The document discusses some key conventions of music videos. It explains that a music video is a short film that promotes an artist's music, though it does not need to have a narrative story. It describes different styles of music videos, such as narrative, animated, or point-of-view. The music overlapping the video is the main reason for creating it. Editing is crucial to match the music and video, such as through cuts or jump cuts. When considering mise en scene, location, costume, props, and setting must be chosen to achieve the intended aims and budget of the video.

1. CONVENTIONS OF MUSIC VIDEOS
By Fahrin Sultana

2. What is a music video?
A music video is a short piece of film, not necessarily a story but it can be focused on a
particular person being filmed and this is matched with a song. The aim behind this is mostly
for promotional purposes. For example, a new artist wants to sell their music. The purpose of
the video is to aid in advertising their music. There are different styles they can do so in. For
example, narrative so it has a storyline. It can be animated, so it doesn’t have to have people in
the actual video. It can be creative, such a point of view, which is sort of like you are watching
it through the eyes of the singer and it’s giving the impression of it being live.

3. The Music Aspect in a Music Video
Obviously the music overlapping the video is the main reason behind the
initial reasons for creating this film. If there was no music it wouldn’t be classed
as a music video. The artist or director can chose how they wish to interpret
the music and how they wish audience to see it. For example, they may wish to
abide by the lyrics and create a story. Or they may even go completely against
the lyrics in the song and create something abstract which can also work if
done successfully.

4. Editing is Crucial
Editing can be classed as the ‘edgy’ part to a music video. It seems very technical and
can be time consuming. It can take a company many hours to finally master their skills
and create something successful. Editing involves matching the music to the video.
This can involve cuts to overwrite the barriers between incomplete pieces in the video.
Jump cuts allow the lyrics to match the artist who is singing. Especially if they wish to
lip-synch their video.

5. Considering Mise en Scene
A very fancy word which summaries the crucial ‘elements’ which make a successful video.
When considering how to intertwine Mis En Scene you are basically considering the following
factors
-Location (depends on your aims and intentions and how you want your video to come across.
Budgeting can also impact on this)
-Costume (depends on the genre and once again your intention behind the piece. For example
does the outfit connote a certain meaning)
-Props/Setting (can depend on your aims an intentions, some videos can simply be just the
artist alone, but then that would involve some thought given to the simplistic nature of the
setting)