1. M
Meghan M. Swenson
Fashion Marketing & Merchandising
2. Fashion Show Production
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The Divine Prophecies Fashion Show was
part of a fashion show production class.
The role I played was the lead backstage
coordinator. I was in charge of planning
out where everything would be placed
The Divine Prophecies Fashion Show- Fall 2008
backstage, and making sure all the
stylists and models were organized. I also Determnie
was in charge of assigning dressers to our groups Finalize
budget
each stylist to help. During show time, I backstage
layouts
had to make sure the models were in the
Write
correct order before we sent them on the Create the Model Assign thank- you
timeline for casting Gather dressers
runway. Our theme was Victorian- gothic our group. call #1 model info to stylists/
notes
with high fashion, including big hair, for line-up models
Post show
seductive make-up, and masks. Visit group
Finalize the venue, Gather Shop for evulations/
look of the sketch model info supplies for discussions
show. layout for line-up the show 12/1-
Post Begin
10/6- ads Secure set-up at
Determine around vendor Meadows
the duties of Week 2 local Week 4 Model Week 6 table, Week 8 Week 10
Club
each group/ retailers casting Brynn
individual call #2 Capella
12/2-
DAY OF SHOW!
Create Discuss Create model • Set-up
in-school window charts for Begin work
Discuss final • Model Line-Up on
show display to showcase backstage backstage • Dress Rehersal
designers organization portfolio
themes layout • Clean- up piece
Week 1 Week 3 Week 5 Week 7 Week 9 Week 11
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Backstage Floor Plan
Stage Entrance
View of
stage from
audience
perspective
Leading the
group in
Doorway to Stairwell
discussing the
Main Room/ night’s iternary
Dressing Area
Stylists
prepping the
models for
their first walk
Office Space Extra Extra
(unable to use) Dressing Dressing
Area Area
Backstage Coral
crew lining Stairwell (hair/ make-up)
up models in
walking order Models
waiting to
begin the dress
rehersal
Backstage layout for the first floor at The Meadows Club
Models got
their hair done
in The Pearl &
Coral Rooms
JADE
(hair/ make-up)
Pearl
(hair/ make-up)
Models got
their make-up
done in The
Jade Room
Backstage layout for the second floor at The Meadows Club
5. Public Relations
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This press kit was created as a final project for a Public Relations
class. It is an event plan for a new Chicago fashion designer,
to promote her Spring 2008 Collection. The event plan features
a press release, event plan, budget, menu, and list of contacts.
Also a business card, and event invite was created to be included. Lacey corkery SPrING 2008 coLLectIoN
A digital media kit on CD was created as well and put into the final PromotIoNaL Party
kit to be sent out to local media sources. PreSS reLeaSe
For ImmeDIate reLeaSe!
october 1, 2007
mmS creative Group
Business Card 1234 madison avenue
chicago, IL 60606
www.mmScreative.com
Lacey Corkery
Phone: 312.446.9635
Fax: 312.765.4321
Lacey corkery Summer collection Promotional Party
the up and coming chicago designer, Lacey corkery, will be promoting her
De S IGNS Spring 2008 Collection to the public for the first time. Lacey Corkery has recently
graduated from the School of the art Institute in chicago, IL, and has completeted
her first full collection. The show will be held on March 8, 2008 at Chicago’s
Signature room atop the John Hancock.
the fashion elite have had their eye on corkery for some time now, and
have been waiting patiently to see her latest collection. Corkery doesn’t want to limit
her products though, and has decided to open this event to the public as well.
555 State Street “Lacey’s innate sense of style transforms classic silhouettes while adding a
cHIcaGo, IL 60616 modern touch, and with a reasonable price tag! I can’t wait!” stated Beth lambert,
(312) 622. 8952 one of the founders of the chicago Fashion Foundation.
Laceycorkey.com This event will not be one to miss, and will sure to be the talk of Chicago’s
fashion industry!
