My media product uses similar conventions as other music magazines by using bright colors like red and black to attract readers. It represents social groups like skaters and goths that enjoy rock music. Distribution companies like Bauer and IPC would be interested in distributing the magazine to reach new audiences interested in less mainstream rock bands. The target audience is skaters since the questionnaire responses indicated they enjoy rock and alternative music genres. Bright colors, large images and text are used to attract readers and keep the content consistent with the rock music theme.