Venkatesh Nayak, also known as Venky, graduated with a Bachelor's degree in Arts from Bangalore University and a post-graduate diploma in Broadcast Journalism from the Indian Institute of Journalism and New Media. He has worked on social media and digital marketing campaigns for brands like Miller High Life, Durex, TVS Scooty, MakeMyTrip, Myntra, and Fastrack. For Fastrack, some of his campaigns included "Arm Yourself" to promote a military-inspired watch collection and "Change the Name" to get more fans for the Fastrack Facebook page within a set time period.
Havmor ran a promotional campaign on social media called "#SpinMoreToHavmor" during Diwali to engage their target audience of 13-25 year olds. Participants earned points by following/sharing Havmor's social accounts and inviting friends, with 100 points allowing a spin of the campaign's virtual wheel to win prizes. The campaign increased Havmor's social media followers and saw over 2,000 spins of the wheel, with 750 winners of prizes that included electronics and Havmor products. While successful in reaching over 400,000 people on Facebook and trending on Twitter, the campaign also exposed fake/inactive followers used to inflate fan counts on some accounts.
#LivThisDiwali was a campaign by Sony Liv to celebrate the festivities of Diwali by sending greetings to their loved ones. Also a video was released to promote the campaign which beautifully captured the love between two brothers.
Ice cream can also trend on social media if it's mixed in equal proportions of sugar and sense. Havmor's latest friendship day campaign teaches how Ice cream lovers walk Ice cream and talk Ice cream.
The document provides information about using Pinterest for business purposes. It discusses what Pinterest is, usage statistics, how to set up an account and navigate the site. It also offers tips for creating and sharing content on Pinterest, encouraging sharing from your own website through integration, and running contests on Pinterest to engage users. The presentation aims to educate businesses on utilizing Pinterest's social sharing and visual discovery platform.
The document discusses the importance and growth of social media. It notes that 48% of 18-34 year olds check Facebook before getting out of bed, and the average person spends 20 minutes per visit on Facebook. It then provides statistics on usage of Pinterest, Instagram, and Google+, and discusses how some casinos are effectively using these platforms in their social media strategies.
This document outlines key metrics that should be included in a monthly social media report, including the size of social media databases, who is talking about the brand, engagement levels, total reach and impressions, and unique email opt-ins and players club numbers collected. It defines each metric and provides examples of metrics for different properties.
Femina's digital approach to reach the youthAjay Karande
Femina magazine aimed to better connect with younger women by launching several digital initiatives on Facebook and Twitter over an 18-month period. These initiatives included hosting weekly contests, interviews with celebrities, social applications related to magazine content, and partnerships with bloggers and events. The strategies helped grow Femina's Facebook fan base by over 70,000 and Twitter followers by over 4,000, reaching millions of young women online.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources. The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
About India Hikes-Indiahikes is primarily a trek documentation organisation. We explore, write and document treks.
Havmor ran a promotional campaign on social media called "#SpinMoreToHavmor" during Diwali to engage their target audience of 13-25 year olds. Participants earned points by following/sharing Havmor's social accounts and inviting friends, with 100 points allowing a spin of the campaign's virtual wheel to win prizes. The campaign increased Havmor's social media followers and saw over 2,000 spins of the wheel, with 750 winners of prizes that included electronics and Havmor products. While successful in reaching over 400,000 people on Facebook and trending on Twitter, the campaign also exposed fake/inactive followers used to inflate fan counts on some accounts.
#LivThisDiwali was a campaign by Sony Liv to celebrate the festivities of Diwali by sending greetings to their loved ones. Also a video was released to promote the campaign which beautifully captured the love between two brothers.
Ice cream can also trend on social media if it's mixed in equal proportions of sugar and sense. Havmor's latest friendship day campaign teaches how Ice cream lovers walk Ice cream and talk Ice cream.
The document provides information about using Pinterest for business purposes. It discusses what Pinterest is, usage statistics, how to set up an account and navigate the site. It also offers tips for creating and sharing content on Pinterest, encouraging sharing from your own website through integration, and running contests on Pinterest to engage users. The presentation aims to educate businesses on utilizing Pinterest's social sharing and visual discovery platform.
The document discusses the importance and growth of social media. It notes that 48% of 18-34 year olds check Facebook before getting out of bed, and the average person spends 20 minutes per visit on Facebook. It then provides statistics on usage of Pinterest, Instagram, and Google+, and discusses how some casinos are effectively using these platforms in their social media strategies.
This document outlines key metrics that should be included in a monthly social media report, including the size of social media databases, who is talking about the brand, engagement levels, total reach and impressions, and unique email opt-ins and players club numbers collected. It defines each metric and provides examples of metrics for different properties.
Femina's digital approach to reach the youthAjay Karande
Femina magazine aimed to better connect with younger women by launching several digital initiatives on Facebook and Twitter over an 18-month period. These initiatives included hosting weekly contests, interviews with celebrities, social applications related to magazine content, and partnerships with bloggers and events. The strategies helped grow Femina's Facebook fan base by over 70,000 and Twitter followers by over 4,000, reaching millions of young women online.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources. The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
About India Hikes-Indiahikes is primarily a trek documentation organisation. We explore, write and document treks.
