How can we all be marketeers. Some ideas on how to use social tools to promote corporate and personal branding

1. pedro tavares
s
d ream
and
some ideas, trends
on marketing and social media

2. Is this really new?

3. Or it’s really just the place and the
tool that have changed?

4. Can we start again?

5. Marketing Funnel
Awareness
Consideration
Conversion
Evaluation
Loyalty
Go to
View ad Compare Choose Buy
Store
Models are evolving
Marketing models moved after consumer
impredictability

6. View in Timeline
Watch video
Youtube
Test in retail
The new decision process Click on banner
Information is everywhere and
both online&offline
Buy online
Search for brands
Read blog Compare models
Share interest reviews
Brand Small or
controlled no brand
control

7. Hum, guess we can’t

8. OMG, What can we do?!

9. let’s
start with some
numbers and
trends

10. 850 million users (April 2012)
25
Portugal is number 47 with 4.5 million
Each Facebook user spends on average 15 hours and 33 minutes a month on the
site new contributions ever minute.
More than 250 million people access Facebook through their mobile devices
More than 2.5 million websites have integrated with Facebook 40 million users every month.
30 billion pieces of content is shared on Facebook each month Luxor Las Vegas hotel has 6,100 reviews.
Word count on the site is the same as 9,420
copies of Tolstoy’s War and Peace.
YouTube has 490 million unique users who visit
every month (as of February 2011)
YouTube generates 92 billion page views per month

11. Visual.ly

12. Visual.ly

13. there’s social
media for
everything

15. and there’s
special tools

16. Social discovery
The Palms resort is pulling in data
from Klout as part of their
reservation process, to find
customer social score and provide
guests with special treatment, in
hopes that these influencers will
want to communicate their
positive experience to their
followers.

17. and there’s
new innovative social tools that
WILL replace email

18. Email is gone for
teens
The Pew Research Center
reported in March that 63 percent
of teens exchange text messages
every day while just 6 percent
exchanged email on a daily basis.

20. some
some explored
dos and
dont’sideas

21. Visual.ly

22. “Be authentic and organic. It can’t be forced or it won’t
work. And most importantly, have fun.”
Richard Branson - Founder of Virgin Group

25. Social rewarding
Volga rewards users with
discounts based in social
popularity

26. Social discovery
KLM’s Meet & Seat tool allows passangers to
login with their LinkedIn or Facebook
accounts on their check-in, and to select their
seatmates based on their social profiles. If
other passengers on the flight have shared
their details through Meet & Seat, other
logged in passengers will receive an e-mail
notification.

27. The KLM Experience
Find out what the customer is saying and not only who he is
h/p://www.youtube.com/watch?v=pqHWAE8GDEk

28. About me
This is just my personal example

30. I am what I share

32. And I use some simple tools to
track my web findability

34. n ’t do
i do g!
but n
e rtisi
adv
I like to promote products and
ideas that i believe

36. no
e re’s
bu t th e
shar os
Why all this? ne
o
e d t h p hot
ac
m y be yone!
personal and brand marketing come to ever
side-by-side
personal and private life are just two sides of a single
identity
This is no advertising! I aim to be honest and with a
natural sharing attitude!
I just post and share about things that I know about, and
it’s ok! There’s no need to force posting

37. Can we all be social marketeers?

38. 11frames.com
twitter.com/ptavares
slideshare.com/pedroltavares
s
d ream
and
some ideas, trends
on marketing and social media