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Did you know the greatest fears include …
• Fear of developing cancer
• Fear of getting a heart disease
• Fear of having to make public speeches

PRESENTATION
COMMUNICATION
p.70 (N5 students up to 4.10)
1
WHY DO YOU HAVE MASTER THE ART OF
PRESENTATION?
Sooner or later you
would have to:
Speak in public
Addressing large
groups
Welcome a new
employee
Propose a toast
Thank colleagues
Present minutes

2
A GOOD PRESENTATION DEPENDS ON …
A person’s self-esteem
The image and
reputation of the
organisation of whom
the speaker is a
representative.

Remember: the “selffulfilling prophesy”?
What you think will
happen, will happen.
One gains faith EVERY
time you finish a
speech successfully.

Practise, practise, prac
tise
3
4.1
THE ROLE OF
PRESENTATION
COMMUNICATION IN THE
COMMUNICATION
PROCESS

See p.71

4
PRESENTATION COMM
Define it in terms of formal
communication process
 Sender (Speaker)
 Message (specific purpose)
 Receivers (target audience)
 Feedback can be

DEFINITION
REMEMBER:
SENDER
M E S S AG E
R E C E IV E R S
F E E D B AC K

Individually (questions)
Collectively (applause)
Direct (answering question)
Indirect (bored listener talking to
his friend)
Verbal, conscious and positive
 Asking information

Non-verbal, unconscious, neg
 Bored yawn

5
SENDER
Verbal comm
 Development of target audience

Non-verbal comm
 Personal appearance
 Posture (stance)
 Facial expressions
 Gestures
 Quality of his voice

SENDER
COMM
BARRIERS
Speeches are
t h e ex a m p l e o f
c o m m uni c a t i o n
w i t h s m a l l er
g r o ups o r m o r e
larger groups
That is
Presentation
C o m m un i c a t io n

COMM BARRIERS
Can be any of they above
Presentation comm example of
direct comm with smaller or
larger groups.

6
4.2
THE PURPOSE OF
SPEECH-MAKING
•
•
•
•
•

See p.71

To interest or amuse
To inform or to teach
To stimulate or impress
To motivate
To coerce or persuade

7
4.3 FACTORS TO CONSIDER WHEN
PREPARING A SPEECH (P73)
The aim of the speech
 Response from audience?

The audience
 Size, age, gender, culture

The occasion
 Dictate formality

The physical surroundings
 Geographical situation
 Quiet/Busy?
 Size of Hall
C-group

8
Preparing content matter
1. The Introduction
2. The body
3. A logical presentation
4. The conclusion

9
CONTENT MATTER OF A SPEECH
1. Introduction
 Advertisement for rest of
speech
 Grab audience’s
attention, gain goodwill
 Indicate purpose & scope
 Ask
questions, humour, intere
sting
quotation, descriptive
anecdote
 Joke should be relevant!

2. The body
 Researched thoroughly
 Direct information
 Oral info
 Written info

 Presented logically
 Chronological
 Ascending order of
importance
 Ascending order of complexity
 Congeneric order
Group
B/A/D

10
CONTENT MATTER OF A SPEECH
3. Conclusion
 Summary of main points
 Return to purpose
indicated in introduction
 Appropriate anecdote or
quotation
 Indication how facts can
affect listeners
 Suggestion regarding
possible plan of action

Listen to Steve Jobs, the
founder of Apple Inc. and
analyse his speech.

