2. History of Myspace
Myspace is a social networking site that was created by
eUniverse employees in 2003 but it wasn’t until 2005
that Myspace really became popular, after News
Corporation bought the name.
It was in 2006 that Myspace launched a UK version, in
which they wanted to tap into the UK music scene.
Soon after they launch themselves in various other
countries.
In 2008 Myspace was the leading social networking site
and was valued at $12billion.
3. But due to the popularity of Facebook and
Twitter in recent years Myspace has vanished
on the social networking radar.
It was in 2008 that Facebook to reign of the
social networking crown and ever since
Myspace’s popularity has never made a come
back.
4. There are many views that as Myspace focused
on making their site a ‘Social Music Site’ that
many users lost interest and joined rival sites.
But with 30 million users still there is hope that
Myspace can regain their popularity. And with
social networking such a huge part of peoples
lives there is no doubt that through a good
marketing campaign we can make Myspace as
success, again.
5. Current Marketing
At this present time social networking site Myspace
does not advertise itself.
However they do market themselves on rival site
Twitter.
On their Twitter account they post information
about updates on their site, such as new
interviews, music news and much more.
But even on Twitter they only have around 200,00
followers as apposed to Facebook who have over
3million.
6. Because they have no marketing strategy or PR
campaign they are lacking in fans and users.
But after such an epic fail in the social
networking world, Myspace need to re launch
themselves and branch out to connect with
new and old users.
We feel that re branding would damage
Myspace even more, so we have come up with
various events and ideas that we feel will get
Myspace back on the social networking map.
7. Ideas
Celebrity
Endorsements
Give aways
Myspace’s Big
Night Out
Music events
Merchandise
Sponsorship Magazine features
8. Myspace’s Big Night Out
One big event could well put Myspace back on
the radar and make it something more than a
website.
We have come up with the idea of a music event
that will be held around the world in various
countries.
This will hopefully create a new buzz around the
world, which Myspace once did.
9. Myspace’s Big Night Out is a music event that
will be held in London, Ibiza, Tokyo, Rome and
New York.
This is something that works well with the sites
focus of music and will also set a new tone for
what social networking sites can do.
The event will be held on the 1/07/2012, this is
a prime time for music events.
Popular artists like Lana Del Ray, Professor
Green, Rizzle Kicks, Rihanna and Adele will
play at the various locations.
10. Marketing: Myspace’s Big Night Out
Social Networking Sites
Using their Twitter account is a perfect way of letting people
know about the event.
Tweeting the posters, images and exclusive news will make
sure that we are promoting the event in more ways that
one.
Twitter is also a brilliant way of the artists promoting the
event as well. Artists could tweet about the event in the
upcoming weeks and this will let their worldwide fans know
where they will be and how they can buy tickets.
11. Marketing: Myspace’s Big Night Out
Celebrity Promotion
Due to the amount of celebrities and artists that are
performing at the events, using them as part of
the advertising would be really beneficial.
This would mean arranging interviews throughout
May and June for many of the artists, in these
interviews they will mention the event and when
it is. For example Adele would have an interview
in Cosmopolitan and Professor Green could have
a TV interview on Sunday Brunch.
12. The artists will also have interviews on the radio.
The best radio station for this is BBC Radio 1.
By having the interviews at prime time, such as
the morning show 7-10 and the drive time
show 4-7.
Being the most popular station and their target
audience being the the sort of audience we
expect to see at Myspace’s Big Night Out.
The main focus of the interview will be what the
artist is doing at the moment, and they will
talk about the event in detail.
13. Myspace’s Big Night Out
Myspace’s Big Night
Out posters.
Part of the
promotional material
that will be printed in
magazines such as
NME. Posted on the
Myspace, twitter
account, and
Myspace’s website.
There will be 5 posters
in total each with the
cities sky line featured
on it. To the far left is
the New York poster
and the other is Tokyo
Posters will be released February
14. Marketing: Myspace’s Big Night Out
Campaign Plan
Marketing Event Information When
Press Release Press release to let publications January
such as magazines and music
websites know about the event
Website and Twitter Letting people know new From January to July
information about MBNO through
Updates the Myspace website and the
twitter account
Celebrity Promotion Celebrity promotions will happen in From April to June
various magazines and on various TV
shows, this will help to promote MBNO
and let people know about it.
15. Marketing: Myspace
Myspace needs to start marketing itself more if
it wants to be the site that it was once before.
Apart from Myspace’s Big Night Out, there
needs to be more promotional, marketing and
PR events in which Myspace can make people
aware of them again.
16. Sponsorship: Myspace
As Myspace is music focused it needs to make its mark on
the music industry. A way they could do this is through
sponsorship, by sponsoring massive music festivals and
events they will get noticed by fans and will be taken
seriously in the industry again.
For example at Festivals such as Isle of Wight,
Glastonbury, and Coachella people come from all over
the world to be there. They have the biggest and best
artist in the world perform there.
Myspace could sponsor these events which would mean
there name would be exposed to thousands of people
each day they are there.
17. Sponsorship: Myspace
If Myspace sponsored at these events, it would
also mean they could have their own tent.
In these tents they could have artists perform,
there could be give-aways and also
merchandise could be put on sale.
With over 100 festivals taking place in the UK
this summer there is a huge potential for
Myspace to sponsor them.
18. Celebrity Endorsements: Myspace
We think that using celebrities in PR events
would grab the attention of new and old
users.
For example if celebrities were to give an
exclusive interview to Myspace.co.uk their
fans would be attracted to the site.
