2. I wrote the Digital Marketing
Handbook to help other
entrepreneurs learn a step by
step process for how to attract
clients using digital marketing.
And while I know a lot about
digital marketing, at the
beginning I knew very little
about creating and marketing a
book.
Here's what I learned.

3. Why I wrote my book
How I wrote my book
How I promoted my book
Why I self published
How tiered pricing played a huge role
How much money has the book made for
me so far?

4. Why I wrote my
book

5. I learned from Nathan Barry that self-publishing a book, if done
correctly, can actually be quite profitable

6. Launching a new product can be very rewarding, both in terms of
list building and cash flow

7. I wanted to see if I could create a high quality product that would
actually help people to have more success with their online
marketing

8. Makes for a pretty nice business card for potential consulting clients

9. Accomplished something that I’d always talked about doing

10. How I wrote my
book

11. Before I started to write, I did a brain dump and just listed out the
bullet points of everything that I thought I needed to cover in the
book.

12. Once I had this list of raw ideas, I then went through them again and
tried to organize them into chapters. Once that was done, it was time
to write.

13. I use a slick program called Dragon Naturally Speaking and rather
than type out the entire book, I used Dragon to dictate a large
portion of it.

14. To manage all the text, I used an application called Scrivener

15. Once I had the first draft of the manuscript (about 50,000 words),
the project was handed over to an editor that we hired. Her job was
to take my raw ideas and polish them into something that would be
enjoyable to read. This cost us about $1,250.

16. How I promoted
my book

17. Internal Promotion
- blog posts and emails to our list

18. External Promotion
- recruiting other people to help us spread the word about the
book

19. Why I self published

20. First:
-based upon Nathan’s success with self publishing, I was pretty sure
that I could achieve a similar result and reap the financial rewards
for doing so.

21. Second:
-I didn’t want to wait for a year for my book to be published, as is
usually the case with the traditional publisher route.

22. Third:
-I wanted to be able to give away as many free copies as I wanted,
whenever I wanted, as doing so was going to play a huge role in my
promotional strategy.

23. How tiered pricing
played a huge role

24. Why does tiered pricing work so well?
While I’m no psychologist, my guess is that there are plenty of
people who, if given a premium offering, will choose that offering.
If you don’t use tiered pricing, these folks can’t choose the premium
offering and you will end up leaving plenty of money on the table.

25. How much money
has the book made
me so far?

26. In first 10 days that the book was on sale, we generated $17,321 in
gross revenue.
Included in this time frame was one additional webinar with an affiliate partner and
that webinar contributed about $5,200 of the $17,321 so 50% of that (or, $2,600) was
paid to him in commissions. We paid our designer $125 to create a book cover, and
traded services with our website guru for the book sales page (which otherwise would
have been $1000). Other than those costs and the $1,250 we spent on editing, it was
all profit (so that’s $13,346 in profit).

27. Lessons learned…

28. Writing a book isn’t as hard as I thought – the key is to get started,
develop a writing plan, and stick with it

29. Using Dragon’s Naturally Speaking software and Scrivener will save
you a lot of time

30. If you want to publish a book in a short period of time and make
good money doing it, self publish and use tiered pricing

31. Editing the book will take longer than writing it

32. Be sure your promotional plan includes both internal and external
promotion

33. External promotion accounted for 55% of our sales (this was a
surprise)

34. Be sure that even if your book doesn’t sell a lot of copies, that you
can still realize a benefit from writing it

35. Creating products high quality products is key to increasing passive
income

36. To check out a free chapter of my book, visit http://brightideas.co/book