11
4.3
COPING WITH
NERVOUS TENSION

See
p.74 - 77

1. GENERAL GUIDELINES
• Be yourself
• Prepare adequately
• Rehearse the speech
• Dress appropriately
2. BREATHING EXERCISES
• See page 76
3. RELAXATION EXERCISES
• See page 76
12
4.6 NON-VERBAL
ASPECTS WHICH
DETERMINE THE
SUCCESS OF A SPEECH

See
p.77 - 81

1. APPEARANCE
2. DEPORTMENT AND POSITION AT DESK
3. EYE CONTACT
4. FACIAL EXPRESSION
5. GESTURES
6. RAPPORT WITH THE AUDIENCE
7. VOICE AND VOICE CONTROL OR
PROJECTION
13
4.6.1 APPEARANCE (P.77)
APPROPRIATE DRESS
OUTFIT MUST MATCH OCCASION, AUDIENCE, TOPIC
FORMAL: MORE CONSERVATIVE
INFORMAL: ALWAYS BE NEAT
NEAT APPEARANCE: SELF -RESPECT AND RESPECT FOR
AUDIENCE
 DRESS ONE LEVEL SMARTER THAN AUDIENCE






14
4.6.2 DEPORTMENT – POSITION AT DESK
 Deportment: Way in which someone
carries themselves, indicative to self confidence and shows attitude towards
audience and topic to be discussed
 Introduce: He should rise, pause, walk
calmly to desk
 Take a comfortable stance
 Distribute weight evenly on both feet
 Move weight between front and back
feet
 Avoid leaning on the desk, standing
abnormally stif f as poker or clinging to
desk for dear life.
 Have an upright but relax posture
15
4.6 NON VERBAL ASPECTS
4.6.3 EYE CONTACT

4.6.4 FACIAL EXPRESSION

 Pause, run eyes over
audience and establish
eye contact
 Maintain throughout
speech
 Avoid looking over
heads of audience
 Avoid staring
 Get some feedback

 Facial expression
reflect attitude to
message conveyed
 Smile, grin, raised
eyebrows, etc (use it!)
 Your expressions are
sometimes imitated by
audience
 Words AND expressions
= people remembering
speech better …
16
17
4.6 NON VERBAL ASPECTS
4.6.5 Gestures
 Movements of part of
the body, especially the
head, arms and hands
 Used incorrectly they
are irritating
mannerisms
 Used correctly they
emphasise what you
say. “Go away!”

4.6.6 Rapport with audience

 Continuous eye-contact
 Speak to audience as if
speaking during a
conversation between
two people
 Choose one or two
individuals in audience
to focus your attention
on.
18
4.6.7 VOICE & VOICE CONTROL OR
PROJECTION (P.79)
QUALITIES OF A GOOD
VOICE
Pitch (shrillness)
Tempo (rate or
speed)
Pauses (effective
punctuation mark)
Emphasis

Volume (audible)
 Use for emphasis
 Adjust for size of hall

Tone (or quality)
 Intensity of emotion
reflected in your voice

 Intonation
 Accent determine this
19
4.7 APPLICABLE
LANGUAGE USAGE

See page
81 - 82

• Choice of words
• Use relevant terminology
• Use of
ambiguity, repetition, tautol
ogy etc.
• Clear and coherent ideas
• Enthusiasm and liveliness
• Audience-oriented language
20
4.8 VISUAL
AND OTHER AIDS
4.8.1 Designing the audio-visual programme
1. Size
2. Simplicity
3. Unity
4. Emphasis
5. Balance
6. Visual elements
• Line
• Shape
• Space
• Colour
• Texture

See page
82 - 88

21
4.8 VISUAL
AND OTHER AIDS

See page
85

4.8.2 Most commonly used
media
1. Black (or chalk) and
white boards
2. Flip charts
3. Slides
4. The overhead projector
5. Using the microphone
22
4.9 OCCASIONAL SPEECHES (P.89)
1.
2.
3.
4.
5.
6.
7.
8.
9.

