1. Music VideoAnalysis
TaylorSwift– BlankSpace
Commenton the followingaspectsinrelation to your music videochoice.
How will these techniquesappeal to the target audienceneeds?
Target Audience &
Needs
I believethatthe targetaudience forthismusicvideohasnospecificage range,asTaylor Swifthasa varietyof different age ranges
wholistentohermusic.The musicvideoisalsohumorousandfunpacked, andalsohas a storybehinditwhichwill be enjoyable to
watch fora youngeraudience butcanalsobe relatable toan olderaudience asit’saboutpeople inrelationshipsplaying“games”.I
alsobelievethatthe musicvideoitself isn’taimedata certaingenre as itinvolvesbothmale andfemalecharacters(TaylorSwift),
it isn’taimedata certainethnicityeither.
Lyrics (Meaning
Implied?)
The meaningof the lyricsare mockingwhatthe presssay aboutTaylor Swiftherself.The songlyricsitself are goingthrough each
stage of meetingsomeone.The firstverse,whichincludesthe lyrics“ohmygod,lookat that face,you looklike,mynextmistake”
suggestthatTaylor findsthiscertainmangoodlooking,butalsothinksthat he will be temporaryandwill notlastlong.She is
overall comparingthe goodandthe bad of herrelationshipsandsuggeststhatshe canhave trust issuesbecause of herprevious
relationships“gotalong listof ex-lovers,they’ll tellyouI’minsane,cause youknowIlove the players,andyoulove the game”.
Tempo The tempoof the songis quite slow,butcouldbe classedas“electropop”asithas a fun feel toit.
Genre The genre of the musicvideoisa narrative. Thisisbecause astory isbeingtoldandTaylor Swiftisthe mainactressinit. It isalso
classedasa genre musicvideoasitis shownlike ashortstory or film.Itcan alsobe relatable tothe audience asthe musicvideois
basedaroundlove andbreakups.
CameraTechnique There are manycamera techniquesthroughoutthismusicvideo,suchas manyclose up shotson Taylor’sface.Whenboth
characters are arguing duringthe endof the videoa trackingshotis usedto followthe conflictwhenthe charactersare storming
off. There are also the use of mediumshots,longshotsandPOV shots.
Editing Cuttingshotsare usedfrequentlythroughout.
Use of Digital Effects The beginningof the musicvideoappearstohave a darkcolour scheme;whichrepresents Taylormourningoverthe factthatshe
has justlosta love.Thenbecause anothermancomesalongthe colourscheme thenchangestobright,lightandcolourful.Thenat
the endof the musicvideothe colourscheme changesbackto a dark theme asshe has justlost anotherlove.
