An auteur is a film or music video director whose personal creative characteristics and style are evident across their body of work. Francois Truffaut theorized that a director's creativity, style, and ideas are consistently reflected in their films. The document discusses three famous music video auteurs - Chris Cunningham, Michel Gondry, and Spike Jonze - and provides examples of signatures in their work that reveal their personal directorial styles and influences.

1. Music Video
Auteurs
Presented by Charles Mossman

2. What is an Auteur ?
An auteur is someone as a film or music video
director that has been influenced within their work
to reveal their personal characteristics and
creativity to the audience. This is done throughout
their work with certain camera angles, editing and
mise en scene.

3. Francois Truffants Theory
Francois Truffant was a very famous and well
known film director in the 1950s who stated a
theory that creativity, style and particular ideas
are reflected throughout their work. These aspects
have an obvious link between the film that they
directed.

4. Famous Auteurs

5. Chris Cunningham
Chris Cunningham is both an English
film and music video director. The
director has worked with a variety of
famous artists such as Madonna, Bjork
and The Aphex Twins.
An example of his work could be the
music video Madonna, Frozen. Within
the music video there is a lot of linear
editing, close ups upon the artist and
low key lightening. This possibly
connotes fear danger and emotion
which reveals that Cunningham has an
auteur based around fear and horror.

6. Michel Gondry
Another famous music video
auteur is Michel Gondry. His
music videos are very repetitive
with a variety of long takes and
optical illusions. This may reveal
to the audience that Michel
Gondry has an auteur signature
that is unnatural and
extraordinary. An examples of
this could be the music video
Come into my world by Kylie
Minogue.

7. Spike Jonze
Spike Jones is a famous
American director, screen
writer, producer and actor.
Analysing some of his
music videos, he reveals
stereotypical conventions
within his videos however
uses specific editing
techniques and special
effects. The Pharcyde –
drop is an example.