Introducing a colleague or a guest speaker
A welcoming speech
A farewell speech
A presentation speech
The speech of acceptance
The speech of thanks
Making an announcement
Proposing a toast
The after-dinner speech
23
4.10 ACTIONS TO
PROMOTE GOODWILL

See page
95 -103

1. Meetings
2. Conversation
3. The telephone
• Guidelines for making tel. calls
• Guidelines for coping with incoming calls
4. Interviews
• Before the interview
• During the interview
• After the interview
5. Dealing with clients and guests
24

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Top Tips for Overcoming Common Fears

  • 1. Did you know the greatest fears include … • Fear of developing cancer • Fear of getting a heart disease • Fear of having to make public speeches PRESENTATION COMMUNICATION p.70 (N5 students up to 4.10) 1
  • 2. WHY DO YOU HAVE MASTER THE ART OF PRESENTATION? Sooner or later you would have to: Speak in public Addressing large groups Welcome a new employee Propose a toast Thank colleagues Present minutes 2
  • 3. A GOOD PRESENTATION DEPENDS ON … A person’s self-esteem The image and reputation of the organisation of whom the speaker is a representative. Remember: the “selffulfilling prophesy”? What you think will happen, will happen. One gains faith EVERY time you finish a speech successfully. Practise, practise, prac tise 3
  • 4. 4.1 THE ROLE OF PRESENTATION COMMUNICATION IN THE COMMUNICATION PROCESS See p.71 4
  • 5. PRESENTATION COMM Define it in terms of formal communication process  Sender (Speaker)  Message (specific purpose)  Receivers (target audience)  Feedback can be DEFINITION REMEMBER: SENDER M E S S AG E R E C E IV E R S F E E D B AC K Individually (questions) Collectively (applause) Direct (answering question) Indirect (bored listener talking to his friend) Verbal, conscious and positive  Asking information Non-verbal, unconscious, neg  Bored yawn 5
  • 6. SENDER Verbal comm  Development of target audience Non-verbal comm  Personal appearance  Posture (stance)  Facial expressions  Gestures  Quality of his voice SENDER COMM BARRIERS Speeches are t h e ex a m p l e o f c o m m uni c a t i o n w i t h s m a l l er g r o ups o r m o r e larger groups That is Presentation C o m m un i c a t io n COMM BARRIERS Can be any of they above Presentation comm example of direct comm with smaller or larger groups. 6
  • 7. 4.2 THE PURPOSE OF SPEECH-MAKING • • • • • See p.71 To interest or amuse To inform or to teach To stimulate or impress To motivate To coerce or persuade 7
  • 8. 4.3 FACTORS TO CONSIDER WHEN PREPARING A SPEECH (P73) The aim of the speech  Response from audience? The audience  Size, age, gender, culture The occasion  Dictate formality The physical surroundings  Geographical situation  Quiet/Busy?  Size of Hall C-group 8
  • 9. Preparing content matter 1. The Introduction 2. The body 3. A logical presentation 4. The conclusion 9
  • 10. CONTENT MATTER OF A SPEECH 1. Introduction  Advertisement for rest of speech  Grab audience’s attention, gain goodwill  Indicate purpose & scope  Ask questions, humour, intere sting quotation, descriptive anecdote  Joke should be relevant! 2. The body  Researched thoroughly  Direct information  Oral info  Written info  Presented logically  Chronological  Ascending order of importance  Ascending order of complexity  Congeneric order Group B/A/D 10
  • 11. CONTENT MATTER OF A SPEECH 3. Conclusion  Summary of main points  Return to purpose indicated in introduction  Appropriate anecdote or quotation  Indication how facts can affect listeners  Suggestion regarding possible plan of action Listen to Steve Jobs, the founder of Apple Inc. and analyse his speech. 11
