Trevor Smith is exploring a personal brand in sports broadcasting. He is currently serving in the US Navy with a family. Sports have always been a big part of his life. His potential job titles include sports analyst, on-air personality, and radio announcer. His target audience is casual sports fans. His short term goals are to complete an internship and build a YouTube channel. His long term goal is to work at a major network like FS1 or CBS. He recognizes the need to develop his skills in areas like analytics software and video editing. References provided include profiles of established broadcasters and information on journalism degrees and the broadcasting industry.

1. PERSONAL BRAND EXPLORATION
Trevor Smith
Project & Portfolio I: Week 1
February 05, 2023

2. My name is Trevor Smith. I am
currently serving in the US Navy
and have a beautiful family with one
amazing little boy. Sports is my life.
Whether it’s talking about it,
playing it, or reading it sports has
been a big part of my life in many
ways. I’m dedicated to working hard
to learn anything everything to be
successful in the sports
broadcasting industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Analyst
• On Air Personality
• Radio Announcer
BRAND ARCHETYPE - Guy/Girl
Next Door. I would bring a
different way to look at how to
watch sports for the casual fan.
Sports Broadcasting/Analyst in Entertainment Industry
Picture Relevant
to Your Industry
Goes Here
Commentators Joe Buck and Troy
Aikman

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Outreach Plan:
• I will send videos of my YouTube channel to show
that I fit the job.
• I will email my resume to hiring director.
• I will follow up as frequent as possible.
PROFILE
PICTURE
Sports
Anchor/Reporter
at Paramount
Outreach Plan:
• Study up on all major sports that I’m not
knowledgable with like golf, soccer, Nascar.
• Email my resume to hiring director.
• I will follow up as frequent as possible.
Sports Anchor at
iHeartMedia
Outreach Plan:
• Work on my delivery and my pronunciation of words.
• I will communicate through phone.
• I will follow up as frequent as possible.
Sports Anchor at Sinclair
Broadcast Group

5. GOALS
Short Term: Complete an internship/ Build up
Youtube page
• Want to be able to complete an internship at a
major network. Build up YouTube page based
around sports opinion/ commentary.
Mid Term: 2025
• To have a job at a small radio station or small
college sports tv station.
Long Term: 2035
• Work at a major network. (FS1, CBS, FOX, etc.)

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Analytical Software
SOFT
HARD
Spreadsheet Software Novice
Study background info to prepare for
programs or interviews
Expert
Read news flashes to inform Adept
SOFT
HARD
Desktop Processing Software.
Novice
Video Creation and Editing Software Adept
Speaking Expert
Social Perceptiveness Novice

7. I will do whatever is necessary to be
successful.
PROMISE

8. CREDENTIALS
Work Experience:
• Third Class Petty Officer, US Navy
- Quality Assurance Specialist on USS
Nimitz
- Fueling Crew Leader on USS Nimitz,
USS Ford, and USS Bush
- Engine Operator on Naval Station
Whidbey Island Airfield
EDUCATION:
• Dan Patrick’s School of Sports Broadcasting, Full Sail University (2024)
Volunteer:
-Volunteered multiple times at middle
schools and food banks
Picture Relevant
to Your Industry
Goes Here
Caption

9. COMPETITION
Mike Gorman
Industry Experience:
• Play by play voice for the Boston
Celtics since 1980
Education:
• Boston State College
Leadership Experience:
• Voice of the Boston Celtics since 1980
• Primary announcer for ESPN’s “Big Monday” Big East
Game of the Week
Skills and Proficiencies:
• Easy to work with- Worked with Tom Heinsohn for
39 years
• Very knowledgeable with multiple sports- has
announced tennis and handball matches
• Reliable worker- has rarely missed a game in his 40
years as play by play man
Trevor Smith
Overall Online Presence:
• Has almost 400 connections on LinkedIn.
• No headshot or banner available.
• Grade: Poor, 40 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• No experience in the broadcasting
industry
Education:
• Current student at Full Sail University since Sept.
2021
Leadership Experience:
• Flight Deck Crew Leader onboard USS Nimitz, USS
George H. W. Bush, and USS Gerald R. Ford.
• Petty Officer In Charge of calibration of tools.
Skills and Proficiencies:
• Reliable Worker
• Motivated Sailor
• Knowledgeable in his job
Overall Online Presence:
• Has 3 connections on LinkedIn.
• Decent headshot, delightful banner
• Grade: Average, 45 out of 100