# # #
Lacey Corkery
DeSIGNS
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Lacey corkery SPrING 2008 coLLectIoN
PromotIoNaL Party
Press Kit CD Pr PLaN
eVeNt tyPe:
2008 Summer collection Promotional Party
mmS creatIVe GroUP March 8, 2008 at Chicago’s Signature Room
Lacey Corkery
PreSeNtS
PUBLICS INVOLVED:
- Professionals in the fashion industry
- Socialites
Lacey Corkery
- Local celebrities
- Fashion design students
D eSIG N S
VALUES OF THE PUBLIC:
De S IGNS
- Interested in up and coming designers
2008 SPrING coLLectIoN - Staying on top of the trends
PromotIoNaL Party - Discovering the next “it” thing
MESSAGE SENT TO THE PUBLIC:
- New, talented designer showing her first collection
- Fashion industry strongly supports new talents
meDIa cHaNNeLS:
2008 SPrING coLLectIoN - Print advertisments:
PromotIoNaL Party - chicago Scene magazine
- chicago magazine
-chicago tribune
-televison advertisments
- Local news casts
-online advertisments
-Daily candy
Lacey Corkery
DeSIGNS
7. M
Lacey corkery SPrING 2008 coLLectIoN
PromotIoNaL Party
eVeNt PLaN
Invitation
WHo:
Lacey corkey
mmS creative Group
350 guests
Lacey Corkery
y
mmS creatIVe GroUP
WHat: PreSeNtS
A party to support Lacey Corkery’s first collection for
Spring 2008, as well as the showcasing of her line.
WHeN:
march 8, 2008
Drinks and Hors d’Oeuvres
7pm-10pm 2008 SPrING coLLectIoN
PromotIoNaL Party
WHere:
the Signature room march 8, 2008
entire Lounge- no seated dining rooms the Signature room
Drinks and Hors d’Oeuvres
7pm-10pm
Please rSVP to (312)123- 4576
by Febuary 1, 2008
Lacey Corkery
DeSIGNS
8. Entrepreneurship
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This project was created for an Entrepreneurship class. Jade is a
meduim to high- end spa and reatiler that is located in the heart
of Lincoln Park in Chicago. The target market of Jade is women in
between the ages of 18- 40, who are well educated, social and who
have a disposable income to spend on pampering herself.
This business plan features everything from a store layout, to a
marketing and management plan, as well as an open- to- buy and
all the details of starting a business from scratch.
BuSineSS Plan
Presented by:
Meghan Swenson
March 2009
11. Product Development
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This project was created for a product development
class. The product, The Handbag Wellie, is a
fictitious cover for a handbag to protect it from
the weather elements. The project was marketed as
a Burberry product, to continue with their classic
theme featuring raincoats and umbrellas. The
Burberry consumer was the perfect target for this
product due to their loyalty to the brand and the
amount of their disposable income is spent on
designer goods. Since designer goods are an
investment, and it is important to protect them.
This project features a process book showing the
entire development of the product, including
inspiration images, sketches, and technical flats.
The
It also includes a cost sheet of materials, an
advertising campaign and prototype photos. h a n d bag
wellie
Meghan Swenson, Product Developer
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The advertisment I chose to create for The
Handbag Wellie, is a simple and classic design.
I chose a black and white photo depicting a rainy
day in England. I went into Photoshop and
created a foggy overlay to create the look of rain
on the camera lens. I decided that it would look
best with a simple logo in the upper righthand
The
corner as well as the date Spring 2008. I wanted
my target market to get a glimpse of what was to
Handbag
come, yet still keep them wondering. I thought Wellie
that with a highend company like Burberry, that Spring 2008
was an approiate approach. My advertisment
would be a full 2-page spread in magazines such
as Vogue, WWD, InStyle, and W, as well as signage
in stores.
