The region of Callosa d'En Sarrià is located on the coast of the Valencian Community in eastern Spain. The medlar fruit is a specialty of the region and was designated a protected origin in 1991. The medlar grows well in the warm climate and its tart flavor makes it a refreshing snack. Callosa d'En Sarrià also celebrates the traditional Moros i Cristians festival. The medlar is an important part of the local culture and economy.