2. 1. Music video demonstrates genre characteristics.
• This video does not demonstrate genre characteristics as it is
in a totally different setting to typical drum and bass music,
typically they would be in a club setting however this is set
one a beech.
• This screenshot shows how this video isn’t typical as there is
focus on two characters only rather than crowds and also it is
filmed in the day with lots of light contrasting with a typical
dark night scene.
3. 2.There is a relationship between the lyrics and visuals.
•This video doesn’t show a relationship between the lyrics and
visuals as throughout lots of the video it is just music however
when there are lyrics there aren’t any relationships with the
visuals.
•In this screenshot the lyrics are referring to be being ‘tired’
however this image shows two girls jumping into water which
would suggest they’re very active and not tired.
4. 3.There is a relationship between the music and the visuals.
•This music video doesn’t have an explicit relationship between music
and visuals however the music is very upbeat and has a summery vibe
which is shown throughout the video.
•This screenshot shows this as there are two girls enjoying the
summer whilst the music is playing summery beats and themes.
5. 4.The demands of the record label will include the
need for lots of close ups of the artist and the artist
may develop the motifs which recur across their work.
• This music video doesn’t show any close ups of the artist, only
of the characters within it.
5.There are frequent references to the notion of looking.
•This video has references to the notion of looking in the sense of
sexualisation of women.
•This screenshot shows the sexualised view as very close in the
centre of the frame is a woman wearing small bikini bottoms which
suggests she is positioned to looked at sexually by men.
6. 6.In this music video there are no intertextual references.
7.whether the video is primarily performance based,
narrative based or concept based.
•This video is primarily narrative based as it is following girls on their
summer journey however it does have elements of performance
through the various scenes of different people dancing.
•This screenshot shows the car in which the two main characters
travelling in a car which suggests a journey which further suggests
the narrative of the video.
7. Narrative Theory
• Propp – in this video the two girls are seen as the heros as
they are travelling through a country and as they’re travelling
they are sending happiness to those living there through
dance.
• Strauss – in this video there aren’t explicit binary opposites
however you could argue that there is a binary opposite
between fortunate and unfortunate as the two girls are
clearly wealthy as are able to travel around the world but they
are seen driving past farmers who are working very hard to
earn money day to day.