The document details the author's internship experience at Gushcloud International, highlighting their role in social media copywriting, content research, and the development of a Father's Day campaign pitch deck. The author reflects on the strengths and weaknesses encountered during the internship, emphasizing the importance of communication and time management skills. Overall, the experience was positive and provided valuable insights into the digital marketing industry.

1. MY GUSHCLOUD
EXPERIENCE
by n i n g c h o i
Social media intern edition

2. OVERVIEW
I have recently been granted the
honour of receiving a New Colombo
Plan Scholarship and have
completed a 6-week remote
internship with Gushcloud
International in Semester 1 2023
under the mentorship of Charlene
Javier and Patricia Mae Hall.
Throughout that time I have picked
up skills and experience that has
been invaluable. The following slides
will provide a summary of my
experience.
overview

3. Gushcloud is a world-renowned digital and social media marketing entity. They focus
on talent acquisition. Focusing on the influencer space, they aim to connect brands
and audiences to them through representation and management.
Furthermore, Gushcloud International is also involved in the licensing and co-creation
of significant intellectual property.
ABOUT GUSHCLOUD INTERNATIONAL
about: about gushcloud international

4. GLOBAL PRESENCE
South east asia
singapore
Malaysia Indonesia
Thailand
Philippenes
vietnam
east asia
korea
japan
shanghai
hong kong
australia
brisbane
north america
los angeles
With a team of 200+ employees,
Gushcloud's presence is truly global, with
offices present in 11 distinct locations. Their
main office is located in Singapore.

5. 9,100+ 464
TWITTER YOUTUBE
33,600+ 97,000+
INSTAGRAM FACEBOOK
Being part of the Social Media team meant
I was part of creating, analysing and
strategising to present a cohesive
message to the Gushcloud audience
FOLLOWER COUNT
3,800+ 15,400+
TIKTOK LINKEDIN
about: follower count

6. TIMELINE: WEEKS 1-3
WEEK 1 WEEK 2 WEEK 3
Self-paced induction and
meeting with my mentors.
Started on talent tracker
Training for newsletter and
analysis. Started with copywriting
for Gushcloud Studios content.
Copywriting became my main
responsibility along with content
research for a new IP.
INTRODUCTIONS GETTING FAMILIAR LOOSENING THE REINS
timeline: weeks 1-3

7. WEEK 4 WEEK 5 WEEK 6
Here, I was able to contribute
more to the strategy of
Gushcloud's social media with a
campaign pitch deck
Copywriting for both GCI and
Studios content. Continued
research and other additional
one-off tasks to help my mentors
Research beginning on a second
IP. Same tasks as weeks 1-5 and
additional tasks too. Wrapped up
internship on 7th June.
LET THE FUN BEGIN MORE RESPONSIBILITY LAST PUSH
TIMELINE: WEEKS 4-6
timeline: weeks 4-6

8. SOCIAL MEDIA
COPYWRITING
My main daily responsibility was to write the
copy for both Gushcloud International social
media as well as Gushcloud Studios'
instagram account. This included content
research and/or parsing content and writing
to engage the audience. The focal point
around these posts often were the influencers
and content creators from Gushcloud's talent
pool.
GRAPHIC DESIGNER
GUSHCLOUD STUDIOS CAPTIONS
GUSHCLOUD INTERNATIONAL SOCIALS CAPTIONS
mainresponsibilities: social media copywriting

9. TALENT
TRACKER
For both Gushcloud International
and Gushcloud Studios talents, I
had to track social media
numbers. Initially, I had to track
down missing data. There were 5
main platforms that had to be
tracked - Facebook, Instagram,
TikTok, Twitter and YouTube.
Furthermore, I had to also track
birthdays. This was an ongoing
task that had to be updated as
frequently as possible.
Gushcloud International TalentTracker
Gushcloud studios Talent Tracker mainresponsibilities: talent tracker

10. NOTABLE PROJECTS & TASKS
ip research campaign pitch deck achievement report

11. IP RESEARCH
Another one of my tasks was
research for two upcoming IPs for
Gushcloud. This involved looking
for information that fit the criteria
across the internet. This will later
be turned into a base for content
ideas dependent on what
direction the social media team
takes to launch these IPs.
notable projects: ip research

12. PITCH DECK
I created the pitch deck for the
upcoming Father's Day 2023
campaign. The pitch deck outlined the
objective and aim of the campaign as
well as prospective content ideas and
talents to participate in the campaign.
Finally, it capped off with a timeline
that the campaign rollout would take
place.
The pitch deck has been approved and
is onto the next stage.
notable projects: pitchdeck

13. ACHIEVEMENT REPORT - OVERALL ANALYSIS
Every month the Social Media team presents an achievement report that rounds up the statistics across
all Gushcloud channels. I helped with the overall analysis of the report, whereby I analysed information to
pick out the most important trends and significant achievements to present at the conclusion of the
presentation.
notable projects: achievement report - overall analysis

