1. The document discusses the size and purchasing power of the European American population in the United States, which numbers over 200 million people according to census data. 2. It provides statistics on the largest European ethnic groups and their concentrations in major US cities, with Germans, Irish and Italians comprising the largest shares. 3. The European American population represents a significant economic market, with an estimated $2 trillion in purchasing power according to one analysis cited in the document. However, some industries like wireless telecommunications are missing opportunities with this demographic.