RECORDING: http://bit.ly/UsingVisualSocialMedia
With the origins of social media stemming back to the '70s, approaches of brands engaging with their target audiences have transformed to more 'show' tactics rather than the traditional 'tell' tactics.
Ansley Sudderth, Social Media Training and Communications Coordinator for ForRent.com™, and Erica Campbell, Director of Social Media for Dominion Homes Media™, illustrated how the shift in social media has become more visually-based and how you can adopt these trends to boost brand awareness.
Attendees leave knowing how to:
- Create Visual Content
- Crowd Source Using Your Content
- Showcase Your Story
Friends of Panda Mountain is a charitable organization focused on helping pandas through habitat restoration projects in Wolong Nature Reserve, China. Unlike other wildlife organizations, it works directly with local villagers to restore the balance between humans and pandas. However, it faces challenges in building awareness of its cause and engaging supporters due to the unexciting nature of environmental protection work. It needs to develop an engaging marketing strategy using social media, partnerships, and transparency to effectively communicate its mission and activities.
Friends of Panda Mountain is a charitable organization focused on helping pandas through habitat restoration projects in Wolong Nature Reserve, China. Unlike other wildlife organizations, it works directly with local villagers to restore the balance between humans and pandas. However, it faces challenges in building awareness of its cause and engaging supporters due to the unexciting nature of environmental protection work. It needs to develop an engaging marketing strategy using social media, partnerships, and transparency to effectively communicate its mission and activities.
Instagram is a social media platform where users can take and share photos and videos from their mobile devices. It has over 14 million users who are growing by 2 million per month. Businesses are using Instagram for marketing purposes like event marketing, contests, geo-tagging and promoting products. Some tips for businesses include using images to build connections with customers, engage audiences, and get creative with special offers and branded content. Top brands having success on Instagram include Annie's Homegrown, Coach, Forever21, PepsiMAX, Puma, Sharpie and Starbucks.
Social Media Marketing for Area Business CommunitiesAnne Marie Bass
This document provides an overview of a social media marketing training for local businesses. The training covers why social media is important for small businesses, how to use it to benefit a business community, and examples of how one county is successfully using social media. It then reviews major social media platforms, best practices for beginners, and tips for experienced users. Breakout groups discuss beginner tips and intermediate/advanced strategies and questions. The training aims to help businesses effectively use social media for marketing.
Mobile Marketing from the Eye of the User - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
In this presentation from the DMAW 2012 Social Summit, we discuss... 1. Some Predictions about Mobile 2. ZMOT and the Mobile User 3. How to Think About Mobile Marketing 4. Your Plan of Attack!
The document presents a marketing campaign for the launch of Masafi Pink water bottles targeted toward women. It discusses creating branded content to promote across social media platforms like Facebook, Twitter and Instagram. The goal is to increase brand awareness and exposure of Masafi as a lifestyle brand for women globally through social media activities like contests, quizzes and viral posts. Key platforms and target audiences are identified along with objectives and sample social media strategies.
This presentation will outline strategies for engaging the online influencers community, hosting a successful blogger event, and measuring success. The presentation will discuss leveraging resources, repurposing and integrating content, and how to make the most out of your user generated content.
This document provides tips for using various social media platforms to promote a business for free. It discusses the major platforms like Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, Flickr, Foursquare and blogging. For each platform, it provides statistics on user numbers and demographics and suggestions on what type of content to post and how to build followers. It also recommends cross-promoting across networks and using tools like HootSuite to manage multiple accounts. The overall message is that consistency and engaging content across many social media sites can help small businesses promote themselves without advertising costs.
Volkswagen maintains a strong presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn where they engage customers by sharing company updates, promotions and answering questions, while also using platforms like Twitter to listen to customer feedback and address any issues. They promote their 'Innovations for Everyone' program across social media and leverage viral content and contests to build excitement around new models and drive customers to dealerships.
The document summarizes a case study of an Indian fashion brand called Fastrack that celebrated reaching 1 million fans on Facebook by holding an exclusive one-day 50% off sale at their retail stores. The objectives were to thank loyal fans for the milestone and promote their newly launched exclusive retail stores. Only Facebook was used to promote the sale. Over 5000 people visited a microsite promoting the sale. Total sales value was Rs. 2.75 crores. Stores had to operate with half shutters down to control large crowds. Customer feedback on Facebook was very positive.
Developing Grassroots Campaigns to Build Your Social Presence - Mary Leschper...Energy Digital Summit
This presentation was written by Mary Leschper, Social Media Analyst at the American Petroleum Institute. Mary was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014. She presented on the topics of grassroots marketing and social media.
This document summarizes a presentation given to the Energize steering committee of the Bay Area Chamber of Commerce. The presentation focused on best practices for using social media, including emphasizing Facebook, Pinterest, Twitter and video creation. It also touched on topics like real-time marketing, campaign creation, and tools for managing multiple social media accounts. The speaker was Jeff DeHaven, Digital Marketing Director from Bluethumb Digital.
WEBINAR: How To Run A Successful Social Media Giving Campaign - Lessons fro B...CafeGive Social
For the webinar recording, visit: http://bit.ly/1gyrdTZ
Anyone can run a social media campaign, but running a successful social media giving campaign is an art form in itself. CafeGive Social and special guest Rhonda Foxworth of Bank of Ann Arbor, one of The Financial Brand's Power 100 Banks on Social Media, review what it takes to run a successful social media giving campaign. We take a look at the incredibly successful JumpstARTS cause campaign, and as well as tips and resources for running and evaluating campaigns on social media.
