An ad agency has filed a lawsuit against a trainee copywriter for writing a strange introduction about himself in his job application. The copywriter was unaware that he would get into trouble for his introduction. The spokesperson for the ad agency has decided not to comment on the incident.
Copy Experts is a printing company located in Boulder, Colorado that provides printing services for educational institutions. They offer competitive pricing through efficiencies like having a centrally located storefront. Copy Experts also focuses on sustainability through initiatives like offsetting paper usage, achieving certifications, and reducing their environmental impact. The document provides examples of the types of projects Copy Experts can handle for schools and emphasizes their experience and quality.
This document provides guidance for targeting a specific audience of creative professionals in the advertising industry. It outlines seven key insights for an effective campaign, including leaving surprises at home, setting objectives and optimizing throughout, knowing the target audience and their influencers, and providing value to important stakeholders. The document also discusses key drivers of the campaign, including advocacy and amplification. It aims to engage the target audience around their passions outside of work.
The creative department of an advertising agency works similarly to a rock band, with various roles that must collaborate to develop effective ad campaigns. The copy team writes the words for ads while the art team provides the visuals. Leaders include the creative director as band leader, art director as lead guitarist, and senior copywriter as bass guitarist. Trainees provide backup support. When an idea succeeds, the resulting ad campaign can be hugely successful, but failures also occur as in any creative endeavor. Collaboration between various specialists is needed to bring ideas to fruition across different mediums like print, television, and online.
This document summarizes the services offered by Copy Experts, a printing company located in Boulder, Colorado. Copy Experts offers production-class printing, creative services, quality work, and customer service. They aim to help businesses improve their bottom line by outsourcing printing needs to Copy Experts, who can offer lower costs through economies of scale and expert staff. Copy Experts also provides information to help clients evaluate whether keeping printing in-house or outsourcing provides better value when factoring in equipment, supply, labor and other costs.
Wedding photographers are increasingly focusing on presentation to differentiate themselves and drive sales. Products that are gaining popularity include metal prints, books, boxes, and other personalized accessories. Loxleys is showcasing innovative presentation solutions at Focus, including marketing materials produced through their online Dynamo Press program. Asukabook is launching two new album styles with protective laminate finishes and invisible bindings. Wedding photographer Graham Keutenius uses books to tell clients' wedding stories.
The document outlines three direct mail piece concepts created by a marketing team for Sprint and Nextel to announce their merger. The concepts focused on highlighting the benefits of the new network like reliability, flexibility, and a wide range of services. The final concept selected featured the new network logo across the front with messaging about the benefits of the merger on the back.
This document provides makeup tips for different styles including Prom Queen, Rockstar, Sporty Basketball-Ball Star, and Trendsetter. It also provides general teen makeup tips such as keeping makeup simple, being careful when tweezing eyebrows, avoiding popping pimples, and washing your face daily.
Here are the key screens for the new intelligent traffic system for New Delhi:
- Home Screen: Shows live traffic updates, parking availability, public transport schedules etc. Users can plan their journey
- Parking Screen: Allows users to check parking availability near their destination, book slots in advance, pay online etc.
- Navigation Screen: Provides turn-by-turn navigation to their destination considering live traffic conditions
- Emergency Screen: Allows users to report traffic accidents, breakdowns etc. Alerts are sent to the control room
- Control Room Screen: Allows traffic authorities to monitor live traffic, respond to emergencies, manage parking lots etc.
Let me know if you need any other details on the proposed
Copy Experts is a printing company located in Boulder, Colorado that provides printing services for educational institutions. They offer competitive pricing through efficiencies like having a centrally located storefront. Copy Experts also focuses on sustainability through initiatives like offsetting paper usage, achieving certifications, and reducing their environmental impact. The document provides examples of the types of projects Copy Experts can handle for schools and emphasizes their experience and quality.
This document provides guidance for targeting a specific audience of creative professionals in the advertising industry. It outlines seven key insights for an effective campaign, including leaving surprises at home, setting objectives and optimizing throughout, knowing the target audience and their influencers, and providing value to important stakeholders. The document also discusses key drivers of the campaign, including advocacy and amplification. It aims to engage the target audience around their passions outside of work.
The creative department of an advertising agency works similarly to a rock band, with various roles that must collaborate to develop effective ad campaigns. The copy team writes the words for ads while the art team provides the visuals. Leaders include the creative director as band leader, art director as lead guitarist, and senior copywriter as bass guitarist. Trainees provide backup support. When an idea succeeds, the resulting ad campaign can be hugely successful, but failures also occur as in any creative endeavor. Collaboration between various specialists is needed to bring ideas to fruition across different mediums like print, television, and online.
This document summarizes the services offered by Copy Experts, a printing company located in Boulder, Colorado. Copy Experts offers production-class printing, creative services, quality work, and customer service. They aim to help businesses improve their bottom line by outsourcing printing needs to Copy Experts, who can offer lower costs through economies of scale and expert staff. Copy Experts also provides information to help clients evaluate whether keeping printing in-house or outsourcing provides better value when factoring in equipment, supply, labor and other costs.
Wedding photographers are increasingly focusing on presentation to differentiate themselves and drive sales. Products that are gaining popularity include metal prints, books, boxes, and other personalized accessories. Loxleys is showcasing innovative presentation solutions at Focus, including marketing materials produced through their online Dynamo Press program. Asukabook is launching two new album styles with protective laminate finishes and invisible bindings. Wedding photographer Graham Keutenius uses books to tell clients' wedding stories.
