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Investor Presentation                                           November 2011 | myne.com




                                               Social Networks




                                                       Myne




                                      Go Deeper.




                                     Myne
                            An Intimate Gaming Platform


Friday, November 11, 2011
Demo:                    Begin   Play   Behold                2




                                               Begin the game.
Friday, November 11, 2011
Demo:                    Begin   Play   Behold                3




                                                Play the game.
Friday, November 11, 2011
Demo:                    Begin   Play   Behold                    4




                                           Begin the conversation.
Friday, November 11, 2011
What is Myne?                                                                            5



                                                  Myne is Intimate




                            The world around you                     The world within you




                              Your outer circle                        Your inner circle
Friday, November 11, 2011
What is Myne?                                                                  6



                            Myne is a Game




                                         5 games: Predict, Dare, Outlier, Judge
                                         and Mirror.

                                         5,000 questions and counting.

                                         Every topic from Cain to Cocaine.




Friday, November 11, 2011
What is Myne?                                 7



                            Myne is a Platform




Friday, November 11, 2011
Going Deeper: Solving User Problems                                                       8



                            Myne goes deeper then social media.
                                       Karl Popper, Ralph Miliband and 4 others like this.




                                     vs.




Friday, November 11, 2011
Going Deeper: Solving Market Research Problems                                                9



                      Myne goes deeper than traditional market research.



               “You’re accumulating rich, deep data that can be processed in many ways. Panels
               are used extensively in our industry, and if you even had 15,000 users in your
               sample, your data would be completely unique and exceptionally rich---and could
               drive a lot of commercial activity.
               - VP, Marketing/Sales for Arts/Entertainment, Nielsen




Friday, November 11, 2011
Going Deeper: Solving Social Research Problems                                                    10



                        Myne goes deeper than traditional social research.



               “Myne could revolutionize not just polling, but how all information about people is
               gathered.
               - Timur Kuran, Professor of Economics and Political Science, Duke University




                                                    vs.




Friday, November 11, 2011
Exit Strategy                                           11




  Successful Precedents




            47M             225M   ?   ~60M   50M   280M




Friday, November 11, 2011
Product Roadmap                                                           12




                            I. APPLICATION

                            Social Networks
                            Full Integration with Facebook via Myne FB App
                            Post Results to Facebook and Twitter
                            Access contacts from FB, Twitter, Google

                            Mobile
                            iPhone App: Q1 2012
                            Android App: Q1 2012

                            II. DESTINATION

                            Personal Analytics
                            "Me" Page: Nov 2011

                            Deeper Gamification
                            Global Point System: Dec 2011
                            Awards and Achievements: Constant
                            User-Generated Content: Dec 2011


Friday, November 11, 2011
Team                                                                                                                                      13



                                                                    Core
                Jeremy Fischbach, CEO               Mark Rosenberg, President                    Greg Mueller, Product/Design
              Music Composer, Producer               8 yr Social Science Researcher              Frm Designer, Yahoo!, Maya Design
          JD, NYU; AB Psychology, Princeton          PhD, Political Science, Berkeley              MS Human-Computer Int., CMU



                 Lukman Ramsey, CTO                Ely Alvarado, Lead Developer                  Justin Junge, Chief of Research
           20 yr IT Vet, Co-Founder, Talk2Us        Fmr WebApps Coord., Smartmatic                    Post Doc Psych, Harvard;
             BS, MIT, PhD Comp Sci, UCSD             Univ. of Alejandro de Humboldt               PhD Pscyh Yale; AB Psych, Harvard




                                                                  Advisory
                PSYCHOLOGY                      MARKETING                           EDUCATION                        MARKET RESEARCH


              Dr. Erica Saypol                  Jason Klein                     Andrew Kupersmith                      Dwight Green
            PhD Psych, Columbia                Fmr Pres, LBi              Middle School Science Instructor        VP Digital Media, Nielsen
                                                                             MA Education, Columbia

                                                Dan Khabie                                                           Jeffrey Polacheck
                                             Founder, Digitaria                                                 Manager, NSS Analysis, Nielsen

                    GAMING                                                          ACADEMIA
                                               Kathryn Nassr
       Dr. Andrew Przbylski                Art Dir., Doe Anderson                  Timur Kuran
   Immersyve (Video Game Testing)                                         Prof Econ and P. Science, Duke

                                                 STRATEGY                                                                DATA SALES

                                                Jonathan Farb                                                          Justin Anthony
           DATA VISUALIZATION        Dir., Product Mgmt, Canoe Ventures            FUNDRAISING                      Account Exec, Co-Star

            Rich Franceroni                    Steve Huey                           Dan Long
       Senior Graphics Editor, WSJ                                         Port Manager, Resource Amer.                 Noah Burger
                                            COO, Learninghouse
                                                                                                                    Senior Analyst, Ogilvy

Friday, November 11, 2011
Grand Visions                                        14



        GRAND VISION I: The Sims for Your Actual Life


           Which faiths best fit my
              religious beliefs?