Evntr is a location-based app that allows users to connect locally, view live feeds of nearby events, and spontaneously create and share events. It aims to make meeting people locally quick, easy, and natural. Evntr addresses the problem of loneliness with current social apps by turning local conversations into instantly creatable events for a younger demographic, similar to Meetup. The founders are seeking $200k to further develop the app based on feedback and market it through their college ambassador program and social media targeting bored, lonely users interested in nearby events.
Kountry Boy Wood is a local firewood distribution company located outside of Houston, TX. The document provides customer profiles for their main customer types - camping customers, BBQ cooking customers, and home heating customers. It also analyzes their competitors who have limited or no social media presence. The document then recommends establishing a presence on Facebook, Instagram, and Twitter to increase brand awareness and sales. It provides examples of successful social media campaigns and proposes a content calendar and social media strategy for Kountry Boy Wood's pages. This will include branded content, influencer partnerships, and a paid social media advertising budget.
The document discusses social media strategies for promoting and engaging with events. It provides an overview of FSC Interactive, an agency that specializes in social media for hospitality and tourism clients. Statistics on social media demographics and usage are presented. The main strategies discussed are setting SMART goals, understanding your audience, and choosing appropriate tactics and channels which may include Facebook, Twitter, Instagram, YouTube and email. Specific content ideas and a timeline of before, during and after the event are provided for each channel.
This document discusses emerging trends in public relations and communications related to technology, content, and audiences. It emphasizes the importance of mobile strategies, social media, personalized and on-demand content, and seamless experiences across devices. Professionals must lead by innovating with new technologies, understanding audiences, and producing content for multiple platforms. Personalization, hashtags, and archived content allow for on-demand access. A responsive and multi-platform approach is needed to engage audiences who access information from many "seamless screens". Mobile strategies like apps and responsive design are crucial for communications in today's digital age.
Millennial Social Media Campaign PresentationMilt Sharp, Jr.
eHome America will offer its partners at least two Millennial-customized social media posts for each day of June to use in outreach to Millennial buyers via partners’ social media outlets. All partners have to do is follow eHome social media and repost content.
Social Change Anytime Everywhere: Best Practices to Build a Multichannel Camp...4Good.org
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
RECORDING: http://bit.ly/UsingVisualSocialMedia
With the origins of social media stemming back to the '70s, approaches of brands engaging with their target audiences have transformed to more 'show' tactics rather than the traditional 'tell' tactics.
Ansley Sudderth, Social Media Training and Communications Coordinator for ForRent.com™, and Erica Campbell, Director of Social Media for Dominion Homes Media™, illustrated how the shift in social media has become more visually-based and how you can adopt these trends to boost brand awareness.
Attendees leave knowing how to:
- Create Visual Content
- Crowd Source Using Your Content
- Showcase Your Story
Friends of Panda Mountain is a charitable organization focused on helping pandas through habitat restoration projects in Wolong Nature Reserve, China. Unlike other wildlife organizations, it works directly with local villagers to restore the balance between humans and pandas. However, it faces challenges in building awareness of its cause and engaging supporters due to the unexciting nature of environmental protection work. It needs to develop an engaging marketing strategy using social media, partnerships, and transparency to effectively communicate its mission and activities.
Friends of Panda Mountain is a charitable organization focused on helping pandas through habitat restoration projects in Wolong Nature Reserve, China. Unlike other wildlife organizations, it works directly with local villagers to restore the balance between humans and pandas. However, it faces challenges in building awareness of its cause and engaging supporters due to the unexciting nature of environmental protection work. It needs to develop an engaging marketing strategy using social media, partnerships, and transparency to effectively communicate its mission and activities.
Instagram is a social media platform where users can take and share photos and videos from their mobile devices. It has over 14 million users who are growing by 2 million per month. Businesses are using Instagram for marketing purposes like event marketing, contests, geo-tagging and promoting products. Some tips for businesses include using images to build connections with customers, engage audiences, and get creative with special offers and branded content. Top brands having success on Instagram include Annie's Homegrown, Coach, Forever21, PepsiMAX, Puma, Sharpie and Starbucks.
Social Media Marketing for Area Business CommunitiesAnne Marie Bass
This document provides an overview of a social media marketing training for local businesses. The training covers why social media is important for small businesses, how to use it to benefit a business community, and examples of how one county is successfully using social media. It then reviews major social media platforms, best practices for beginners, and tips for experienced users. Breakout groups discuss beginner tips and intermediate/advanced strategies and questions. The training aims to help businesses effectively use social media for marketing.
Mobile Marketing from the Eye of the User - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
In this presentation from the DMAW 2012 Social Summit, we discuss... 1. Some Predictions about Mobile 2. ZMOT and the Mobile User 3. How to Think About Mobile Marketing 4. Your Plan of Attack!
The document presents a marketing campaign for the launch of Masafi Pink water bottles targeted toward women. It discusses creating branded content to promote across social media platforms like Facebook, Twitter and Instagram. The goal is to increase brand awareness and exposure of Masafi as a lifestyle brand for women globally through social media activities like contests, quizzes and viral posts. Key platforms and target audiences are identified along with objectives and sample social media strategies.