The document outlines three direct mail piece concepts created by a marketing team for Sprint and Nextel to announce their merger. The concepts focused on highlighting the benefits of the new network like reliability, flexibility, and a wide range of services. The final concept selected featured the new network logo across the front with messaging about the benefits of the merger on the back.
This document provides makeup tips for different styles including Prom Queen, Rockstar, Sporty Basketball-Ball Star, and Trendsetter. It also provides general teen makeup tips such as keeping makeup simple, being careful when tweezing eyebrows, avoiding popping pimples, and washing your face daily.
Here are the key screens for the new intelligent traffic system for New Delhi:
- Home Screen: Shows live traffic updates, parking availability, public transport schedules etc. Users can plan their journey
- Parking Screen: Allows users to check parking availability near their destination, book slots in advance, pay online etc.
- Navigation Screen: Provides turn-by-turn navigation to their destination considering live traffic conditions
- Emergency Screen: Allows users to report traffic accidents, breakdowns etc. Alerts are sent to the control room
- Control Room Screen: Allows traffic authorities to monitor live traffic, respond to emergencies, manage parking lots etc.
Let me know if you need any other details on the proposed
The document proposes 'Project Punarjanam' to revive two primary functions of Indian Postal Services - letter delivery and courier/consignment services. It aims to bring back the culture of letter writing among youth and reposition letters as a communication method. It also wants to increase market share in courier services by improving brand image, trust in customers, and accessibility compared to private competitors. The project will leverage the postal network's widespread reach across rural India and introduce innovative retail and social security applications to drive growth.
This document provides the winners of the 55th National Film Awards for the year 2007 in India. It lists 29 awards across categories like Best Feature Film, Best Director, Best Actor, Best Actress, and more. The winners and their corresponding films, producers and directors are identified along with a brief citation for each winning entry.
Terrestrial article the power of design part 2Terrestrial
The document discusses how improved style through design can help differentiate products and services from competitors. It argues that while attractive style provides some advantages by placing a company near the top, it is not enough on its own without also having competitive costs. Style is easy for competitors to copy, so solely focusing on style risks the company constantly playing catch up. Improved style alone cannot sufficiently differentiate without also having highly competitive costs to attract customers.
Bioworld A Melange Of Characters Pankaj Sikka, Manager Brand Licensing, ...Pankaj Sikka
Bioworld is a leader in licensing apparel worldwide. They license both fictional characters like Mickey Mouse and Harry Potter as well as real people like Barack Obama. They have recently expanded into India where they face challenges from counterfeit merchandise but see potential for growth in character licensing especially for children as organized retail expands.
The document provides a guide to the 8 teams participating in the 2009 Indian Premier League (IPL) cricket tournament to be held in South Africa. It gives details on each team's owners, most expensive players, performances in 2008, and star players to watch. It also includes a schedule of all 59 matches to be played between April 18 and May 24, 2009 in various South African cities. Former England cricket star Darren Gough will serve as a studio expert on Setanta Sports' live coverage of all IPL matches.
Aurasma is an augmented reality technology that allows images, video, and 3D models to be placed within a recognized environment using a mobile device. While some see it as a fad, others think advertisers can make the experience engaging. Aurasma is currently the first in the market with an app for iPhone, but faces competition from other AR developers like Sony Smart AR and Layar. The document discusses how Aurasma could be used now for applications like interactive product education, and envisions future uses like acquiring sales from competitors' catalogs and stores through overlaying Officeworks' prices.
"50% of my marketing doesn\'t work . . . I just don\'t know which 50%"
Search for the holy grail of perfect marketing mix is still on, even at the everything-measurable-digital-marketing era. In this presentation we\'ll discuss the recipes of perfect cocktail for B2B Marketing - including social, SEO, SEM, demography based advertisements, offline marketing etc. With case studies from Marketing Campaigns for Cisco Systems, Visa, Hitachi etc. some of the topics will be covered -
- Content marketing for Lead generation and Lead Nurturing
- Lead Generation through B2B Social media
- Lead Generation Search engine marketing for B2B
- Lead Qualification and Drip Campaigns
- Measuring and Analyzing the perfect mix
- Bridging the digital and traditional marketing gap
Brand + Service (Disney & Ford: Holistic Health)Lauren Peters
This document describes two concepts for mobile health platforms adhered to the Disney and Ford brands. For Disney, the concept is "dFIT" which aims to empower children to make their own health choices through a personalized smart healthcare platform. For Ford, the concept is "Living Tree" which guides families with personalized providers to co-create flexible health plans and include friendly competition. Both concepts are positioned to cater to families' busy schedules while achieving long-term health goals.
i. The document provides information about consulting services offered by POWER DANCE CARD including temporary staffing for HR teams, systems analysis and implementation.
ii. It explains that the company focuses on improving business performance through learning and development solutions rather than just delivering training.
iii. The target market for business and consulting services includes large companies in various industries such as beverage, automotive and consumer goods.
iv. Professions not currently served include those in conflicting industries targeting the same markets.
This document provides information about the services offered by Sense and Cinema, a brand strategy and entertainment company. It summarizes their customized casting, grooming workshops, and innovative advertising strategies. They offer casting for films, TV, and ads. They also conduct workshops to prepare actors. Their strategies help build brands through various advertising methods, including viral videos called "In-Vi-Mercials". Sense and Cinema aims to give clients' projects a competitive advantage through their entertainment expertise.
This document provides a summary of the author's professional career and design work. It includes details about their education, work experience with two companies over 11 years, areas of design expertise including photo manipulation and logo design. Samples of design work are presented for advertising campaigns, magazines and clients in different industries. The author expresses a desire to be self-employed and expand their client base while focusing on photo manipulation, editorial design, and online work.