14. Trends and Concepts
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This project was created for a Trends and
Concepts in Apparel class. The objective was to
forecast two trends for Fall 2006 for a popular
retailer. It as key to select proper fabrics,
embellishments and a strong color palette to
go along with those. The store selected was
J.Crew, and the two trends forecasted were PSYCHOGRAPHICS:
tweed, and cropped jackets. Further research of Style Conscious
Not very fashion forward
J.Crew helped to develop the proper colors and
Preppy
fabrics that fit into their products.The project
includes a trend book, which provides informa- DEMOGRAPHICS:
tion on the target customers of J.Crew, the Male and Female
typical look of J.Crew fashions, and the two 20-40 years of age
Middle/Upper Class
trends and how they correlate with the brand.
BRAND VALUES:
Quality
Classic
Mix and Match
LIFESTYLE:
Interested in classic, mature piece
Style Conscious, but not fashion forward
Simple, yet very put together looks
BENCHMARK:
Banana Republic
United Colors of Benetton
Lacoste
ACTIVITIES:
Entertaining
Traveling
School/Work
MEDIA:
InStyle
Glamour
Chicago Tribune
FASHION FORECAST FALL 2006
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TREND: TWEED COLOR PALETTE
TREND DEFINED
The use of tweed fabric on anything from
stockings, jackets, trousers and hats. It is
a very classic fabric, which can help to
create a classic, yet trendy look. Camel Tan Charcoal Grey Chestnut Brown Spilt Pea Green
COLOR
Tweed tends to stay with its classic traits,
resulting in neutral colors. Mostly it is
found in greys, browns, tans and off-whites.
FABRICS
Tweed is often paired with denim, khaki,
as well as wool sweaters or a cotton blouse.
EMBELLISHMENTS
With tweed garments, the embellishments
are usually fairly neutral as well. Big buttons
in golds, browns and blacks are often used.
Tweed usually is not placed with too many
embellishments because it is a strong fabric,
which creates a strong look all its own.
PIECETYPES
Hats, cropped jackets, coats, handbags,
stockings, trousers, shorts, skirts, and
jumpers can all often be seen in tweed.
FASHION FORECAST FALL 2006
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TREND: CROPPED JACKET COLOR PALETTE
TREND DEFINED
Cropped jackets are key this fall. Anything
from blazers to bombers are in and are very
classic. When paired with the right pieces, they
create a whole new look with each use.
Slate Grey Cornfield Khaki Deep Sea Blue Cranberry Red
COLOR
J.Crew sticks to the classic colors such as
browns, navy, olive green, and greys. The
occasional pop of color is also key, with
colors such as red or orange.
FABRICS
Leather, denim, tweed, corduroy are great Cherry Chocolate Dark Olive Green Mocha Latte
fall fabrics to compliment the cropped jacket.
EMBELLISHMENTS
Since the cropped jacket is such a great piece
in itself, it doesn’t always need embellishments.
However buttons, belts, zippers, trims, and
ruffles can be added for an extra bit of flair.
Embellishments can be pinned on as well to
create a changeable look.
FITS
The jacket is meant to be fitted, yet not too
snug. It should be longer length in the arms,
and hit right at/above your waist.
FASHION FORECAST FALL 2006
18. Marketing Seminar
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This project was created for a Marketing Seminar Direct Mail Piece Concepts
class, in which the class working with the well-known
Chicago Marketing Firm, Euro RSCG. In Spring of 2005,
Euro RSCG was hired by Sprint and Nextel to create the
campaign to announce the merger of the two
companies. In working with Euro, the class was given
the same assignment - create a direct mail piece that
will be mailed to all Sprint and Nextel customers
announcing the merger. The class was divided into
three teams and given a creative strategy brief
outlining the business challenge, the target market,
how the brand should speak, the brand equities, and
selling points. The following shows the three original
concepts developed by the team, and the final direct
mail piece we created and presented to Euro for the
final project.