This presentation will outline strategies for engaging the online influencers community, hosting a successful blogger event, and measuring success. The presentation will discuss leveraging resources, repurposing and integrating content, and how to make the most out of your user generated content.
This document provides tips for using various social media platforms to promote a business for free. It discusses the major platforms like Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, Flickr, Foursquare and blogging. For each platform, it provides statistics on user numbers and demographics and suggestions on what type of content to post and how to build followers. It also recommends cross-promoting across networks and using tools like HootSuite to manage multiple accounts. The overall message is that consistency and engaging content across many social media sites can help small businesses promote themselves without advertising costs.
Volkswagen maintains a strong presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn where they engage customers by sharing company updates, promotions and answering questions, while also using platforms like Twitter to listen to customer feedback and address any issues. They promote their 'Innovations for Everyone' program across social media and leverage viral content and contests to build excitement around new models and drive customers to dealerships.
The document summarizes a case study of an Indian fashion brand called Fastrack that celebrated reaching 1 million fans on Facebook by holding an exclusive one-day 50% off sale at their retail stores. The objectives were to thank loyal fans for the milestone and promote their newly launched exclusive retail stores. Only Facebook was used to promote the sale. Over 5000 people visited a microsite promoting the sale. Total sales value was Rs. 2.75 crores. Stores had to operate with half shutters down to control large crowds. Customer feedback on Facebook was very positive.
Developing Grassroots Campaigns to Build Your Social Presence - Mary Leschper...Energy Digital Summit
This presentation was written by Mary Leschper, Social Media Analyst at the American Petroleum Institute. Mary was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014. She presented on the topics of grassroots marketing and social media.
This document summarizes a presentation given to the Energize steering committee of the Bay Area Chamber of Commerce. The presentation focused on best practices for using social media, including emphasizing Facebook, Pinterest, Twitter and video creation. It also touched on topics like real-time marketing, campaign creation, and tools for managing multiple social media accounts. The speaker was Jeff DeHaven, Digital Marketing Director from Bluethumb Digital.
WEBINAR: How To Run A Successful Social Media Giving Campaign - Lessons fro B...CafeGive Social
For the webinar recording, visit: http://bit.ly/1gyrdTZ
Anyone can run a social media campaign, but running a successful social media giving campaign is an art form in itself. CafeGive Social and special guest Rhonda Foxworth of Bank of Ann Arbor, one of The Financial Brand's Power 100 Banks on Social Media, review what it takes to run a successful social media giving campaign. We take a look at the incredibly successful JumpstARTS cause campaign, and as well as tips and resources for running and evaluating campaigns on social media.
Evntr is a location-based app that allows users to connect locally, view live feeds of nearby events, and spontaneously create and share events. It aims to make meeting people locally quick, easy, and natural. Evntr addresses the problem of loneliness with current social apps by turning local conversations into instantly creatable events for a younger demographic, similar to Meetup. The founders are seeking $200k to further develop the app based on feedback and market it through their college ambassador program and social media targeting bored, lonely users interested in nearby events.
Kountry Boy Wood is a local firewood distribution company located outside of Houston, TX. The document provides customer profiles for their main customer types - camping customers, BBQ cooking customers, and home heating customers. It also analyzes their competitors who have limited or no social media presence. The document then recommends establishing a presence on Facebook, Instagram, and Twitter to increase brand awareness and sales. It provides examples of successful social media campaigns and proposes a content calendar and social media strategy for Kountry Boy Wood's pages. This will include branded content, influencer partnerships, and a paid social media advertising budget.
The document discusses social media strategies for promoting and engaging with events. It provides an overview of FSC Interactive, an agency that specializes in social media for hospitality and tourism clients. Statistics on social media demographics and usage are presented. The main strategies discussed are setting SMART goals, understanding your audience, and choosing appropriate tactics and channels which may include Facebook, Twitter, Instagram, YouTube and email. Specific content ideas and a timeline of before, during and after the event are provided for each channel.
This document discusses emerging trends in public relations and communications related to technology, content, and audiences. It emphasizes the importance of mobile strategies, social media, personalized and on-demand content, and seamless experiences across devices. Professionals must lead by innovating with new technologies, understanding audiences, and producing content for multiple platforms. Personalization, hashtags, and archived content allow for on-demand access. A responsive and multi-platform approach is needed to engage audiences who access information from many "seamless screens". Mobile strategies like apps and responsive design are crucial for communications in today's digital age.
Millennial Social Media Campaign PresentationMilt Sharp, Jr.
eHome America will offer its partners at least two Millennial-customized social media posts for each day of June to use in outreach to Millennial buyers via partners’ social media outlets. All partners have to do is follow eHome social media and repost content.
Social Change Anytime Everywhere: Best Practices to Build a Multichannel Camp...4Good.org
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Horlicks Digital Plan Pitch (Strategy) 2013mahakhalid1
This document outlines Horlicks' digital marketing plan for 2013. It discusses how social media can help brands and the importance of having a presence on platforms like Facebook. It provides analytics on Horlicks' current low social media engagement and high engagement of competitors. The plan proposes creating a Facebook page for Horlicks with regular posts and contests to engage fans. It also suggests developing mobile games and applications to distribute through in-school activations to help promote Horlicks digitally and expand its youth audience. The goal is to help Horlicks establish itself as a nutritious drink for kids through an interactive online and mobile presence.
