and black/white versions, guidelines on proper usage, and templates for stationery, business cards, and web applications. The goal is to create a unified brand identity through consistent application of the logo and typefaces across all communication materials.
This document introduces the elements that make up the eXp Realty brand identity, including the logo, typography, color palettes, image styles, and brand pattern. It provides guidelines for correctly using each element to create a strong and consistent brand. Any questions about these guidelines should be directed to marketing@exprealty.net.
WD is a creative agency that provides various design and marketing services through four departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines the services each department provides and includes branding guidelines for clients with sections on logo formats, color palette, typography, and more. It aims to build strategic partnerships by presenting innovative creative ideas.
WD is a creative agency that provides various design and marketing services through four departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines the agency's portfolio, including descriptions of each service department and examples of work. It also includes sections on the agency's vision, values, and confidentiality policies.
WD is a creative agency that provides various design and marketing services through 4 departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines each department's services and provides branding guidelines for clients, including the company's vision, values, logo usage, typography, and color palette.
This document provides branding guidelines for the Beyondsoft brand. It outlines the logo, colors, typography, icons and other visual elements that make up the brand identity. The logo signature includes the wordmark and tagline together, and guidelines specify minimum sizes for print and screen use. Corporate colors are defined, along with secondary and accent colors. Typography styles are designated for headers, subheaders and body text. Icon design specifications cover sizing, spacing and color usage. The guidelines aim to maintain a consistent brand message across all channels.
RKCO Group provides the complete manpower services, manpower consultants and payroll outsourcing services in Delhi, Noida, Gurgaon, Ghaziabad, Faridabad and India, under the manpower services RKCO Group provides the security guards, housekeeping, facility management, temporary labor, catering and garden maintenance and office support services.
1. N E T WO R K O F A R A B -A M E R I C A N
PROFESSIONALS
N E T WO R K O F A R A B -A M E R I C A N
PROFESSIONALS
NETWORK OF ARAB-AMERICAN PROFESSIONALS
NAAP-NATIONAL BRAND USAGE GUIDE
JANUARY 2012 | VERSION 1.0
PREPARED BY THE NAAP-NATIONAL BRAND COMMITTEE
CONTACT US AT NAAP.BRAND@GMAIL.COM
2. NETWORK OF ARAB-AMERICAN PROFESSIONALS
Brand Strategy
Introduction
With any organization, it’s critical to have a cohesive and clear voice in all our messages, graphics and communication. This
document is an attempt to provide guidelines .so that our communications are consistent across the national network.
Our primary message is that NAAP is the premier Arab-American network enabling individual and collective
advancement.
Our Brand strategy is grounded in the notion of “Collective Advancement”. NAAP, as the premier Arab-American network,
helps both the individual and community power forward, and “Collective Advancement” means unlocking the hopes, dreams
and aspirations of Arab-Americans to achieve success today and tomorrow.
All of our brand materials have been developed to reinforce this strategy and driven by conveying youthful energy,
progressive sensibilities, and clean and modern design aesthetic.
N E T WO R K O F A R A B -A M E R I C A N
PROFESSIONALS
2
3. NETWORK OF ARAB-AMERICAN PROFESSIONALS
Logo Usage Guidelines
The NAAP logo is comprised of the NAAP Letters, Triad and Network of Arab-American Professionals lettering below. The
logo may be used without the lettering, or using only the triad as shown below.
PRIMARY LOGO FORMAT
N E T WO R K O F A R A B -A M E R I C A N
PROFESSIONALS
FOR USE IN BANNER, HEADINGS AND
OTHER HORIZONTAL FORMATS.
FOR USE AS A REPRESENTATIVE ICON IN
OTHER DOCUMENTS, OR IF THE NAME
HAS ALREADY BEEN USED ON THE PAGE.