10. COMPETITION
Bob Socci
Noteworthy Experience:
• Play by play voice for the Navy Midshipmen Football
(1998-2012)
• Play by play voice for multiple minor league teams
(1991-2013)
Trevor Smith
HEADSHOT HEADSHOT
Industry Experience:
• Play by Play radio announcer for the
New England Patriots for last 9
years
Education:
• University of Dayton
Skills and Proficiencies:
• Versatile
• Distinct voice
• Easy to work with
Overall Online Presence:
• Has 500+ connections on LinkedIn
• Has very professional headshot along with excellent
banner
• Has a good presence on social media
• Grade: Excellent, 95 out of 100
Industry Experience:
• No experience in the broadcasting
industry
Education:
• Current student at Full Sail University since Sept.
2021
Leadership Experience:
• Flight Deck Crew Leader onboard USS Nimitz, USS
George H. W. Bush, and USS Gerald R. Ford.
• Petty Officer In Charge of calibration of tools.
Skills and Proficiencies:
• Reliable Worker
• Motivated Sailor
• Knowledgeable in his job
Overall Online Presence:
• Has 3 connections on LinkedIn.
• Decent headshot, delightful banner
• Grade: Average, 45 out of 100

11. BRAND POSITION
For sports fans who love football, basketball,
baseball, and hockey, I provide the
entertainment that motivates you to watch or
listen the game because of my passionate and
at times bias fandom.
SMITTY

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Start of MLB season
‣ April 2023
• Start of NBA Playoffs
‣ April 2023
• Start of NFL/ NCAA Football Seasons
‣ August/ September 2023
Digital Marketing
• Primary Content: I plan on using my YouTube page to
create opinionated analysis on my favorite teams and
sports of the day. I also plan on create videos about the
history of each sport. I’m hoping that I can create a name
for myself in the YouTube community.
• Primary Tools: I've already created an Instagram account
on the Florida Gators football team. I plan on expanding
this to all sports whenever I begin my YouTube page this
fall.
• Website: I plan on showcasing my talent as an analyst and
write opinion articles on my favorite teams.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone in Boston sports media that I can learn
from and get tools from them to be successful in a
highly competitive market.
Formal Education
• University of Florida, Bachelors of Science in
Journalism, Fall 2025
Technical Skills
• Spreadsheet Software/ Learn Microsoft Excel
LinkedIn, DEC 2023
• Learn Video Editing/ Skillshare.com, JUN 2023
• Lear Analytics Software/ Skillshare.com, JUN 2023
Soft Skills
• Speaking exercises, JUL 2023
• Social Perceptiveness, Book on social perceptiveness
AUG 2023

14. Trevor
You know when I don’t know an answer? Well, what I do is I’m honest
and tell you that I don’t know. In fact, I’m known at my work center as
one that will work hard to find an answer.
Picture of You
Goes Here

15. REFERENCES
News Analyst, technology skills
https://www.onetonline.org/link
/summary/27-3023.00
Broadcast Announcers and
Radio Disk Jockeys, technology
skills
https://www.onetonline.org/link
/summary/27-3011.00
Bob Socci, LinkedIn
https://www.linkedin.com/in/bo
b-socci-0480a214/
Mike Gorman, LinkedIn
https://www.linkedin.com/in/mi
chael-gorman-92523b10/
University of Florida,
Journalism Degree Program
https://catalog.ufl.edu/UGRD/c
olleges-
schools/UGJRC/JM_BSJ/