Uploaded byRichard Jankovich
What is in store radio
This document discusses the importance of music in retail stores and restaurants. Several studies found that 86% of shoppers felt music adds to the store's atmosphere, and sales increased when music was playing. However, half of shoppers have also left stores because they were annoyed by the music. For restaurants, slow music increased sales by 40.9% and diners lingered 24% longer, while up-tempo music increased lunch sales by 11.6%. There is an entire industry dedicated to providing background music for retail stores and restaurants to play.
What is in store radio
- 1. “86% of shoppers said music adds to a store's atmosphere” -‐ Music Choice IN-‐STORE RADIO It’s important to big box stores, shopping malls and boutique retailers. “Sales to shoppers increased when music was present. ” -‐ “Business Music: a merchandising tool for the retail industry” “Half of shoppers have left a store because they were annoyed by the music.” -‐ Immedia Plc
- 2. IN-‐STORE RADIO It’s important to fine high end restaurant/hospitality, fast casual and fast food establishments. “…restaurant study showed that slow music increased sales 40.9% and that diners lingered 24% longer when slow music played.” -‐ Gallup Organization Survey “a test showed sales increased 11.6% when up-‐tempo music was played during lunch.” -‐ Restaurant Management Magazine
- 3. IN-‐STORE RADIO It’s important to YOU! “There is still a large core group who learns by listening…on shopping trips” – NARM/NPD Music Discovery Study, 2011 Because people are listening…
- 4. SO…HOW DOES IT WORK? There is an entire industry today dedicated to providing the music you hear when you are shopping. With over 60 in-‐store radio companies and hundreds of music programmers, it’s a complex and mystifying space that we will bring clarity to in our panel discussion.