The document discusses the downsides of multichannel marketing, specifically focusing on cost implications for using various sales channels. It highlights costs associated with using specific sales agents and telemarketing based on customer size and location. Additionally, the document promotes Drawpack's business diagrams and resources available for free to students and professionals.

1. The Downside of Multichannel Marketing http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary Cost Agent Cost using salesforce only Dealer National accounts Field salesforce Telemarketing Cost using different sales channels Customer Size Medium Small, Urban Very Large Large Small, Rural A B

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