Google vs Apple

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A loose comparison between two great technology companies: Google and Apple.

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Google vs Apple

  1. 1. versusonsdag den 1 juni 2011
  2. 2. Brand value No. 1 in the World: $153 Billion No. 2 in the World: $111 Billiononsdag den 1 juni 2011
  3. 3. Innovation in technologies, products, services and business ...onsdag den 1 juni 2011
  4. 4. Leadership@Apple Hero/asshole rollercoaster In total control 90 hours a week Introducing new products Delivering keynotes Cutting deals Leave of absence...onsdag den 1 juni 2011
  5. 5. Leadership:@Google Larry? Sergey? - Founders... - CEO’s... - Technical executives - Product executives - Know their business and technology intimitely - In control - New to the job (Eric Schmidt left as CEO in 2011) (Swedes never learned to separate Björn and Benny in ABBA)onsdag den 1 juni 2011
  6. 6. Decision making Data, data, data Steve Says Soonsdag den 1 juni 2011
  7. 7. Motto Don’t be evil Think Differentonsdag den 1 juni 2011
  8. 8. Customers Advertisers Consumersonsdag den 1 juni 2011
  9. 9. Customer approach ”If I’d asked my customers what they wanted, they’d say they wanted a faster horse.” Henry Fordonsdag den 1 juni 2011
  10. 10. Value chain Open source, 100% control, No retail Retail storesonsdag den 1 juni 2011
  11. 11. Marketing No, minimal Yes, truly importantonsdag den 1 juni 2011
  12. 12. Portfolio, Design & Pricing Diversified Focused Simple, Simple, Free Luxuryonsdag den 1 juni 2011
  13. 13. Talented employees ”Engineers” ”Designers”onsdag den 1 juni 2011
  14. 14. Design approach ”Design is a funny word. Some People think design means how it looks. But of course, if you dig deeper, it’s really how it works.” Steve Jobsonsdag den 1 juni 2011
  15. 15. User Experienceonsdag den 1 juni 2011
  16. 16. Corporate facts Founded 1998 1976 CEO Larry Page Steve Jobs TV, Standalone applications, Desktop Mac, iPod, iPhone, iPad, Apple TV, Mac Products extensions, Mobile applications, Account OS X, iLife, iWork, iOS Management, Advertising, Communication and publishing, Apple Store, Apple Store Online, Services development, mapping, search, Statistics, AppStore, iTunes Store, iBook, Hardware MobileMe Revenue 29 Billion USD 65 Billion USD Profit 8,5 Billion USD 14 Billion USD Employees 26,316 49,400 Youtube, Doubleclick, On2, Google Subsidiaries - Voice, Picnic, Aardvark, AdMobonsdag den 1 juni 2011

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