The document provides an overview of the evolution of online display advertising and the current landscape. It discusses:
1) How ad networks and real-time bidding have transformed the industry by allowing for more efficient audience targeting and programmatic buying.
2) The growth of the online display market and various formats like video that are gaining popularity.
3) The complex landscape that marketers must navigate today, which involves multiple buying options, vast inventory sources, sophisticated audience targeting, and evolving creative formats and objectives.
4) Guidance for marketers on how to optimize their display campaigns by asking suppliers questions about inventory, data, technology, transparency, optimization, and innovation.
The document provides an overview of the evolution of online display advertising and the current landscape. It discusses:
1) How ad networks and real-time bidding have transformed the industry by allowing for more efficient audience targeting and programmatic buying.
2) The growth of the online display market and various formats like video that are gaining popularity.
3) The complex landscape that marketers must navigate today, which involves multiple buying options, vast inventory sources, sophisticated audience targeting, and evolving creative formats and objectives.
4) Guidance for marketers on how to optimize their display campaigns by asking suppliers questions about inventory, data, technology, transparency, optimization, and innovation.
Chaotic Moon Studios is a mobile app development company comprised of 65 of the most talented professionals in the industry. They have over 400 combined years of experience working with innovative companies. They offer a full range of mobile app services from strategy to development to marketing. Their clients praise them for their creativity, commitment to success, and ability to consistently deliver results.
Promax provides branding, advertising campaigns, film, and web services with a focus on creativity, quality, and professionalism. Their services include logo and identity design, branding guidelines, marketing campaigns, video production, photography, and gifts and packaging. Promax has experience working with clients across various industries such as real estate, oil and gas, education, and more.
This document provides a 3-paragraph summary of the author's professional career and design work. It introduces the author as a graphic designer with over 11 years of experience working for publishing companies and creating designs such as advertisements, magazine layouts, and photo manipulations. Samples of the author's work are included showcasing designs for campaigns, magazines, and clients in different industries. The document concludes by stating the author recently became self-employed to independently expand their client base and focus on photo manipulation, editorial design, and online projects.
Promax provides branding, advertising campaigns, film production, web design, and event services. Their branding services include logo design, brand guidelines, creative design, packaging, and photography. They create marketing campaigns through planning, visual concepts, and utilizing tools like print, outdoor advertising, and multimedia. Promax produces films through all stages of pre-production, shooting, audio/music, graphics, and editing for documentaries, architectural projects, promotions, public awareness, and music videos.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
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If You Want To More Information just Contact Now:
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The document proposes 'Project Punarjanam' to revive two primary functions of Indian Postal Services - letter delivery and courier/consignment services. It aims to bring back the culture of letter writing among youth and reposition letters as a communication method. It also wants to increase market share in courier services by improving brand image, trust in customers, and accessibility compared to private competitors. The project will leverage the postal network's widespread reach across rural India and introduce innovative retail and social security applications to drive growth.
This document provides the winners of the 55th National Film Awards for the year 2007 in India. It lists 29 awards across categories like Best Feature Film, Best Director, Best Actor, Best Actress, and more. The winners and their corresponding films, producers and directors are identified along with a brief citation for each winning entry.
Terrestrial article the power of design part 2Terrestrial
The document discusses how improved style through design can help differentiate products and services from competitors. It argues that while attractive style provides some advantages by placing a company near the top, it is not enough on its own without also having competitive costs. Style is easy for competitors to copy, so solely focusing on style risks the company constantly playing catch up. Improved style alone cannot sufficiently differentiate without also having highly competitive costs to attract customers.
Bioworld A Melange Of Characters Pankaj Sikka, Manager Brand Licensing, ...Pankaj Sikka
Bioworld is a leader in licensing apparel worldwide. They license both fictional characters like Mickey Mouse and Harry Potter as well as real people like Barack Obama. They have recently expanded into India where they face challenges from counterfeit merchandise but see potential for growth in character licensing especially for children as organized retail expands.
The document provides a guide to the 8 teams participating in the 2009 Indian Premier League (IPL) cricket tournament to be held in South Africa. It gives details on each team's owners, most expensive players, performances in 2008, and star players to watch. It also includes a schedule of all 59 matches to be played between April 18 and May 24, 2009 in various South African cities. Former England cricket star Darren Gough will serve as a studio expert on Setanta Sports' live coverage of all IPL matches.
Aurasma is an augmented reality technology that allows images, video, and 3D models to be placed within a recognized environment using a mobile device. While some see it as a fad, others think advertisers can make the experience engaging. Aurasma is currently the first in the market with an app for iPhone, but faces competition from other AR developers like Sony Smart AR and Layar. The document discusses how Aurasma could be used now for applications like interactive product education, and envisions future uses like acquiring sales from competitors' catalogs and stores through overlaying Officeworks' prices.
"50% of my marketing doesn\'t work . . . I just don\'t know which 50%"
Search for the holy grail of perfect marketing mix is still on, even at the everything-measurable-digital-marketing era. In this presentation we\'ll discuss the recipes of perfect cocktail for B2B Marketing - including social, SEO, SEM, demography based advertisements, offline marketing etc. With case studies from Marketing Campaigns for Cisco Systems, Visa, Hitachi etc. some of the topics will be covered -
- Content marketing for Lead generation and Lead Nurturing
- Lead Generation through B2B Social media
- Lead Generation Search engine marketing for B2B
- Lead Qualification and Drip Campaigns
- Measuring and Analyzing the perfect mix
- Bridging the digital and traditional marketing gap
Brand + Service (Disney & Ford: Holistic Health)Lauren Peters
This document describes two concepts for mobile health platforms adhered to the Disney and Ford brands. For Disney, the concept is "dFIT" which aims to empower children to make their own health choices through a personalized smart healthcare platform. For Ford, the concept is "Living Tree" which guides families with personalized providers to co-create flexible health plans and include friendly competition. Both concepts are positioned to cater to families' busy schedules while achieving long-term health goals.
i. The document provides information about consulting services offered by POWER DANCE CARD including temporary staffing for HR teams, systems analysis and implementation.
ii. It explains that the company focuses on improving business performance through learning and development solutions rather than just delivering training.
iii. The target market for business and consulting services includes large companies in various industries such as beverage, automotive and consumer goods.
iv. Professions not currently served include those in conflicting industries targeting the same markets.
