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Multiple Models for Recommending
Temporal Aspects of Entities
Tu Nguyen1, Nattiya Kanhabua2, Wolfgang Nejdl1
Presenter: Besnik Fetahu1
1. L3S Research Center / Leibniz Universität Hannover, Germany
2. NTENT España, Barcelona, Spain
1
Motivation
2ESWC 2018, Heraklion, Greece
Australia Open
Motivation
3ESWC 2018, Heraklion, Greece
Winners
Nominations
Movies Actors
Location
Athletes
Australia Open
Winners
Schedule
DrawResults
Motivation
4ESWC 2018, Heraklion, Greece
t
Jan Feb Mar
Querying
time
Motivation
5ESWC 2018, Heraklion, Greece
Long-term
cumulativeness
vs. Short-term
interest
Motivation
• Definition: Given a “search task” defined as an atomic information
need, a temporal “entity aspect” is an entity-oriented search task
with time-aware intent.
• Problem (Temporal Entity-Aspect Recommendation): Given an
event entity e and hitting time t as input, find the ranked list of
entity aspects that most relevant with regards to e and t.
6ESWC 2018, Heraklion, Greece
Approach Overview
7ESWC 2018, Heraklion, Greece
Approach Overview
8ESWC 2018, Heraklion, Greece
Sub-Task
Approach Overview
9ESWC 2018, Heraklion, Greece
Ranking
Task
Multi-criteria Learning
10ESWC 2018, Heraklion, Greece
• Multiple Ranking Models
• Idea: divide-and-conquer, each feature-set performs better for certain
entity type and at certain event time.
1. Probability the event entity e, at time t, of type C ∈ {Breaking, Anticipated}
2. Probability e is with subject to C is at event time T ∈ {Before, During, After}
1 2
Sub-task
11ESWC 2018, Heraklion, Greece
• Time and Type Cascaded Identification
• Semantic relation between task labels
• à joint-learning in cascaded manner
• Features
• Seasonality
• Trending
• Auto-correlation
• Prediction Errors
• SpikeM fitting parameters[1]
[1] Matsubara, Yasuko, et al. "Rise and fall patterns of informationdiffusion: model and implications." Proceedings of the18thACM
SIGKDD international conferenceon Knowledge discovery and data mining. ACM, 2012.
02060100140
observed
202530
trend
0204060
seasonal
−4002040
1990 1995 2000 2005
random
Time
Decomposition of additive time series
Ranking Features
12ESWC 2018, Heraklion, Greece
• Salience features
• Mainly extracted from Wikipedia or long duration query logs
• Avg. TF-IDF
• Language Model
• MLE, Entropy: reward most (cumulated) frequent aspects
• Short-term interest features
• Mainly extracted from recent query logs
• Trending velocity
• Temporal click entropy
• Cross correlation
• Temporal LM
Datasets
13ESWC 2018, Heraklion, Greece
• AOL query logs
• 03-2006 to 05-2006: 3 months
• Over 30 mil. Queries
• Manual construction:
• 837 entity queries
• 300 event-related queries
• Ground-truth: 70 queries (Breaking: 30, Anticipated: 30)
• Google Trend 2017
• 500 event-related queries
• Wikipedia dump 2006
Methods for Comparison
14ESWC 2018, Heraklion, Greece
• Random walk with restart (RWR)
• SOTA query auto-completion:
n Most popular completion
n Recent MPC
n Last N query distribution
n Predicted next N query distribution
• SVM-salience: with all salient features
• SVM-timeliness: with all short-term interest features
• SVM-all: with all features
Experiments-Subtask
15ESWC 2018, Heraklion, Greece
• RQ: How good is the classification method in identifying the most
relevant event type and period with regards to the hitting time?
Experiments
16ESWC 2018, Heraklion, Greece
• RQ: How do long-term salience and short-term interest features
perform at different time periods of different event types?
Experiments (2)
17ESWC 2018, Heraklion, Greece
• RQ: How do long-term salience and short-term interest features
perform at different time periods of different event types?
Experiments (3)
18ESWC 2018, Heraklion, Greece
• RQ: How does the ensemble ranking model perform compared to the
single model approaches?
Conclusion and Future Work
19ESWC 2018, Heraklion, Greece
• We studied the temporal aspect suggestion problem for entities in
knowledge bases.
• Focused on a “global” recommendation based on public attention.
• Group and Personalization recommendation (+ search context) is
interesting for future work.
Thank you!