A webinar from NARP
Event date: 05/29/2013 01:00 PM - 02:00 PM Eastern time zone
Speakers:
Mikki Anaya, Coordinator of the Southwest Rural Policy Network
Mikki has worked for over 15 years raising funds in her various capacities including as Executive Director of a not-for-profit organization and as the Production Manager for some of northern New Mexico's largest fundraising events. Through the years as the economy changed so has the fundraising landscape changed. Always interested in what is next and new in the fundraising arena, Mikki spends time studying various fundraising modalities and implementing practices learned.
This Webinar is provided by the National Consumer Law Center.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
This document provides tips for building a social media strategy beyond just Facebook for 2018. It summarizes various platforms like Instagram, LinkedIn, YouTube, podcasting and email and how to create effective content and campaigns on each. Specific tips covered include using Instagram stories and hashtags, creating native content for different platforms, using influencer marketing, building a LinkedIn presence, optimizing videos for YouTube, planning a podcast, developing skills for voice assistants, and writing effective emails. The document aims to help diversify strategies beyond overreliance on Facebook alone.
This document provides an overview of social media and recommendations for fair and event organizers to utilize social networking. It discusses the traditional vs. social media networking models and recommends using Facebook, Twitter, Pinterest, YouTube, and Hootsuite. Specific tips are provided for setting up and using accounts on each platform, including posting types and content that would be relevant. The goal is to help organizers understand how to engage audiences and drive attendance through low-cost social media marketing.
Lindsay Hislop has experience managing social media strategies and campaigns for several companies. She developed a blog post promoting Uber that was shared worldwide, grew a restaurant page from 1,000 to over 2,000 likes in a month through custom content and images, and started Facebook pages from scratch that engaged users through storytelling, questions, polls and images.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Social Media Workshop: Get Ready for 2020Chris Snider
This workshop was presented by Chris Snider at Drake University on Dec. 17, 2019. The goal of the workshop was to help companies and organizations improve their social media efforts in 2020.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
Venky Nayak Life@Work
1. Aut inveniam viam aut faciam
Hannibal
Aut inveniam viam aut faciam
Hannibal
There is always a way, and this is my firm belief.
2. I am Venkatesh Nayak alias Venky, a musician, an ideator and a self proclaimed
banana-walnut cake master. I graduated from Bangalore University with a
Bachelors Degree in Arts, and walked out of Indian Institute of Journalism
and New Media with a Post Graduate diploma in Broadcast Journalism
I am Venkatesh Nayak alias Venky, a musician, an ideator and a self proclaimed
banana-walnut cake master. I graduated from Bangalore University with a
Bachelors Degree in Arts, and walked out of Indian Institute of Journalism
and New Media with a Post Graduate diploma in Broadcast Journalism
3. An insight into my work in
Digital and Social advertising
An insight into my work in
Digital and Social advertising
4. Miller High Life
Facebook/Twitter/YouTube properties of Miller High Life
• July 15th 2011, Miller High Life launched with their first campaign The
Coolest Job
• I have been working on the brand from the time it was conceived digitally
• Page posts, updates, engagement concepts on the page, Facebook ads,
banners, applications, digital activations etc, all come under my wing.
• On Facebook www.facebook.com/millerhighlifeindia
• Twitter was used as a support mechanism during campaign and now to
publish Miller events across the country . On Twitter, @thecoolestjob
• YouTube channel was also a support system for the campaign and videos
created by the brand are published here. On YouTube
http://www.youtube.com/user/thclstjb?feature=results_main
• July 15th 2011, Miller High Life launched with their first campaign The
Coolest Job
• I have been working on the brand from the time it was conceived digitally
• Page posts, updates, engagement concepts on the page, Facebook ads,
banners, applications, digital activations etc, all come under my wing.
• On Facebook www.facebook.com/millerhighlifeindia
• Twitter was used as a support mechanism during campaign and now to
publish Miller events across the country . On Twitter, @thecoolestjob
• YouTube channel was also a support system for the campaign and videos
created by the brand are published here. On YouTube
http://www.youtube.com/user/thclstjb?feature=results_main
5.
6. The Coolest Job
• Miller High Life launched with The Coolest Job
• A call out for people to prove their worth and get a job which pays them
1,00,000 rupees each month and involves hosting parties
• Radio and Print supported the campaign -application on Facebook
• Over 37000 user applications received
• 60 short-listed candidates flown to Goa for a Weekend bash and final
selection
• 4 Ambassadors of Miller High Life
• Miller High Life launched with The Coolest Job
• A call out for people to prove their worth and get a job which pays them
1,00,000 rupees each month and involves hosting parties
• Radio and Print supported the campaign -application on Facebook
• Over 37000 user applications received
• 60 short-listed candidates flown to Goa for a Weekend bash and final
selection
• 4 Ambassadors of Miller High Life
7.
8.
9.
10.