This document provides information about the services offered by Sense and Cinema, a brand strategy and entertainment company. It summarizes their customized casting, grooming workshops, and innovative advertising strategies. They offer casting for films, TV, and ads. They also conduct workshops to prepare actors. Their strategies help build brands through various advertising methods, including viral videos called "In-Vi-Mercials". Sense and Cinema aims to give clients' projects a competitive advantage through their entertainment expertise.
This document provides a summary of the author's professional career and design work. It includes details about their education, work experience with two companies over 11 years, areas of design expertise including photo manipulation and logo design. Samples of design work are presented for advertising campaigns, magazines and clients in different industries. The author expresses a desire to be self-employed and expand their client base while focusing on photo manipulation, editorial design, and online work.
The document provides an overview of the evolution of online display advertising and the current landscape. It discusses:
1) How ad networks and real-time bidding have transformed the industry by allowing for more efficient audience targeting and programmatic buying.
2) The growth of the online display market and various formats like video that are gaining popularity.
3) The complex landscape that marketers must navigate today, which involves multiple buying options, vast inventory sources, sophisticated audience targeting, and evolving creative formats and objectives.
4) Guidance for marketers on how to optimize their display campaigns by asking suppliers questions about inventory, data, technology, transparency, optimization, and innovation.
The document provides an overview of the evolution of online display advertising and the current landscape. It discusses:
1) How ad networks and real-time bidding have transformed the industry by allowing for more efficient audience targeting and programmatic buying.
2) The growth of the online display market and various formats like video that are gaining popularity.
3) The complex landscape that marketers must navigate today, which involves multiple buying options, vast inventory sources, sophisticated audience targeting, and evolving creative formats and objectives.
4) Guidance for marketers on how to optimize their display campaigns by asking suppliers questions about inventory, data, technology, transparency, optimization, and innovation.
Chaotic Moon Studios is a mobile app development company comprised of 65 of the most talented professionals in the industry. They have over 400 combined years of experience working with innovative companies. They offer a full range of mobile app services from strategy to development to marketing. Their clients praise them for their creativity, commitment to success, and ability to consistently deliver results.
Promax provides branding, advertising campaigns, film, and web services with a focus on creativity, quality, and professionalism. Their services include logo and identity design, branding guidelines, marketing campaigns, video production, photography, and gifts and packaging. Promax has experience working with clients across various industries such as real estate, oil and gas, education, and more.
This document provides a 3-paragraph summary of the author's professional career and design work. It introduces the author as a graphic designer with over 11 years of experience working for publishing companies and creating designs such as advertisements, magazine layouts, and photo manipulations. Samples of the author's work are included showcasing designs for campaigns, magazines, and clients in different industries. The document concludes by stating the author recently became self-employed to independently expand their client base and focus on photo manipulation, editorial design, and online projects.
Promax provides branding, advertising campaigns, film production, web design, and event services. Their branding services include logo design, brand guidelines, creative design, packaging, and photography. They create marketing campaigns through planning, visual concepts, and utilizing tools like print, outdoor advertising, and multimedia. Promax produces films through all stages of pre-production, shooting, audio/music, graphics, and editing for documentaries, architectural projects, promotions, public awareness, and music videos.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
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Benefits:
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- Enhanced alignment and strategic focus across the organization.
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How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
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Structural Design Process: Step-by-Step Guide for Buildings
My Mirror
1. OFFER LETTER MY MIRROR
Reflecting my ideas and me CREATING NEWS SINCE 1987
Dear Anurag,
We are pleased to offer you a position of Junior Copywriter with us. We trust AN AGENCY SUES A
that your knowledge, skills and experience will be among our most valuable COPYWRITER (AN
assets. APPLICANT) FOR
Should you decide to accept this offer, you are required to complete certain WRITING A WHACKY
joining formalities as a part of our recruitment process. INTRODUCTION.
Please refer to subsequent annexure attached herewith to understand the
A
well known Ad
process. agency has filed a
lawsuit against a
We hope that you'll accept this job offer and look forward to welcoming you trainee copywriter for
dishing out a strange
onboard. introduction about him.
Copywriter was completely
unaware of the surprise that
Regards, he was in for. Spokesperson
for the ad agency has
decided to keep silent on the
incident.
Creative Director
2. MY MIRROR RANDOM
Brands Worked On - Cadbury, Taj Tea (Hindustan Unilever), Save Tiger Foundation (PSA)
My colorful life Educational Achievements
- From editor’s desk 1. Was happy and elated on scoring FIRST CLASS (67%) in Bachelors in Mass Media (Advertising) from Mumbai
University…and suddenly it dawned upon me that 50% was the passing percentage.
Anurag Shukla
2. HSC Passed from the prestigious Kendriya Vidyalaya Fort Williams, Kolkata
A creative and adventurous bloke, who's passionate about life, copywriting and music…not necessarily in that order.
