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Music & media: FANS FIRST!
The document discusses the benefits of putting fans first when using social media. It argues that fans can act as a marketing department by providing feedback, a PR company by spreading word-of-mouth promotion, media by distributing content, a salesforce by helping to sell products, and customers by purchasing merchandise and tickets. However, it notes fans must be interacted with, made to feel special, and given shareable content in order for them to fully support an artist or brand.
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Music & media: FANS FIRST!
- 1. Fans first Thursday, October21, 2010
- 2. erwin blom www.erwinblom.nl @erwblo Thursday, October 21, 2010
- 3. Why social media? Thursday, October 21, 2010
- 4. 5 reasons Thursday, October21, 2010
- 5. But first Thursday, October21, 2010
- 6. What? Social media? Thursday, October 21, 2010
- 7. Feeding the passion Thursday, October 21, 2010
- 8. Bringing people together Thursday, October 21, 2010
- 9. Sharing passion, problem, goal Thursday, October 21, 2010
- 10. Where? How? Thursday, October 21, 2010
- 11. Wordpress Twitter Facebook Site Forum MySpace Soundcloud Mailchimp Partyflock Bandcamp Thursday, October 21, 2010
- 12. Fans first Thursday, October21, 2010
- 13. They can be your R&D department Thursday, October 21, 2010
- 14. Labels, clubs, agencies:they can be your eyes and ears when looking for new talent Artists: early on, they can give you clues for (dancefloor) ‘hits’. What works, what doesn’t? Thursday, October 21, 2010
- 15. 3FM: Social mediamonitoring for up and coming talent Thursday, October 21, 2010
- 16. They can be your p.r. company Thursday, October 21, 2010
- 17. Every tweet, everycomment, every Facebook-entry is a peer to peer review Thursday, October 21, 2010
- 18. What friends sayhas value Thursday, October 21, 2010
- 19. They can be your media Thursday, October 21, 2010
- 20. Every Flickr-photo, every YouTube-movie, every SoundCloud-mix is a way of distributing your story Thursday, October 21, 2010
- 21. Flickr packed withSensation Black Thursday, October 21, 2010
- 22. More than 5000Sensation Black video’s on YouTube Thursday, October 21, 2010
- 23. With MobyNow Ilsede Lange aggregates the social web and gets 5000 pieces of content a month and sees a 700% increase of traffic Thursday, October 21, 2010
- 24. They can be your salesforce Thursday, October 21, 2010
- 25. Make them partof your distribution channel. Let them help you sell! Thursday, October 21, 2010
- 26. Your fans canbe your best salespeople. Thursday, October 21, 2010
- 27. They can be your customers Thursday, October 21, 2010
- 28. When you areclose, they will be there when you need them. Music, gigs, merchandise. Thursday, October 21, 2010
- 29. When you havemore than 50.000 followers Thursday, October 21, 2010
- 30. They can helpyou get to number one! Thursday, October 21, 2010
- 31. But only ifyou Thursday, October 21, 2010
- 32. Get to know them Thursday, October 21, 2010
- 33.
- 34. Make them special Thursday, October 21, 2010
- 35. Give them content to share Thursday, October 21, 2010
- 36. Use the content they share Thursday, October 21, 2010
- 37. Do a littlefor them and they’ll do a lot for you Thursday, October 21, 2010
- 38. Fans first Thursday, October21, 2010
- 39. erwin blom www.erwinblom.nl @erwblo Thursday, October 21, 2010