11. Miller High Life
iPad Game
• A game designed to assist sampling activity in Pubs and other drinking
hangouts across metros in India
• The game objective is to maintain balance by collecting equal number of
work and party words
• If user fails to do so he/she loses
• Each user who completed the first level of the game was awarded a Miller
High Life pint
• Later game was released on iTunes with 2 more levels
• Game was reviewed by Valerie Lauer of TheiPhoneAppReview.com, here’s
the link http://bit.ly/wquNQf
• A game designed to assist sampling activity in Pubs and other drinking
hangouts across metros in India
• The game objective is to maintain balance by collecting equal number of
work and party words
• If user fails to do so he/she loses
• Each user who completed the first level of the game was awarded a Miller
High Life pint
• Later game was released on iTunes with 2 more levels
• Game was reviewed by Valerie Lauer of TheiPhoneAppReview.com, here’s
the link http://bit.ly/wquNQf
12.
13. Durex – Love in Jeans
Facebook page for Durex Jeans condoms
• Durex Jeans was an exciting brand to work with for a fresher
• The communication tone was already set and as the owner of the brand in
the agency I was responsible for all tactical activations of the brand on
Facebook from October 2010 to August 2012
• Apart from daily interactions on the page, during this period I worked
along with my art resources to churn out engagements which delivered
the brand’s message in a fun way
• Durex Jeans was an exciting brand to work with for a fresher
• The communication tone was already set and as the owner of the brand in
the agency I was responsible for all tactical activations of the brand on
Facebook from October 2010 to August 2012
• Apart from daily interactions on the page, during this period I worked
along with my art resources to churn out engagements which delivered
the brand’s message in a fun way
14.
15. Snake and Jeans
• A Facebook game based on Snakes and Ladder
• The user has to roll the dice and with the help of Durex Jeans reach the
end
• At the end is a guy/girl waiting for some Love in Jeans
• The snakes(obstacles) were replaced with real life situations like, parents,
Hostel wardens, younger siblings etc.
• A Facebook game based on Snakes and Ladder
• The user has to roll the dice and with the help of Durex Jeans reach the
end
• At the end is a guy/girl waiting for some Love in Jeans
• The snakes(obstacles) were replaced with real life situations like, parents,
Hostel wardens, younger siblings etc.
16.
17. Cupid’s Spell
• A facebook game application which celebrates Valentine’s day with Durex
Jeans
• Core message is to protect your loved ones hearts with Durex Jeans
• The user gets to play the Durex Cupid and shoot at red hearts to turn them
Durex blue
• Total hearts converted = the score
• A facebook game application which celebrates Valentine’s day with Durex
Jeans
• Core message is to protect your loved ones hearts with Durex Jeans
• The user gets to play the Durex Cupid and shoot at red hearts to turn them
Durex blue
• Total hearts converted = the score
18.
19. What a Shot
• A facebook game application released during IPL
• Core message is to protect one’s stump from getting bowled using a Durex
Jeans cricket bat
• Total balls played in 60 seconds = Score
20.
21. Get on Top
• On page contests were an integral part of all the user
engagement on the brand’s Facebook page
• When contests were banned, we decided to take it to a micro-
site
• The core message to the user was to Get on Top of his game
with Durex Jeans
• Simple text and image based contests were hosted on
www.loveinjeans.com/getontop
• Winning user each week received Durex goodies
• Contest was discontinued in August 2012
• On page contests were an integral part of all the user
engagement on the brand’s Facebook page
• When contests were banned, we decided to take it to a micro-
site
• The core message to the user was to Get on Top of his game
with Durex Jeans
• Simple text and image based contests were hosted on
www.loveinjeans.com/getontop
• Winning user each week received Durex goodies
• Contest was discontinued in August 2012
24. Scream for Team India
Topical campaign for Play Up
• An integrated campaign aiming for the records spread over 45 plus days
• Aimed at getting citizens of the country to join in and scream for one
nation’s attempt at records in support of their national team
• Users had various entry points – online and offline, to register and scream
in support
• The micro-site featured peppy, cheerful and patriotic imagery, and call for
action from Indian Cricketer Rohit Sharma and Actress Jiah Khan
• Toll free numbers to call in and scream
• Vans deployed across Bangalore, Mumbai and Delhi asked for registrations
and distributed Scream for Team India merchandise to all participants
• live updates and contests on Facebook, directing people to the micro-site
to register and participate
• An integrated campaign aiming for the records spread over 45 plus days
• Aimed at getting citizens of the country to join in and scream for one
nation’s attempt at records in support of their national team
• Users had various entry points – online and offline, to register and scream
in support
• The micro-site featured peppy, cheerful and patriotic imagery, and call for
action from Indian Cricketer Rohit Sharma and Actress Jiah Khan
• Toll free numbers to call in and scream
• Vans deployed across Bangalore, Mumbai and Delhi asked for registrations
and distributed Scream for Team India merchandise to all participants
• live updates and contests on Facebook, directing people to the micro-site
to register and participate
27. Place For Change
Website copy
Place for change is an organization which specializes in voluntourism to
bring about significant change in the society and environment
www.placeforchange.com
28.
29. Scooty Gals
Facebook page for TVS Scooty
• Being Babelicious was the brands core, and our duty at Geek
was to get this message across to TVS’s users
• Apart from daily interaction on the page, we worked on a
tactical campaign for the brand
• We also worked on the website for their new range of
Scooties, Scooty Streak.
• Being Babelicious was the brands core, and our duty at Geek
was to get this message across to TVS’s users
• Apart from daily interaction on the page, we worked on a
tactical campaign for the brand
• We also worked on the website for their new range of
Scooties, Scooty Streak.