Snapshot
Worked as a copywriter with NetBiz, an online ad agency
Trained at Ogilvy & Mather (O&M)
Singularly works wonder, collectively creates magic
Kiwi, an old player but shine new as ever.
Bachelors in Mass Media from Mumbai University
In times where everything you
Work Experience wear and do is a reflection of
1. Currently working at 'Thought Trains' as a Copywriter your personality, your shoes
speak a lot about your
2. NetBiz Systems Pvt Ltd. (May'09- September'09) character.
Job Profile - Copywriter Gone are the days when
polishing your shoes and
Job Responsibilities making them shine to
perfection was a ritual.
Creating copy for variety of websites Keeping in mind the busy
Worked on Viral advertisements for various brands lifestyle that everyone lives in
the city,
? Creating website sitemaps and wireframes
Kiwi has been phenomenal in
? Working on Pitch Cases making the shoe shine job a
matter of few seconds. It's as
Brands Worked On: - Godrej, Century Ply, Lays, Kingfisher, Tata Salt, Arrow simple as taking a look at Kiwi
show shine and lo behold!
your shoes are polished.
3. Ogilvy & Mather (June'07-Aug'07)
Job Profile - Trainee Copywriter
Job Responsibilities
Oh! You mean my daily chores…well, just slaving around like getting a cup of coffee for my CD, giving into his whims and
fancies. Although I was encouraged to do the following…
? Ideating for 360 creative solutions
? Scripting of Print ads, Radio ads and TVCs
Continued on page no. 3
3. MY MIRROR TRADITIONALLY COOL (HOARDING)
Chanting new Mantras: Tantra VISUAL:
A vibrant & colorful rangoli made using Tantra
A
fter revolutionizing the traditional outlook of Indian
youth Tantra has recently gone through the very t-shirts as props
famous 'Brand surgery'. With an all new look Tantra
has set out to touch people of different age groups and
different walks of life. “Our target is to bring back Indian POSITIONING STATEMENT:
religions and traditions in forefront and to make it every Traditionally Cool
Indian's first apparel choice” said Managing Director of
Tantra in a press release.
VISUAL:
The CEO of Tantra further added “we want Tantra to be every Various yoga positions depicted
Indian's prized possession, may it be male or female.
Tradition lives in our hearts and is above any gender using Tantra T-shirts as props
discrimination and so is Tantra.”
It is also believed that Tantra will soon launch its new range of POSITIONING STATEMENT:
T-shirts 'Galti hai par chaltti hai', which will showcase Traditionally Cool
infamous contemporary Indian scenario, the functioning and
glitches our Indian system comes with.
VISUAL:
With a concept that's sure to catch attention of every Indian Various yoga positions depicted using
around, Tantra surely looks all decked up to mesmerize
people with its new mantra. Tantra T-shirts as props
See next page
POSITIONING STATEMENT:
Traditionally Cool
4. TRADITIONALLY COOL(MAGAZINE) TRADITIONALLY COOL(MAGAZINE)
VISUAL: VISUAL:
A Scene from Mahabharata. Gopika's are Hanuman is wearing Tantra t-shirt with a
bathing in water. heart imprinted on it.
Krishna is hiding behind trees, watching The heart shows Ram and Sita in it.
them with their clothes piled in his hand. Hanuman is shown as if opening his
chest to reveal the heart.
POSITIOINING STATEMENT:
Traditionally Cool POSITIONING STATEMENT:
Traditionally Cool
VISUAL: VISUAL:
Lord Krishna and Radha standing in Lord Vishnu wearing a Tantra t-shirt with
Vrindavan. Krishna is wearing a Blue 'My Avataar' written on it.
Tantra t-shirt. The T-shirt has pictures of all avatars of
The hem of the t-shirt is tied in a knot on Vishnu (Ram, Krishna, Narad, Dattatraya
his waist with his flute tucked in to the knot. etc)
POSITIONING STATEMENT:
POSITIONING STATEMENT: Traditionally Cool
Traditionally Cool
5. TRADITIONALLY COOL(MAGAZINE) TRADITIONALLY COOL(MAGAZINE)
VISUAL: VISUAL:
Lord Vishnu wearing a Tantra t-shirt with Brahma, Vishnu, Mahesh (shiv) standing
'My Avataar' written on it. in heaven, wearing Tantra t-shirt.
The T-shirt has pictures of all avatars of Wordings 'Masters of the universe'
Vishnu (Ram, Krishna, Narad, Dattatraya displayed below the visual.
etc) POSITINING STATEMENT:
POSITIONING STATEMENT: Traditionally Cool
Traditionally Cool
VISUAL: Lord Shiv wearing a Tantra t- VISUAL:
shirt with 'My Avataar' written on it. Durga shown seated on her lion, killing
The T-shirt has pictures of all avatars of Mahishasur
Shiv (Hanuman, Shankara, Durvasa, . She is wearing a Tantra t-shirt. Wordings
Virabhadra) 'Girl power' displayed below the visual.
POSITIONING STATEMENT: POSITIONING STATEMENT:
Traditionally Cool Traditionally Cool
6. GALTI HAI PAR CHALTI HAI (HOARDING) GALTI HAI PAR CHALTI HAI (HOARDING)
VISUAL:
Copy statement 'Yaha thookna mana hai'…Paan spit on the words mana hai
POSITIONING STATEMENT:
Galti hai par chalti hai
VISUAL: Copy statement 'Yaha susu karna mana hai'…man urinating on the
words mana hai
POSITIONING STATEMENT: Galti hai par chalti hai
VISUAL:
Copy statement 'Yaha khachra fekna mana hai'…garbage on the words mana hai
POSITIONING STATEMENT:
Galti hai par chalti hai
7. ARROW ARROW (CONCEPT DESCRIPTION)
A
Arrow tells people NOT TO BUY Arrow shirts Visual:
The visuals in the ads show an Arrow Shirt with creases
rrow is sure to catch eyes of lot of people across the
all over it. To a normal eye they appear as normal creases,
country. Arrow, considered a premier brand in men's
however they are formed with minute texts. These texts are
apparel has launched its new range of shirts 'Arrow
statements indicating a man's achievements and success in
Anti-wrinkle shirts'.
his life.