19. M
Final Direct Mail Piece
Front View
s
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Are
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ore
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abl and td te P
ha e Ra
nd
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Flex
D W
Introducing Your New Network
R
Sprint and Nextel have merged - providing
ork
you the best in wireless communications.
le N d
etw
CAN
Wid
dab an
YES
e Ra
pen liable
YOU
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n
Introducing Your New rvice ge of
SeNetwork
CAN
Re
YES
s
one f s
tion s
oca Back View
t Ph
the e S
o
ail L
tes ction
Sprint and Nextel have merged - providing
De
Lar
Mos bilities
Ret
La
he e Sele
Capa
re
t
Mo
Lat electio
you the best in wireless communications.
g
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Lar
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est
Capa
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P n
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Most bilities ad
hon of
Uniq Cov
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Are
Wi
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es
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Ser nge o
de
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Rat
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e Pl
f
ans
Find out more at www.sprint.com/merger
or call (800) 555-1234
STD Presort
US Postage
PAID
EURO RSCG Chicago, IL
36 E Grand Ave.
Chicago, IL 60611
20. Advertising Design
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Advertisment #1
The following advertising campaign was
created for a Fashion Advertising course.
The campaign was for the high fashion, yet
controversial designer, Alexander
McQueen. The project centered around
an Integrated Marketing Communications
Plan (IMC Plan), which included research
of the company, its competitors, as well as
its past and present performance. Due to
the type of client, the final campaign was
selected for print only advertising in high
fashion magazines such as W, Vogue, and
Women’s Wear Daily.
22. Catalog Development
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This project was created for a catalog development class. The company, The 19th
Hole, is a fictitious retailer specializing in women’s golf apparel and accessories.
The target market is for younger girls, ages 18-35, with high disposable incomes who
enjoy golf, as well as designer products. Typically the customer would live in a place
such as Florida or Arizona, where golf is a large part of their lifestyle.
This project includes a cover and back cover, two interior spreads, an order form,
and the company’s website.
The 19th Hole
The 19th Hole
1234 Golf Lane
Tucson, AZ
www.the19thhole.
Ship to:
Gladys Golfer
567 Cherry Lane
Ft. Lauderdale, FL
Shop online 24 hours a day! www.the19thhole.com
23. M
Inside Spread
Lilly Pulitzer Tote Bag
Got plans after your game?
Take everything with you in
this fabulous tote bag, that can
certainly fit all you need- and
more! Available in a variety
of colors and sizes to meet all
your wants and needs! $135
Opposite Page:
(shown on right)
Ralph Lauren
Bridget Short in pink $80
Lilly Pulitzer Girls Green Gift Set
striped V-neck sweater Looking for the perfect gift for
in Palm Green $120 the beginner golfer?
Lilly Pulitzer Collared Now you’ve found it! This gift
Checked top $105 set includes a signature range
tee, golf balls, practice
(shown on left) balls and a pack of Girls
Ralph Lauren Green golf tees. $36
Classic Polo
in Blue $100
Burberry Putter Carpi
in Mocha $140
Nike long sleeved tee
Burberry Golf Visor
in Pale Pink $39 At last, we have found a
golf visor that isn’t like your
grandma’s! This cute Burberry
visor comes in a variety of fun
colors to mix in with every
outfit, oh and they keep the
sun out of your eyes too! $65
3 www.the19thhole.com The 19th Hole Spring 2007 4
24. M
Inside Spread
Lilly Pulitzer Nancy
Sweater Argyle
Here’s the perfect argyle
sweater, with just the
right amount of color
to add a pop of pink to
your day- which is what
every girl needs! Offered To the Left:
in sizes XS-L. $148
Lilly Pulitzer
Riviera Cable
V-neck Sweater $148
Lilly Pulitzer Plaid
Pleated Skort $120
Ralph Lauren
Knee-High Socks
in white $29
Ralph Lauren Solid
Nike Golf Glove
Button Skirt
in white $35
Add a classic touch to
your game with our
simplebutton skirt. And Lilly Pulitzer Golf Bag
it’s available in white, Looking for something to make
black, red, and pink, so you stand out on the course?
