SlideShare a Scribd company logo
Real time multi-channel customer engagement –
Automated!
There is a shift in the
way of doing Marketing
and Sales
Shift
in
marketing
From transaction To meaningful
interaction
Shift in brand behaviour
Customer Acquisition
• Sales driven
• Traditional marketing
Customer Conservation
• Life Time Value driven
• Effective customer interaction
Experience driven economy
Contemporary economy
• Customers seek instant
answers and gratification.
• Marketing moving towards
holding customer’s attention.
• Customers expect answers
from brands in less than 2
minutes.
• Phones offer multiple
avenues of communication.
Mobile phones = first screen
Solution is great customer experience
Right answers at the right time
Conservation = Conversation
• Quality conversations [4]
– Accurate content
– Minimum turnaround time
– Sustained productive engagement
• Maintain communication between multiple
stakeholders in decision making
"Marketing is more about the conversation now. Can our
competition morph their mentality? We come at it differently
and push the consumer experience and two-way discussion”
How do you scale your
ability to have quality
conversations such that
each customer feels
valued?
What
What
Offers
muHive is SaaS based real time customer
engagement product for all channels on the web
with a strong focus on automation
Automation is our USP
Scale to thousands of conversations with intuitive drag-n-drop
automation in muHive
Website Widgets
Engagement channels
Social Media Email
How muHive can help your brand
Human like
engagement
at scale
Presence on
multiple
channels
Proactive
responses
Brand and
Reputation
management
Benefits of using muHive
Empower
your
decision
makers
Evolve from
monitoring
to
participation
Listen,
analyze and
engage with
one
dashboard Integrates
well with a
Brand-
Agency
model
Teams, roles & moderation
capabilities
Powerful automation
To create enterprise grade
workflows
Real time analytics tailored to your
business goals.
Integration with 3rd party services
like Basecamp, Zoho CRM and your
internal systems.
Built for the enterprise
Impact
• Brand anywhere! Instantly expands the
outreach of this effort with multi channel
engagement
• Upsell to influencers and early adopters
– Keep evolving record of customer conversation
• Reduce support and inquiry costs while
increasing engagement efficiency
• Manage feedback and ideas
thank you for
your time
You can reach us at sales@muhive.com
Or call us at +91.80.3075 2666

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muHive - real time automated customer engagement platform

  • 1. Real time multi-channel customer engagement – Automated!
  • 2. There is a shift in the way of doing Marketing and Sales
  • 3. Shift in marketing From transaction To meaningful interaction
  • 4. Shift in brand behaviour Customer Acquisition • Sales driven • Traditional marketing Customer Conservation • Life Time Value driven • Effective customer interaction Experience driven economy Contemporary economy
  • 5. • Customers seek instant answers and gratification. • Marketing moving towards holding customer’s attention. • Customers expect answers from brands in less than 2 minutes. • Phones offer multiple avenues of communication. Mobile phones = first screen Solution is great customer experience Right answers at the right time
  • 6. Conservation = Conversation • Quality conversations [4] – Accurate content – Minimum turnaround time – Sustained productive engagement • Maintain communication between multiple stakeholders in decision making "Marketing is more about the conversation now. Can our competition morph their mentality? We come at it differently and push the consumer experience and two-way discussion”
  • 7. How do you scale your ability to have quality conversations such that each customer feels valued?
  • 9. muHive is SaaS based real time customer engagement product for all channels on the web with a strong focus on automation
  • 10. Automation is our USP Scale to thousands of conversations with intuitive drag-n-drop automation in muHive
  • 12. How muHive can help your brand Human like engagement at scale Presence on multiple channels Proactive responses Brand and Reputation management
  • 13. Benefits of using muHive Empower your decision makers Evolve from monitoring to participation Listen, analyze and engage with one dashboard Integrates well with a Brand- Agency model
  • 14. Teams, roles & moderation capabilities Powerful automation To create enterprise grade workflows Real time analytics tailored to your business goals. Integration with 3rd party services like Basecamp, Zoho CRM and your internal systems. Built for the enterprise
  • 15. Impact • Brand anywhere! Instantly expands the outreach of this effort with multi channel engagement • Upsell to influencers and early adopters – Keep evolving record of customer conversation • Reduce support and inquiry costs while increasing engagement efficiency • Manage feedback and ideas
  • 16. thank you for your time You can reach us at sales@muhive.com Or call us at +91.80.3075 2666