A magnifying glass is shown magnifying one part of the
Well undoubtedly this new range is a class apart and so is its
wrinkle.
advertising strategy. With this ad campaign Arrow becomes the first
Headline:
apparel brand that is mudslinging itself.
Wrinkles tell stories of your success
Positioning Statement:
Arrow is excited about this campaign as they believe that this
Take pride in your wrinkles.
campaign will certainly bring attention to them and take apparel
industry to another level.
8. ARROW(MAGAZINE) ARROW(MAGAZINE)
TAKE PRIDE IN YOUR WRINKLES! TAKE PRIDE IN YOUR WRINKLES!
do not buy do not buy
Arrow Anti-wrinkle shirts Arrow Anti-wrinkle shirts
9. ARROW(MAGAZINE) GULF MEDICAL UNIVERSITY
Books are bygone” say students from across the
world and Gulf Medical University seconds.
Gulf Medical University(GMU), may not have a century long legacy
however, it has produced a lot of successful doctors and surgeons
since its inception.
Gauging contemporary needs of students, Gulf Medical
University(GMU) has re-branded itself giving itself a fresher outlook
towards world of education. However, strongly believing in their basics
and deeply rooted philosophies of practical learning Gulf Medical
University(GMU) looks forward to impart knowledge that makes its
students a breed apart!
TAKE PRIDE IN YOUR WRINKLES!
do not buy
Arrow Anti-wrinkle shirts
10. ARROW(MAGAZINE) GULF MEDICAL UNIVERSITY
Books are bygone” say students from across
the world and Gulf Medical University
G
seconds.
ulf Medical University(GMU), may not have a century
long legacy however, it has produced a lot of
successful doctors and surgeons since its inception.
Gauging contemporary needs of students, Gulf Medical
University(GMU) has re-branded itself giving itself a fresher outlook
towards world of education. However, strongly believing in their basics
and deeply rooted philosophies of practical learning Gulf Medical
University(GMU) looks forward to impart knowledge that makes its
students a breed apart!
TAKE PRIDE IN YOUR WRINKLES!
do not buy
Arrow Anti-wrinkle shirts
11. GULF MEDICAL UNIVERSITY GULF MEDICAL UNIVERSITY
It's complicated to diagnose the Performing an operation is a critical feat.
right problem. Now imagine doing it Now imagine doing it under this much light.
with time playing against you.
00:02
00:01
00:00 __________
_________________
_
In medical world doing your job meticulously with 100
percent precision and precaution does not necessarily Being a doctor means much more than performing
mean 100 percent success. There are times that not only operations in operation theaters and treating patients in a
demand you to be equipped with knowledge but also well equipped hospital. Medical emergencies can come at
implement it with conviction. the most unexpected times and at the most unexpected
places.
Understanding this necessity, we at GMU have taken
education to another level giving you hands on That is why our course curriculum is diligently designed to
experience of the medical world. impart pragmatic learning, preparing you for realities of
surreal situations.
For any inquiries please contact us at: For any inquiries please contact us at:
www.gmu.com www.gmu.com
Phone: (+971 6) 7431383 Phone: (+971 6) 7431383
Postal Address: P.O. Box : 4184 Postal Address: P.O. Box : 4184
Experiential learning Ajman, United Arab Emirates. Experiential learning
Ajman, United Arab Emirates.
12. GULF MEDICAL UNIVERSITY THE HEALTH CLUB
R
Recent studies show that excuses are the
It requires undivided attention to listen to heaviest in calorie count!
fading beats, now imagine focusing on them
where every other sound is a distraction. ecently doctors and psychiatrists in Harvard
School have been researching on the art that
goes behind the science of losing body fat. And
their several months old study has come to a conclusion that
more than anything it's these mundane excuses that contribute
to those extra pounds that deposit around us like an extra tyre.
Medical advancements have contributed a lot towards
making a doctor's job easy. However, it's the
uncertainties that makes each day different. And when A newly launched gym 'The Health Club' with an aim to
you are dealing with saving lives, you can't afford to go
wrong. promote fitness and health has developed a campaign strategy
that caters to people across all segments.
We at Gulf Medical University equip you with
comprehensive learning experience that prepares you The campaign is eye catching and picks up situations from our
for such uncertainties.
daily lives. It is astonishing to realize how excuses can be so
For any inquiries please contact us at:
www.gmu.com silly and how easy it is to overcome them.
Phone: (+971 6) 7431383
Postal Address: P.O. Box : 4184 Checkout the campaigns in next few pages…
Ajman, United Arab Emirates. Experiential learning
13. THE HEALTH CLUB(VERSION 1) THE HEALTH CLUB (VERSION 1)
8 3 4
#1 e#
s e c us
cu Ex
Ex
My favorite actress got married
Weather forecast predicted heavy rains today
And I don't have an umbrella Need some time alone today
Your excuse for not going to the gym Your excuse for not going to the gym
can make you lose a lot, especially your can make you lose a lot, especially your
WEIGHT. WEIGHT.
What's your excuse? Do let us know. If we find it totally offbeat, you get 3 What's your excuse? Do let us know. If we find it totally offbeat, you get 3
month membership absolutely FREE. month membership absolutely FREE.
