The music video for "Lost on Me" by the band PEACE starts with the band dancing in white outfits to their song inside a building. However, they continue following the director's last order of "forward walk clicking fingers" even after he gets distracted, walking out of the building and into the city. This causes them to disrupt a family's picnic and walk through a construction site, followed by the desperate director. The video ends as the band falls into a hole in the construction site just before the director can stop them, revealing his sign says "Stop and Smile" as he realizes the video is ruined.

1. Lost on Me – Music Video Analysis
The first shot in the music video
shows the name of the band ‘PEACE’
in white capital letters and we can
also see silhouettes of the band in the
background. From this shot, we
immediately know that the band are
going to feature in the video.
The first shot after the intro to the songs
shows the band all dressed in white
dancing to their music. At first this shot
seems very typical but from watching the
video further we soon learn that this isn’t
just a typical music video.
This shot is the first shot including
vocals and it is very clear to see who
the lead vocalist in the band is. He is
at the front of the shot lip-syncing
with the music. He also stands out a
lot more than the others because he
has bright ginger hair, which is
prominent over the white
background.
This shot is when the music video
gets interesting. We cut to a shot of
what appears to be a director, telling
the band what dance moves to do in
the video. It is clear that the band are
taking instructions from him,
however when something happens
behind the director, he gets
distracted and the band continue to

2. follow the last order they see on his sheets, which at this point is
‘forward walk clicking fingers’.
The band follow this last
instruction and dance their way
all the way out of the building
until they come to a back alley,
eventually leading them onto a
road. This humour is used to mock
the popular music industry and
they way that the music videos are
all so generic.
The band dangerously cross the
road walking inches away from on
coming cars forcing the drivers to
swerve out of the way onto the path
before they finally reach the
opposite side of the road.
The next shot cuts to a family
enjoying themselves having a
picnic, the bright colours in this
shot portray the happiness in
the family, but in the next
upcoming shot the picnic is
ruined by the band. Also in this
shot, the mother is holding a
blue drink in a cocktail glass,
this just so happens to be the
single artwork for this song
‘Lost on me’.

3. The family dive out of the path of the
band as they continue to walk forward,
standing on everything in their path,
including the picnic. From the side the
family watch in horror, giving an over
emphasised but humorous element to
the video.
The next shot shows the director
of the video just behind the band
as he realises the destruction they
are causing. He quickly runs after
them because he doesn’t want
them to do anything else bad.
The next shot shows the band walking through what looks like a
construction site. Notice that the band still stand out as they are all
wearing clean white clothes against a muddy, brown back ground.
This shot quickly cuts to another shot showing the director chasing
them from not too far behind holding a sign.

4. In the final shots of the video we watch the bamd as they fall into a
hole in the construction site. This happens just as the director is
catching up with them and finally the sign is revealed to say ‘Stop and
Smile’. The director falls to his knees realising that his video had been
ruined and the video ends.
I think this video is well thought out as there is an obvious dig at
modern day chart music, sarcastically mocking the way most music
videos are set out, whilst also creating humour from the fact that the
band are taking orders from exactly what every sign says.