A Review of Toxic Masculinity Gillette Ad

1. Toxic Masculinity?
THE GILLETTE CAMPAIGN JANUARY 2019

2. “The Best a Man Can Get”

3. The Message
 This is the original post
on Twitter written by
Gillette
 It’s asking for the public
to stop accepting the
phrase “Boys will be
boys” and instead hold
men to a higher
accountability than ever
before

4. Reasons Ad
Went Viral
The reason this video went viral in the media is
because of its message that men have been morally
wrong, corrupt, unscrupulous, and evil within
Humanity
Men immediately took offense to the ad saying it was
emasculating
Gillette“The Best a Man Can Get” ad campaign was
an attempt to synergize with the #METOO
Movement

5. The Uproar

6. Better
Men

7. Mixed
Feedback

8. Did their campaign work?
Depends on who you ask…

9. Women
Liked It

10. The Best
Men

11. Mixed Signals
 Problem involves Gillette
has often been known for
using female sexuality to
advertise their products
to men

12. Good
Points
Made

13. Gillette
Sales
Decreased

14. Conclusion
Mixed feelings with both genders but overall
women seemed to like the ad the most
It did seem to do its purpose of siding with women
in the matter of men need to be better men
The campaign accomplished involving itself with
the #metoo movement
The Ad did cause a substantial decrease in sales for
Gillette