20ESWC 2018, Heraklion, Greece

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Multiple Models for Recommending Temporal Aspects of Entities

  • 1. Multiple Models for Recommending Temporal Aspects of Entities Tu Nguyen1, Nattiya Kanhabua2, Wolfgang Nejdl1 Presenter: Besnik Fetahu1 1. L3S Research Center / Leibniz Universität Hannover, Germany 2. NTENT España, Barcelona, Spain 1
  • 2. Motivation 2ESWC 2018, Heraklion, Greece Australia Open
  • 3. Motivation 3ESWC 2018, Heraklion, Greece Winners Nominations Movies Actors Location Athletes Australia Open Winners Schedule DrawResults
  • 4. Motivation 4ESWC 2018, Heraklion, Greece t Jan Feb Mar Querying time
  • 5. Motivation 5ESWC 2018, Heraklion, Greece Long-term cumulativeness vs. Short-term interest
  • 6. Motivation • Definition: Given a “search task” defined as an atomic information need, a temporal “entity aspect” is an entity-oriented search task with time-aware intent. • Problem (Temporal Entity-Aspect Recommendation): Given an event entity e and hitting time t as input, find the ranked list of entity aspects that most relevant with regards to e and t. 6ESWC 2018, Heraklion, Greece
  • 7. Approach Overview 7ESWC 2018, Heraklion, Greece
  • 8. Approach Overview 8ESWC 2018, Heraklion, Greece Sub-Task
  • 9. Approach Overview 9ESWC 2018, Heraklion, Greece Ranking Task
  • 10. Multi-criteria Learning 10ESWC 2018, Heraklion, Greece • Multiple Ranking Models • Idea: divide-and-conquer, each feature-set performs better for certain entity type and at certain event time. 1. Probability the event entity e, at time t, of type C ∈ {Breaking, Anticipated} 2. Probability e is with subject to C is at event time T ∈ {Before, During, After} 1 2
  • 11. Sub-task 11ESWC 2018, Heraklion, Greece • Time and Type Cascaded Identification • Semantic relation between task labels • à joint-learning in cascaded manner • Features • Seasonality • Trending • Auto-correlation • Prediction Errors • SpikeM fitting parameters[1] [1] Matsubara, Yasuko, et al. "Rise and fall patterns of informationdiffusion: model and implications." Proceedings of the18thACM SIGKDD international conferenceon Knowledge discovery and data mining. ACM, 2012. 02060100140 observed 202530 trend 0204060 seasonal −4002040 1990 1995 2000 2005 random Time Decomposition of additive time series
  • 12. Ranking Features 12ESWC 2018, Heraklion, Greece • Salience features • Mainly extracted from Wikipedia or long duration query logs • Avg. TF-IDF • Language Model • MLE, Entropy: reward most (cumulated) frequent aspects • Short-term interest features • Mainly extracted from recent query logs • Trending velocity • Temporal click entropy • Cross correlation • Temporal LM
  • 13. Datasets 13ESWC 2018, Heraklion, Greece • AOL query logs • 03-2006 to 05-2006: 3 months • Over 30 mil. Queries • Manual construction: • 837 entity queries • 300 event-related queries • Ground-truth: 70 queries (Breaking: 30, Anticipated: 30) • Google Trend 2017 • 500 event-related queries • Wikipedia dump 2006
  • 14. Methods for Comparison 14ESWC 2018, Heraklion, Greece • Random walk with restart (RWR) • SOTA query auto-completion: n Most popular completion n Recent MPC n Last N query distribution n Predicted next N query distribution • SVM-salience: with all salient features • SVM-timeliness: with all short-term interest features • SVM-all: with all features
  • 15. Experiments-Subtask 15ESWC 2018, Heraklion, Greece • RQ: How good is the classification method in identifying the most relevant event type and period with regards to the hitting time?
  • 16. Experiments 16ESWC 2018, Heraklion, Greece • RQ: How do long-term salience and short-term interest features perform at different time periods of different event types?
  • 17. Experiments (2) 17ESWC 2018, Heraklion, Greece • RQ: How do long-term salience and short-term interest features perform at different time periods of different event types?
  • 18. Experiments (3) 18ESWC 2018, Heraklion, Greece • RQ: How does the ensemble ranking model perform compared to the single model approaches?
  • 19. Conclusion and Future Work 19ESWC 2018, Heraklion, Greece • We studied the temporal aspect suggestion problem for entities in knowledge bases. • Focused on a “global” recommendation based on public attention. • Group and Personalization recommendation (+ search context) is interesting for future work.
  • 20. Thank you! 20ESWC 2018, Heraklion, Greece