Randy Corke, Principal and Founder of GoodCrowds, speaks about the ins and outs of Crowdsourcing and how businesses can use it to achieve greater results in their marketing efforts. www.goodcrowds.com
The format of this document is essentially "two papers in one," with the first chapter focusing on mostly theoretical considerations (although illustrated with an example), while the second chapter provides a practical, real-world example presented in the form of a tutorial.
Methods of Causal Inference: We will first introduce the reader to the idea of formal causal inference using the well-known example of Simpson\’s Paradox. Secondly, we will provide a brief summary of the Neyman-Rubin model, which represents a traditional statistical approach in this context. Once this method is established as a reference point, we will introduce two methods within the Bayesian network paradigm, Pearl\’s Do-Operator, which is based on "Graph Surgery", and a method based on "Likelihood Matching" algorithm (LM). LM allows fixing probability distributions and can be considered as a probabilistic extension of statistical matching.
Practical Applications of Direct Effects and Causal Inference: While our treatment of Neyman-Rubin is limited to the first chapter, the two Bayesian network-based methods will be further illustrated as practical applications in the second chapter. Special weight will be given to Likelihood Matching (LM), as it has not yet been documented in literature. We will explain the practical benefits of LM with a real-world business application and discuss observational and causal inference in the context of a marketing mix model. Using the marketing mix model as the principal example, we will go into greater detail regarding the analysis workflow, so the reader can use this example as a step-by-step guide to implementing such a model with BayesiaLab.
My Stackato presentation given to the CopenhagenJS user group. Basic examples were implemented in Node.
More information available at: https://logiclab.jira.com/wiki/display/OPEN/Stackato
Randy Corke, Principal and Founder of GoodCrowds, speaks about the ins and outs of Crowdsourcing and how businesses can use it to achieve greater results in their marketing efforts. www.goodcrowds.com
The format of this document is essentially "two papers in one," with the first chapter focusing on mostly theoretical considerations (although illustrated with an example), while the second chapter provides a practical, real-world example presented in the form of a tutorial.
Methods of Causal Inference: We will first introduce the reader to the idea of formal causal inference using the well-known example of Simpson\’s Paradox. Secondly, we will provide a brief summary of the Neyman-Rubin model, which represents a traditional statistical approach in this context. Once this method is established as a reference point, we will introduce two methods within the Bayesian network paradigm, Pearl\’s Do-Operator, which is based on "Graph Surgery", and a method based on "Likelihood Matching" algorithm (LM). LM allows fixing probability distributions and can be considered as a probabilistic extension of statistical matching.
Practical Applications of Direct Effects and Causal Inference: While our treatment of Neyman-Rubin is limited to the first chapter, the two Bayesian network-based methods will be further illustrated as practical applications in the second chapter. Special weight will be given to Likelihood Matching (LM), as it has not yet been documented in literature. We will explain the practical benefits of LM with a real-world business application and discuss observational and causal inference in the context of a marketing mix model. Using the marketing mix model as the principal example, we will go into greater detail regarding the analysis workflow, so the reader can use this example as a step-by-step guide to implementing such a model with BayesiaLab.
My Stackato presentation given to the CopenhagenJS user group. Basic examples were implemented in Node.
More information available at: https://logiclab.jira.com/wiki/display/OPEN/Stackato
As marketers, we know inbound marketing consists of many disparate channels. But which ones will be most effective for our target audience? How do we know which ones to utilize first? What exactly is the goal we are hoping to accomplish? When it comes to campaign planning, these are all mission-critical questions we must answer if we want to successfully generate leads and nurture them into paying customers. In this presentation, Michael F. Griffin explains the best strategic approach to planning and executing an effective, cross-channel inbound marketing campaign.
This presentation was given by Michael F. Griffin, Implementation Specialist at HubSpot, at NEDMA's 2015 Annual Conference.
20-slide presentation highlighting the Prototype studio process that took place at the annual eTech Ohio Educational Technology Conference, Jan 31 - Feb 2, 2011.
In response to the marketplace, leading marketing automation vendors are expanding beyond their original goal of providing a front end lead generation platform and beginning to augment their offerings to enable customer-centric, multichannel, personalized marketing across all stages of the Customer Life Cycle.
This session will explore how marketing automation can be used to track and report digital behavior across all channels and across all stages of the customer lifecycle – from attracting to capturing to nurturing to converting and finally to expanding the customer relationship.
This presentation was given by Linda West, Act-On Software's Group Manager of Demand Generation, at NEDMA's 2014 Marketing Technology Summit.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
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