Yeah, excuses do pay sometimes. Yeah, excuses do pay sometimes.
--------------------------------------- ---------------------------------------
I hate going to gym but I can't because I hate going to gym but I can't because
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
The The
Log on to www.thehealthcclub.com or email us at thehealthclub@gmail.com
Health Log on to www.thehealthcclub.com or email us at thehealthclub@gmail.com
Health
Fitness Complex, Lower Parel. Mumbai-400018. T:3200 2134. W: www.heathclub.com Club Fitness Complex, Lower Parel. Mumbai-400018. T:3200 2134. W: www.heathclub.com Club
14. THE HEALTH CLUB(VERSION 1) THE HEALTH CLUB (VERSION 2)
1 st
3 4
e#
c us
Ex
EXCUSE: Got up late.
Man on the television told me to stay tuned!
So, can't go today What's number 1 today will be out of list tomorrow!
Excuses! A source of escapism tried and tested over the years. Well known for giving respite
in the most unwanted situations. The best part, they are always in circulation. You don't need
Your excuse for not going to the gym to carry it in an expensive handbag, nor in a designer briefcase. Just nudge your brains and
can make you lose a lot, especially your get as many as you want.
WEIGHT.
Between the 'real you' and the 'ideal you' stands this 'Great wall of Excuses'.
It's time to get over these excuses before they get over you.
What's your excuse? Do let us know. If we find it totally offbeat, you get 3
month membership absolutely FREE.
What's your excuse? Do let us know. If we find it totally unusual…we will make sure that it's off
Yeah, excuses do pay sometimes.
--------------------------------------- Can't gym today because
I hate going to gym but I can't because
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
The The
Health Log on to www.thehealthcclub.com or email us at thehealthclub@gmail.com Health
Log on to www.thehealthcclub.com or email us at thehealthclub@gmail.com Fitness Complex, Lower Parel. Mumbai-400018. T:3200 2134.
Fitness Complex, Lower Parel. Mumbai-400018. T:3200 2134. W: www.heathclub.com Club Club
15. THE HEALTH CLUB(VERSION 2) THE HEALTH CLUB (VERSION 2)
2 Number
nd
EXCUSE: Alarm didn’t ring.
2 is the first looser so let it loose out from your
Excuses! A source of escapism tried and tested over the years. Well known for giving respite
in the most unwanted situations. The best part, they are always in circulation. You don't need
to carry it in an expensive handbag, nor in a designer briefcase. Just nudge your brains and
get as many as you want.
Between the 'real you' and the 'ideal you' stands this 'Great wall of Excuses'.
It's time to get over these excuses before they get over you.
What's your excuse? Do let us know. If we find it totally unusual…we will make sure that it's off
Can't gym today because
The
Log on to www.thehealthcclub.com or email us at thehealthclub@gmail.com Health
Fitness Complex, Lower Parel. Mumbai-400018. T:3200 2134.
Club
16. THE HEALTH CLUB(VERSION 2) THE HEALTH CLUB CAMPAIGN 2)
T
Your verbal diarrhea can have serious
consequences!
3 rd
Number
EXCUSE: Not in the mood.
3 is slow in pace, don’t let it enter the race.
he saying often goes that the Pen is mightier than the sword.
However, what about the spoken word? Do we ever think of the
words that are shot of our mouth? Words once spoken are like
an arrow shot off a bow, one that cannot be taken back. And maybe that's
Excuses! A source of escapism tried and tested over the years. Well known for giving respite
why it is very important to have a check on what are you saying and to
in the most unwanted situations. The best part, they are always in circulation. You don't need whom. Nobody likes to hear nonsense and specifically it is that extra bit
to carry it in an expensive handbag, nor in a designer briefcase. Just nudge your brains and
which is always annoying and makes people lose interest in you. Likewise
get as many as you want.
nobody gets pleasure from that extra flab, may it be on him/herself or on
somebody else.
Between the 'real you' and the 'ideal you' stands this 'Great wall of Excuses'.
It's time to get over these excuses before they get over you.
Fat is as redundant as those extra words in a conversation. The more you
What's your excuse? Do let us know. If we find it totally unusual…we will make sure that it's off have it, the more people lose interest.
Can't gym today because An ad campaign for a gym 'The Health Club' has caught this nerve to
motivate people to attend gym and get back in shape.
The
Log on to www.thehealthcclub.com or email us at thehealthclub@gmail.com
Health
Fitness Complex, Lower Parel. Mumbai-400018. T:3200 2134. Club
17. THE HEALTH CLUB(CAMPAIGN 2) THE HEALTH CLUB (CAMPAIGN 2)
HOW TO DO THE GREAT SELLING LEARN THE ART OF PROPOSING
ACT! What to say & how to say.
What sells & what does not.
Sir, this is the limited edition Electrolux I love you my darling. And I can do
vacuum cleaner. You can get it only for anything to prove my love for you.
Rs. 1500 plus free service for 2 years. I love you my darling and you know it's true. I can
Sir, this is the limited edition Electrolux vacuum go to any extent to prove my love for you. I can
cleaner. You can get it only for Rs. 1500 plus free jump from 100th floor of a building, swim oceans,
service for 2 years, if you buy it right now. It can cross forest of thorns, just for you. I am sure you
clean any kind of dirt. are born only for me and I am only for you.