30. Babelicious Break
A facebook application
• This application was launched during the exam season
• Users were driven to send a Babelicious break to their
hardworking, book worm besties
• Users could select any of the wacky audio messages they want
to send and customize the text that goes along with it
• This application was launched during the exam season
• Users were driven to send a Babelicious break to their
hardworking, book worm besties
• Users could select any of the wacky audio messages they want
to send and customize the text that goes along with it
31.
32. Online Banners
Make My Trip
• Online rich media banners for various offers that Make My Trip had to
offer . Click on the images to view the pdf
35. • Online rich media banners to bring out the features offered at Myntra
36.
37. Apart from the work shown earlier I have worked and am currently working
on brands from various verticals like,
Fashion (avirate, splash)Food and Beverage (Biere Club, Garuda Foods),
IT(Wipro, Intel, Citrix), Real Estate (Common Floor), Automotive
(Mitsubishi), Education (Manipal group) etc.
38. Work at 22feet.in
• Post my service at Geek Online Private Ventures I
got an offer from 22 Feet to play a double role of
content management and business development.
• With 22Feet I was handling the complete content
management and partial business
development(coming up with new campaigns and
ideas for the brand)
• I worked primarily with just one client, Fastrack
and supported Royal Enfield with content
management and ideas frequently.
• Post my service at Geek Online Private Ventures I
got an offer from 22 Feet to play a double role of
content management and business development.
• With 22Feet I was handling the complete content
management and partial business
development(coming up with new campaigns and
ideas for the brand)
• I worked primarily with just one client, Fastrack
and supported Royal Enfield with content
management and ideas frequently.
39. @FASTRACK
• Fastrack is a very fast brand, in terms of coming
out with new product lines and campaigns
• Most of the times new campaigns start on the
day the current campaign ends.
• I was handling the content for Fastrack facebook
page and their Twitter profile.
• The first campaign that I got to work on with
Fastrack was for a military line of watches and
sunglasses. Go Commando!
• Fastrack’s communication is direct, short and
with subtle sexual innuendos
• Fastrack is a very fast brand, in terms of coming
out with new product lines and campaigns
• Most of the times new campaigns start on the
day the current campaign ends.
• I was handling the content for Fastrack facebook
page and their Twitter profile.
• The first campaign that I got to work on with
Fastrack was for a military line of watches and
sunglasses. Go Commando!
• Fastrack’s communication is direct, short and
with subtle sexual innuendos
40. Fastrack Arm Yourself
• Military and defence inspired collection to be promoted on their social properties.
• Arm Yourself was the central digital thought, all images and posts drove the central
thought.
• Each of the watches was given a military name and was promoted on the page as
image posts
• Mainline campaign creatives were used as posts and we made a Facebook game
out of it. Arm Yourself. User had to look out for clues in a single static image, each
clue would yield him/her a new weapon(the watch)
• On twitter the strategy was to get #ArmYourself trending. But as we wanted to stay
away from the then happening women safety issues we could not push the trend.
• Military and defence inspired collection to be promoted on their social properties.
• Arm Yourself was the central digital thought, all images and posts drove the central
thought.
• Each of the watches was given a military name and was promoted on the page as
image posts
• Mainline campaign creatives were used as posts and we made a Facebook game
out of it. Arm Yourself. User had to look out for clues in a single static image, each
clue would yield him/her a new weapon(the watch)
• On twitter the strategy was to get #ArmYourself trending. But as we wanted to stay
away from the then happening women safety issues we could not push the trend.
42. Fastrack Change the name
• The task was to get as many fans to the page in the shortest amount of time with as little
spend as possible. From 5 million to 10 million.
• We knew that our TG loves challenges. What they love more than challenges was to Prove
someone wrong.
• We threw this ‘getting fans’ challenge back at them.
• Our idea, ‘If you, the people of Fastrack get us to 10 million likes in 40 days , we(Fastrack) will
Change the Name
• The big bosses at the Fastrack office were mind blown by this campaign and were actually
planning to change the name if the community reached 10 million fans.
• It was a win-win situation for the team behind this campaign.
A. 10 million was a very unrealistic number and we knew it would be impossible to reach that
number in 40 days. (we would never change our name)
B. We played it safe. Our communication always indicated that the Fastrack fans thought that
they could get the community to 10 million fans. We(Fastrasck) never thought so. Proving
them wrong made Fastrack Right!
C. In the process we did manage to get over 2 Million fans to the page.
D. Twitter reflected what we did on Facebook and did manage to get us some fans from cross-
platform promos.
• The task was to get as many fans to the page in the shortest amount of time with as little
spend as possible. From 5 million to 10 million.
• We knew that our TG loves challenges. What they love more than challenges was to Prove
someone wrong.
• We threw this ‘getting fans’ challenge back at them.
• Our idea, ‘If you, the people of Fastrack get us to 10 million likes in 40 days , we(Fastrack) will
Change the Name
• The big bosses at the Fastrack office were mind blown by this campaign and were actually
planning to change the name if the community reached 10 million fans.
• It was a win-win situation for the team behind this campaign.
A. 10 million was a very unrealistic number and we knew it would be impossible to reach that
number in 40 days. (we would never change our name)
B. We played it safe. Our communication always indicated that the Fastrack fans thought that
they could get the community to 10 million fans. We(Fastrasck) never thought so. Proving
them wrong made Fastrack Right!