you can wear it on and This Lilly Pulitzer bag is a
off the course! Offered must! This bag,
in sizes 0-8. $210 made of light weight canvas
featuring one of Lilly’s
signature patterns will surely
put all eyes on you! $650
5 www.the19thhole.com The 19th Hole Spring 2007 6
25. M
Web Home Page
The 19th Hole
Home Z
Apparel:
Lilly Pulitzer Shipping Information:
Girls Golf Name
Address Apt.
Burberry City State Zip
Ralph Lauren
Nike
Girls Green
Accessories:
Golf Balls
Bags
Gloves
Shoes Credit Card Information:
(check one)
Hats and visors
mastercard
visa
My Wish List american express
discover
Weekly Golf Card Number
Tip Expiration Date
Join our
mailing list!
Ready for spring? Check out our Spring 2007 Collection!
About Us 1234 Golf Lane Tucson, AZ 85702
26. M
Web Page- Specific Product Page
The 19th Hole
Home
Apparel:
Lilly Pulitzer
Girls Golf Girls Green
Burberry Bogey Golfer Bucket
Ralph Lauren Looking for the perfect gift for
Nike the golfer who has everything?
Girls Green Z Now you’ve found it! This gift set
Accessories: includes a classic 3/4 sleeve polo, Order Form
in your choice of color and size, as
Golf Balls
well as a sleeve of golf balls and
Bags Girls Green signature tees. $62.
Gloves
Shipping Information:
Shoes Add to Wish List!
The 19th Hole
I’ve gotta have this! call: 1.800.123.4567
Hats and visors Name online: www.the19thhole.com
Address Apt.
My Wish List City State Zip
Weekly Golf More Girls Green...
Item Name Page # Color Price Qty. Total Price
1.
Tip 2.
Join our 3.
4.
mailing list! 5.
Classic Polo Limited Edition Beginner Golf 6.
About Us Whimsical Polo Bucket 7.
8.
Total
Credit Card Information: Billing Information:
(check one)
Name
mastercard
visa Address Apt.
american express City State Zip
discover
Card Number
Thanks for your order!
Expiration Date
27. Resume and Business Card M
Meghan McKenzie Swenson
2133 Dewes Street
Glenview, IL 60025
847-899-2133
meg.swenson@gmail.com
Objective:
To utilize skills in a career, and to gain experience in my field of study
Education:
The Illinois Institute of Art- Schaumburg
M
Bachelor of Arts in Fashion Marketing & Management
Graduation: June 2009
Eastern Michigan University
Process work in Interior Design
August 2004- May 2005
Technical Skills:
Adobe InDesign, Illustrator, and Photoshop
Meghan M. Swenson Microsoft Word, PowerPoint and Excel
Fashion Marketing & Merchandising Industry Skills:
Graphic Design, Marketing, Advertising
Public Relations, Merchandising
Work Experience:
Brynn Capella
Intern
phone: (847) 899.2133 Chicago, IL
September 2008- December 2008
e-mail: meg.swenson@gmail.com -Organized displays for industry and trunk shows
-Worked on PR campaigns and advertisments
-Created networks between local designers
Banana Republic
Visual Merchandiser/ Sell-Suport
Skokie, IL
July 2007- September 2008
-Completed visual tasks and floor moves
-Worked accordingly with corporate deadlines
-Communicated with customers
Macy’s
Visual Merchandiser
Vernon Hills, IL
September 2006- May 2007
-Created visual displays and merchandise layouts
-Tended to the upkeep of the overall store
-Problem solved with team members on new solutions
Hackney’s on Lake Glenview, IL
Server August 2005- Present
Caribou Coffee Glenview, IL
Cashier/ Barista July 2003- August 2004
M