14. www.reallygreatsite.com
STATISTICS
Deliverables
Here's the final roundup of deliverables that I consider to be significant in my time at
Gushcloud.
10x gushcloud International Captions 19x gushcloud studios captions 1x pitch deck
Page 10 of 15
2x talent trackers (up to date] 2x ip research documents 1x achievement report - analysis
* Final captions can be found across all 6 platforms outlined earlier + Gushcloud Studios Instagram
deliverables statistics

15. STRENGTHS WEAKNESSES
Some strengths that I discovered was my
ability to effectively communicate through my
copywriting. To match the tone and style of
messaging and provide consistency from
examples of previous work was something I
excelled in. Furthermore, I found that I was able
to solve potential issues in the content
creation process and optimise workflows for
not just my assigned tasks but for my mentors
as well.
My best skill in my opinion was my ability to
prioritise and take on juggle tasks and projects
at once.
The biggest struggle was also in the
communication aspect for me, in that I had to
find a way to simultaneously express a
specific message while juggling with
requirements.
Another improvement I could make is in
researching and coming up with content
ideas, where taking a step back and planning
before committing to a task would have been
beneficial however, I acknowledge that these
weaknesses will come over time and
experiece
reflection: strengths & weaknesses

16. Liked
What I
My experience at Gushcloud was an extremely enjoyable one. I particularly enjoyed the freedom
that came from my mentors. While they were always available to help if I needed, they let me
complete tasks at my own pace. With my self-discipline, this bode very well and took pressure off
me. The way that my mentors built-up the how they would be assigning me tasks was very
streamlined and in-line with my capacity to take on more as the weeks went on.
In terms of the work itself, I enjoyed the more creatively-driven tasks. I really enjoyed creating the
Father's Day campaign from the ground up. I also enjoyed the caption-writing process as it also
allowed me to express creativity and allowed for significant input in the direction of Gushcloud's
social media direction.
reflection: what i liked

17. DISLIKED
What I
Within the daily tasks on the Social Media team, there were a few tasks that were menial tasks that
needed to be done. Although these tasks provided the backbone on which the system of social
media and content creation is built on, these were understandably "boring," and repetitive in
nature. Specifically, the tracking of talent's social media was one of these tasks.
Furthermore, I also wished that I could do more. While the tenure of the internship was short, I wish I
could contribute more to the success of Gushcloud's Corporate Communication division - in
essence, make more of an impact in my time there.
reflection: what i disliked

18. AT UNIVERSITY ON THE JOB
An extremely broad education, the things I
learn from University generally is the theory
behind the workings of Social Media. The
practical application of these teachings are
extremely controlled and act only as a
simulation with little stakes - barring being
graded for assessment.
At Gushcloud, what I learnt was extremely
specialised and narrow. These skills were
crucial to being successful on the job.
Furthermore, the environment offered more
freedom and pressure simultaneously, as
with the workplace, success is dictated by
results and efficiency.
t h e o r y p r a c t i c e
reflection: difference betweenuniversity vs onthe job

19. COPYWRITING
COPYWRITING
CONTENT RESEARCH
CONTENT
RESEARCH
SPREADSHEET MANAGEMENT
SPREADSHEET
MANAGEMENT
HARD SKILLS
The bulk of my time
was spent writing
copy. This was a
crucial skill that I
improved through my
time at Gushcloud.
Finding the right information and
disseminating it was another skill that I
had to employ in terms of IP research as
well as in the copywriting process.
Crucial to the tracker
and analysis work
that I did,
spreadsheet
management led to
increased efficiency
in these tasks.
skills: mainhard skills

20. TIME MANAGEMENT
TIME
MANAGEMENT
INITIATIVE
INITIATIVE
COMMUNICATION SKILLS
COMMUNICATION SKILLS
SOFT SKILLS
With many things on
the plate at all times,
prioritising and being
efficient in what I was
doing was crucial to
not only my role but
the successes of the
Social Media team's
work in general.
Taking initiative allowed me to help out
and gain insights on areas that would
not have been possible if I hadn't shown
enthusiasm towards my role.
My success in
navigating many
aspects of the job
was dictated by
communication. Most
importantly, the job
itself, but also asking
the right questions,
expressing myself
effectively etc...
skills: mainsoft skills

21. While this internship has been an unforgettable experience, it has left me with some
questions about the industry as a whole.
With the buzz and interest surrounding Artificial Intelligence, I would love to know how it
would affect the workflow and change how people work in the Corporate
Communication world - moreover, it would have been great to discuss the
implementation of AI into the workflow of the Social Media side of Gushcloud.
Personally, I would have loved to pick the brains of my mentors a little bit more on their
processes also.
THOUGHTS ON THE FUTURE
WHAT MORE WOULD I LIKE TO KNOW?
futures: what more would i like to know?

22. thank you
The End
to everyone who contributed to this invaluable experience