The document discusses the author's experience using various social media platforms to brand themselves. They discuss creating blogs, vlogs, and using platforms like Facebook, Twitter, and LinkedIn. For blogs, the author notes they found vlogging easy but difficult to keep interesting. They also created a personal website. For Facebook, the author discusses how it has become a virtual society and notes analytics on their friends and groups followed. They note pros and cons of Twitter's short posts. For LinkedIn, the author connects with professionals in their fields of interest but has not used it much. In conclusion, the author indicates they have learned how to brand themselves and prefer microblogging, and may not use LinkedIn heavily.