Sir, this is the limited edition Electrolux vacuum cleaner. I love you my darling and you know it's true. I can go to
You can get it only for Rs. 1500 plus free service for 2 any extent to prove my love for you. I can jump from
years, if you buy it right now. It can clean any kind of dirt. 100th floor of a building, swim oceans, cross forest of
Sir, with this vacum cleaner, I don't think you need to thorns, just for you. I am sure you are born only for me
depend on your maid any longer. This deal is simply and I only for you. I love you so much ! I will also cook
irresistible as this cleaner cleans the floor so well that you food for you, walk your dog, bath him. Also I am good
actually don't need any mopping… with kids, I know when to change diapers…
It's the extra bit which is why people lose interest. It's the extra bit which is why people lose interest.
The The
Health Health
Club Club
18. THE HEALTH CLUB(CAMPAIGN 2) THE HEALTH CLUB (CAMPAIGN 2) TVC
TVC Script for Ad 1
THE ART OF PROPOSING
LEARN THE ART OF PROPOSING SITUATION 1:
What to say & how to say.
Scene 1: (Retro dressing) A girl and a boy running from opposite ends
approaching each other. The guy is holding rose in his hand.
I love you my darling. And I can do
anything to prove my love for you. Scene 2: They are standing in front of each other as the girl speaking to the
I love you my darling and you know it's true. I can guy.
go to any extent to prove my love for you. I can Dialogue:
jump from 100th floor of a building, swim oceans,
cross forest of thorns, just for you. I am sure you Jill: “I love you my darling. And I can do anything to prove my love for you.”
are born only for me and I am only for you. Jack: (Completely in love) Yes Merry, I love you too. Let's get married.
(Fade out)
I love you my darling and you know it's true. I can go to
any extent to prove my love for you. I can jump from SITUATION 2:
100th floor of a building, swim oceans, cross forest of Scene 1: (Retro dressing) A girl and a boy running from opposite ends
thorns, just for you. I am sure you are born only for me
and I only for you. I love you so much ! I will also cook approaching each other. The guy is holding rose in his hand.
food for you, walk your dog, bath him. Also I am good Scene 2: They are standing in front of each other as the girl speaking to the
with kids, I know when to change diapers…
guy.
It's the extra bit which is why people lose interest.
The
Health CONTD.
Club
19. THE HEALTH CLUB(CAMPAIGN 2)TVC THE HEALTH CLUB CAMPAIGN 2)TVC
Dialogue: Dialogue:
Jill: “I love you my darling and you know it's true. I can go to any extent to Jill: I love you my darling and you know it's true. I can go to any extent to
prove my love for you. I can jump from 100th floor of a building, swim prove my love for you. I can jump from 100th floor of a building, swim
oceans, cross forest of thorns just for you. I am sure you are born only for oceans, cross forest of thorns just for you. I am sure you are born only for
me and I only for you.” me and I only for you. I love you so much! I will also cook food for you,
John: (hiding embarrassment) Yeah Jill. I know how much you love me. I walk your dog, bath him. Also I am good with kids, I know when to
think we should get married. change diapers…
(Fade out) John: Intervenes. (Embarrassed and uncomfortable) okay…Yeah… I got to
SITUATION 3: go now. Will call you baby. (Still in love though)
Scene 1: (Retro dressing) A girl and a boy running from opposite ends Fade out
approaching each other. The guy is holding rose in his hand.
Scene 2: They are standing in front of each other as the girl speaking to the Text appears: It's that extra bit which is why people lose interest.
guy. Gym name and contact information follows.
CONTD. CONTD.
20. THE HEALTH CLUB(CAMPAIGN 2)TVC THE HEALTH CLUB CAMPAIGN 2)TVC
THE GREAT SELLING ACT Dialogue:
SITUATION 1:
Saleswoman: Sir, this is the limited edition Electrolux vacuum cleaner. You
Scene 1: A middle age man opens the door to see this beautiful looking
can get it only for Rs. 1500 plus free service for 2 years, if you buy it
female who is a saleswoman and holding a vacuum cleaner in her hand.
right now. It can clean any kind of dirt.
Scene 2: They are standing in front of each other as the saleswoman is
Man (customer): (Suspicious yet interested) Oh, is it! I am sure there is a
speaking to the guy.
catch. Let me have a look. Then I will decide.
Dialogue:
(Fade out)
Saleswoman: Sir, this is the limited edition Electrolux vacuum cleaner. You
SITUATION 3:
can get it only for Rs. 1500 plus free service for 2 years.
Scene 1: A middle age man opens the door to see this beautiful looking
Man (customer): (Excited and eager) Great! Just for 1500! Please come
female who is a saleswoman and holding a vacuum cleaner in her hand.
inside. Can I see a live demonstration?
Scene 2: They are standing in front of each other as the saleswoman is
(Fade out)
speaking to the guy.
SITUATION 2:
Scene 1: A middle age man opens the door to see this beautiful looking
CONTD.
female who is a saleswoman and holding a vacuum cleaner in her hand.
Scene 2: They are standing in front of each other as the saleswoman is
speaking to the guy.
CONTD.
21. THE HEALTH CLUB(CAMPAIGN 2)TVC PUBLIC SURVICE ADS
Dialogue:
Saleswoman: Sir, this is the limited edition Electrolux vacuum cleaner. It
cleans all kinds of dirt. You can get it only for Rs. 1500 plus free service for
2 years, if you buy it right now. It can clean any kind of dirt. Sir, with this
vaccum cleaner, I don't think you need to depend on your maid any longer.
This deal is simply irresistible as this cleaner cleans the floor so well that
you actually don't need any mopping…
Man (customer): Intervenes. (Bored and uninterested) eh…Okay. I think I am
good with a broom. Thanks anyway.
Camera fades out
Text appears: It's that extra bit which is why people lose interest.
Gym name and contact information follows.