Bekijk hoe de kracht van social media het Handboek Communities helpt. Een week Twitter en blogs, ruim voor verschijnen van het boek. Verschijningsdatum 2 november 2009
The document discusses the author's book "Handboek Communities; De kracht van sociale netwerken" which will be released on November 2, 2009. The author notes that social media can help promote books by generating awareness online in the weeks before release. He provides the website managementboek.nl as one place where the book can be purchased.
Het verhaal van het Handboek CommunitiesErwin Blom
The document discusses strategies for publishing a book using a community-driven approach. It recommends involving the community in developing the content through crowdsourcing, publishing draft content online, and continuing to engage the community after publication by providing additional online content and events. The goal is to leverage the network to help with every part of the process from concept to marketing and sales.
This document discusses trends in media since the rise of the internet. It notes that creation and consumption of media is no longer limited to large organizations, as individuals and companies of all sizes can now both create and distribute content. It emphasizes communicating with audiences and joining conversations, as well as personalizing content and collaborating with others. Media is becoming more interactive, distributed across various platforms, and tailored to individuals. The key is finding your audience and telling your story through the mediums they use, while making your content social and accessible on multiple devices.
Bekijk hoe de kracht van social media het Handboek Communities helpt. Een week Twitter en blogs, ruim voor verschijnen van het boek. Verschijningsdatum 2 november 2009
The document discusses the author's book "Handboek Communities; De kracht van sociale netwerken" which will be released on November 2, 2009. The author notes that social media can help promote books by generating awareness online in the weeks before release. He provides the website managementboek.nl as one place where the book can be purchased.
Het verhaal van het Handboek CommunitiesErwin Blom
The document discusses strategies for publishing a book using a community-driven approach. It recommends involving the community in developing the content through crowdsourcing, publishing draft content online, and continuing to engage the community after publication by providing additional online content and events. The goal is to leverage the network to help with every part of the process from concept to marketing and sales.
This document discusses trends in media since the rise of the internet. It notes that creation and consumption of media is no longer limited to large organizations, as individuals and companies of all sizes can now both create and distribute content. It emphasizes communicating with audiences and joining conversations, as well as personalizing content and collaborating with others. Media is becoming more interactive, distributed across various platforms, and tailored to individuals. The key is finding your audience and telling your story through the mediums they use, while making your content social and accessible on multiple devices.
How the Crazy Dutch Are Innovating Music DiscoveryErwin Blom
The document discusses a model created by Paradiso to analyze weekly ticket sales data from concert properties and band properties in order to predict sales, but notes that the model should not replace bookers' intuition and that risks should still be taken.
De iPad: consumptie, creatie en communicatie!Erwin Blom
De iPad is een apparaat voor consumptie, creatie en communicatie. Apps en toepassingen! Presentatie gehouden op 9 november 2012, op de iPad-dag van MOS Events www.mosevents.nl.
Erwin Blom / erwin@fastmovingtargets.nl / www.fastmovingtargets.nl
Fast Moving Targets, een initiatief van The Crowds, is een platform over innovatie en innovatoren dat in september van start gaat en voor de zomer met webcasts gaat warmlopen.
The document compares the costs of traditional musical equipment and instruments to their mobile app counterparts. It shows that apps for guitars, amplifiers, drums, synths, vocals, recording, editing and DJing can be purchased for a few dollars compared to hundreds or thousands for the physical equipment. The document encourages taking advantage of these affordable mobile apps to start making music easily. It also notes that high-quality music making apps exist for Android as well.
The document discusses the benefits of putting fans first when using social media. It argues that fans can act as a marketing department by providing feedback, a PR company by spreading word-of-mouth promotion, media by distributing content, a salesforce by helping to sell products, and customers by purchasing merchandise and tickets. However, it notes fans must be interacted with, made to feel special, and given shareable content in order for them to fully support an artist or brand.
Social media in the Netherlands is growing rapidly, with many people now active on platforms like Twitter, Facebook, and LinkedIn. However, #socialijs, a conference focused on social media, has struggled to attract attendees in past years. For their 2010 event, organizers aimed to boost turnout by partnering with related organizations and promoting talks on timely topics people are actively discussing online.
The document reports on a potential airplane crash that occurred on June 6, 2010. It notes that information about the event was shared directly on Twitter. It also provides a website, www.erwinblom.nl, as a additional source to get information about the event.
How the Crazy Dutch Are Innovating Music DiscoveryErwin Blom
The document discusses a model created by Paradiso to analyze weekly ticket sales data from concert properties and band properties in order to predict sales, but notes that the model should not replace bookers' intuition and that risks should still be taken.
De iPad: consumptie, creatie en communicatie!Erwin Blom
De iPad is een apparaat voor consumptie, creatie en communicatie. Apps en toepassingen! Presentatie gehouden op 9 november 2012, op de iPad-dag van MOS Events www.mosevents.nl.
Erwin Blom / erwin@fastmovingtargets.nl / www.fastmovingtargets.nl
Fast Moving Targets, een initiatief van The Crowds, is een platform over innovatie en innovatoren dat in september van start gaat en voor de zomer met webcasts gaat warmlopen.
The document compares the costs of traditional musical equipment and instruments to their mobile app counterparts. It shows that apps for guitars, amplifiers, drums, synths, vocals, recording, editing and DJing can be purchased for a few dollars compared to hundreds or thousands for the physical equipment. The document encourages taking advantage of these affordable mobile apps to start making music easily. It also notes that high-quality music making apps exist for Android as well.
The document discusses the benefits of putting fans first when using social media. It argues that fans can act as a marketing department by providing feedback, a PR company by spreading word-of-mouth promotion, media by distributing content, a salesforce by helping to sell products, and customers by purchasing merchandise and tickets. However, it notes fans must be interacted with, made to feel special, and given shareable content in order for them to fully support an artist or brand.
Social media in the Netherlands is growing rapidly, with many people now active on platforms like Twitter, Facebook, and LinkedIn. However, #socialijs, a conference focused on social media, has struggled to attract attendees in past years. For their 2010 event, organizers aimed to boost turnout by partnering with related organizations and promoting talks on timely topics people are actively discussing online.
The document reports on a potential airplane crash that occurred on June 6, 2010. It notes that information about the event was shared directly on Twitter. It also provides a website, www.erwinblom.nl, as a additional source to get information about the event.
5. FOCUS
✓Kies een niche. Bepaal een
thema / benoem een doelgroep
✓Zorg voor verdieping, meer is beter
voor de liefhebber
✓En grote nieuwsorganisatie: claim
X niches en bundel highlights voor
algemeen publiek
5
Monday, September 16, 13
10. social
✓Wees het middelpunt van een
community, van een groep
gelijkgestemden rond passie,
probleem, onderwerp.
✓Gebruik de deskundigheid en
betrokkenheid van je publiek
✓Mensen delen graag kennis en
ervaring
10
Monday, September 16, 13
25. persoonlijk
✓Speel in op smaak en voorkeuren
✓Geef publiek opties om stroom
naar de hand te zetten
✓En ja, de knop ‘verras me’ hoort
daar ook bij
25
Monday, September 16, 13