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CBI & the Institute of Practitioners in Advertising - Jun 2010
The document summarizes the role and activities of the Confederation of British Industry (CBI) and its plans to work with the Institute of Practitioners in Advertising (IPA) to champion and support the UK's creative industries sector. The CBI represents over 240,000 businesses and works to influence policy areas impacting business. It intends to work with the IPA on policy solutions to challenges facing the creative industries from structural changes in digitalization and the economic downturn, including issues around online privacy and behavioral targeting. Over the next year, the CBI outlines events and briefs it will produce to lobby on skills, competition policy, access to finance, taxation and other areas to support the creative industries.
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CBI & the Institute of Practitioners in Advertising - Jun 2010
- 1. CBI & theInstitute of Practitioners in Advertising June 2010
- 2. Introducing the CBI RichardLambert director-general Helen Alexander president 240,000 businesses 150 trade associations 13 regional offices 4 international offices
- 3. CBI – thevoice of business Active on all policy issues impacting on business Areas of policy influence Promoting flexible labour markets Enhancing the UK’s economic and tax environment Doing business in overseas markets Driving innovation and productivity Balancing climate change with energy needs Tackling business regulation Delivering effective public services
- 4. CBI & creativeindustries Creative industries : a powerhouse of the UK economy Member want us to be a significant business voice and policy influence to overcome these challenges: the CBI has the business insight and influence to achieve thi We want to work with the sectors to work out policy solutions Structural change driven by digitalisation & the economic downturn : significant challenges
- 5. CBI & theIPA Working together to champion your sector IPA & new CBI creative industries campaign & forum: 1. Championing the value of intangibles 2. Providing solutions to immediately pressing issues e.g. online privacy/ behavioral targeting 1. Promoting the sector’s global potential Working together to strengthen the business and sector voice
- 6. Strategy to recognise the culturaland economic importance of creative industries Domestic and international regulatory environment, particularly competition policy International tax competitiveness and to encourage entrepreneurs Employment legislation and supply of skills to meet future needs Access to finance for investment Infrastructure to support digital business models Exploiting IP in an online environment and protecting copyright Working together to champion the creative industries CBI & the IPA Structural change driven by digitalisation Blurring product boundaries Borderless geography Multiple channels to market Changing business models Cyclical impact of economic downturn Reduced access to finance Reduced advertising spend Internal cost pressures Sector Challenges Policy Solutions Reduced consumer spend New skills needed
- 7. The CBI creativeindustries campaign… A CBI blueprint specifically for the creative industries Policy briefs to support and drive the lobbying campaign Regular email updates on CBI lobbying activity and successes Regular political engagement All supported by launch events and forums
- 8. May Jun JulAug Sep Oct Nov Dec Jan Feb Mar Apr CBI membership: the next twelve months The CBI has an indicative plan of activities for the next year to support the creative industries lobbying campaign Creative industry skill needs: CBI recommendations Event with skills minister and skills council Competition policy & creative industries Publish CBI brief Event with OFT Access to finance in the creative industries: CBI regional events with creative companies, VC funds and banks Development, publication and launch key policy briefs to support lobbying activity A competitive tax framework for creative industries – CBI brief and roundtable with HM Treasury Creative industries blueprint launched ….and regular ongoing political engagement and access to regional/international business CBI contacts….
- 9. CBI projects Future Shape of Business UKas a place to invest Higher Education & Skills Climate Change projects Business Reputation & Trust Industrial policy – a rebalance d economy Working with us to help shape the right future for your sector IPA - participating in CBI project work
- 10.