          GRAND VISION II: The Layer Below the Web




Friday, November 11, 2011

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Myne investor deck

  • 1. Investor Presentation November 2011 | myne.com Social Networks Myne Go Deeper. Myne An Intimate Gaming Platform Friday, November 11, 2011
  • 2. Demo: Begin Play Behold 2 Begin the game. Friday, November 11, 2011
  • 3. Demo: Begin Play Behold 3 Play the game. Friday, November 11, 2011
  • 4. Demo: Begin Play Behold 4 Begin the conversation. Friday, November 11, 2011
  • 5. What is Myne? 5 Myne is Intimate The world around you The world within you Your outer circle Your inner circle Friday, November 11, 2011
  • 6. What is Myne? 6 Myne is a Game 5 games: Predict, Dare, Outlier, Judge and Mirror. 5,000 questions and counting. Every topic from Cain to Cocaine. Friday, November 11, 2011
  • 7. What is Myne? 7 Myne is a Platform Friday, November 11, 2011
  • 8. Going Deeper: Solving User Problems 8 Myne goes deeper then social media. Karl Popper, Ralph Miliband and 4 others like this. vs. Friday, November 11, 2011
  • 9. Going Deeper: Solving Market Research Problems 9 Myne goes deeper than traditional market research. “You’re accumulating rich, deep data that can be processed in many ways. Panels are used extensively in our industry, and if you even had 15,000 users in your sample, your data would be completely unique and exceptionally rich---and could drive a lot of commercial activity. - VP, Marketing/Sales for Arts/Entertainment, Nielsen Friday, November 11, 2011
  • 10. Going Deeper: Solving Social Research Problems 10 Myne goes deeper than traditional social research. “Myne could revolutionize not just polling, but how all information about people is gathered. - Timur Kuran, Professor of Economics and Political Science, Duke University vs. Friday, November 11, 2011
  • 11. Exit Strategy 11 Successful Precedents 47M 225M ? ~60M 50M 280M Friday, November 11, 2011
  • 12. Product Roadmap 12 I. APPLICATION Social Networks Full Integration with Facebook via Myne FB App Post Results to Facebook and Twitter Access contacts from FB, Twitter, Google Mobile iPhone App: Q1 2012 Android App: Q1 2012 II. DESTINATION Personal Analytics "Me" Page: Nov 2011 Deeper Gamification Global Point System: Dec 2011 Awards and Achievements: Constant User-Generated Content: Dec 2011 Friday, November 11, 2011
  • 13. Team 13 Core Jeremy Fischbach, CEO Mark Rosenberg, President Greg Mueller, Product/Design Music Composer, Producer 8 yr Social Science Researcher Frm Designer, Yahoo!, Maya Design JD, NYU; AB Psychology, Princeton PhD, Political Science, Berkeley MS Human-Computer Int., CMU Lukman Ramsey, CTO Ely Alvarado, Lead Developer Justin Junge, Chief of Research 20 yr IT Vet, Co-Founder, Talk2Us Fmr WebApps Coord., Smartmatic Post Doc Psych, Harvard; BS, MIT, PhD Comp Sci, UCSD Univ. of Alejandro de Humboldt PhD Pscyh Yale; AB Psych, Harvard Advisory PSYCHOLOGY MARKETING EDUCATION MARKET RESEARCH Dr. Erica Saypol Jason Klein Andrew Kupersmith Dwight Green PhD Psych, Columbia Fmr Pres, LBi Middle School Science Instructor VP Digital Media, Nielsen MA Education, Columbia Dan Khabie Jeffrey Polacheck Founder, Digitaria Manager, NSS Analysis, Nielsen GAMING ACADEMIA Kathryn Nassr Dr. Andrew Przbylski Art Dir., Doe Anderson Timur Kuran Immersyve (Video Game Testing) Prof Econ and P. Science, Duke STRATEGY DATA SALES Jonathan Farb Justin Anthony DATA VISUALIZATION Dir., Product Mgmt, Canoe Ventures FUNDRAISING Account Exec, Co-Star Rich Franceroni Steve Huey Dan Long Senior Graphics Editor, WSJ Port Manager, Resource Amer. Noah Burger COO, Learninghouse Senior Analyst, Ogilvy Friday, November 11, 2011
  • 14. Grand Visions 14 GRAND VISION I: The Sims for Your Actual Life Which faiths best fit my religious beliefs? GRAND VISION II: The Layer Below the Web Friday, November 11, 2011