FOR USE ON DARK, SOLID
BACKGROUNDS WHEN THE PRIMARY
N E T WO R K O F A R A B -A M E R I C A N
FORMAT CANNOT BE USED.. PROFESSIONALS
FOR USE ON DARK, SOLID BACK-
GROUNDS IN BANNER, HEADINGS AND
OTHER HORIZONTAL FORMATS.
FOR USE ON DARK, SOLID BACK-
GROUNDS AS A REPRESENTATIVE ICON
IN OTHER DOCUMENTS, OR IF THE
NAME HAS ALREADY BEEN USED ON
THE PAGE.
3
4. NETWORK OF ARAB-AMERICAN PROFESSIONALS
Logo Usage Guidelines
NAAP logos, design marks are a large part of our brand and how we communicate with our network. Accordingly, we ask that
you follow these usage guidelines so that we can keep our brand approach consistent across the National Network.
NAAP LOGO
High-Res Vector Graphic for usage in 4-color print media. The family of logos
N E T WO R K O F A R A B -A M E R I C A N provided on the previous page are the only logo files that should be used. Web
PROFESSIONALS
pngs are also available.
CLEARING SPACE
Using the “N” as one unit, the logo must appear at least 1 unit away from all
other branding, copy or graphics in the layout.
N E T WO R K O F A R A B -A M E R I C A N
PROFESSIONALS
=
MODIFICATION
The mark cannot be altered, cut apart, separated or otherwise distorted in
N E T WO R K O F A R A B -A M E R I C A N perspective or appearance other than the provided variations.
PROFESSIONALS
SIZING
The logo must appear at a minimum of 1.25” inches across. Text below must be
N E T WO R K O F A R A B -A M E R I C A N legible.
PROFESSIONALS
BRAND COLORS
The NAAP brand colors are black, white and the NAAP Blue. NAAP should be
C: 100% C: 0% C: 70.28% the default, with white being used on dark backgrounds and black when black
M: 100% M: 0% M: 16.16% and white prints are being made.
Y: 100% Y: 0% Y: 0%
K: 100% K: 0% K: 0%
ALTERNATE COLORS/ PAIRINGS
Alternate colors may be used as a minor color in a layout when additional colors
C: 0% C:0% are necessary.
M: 20.39% M: 79.86%
Y: 72.31% Y: 93.95%
K: 0% K: 0%
4
5. NETWORK OF ARAB-AMERICAN PROFESSIONALS
Social Media Pages
Use the Avatars and cover art below for all social media pages. The blue background with white logo provide the best visual
presence and have a fresh and energetic aesthetic. The cover art may change as campaigns or brand messages are sent out.
FACEBOOK, TWITTER, LINKEDIN
Use provided cover and avatar .png files for chapter
facebook, twitter and linkedin accounts as shown to
the left.
Chapter specific cover art will be provided.
5
6. NETWORK OF ARAB-AMERICAN PROFESSIONALS
NAAP Programs
One of the more important initiatives we want to take on with our refresh is to provide the same brand consistency to our
programs. As new programs are introduced we will add them to the guidelines.
Arab-American Networks (Seed Program)
The logo must appear at a minimum of 1.25” inches across. Text below must be
DAWN
legible.
ARAB-AMERICAN
NETWORKS DEMOCRACY IN THE ARAB WORLD NOW
DAWN: Democracy in the Arab World Now
The logo must appear at a minimum of 1.25” inches across. Text below must be
DAWN
legible.
N
S DEMOCRACY IN THE ARAB WORLD NOW
6
7. NETWORK OF ARAB-AMERICAN PROFESSIONALS
NAAP Website
The NAAP website has been part of our rebrand effort and incorporates the clean, modern aesthetic into the design. chap-
ters will have the opportunity to customize some of the content within the general framework of th site design.
EĂƚŝŽŶĂů ,ŽŵĞ WĂŐĞ͗ EĂƚŝŽŶĂů /ŶƚĞƌŶĂů WĂŐĞƐ͗
7