  • 12. 4.3 COPING WITH NERVOUS TENSION See p.74 - 77 1. GENERAL GUIDELINES • Be yourself • Prepare adequately • Rehearse the speech • Dress appropriately 2. BREATHING EXERCISES • See page 76 3. RELAXATION EXERCISES • See page 76 12
  • 13. 4.6 NON-VERBAL ASPECTS WHICH DETERMINE THE SUCCESS OF A SPEECH See p.77 - 81 1. APPEARANCE 2. DEPORTMENT AND POSITION AT DESK 3. EYE CONTACT 4. FACIAL EXPRESSION 5. GESTURES 6. RAPPORT WITH THE AUDIENCE 7. VOICE AND VOICE CONTROL OR PROJECTION 13
  • 14. 4.6.1 APPEARANCE (P.77) APPROPRIATE DRESS OUTFIT MUST MATCH OCCASION, AUDIENCE, TOPIC FORMAL: MORE CONSERVATIVE INFORMAL: ALWAYS BE NEAT NEAT APPEARANCE: SELF -RESPECT AND RESPECT FOR AUDIENCE  DRESS ONE LEVEL SMARTER THAN AUDIENCE      14
  • 15. 4.6.2 DEPORTMENT – POSITION AT DESK  Deportment: Way in which someone carries themselves, indicative to self confidence and shows attitude towards audience and topic to be discussed  Introduce: He should rise, pause, walk calmly to desk  Take a comfortable stance  Distribute weight evenly on both feet  Move weight between front and back feet  Avoid leaning on the desk, standing abnormally stif f as poker or clinging to desk for dear life.  Have an upright but relax posture 15
  • 16. 4.6 NON VERBAL ASPECTS 4.6.3 EYE CONTACT 4.6.4 FACIAL EXPRESSION  Pause, run eyes over audience and establish eye contact  Maintain throughout speech  Avoid looking over heads of audience  Avoid staring  Get some feedback  Facial expression reflect attitude to message conveyed  Smile, grin, raised eyebrows, etc (use it!)  Your expressions are sometimes imitated by audience  Words AND expressions = people remembering speech better … 16
  • 17. 17
  • 18. 4.6 NON VERBAL ASPECTS 4.6.5 Gestures  Movements of part of the body, especially the head, arms and hands  Used incorrectly they are irritating mannerisms  Used correctly they emphasise what you say. “Go away!” 4.6.6 Rapport with audience  Continuous eye-contact  Speak to audience as if speaking during a conversation between two people  Choose one or two individuals in audience to focus your attention on. 18
  • 19. 4.6.7 VOICE & VOICE CONTROL OR PROJECTION (P.79) QUALITIES OF A GOOD VOICE Pitch (shrillness) Tempo (rate or speed) Pauses (effective punctuation mark) Emphasis Volume (audible)  Use for emphasis  Adjust for size of hall Tone (or quality)  Intensity of emotion reflected in your voice  Intonation  Accent determine this 19
  • 20. 4.7 APPLICABLE LANGUAGE USAGE See page 81 - 82 • Choice of words • Use relevant terminology • Use of ambiguity, repetition, tautol ogy etc. • Clear and coherent ideas • Enthusiasm and liveliness • Audience-oriented language 20
  • 21. 4.8 VISUAL AND OTHER AIDS 4.8.1 Designing the audio-visual programme 1. Size 2. Simplicity 3. Unity 4. Emphasis 5. Balance 6. Visual elements • Line • Shape • Space • Colour • Texture See page 82 - 88 21
  • 22. 4.8 VISUAL AND OTHER AIDS See page 85 4.8.2 Most commonly used media 1. Black (or chalk) and white boards 2. Flip charts 3. Slides 4. The overhead projector 5. Using the microphone 22
  • 23. 4.9 OCCASIONAL SPEECHES (P.89) 1. 2. 3. 4. 5. 6. 7. 8. 9. Introducing a colleague or a guest speaker A welcoming speech A farewell speech A presentation speech The speech of acceptance The speech of thanks Making an announcement Proposing a toast The after-dinner speech 23
  • 24. 4.10 ACTIONS TO PROMOTE GOODWILL See page 95 -103 1. Meetings 2. Conversation 3. The telephone • Guidelines for making tel. calls • Guidelines for coping with incoming calls 4. Interviews • Before the interview • During the interview • After the interview 5. Dealing with clients and guests 24