This document discusses the importance of music in retail stores and restaurants. Several studies found that 86% of shoppers felt music adds to the store's atmosphere, and sales increased when music was playing. However, half of shoppers have also left stores because they were annoyed by the music. For restaurants, slow music increased sales by 40.9% and diners lingered 24% longer, while up-tempo music increased lunch sales by 11.6%. There is an entire industry dedicated to providing background music for retail stores and restaurants to play.