C. In the process we did manage to get over 2 Million fans to the page.
D. Twitter reflected what we did on Facebook and did manage to get us some fans from cross-
platform promos.
43. Fastrack name app, we created a small application which
would get the users to post their new name for Fastrack.
Good names generated from the application were featured on the page.
Post campaign we put up a small video of what Change the Name was about,
watch it here, http://www.youtube.com/watch?v=zdphC7-l25w
This act got some amount of media coverage and yes we did take help of the PR partner to get
our PR note in circulation
http://www.business2community.com/social-media/change-the-name-fastrack-challenges-its-
fans-0413144#!xEOw3
http://lighthouseinsights.in/change-the-name-fastrack-challenges-its-fans.html
Change Name PR.pdf
44.
45. Fastrack Explorer
• Fastrack launched a new range of bags+sunglasses+watches. Because they were tougher
and more outdoor’ish the brand decided to name them the Explorer edition.
• We had to compliment this on their social properties.
• We broke down the Explorer into three stages of Exploration.
• 1. Get me out of here: That feeling of wanting to go out, not being able to confine yourself
to one place, etc. These emotions coming out from the Bags’s point of view
2. Time Out: Taking time out for life. The watches point of view
3. I Explore: Going out and exploring. Point of view of the sunglasses
• A photographer accompanied with our exploration expert Naveed Mulki set out with the
merchandise on an actual exploration of North and West India. Images were of products
placed in these locations .
46.
47. Fastrack Sale
• Fastrack does a lot of sale
promotions. We
continuously tried to
come up with quirky ways
of showing the same
thing.
• This treatment got us a
good response. Store
locator was usually
pushed along with images
in order to drive walk-in’s
• Fastrack does a lot of sale
promotions. We
continuously tried to
come up with quirky ways
of showing the same
thing.
• This treatment got us a
good response. Store
locator was usually
pushed along with images
in order to drive walk-in’s
48. Fastrack Flagship store
• Fastrack Flagship store is located in Indiranagar. Our task
was to give this store a good promo on our social platforms
and create online contest to drive walk-ins on the day of the
full launch.
• We created a video ‘Drive thru the Fastrack store’ this
involved two semi-pro Remote controlled car handlers and a
film crew to come up with a cool looking video for the
launch. The scripting was our scope and after fun and
stressfully long hours we gave this out to the Fastrack fans
http://www.youtube.com/watch?v=v7pwNT5MkDo
• On twitter we ran a contest to drive walk-ins. Give us your
reason to #RobFastrack and if we find it good enough you
will get to rob us. This got trending for 3 days in a row at top
position in India trends on twitter.
• Fastrack Flagship store is located in Indiranagar. Our task
was to give this store a good promo on our social platforms
and create online contest to drive walk-ins on the day of the
full launch.
• We created a video ‘Drive thru the Fastrack store’ this
involved two semi-pro Remote controlled car handlers and a
film crew to come up with a cool looking video for the
launch. The scripting was our scope and after fun and
stressfully long hours we gave this out to the Fastrack fans
http://www.youtube.com/watch?v=v7pwNT5MkDo
• On twitter we ran a contest to drive walk-ins. Give us your
reason to #RobFastrack and if we find it good enough you
will get to rob us. This got trending for 3 days in a row at top
position in India trends on twitter.
49.
50. Work at PEnA Power Engineering
and Automation (P) Ltd.
• PEnA is a family owned venture which deals with providing automation
solutions for large scale Power plants and Renewable energy systems for
commercial and residential use
• At PEnA I was handling multiple responsibilities
• Apart from direct sale of renewable energy systems I was also responsible for
handling all types of communication across paid and free digital media
• With zero spend assigned for digital media we used it only for hygienic
purposes. The new website which is the main provider of all information is
under development and should be up by the end of this financial year.
• During my time with PEnA I was responsible for project management as well.
Under my management we have set up close to 50KWP solar power plants for
commercial and residential use in Karnataka, Tamil Nadu and Sri Lanka.
• With my limited knowledge of free image editing software, I was also
responsible for all the printed material like brochures, banners and handouts
etc.
• I am managing their two digital properties, www.facebook.com/Penapower and
www.twitter.com/gogreenergy
• PEnA is a family owned venture which deals with providing automation
solutions for large scale Power plants and Renewable energy systems for
commercial and residential use
• At PEnA I was handling multiple responsibilities
• Apart from direct sale of renewable energy systems I was also responsible for
handling all types of communication across paid and free digital media
• With zero spend assigned for digital media we used it only for hygienic
purposes. The new website which is the main provider of all information is
under development and should be up by the end of this financial year.
• During my time with PEnA I was responsible for project management as well.
Under my management we have set up close to 50KWP solar power plants for
commercial and residential use in Karnataka, Tamil Nadu and Sri Lanka.
• With my limited knowledge of free image editing software, I was also
responsible for all the printed material like brochures, banners and handouts
etc.
• I am managing their two digital properties, www.facebook.com/Penapower and
www.twitter.com/gogreenergy
51.
52.
53. Over time I have come to a much better understanding of the digital medium
and the human relation to it.
Thank you for your patience
Venkatesh Nayak
Over time I have come to a much better understanding of the digital medium
and the human relation to it.
Thank you for your patience
Venkatesh Nayak