Name and describe the four major sets of variables that might be used in segmenting healthcare consumer markets. Solution The four major sets of variables that might be used in segmenting consumer markets for every industry including the healthcare consumer markets are as follows: 1. Geographic: This variable consisits of matters of location, population, density, climate etc.In a healthcare consumer market the geographical factors like the population and climate of the place near the healthcare facility effects the consumer market as it should be located where maximum people can come for there services. 2. Demographic: They are the variables like age, gender, occupation, religion or income. Healthcare facility should be located where there are elderly people living as they will need the services more and if high income group people are living near by then the facility can generate generous amount of profits. 3. Psychographic: They are the variables like personalities, lifestyles, or social class.All these variables matter a lot to any of the consumer markets. 4. Behavorial: A behavioral variable would be something for a special occasion, benefits, loyalty status, or usage rate..