The document discusses techniques seen in popular music videos that could be applied to the creator's own music video. It analyzes scenes and editing styles from videos such as "Wrecking Ball" by Miley Cyrus, "Midnight" by Coldplay, "If I Could Change" by Haim, "Nicotine" by Panic! At The Disco, "Let Go For Tonight" by Foxes, and "Happy Little Pill" by Troye Sivan that effectively convey emotion through imagery and could be adapted to portray the loneliness expressed in the creator's song. These include close-ups of the artist's face, negative editing, 360-degree shots, ghost effects, and subtle zooms to

1. Music video influences and
techniques.

2. Wrecking Ball – Miley Cyrus.
• I like the idea of having a close-up of the artist’s face
as the opening scene to the video as this allows the
audience to understand the meaning of the song
from the very beginning. I think this would work well
for the opening of my video as the song is about
being alone and therefore would illustrate the artist’s
loneliness.

3. Midnight – Coldplay.
• I think the use of the negative editing in this video looks really
effective as it is very different to other music videos which
therefore creates interest for the audience. I also think editing the
video in this way would make the artist stand out more, as you can
see on this picture that the man is in white, contrasting with the
darker background. Another thing I really like about this part of the
video is the way it has been editing to make the man have multiple
sizes of his head. I think I could use this in my video to symbolize
confusion, and think it would look really good.

4. If I Could Change – Haim.
• I like the cinematography in this part of the video, and
think doing a 360 degree of the artist would look really
good in my video because it makes the video look fun,
which contrasts to the meaning of the song. I also like
this part of the video because I think this could be used
to represent the loneliness of the artist, due to the artists
being in the darker part of the shot.

5. Nicotine – Panic! At The Disco.
• For my video, I think the way this has been edited
would look really good and would create the effect of
loneliness, because I could place the artist in
different areas and move her around, giving the
illusion of disappearing and reappearing. I like this
part of the video too, because I could use this to
show how the artist is wanting something she
doesn’t/cant have.

6. Let Go For Tonight – Foxes.
• I like the beginning of this video as it uses a zoom
because I think this is a really subtle way of showing
the audience who the artist is. I think this is
especially good in scenes where there is a lot of
people, because then it is easier to distinguish which
one is the artist.

7. Happy Little Pill – Troye Sivan.
• I think the use of this ‘ghost’ effect looks really nice
in this video and relates to the lyrics and meaning of
the song. I think I could use this in my video to
illustrate the unpopularity of the artist, due to the
unnoticeable feelings she is feeling.