Mughottie (Rechargeable Automatic Stirring & Heating Mug)

1. Mughottie
(Rechargeable Automatic
Stirring & Heating Mug)

2. Respected
Maam Urooj Qamar

3. M. Aziz Askari
Abdullah Malik
M.Hammad Javed
Yousaf Hafeez
Iqra Akram
Muhammad Asad

4. To offer most technology advanced,
reliable and quality to individual and
institutional consumer in country.

5. To constantly monitor, initiate efforts to
source electronic products to meet emerging
requirement in market and to deliver beyond
the expectation of consumer.

6.  Name of Firm: Mughottie Enterprises
 Type: Partnership Firm
 Industry: Home Appliance
 Head Quarter: Gujranwala
 Name of Partner : Aziz, Iqra, Abdullah, Hammad,
Yousaf, Asad
 Location: Building # 125, People`s Colony
Gujranwala.
 Office telephone No: 042-mughottie.
+92-42-111-999-02
+92-42-111-999-04
 Email address: mughottie111@gmail.com

7.  CEO: M. Aziz Askari
 Manager HR:
Iqra Akram
 Manager Accounts & Finance :
Muhammad Asad
 Manager Operations :
Yousaf Hafeez
 Sales & Marketing Manager :
Abdullah Malik
 Customer Relation Manager :
M.Hammad Javed

8.  Mughottie is one of those gadgets intended to make
your life easier. With the Self Stirring Mug, your
drink stirs itself…
 Mughottie comes with various Features:
 Easy to clean.
 Just press the button for instant warming action.
 Automatic Stir, moderate strength, will not be spill
out.
 Function: High temperature resistant, seal leak,
automatic mixing

9.  Condition: 100% Brand New and High quality
 Feature:
 This keeps your coffee, tea, or other beverage warm.
 Auto stirring coffee, milk, tea or other beverage in
cup.
 Easy operation and functional
 Usage:
 Coffee making with different options
 Heat: Heating function
 Test: test the battery storage
 Stir: stir the liquid in cup

10. NO Refund for each item.
Exchange is available for defective item
ONLY within 07 days since your purchase.
We accept all type of payment like cash, easy
paisa, jazz cash, U paisa etc.
All major credit cards are accepted through
secure payment process.

11. Phase 1:Presence
Phase 2:Relevance
Phase 3: Performance
Phase 4: Bonding

12. Product
Price
Place
Promotion

13. Trade fairs & Exhibitions
Advertisements through catalogues
Billboards
Promotional offers like free entry to show of
“Jeeto Pakistan’’.
 Organizing contexts like IAS winter/ summer
festival sponsored by Mughottie.
Opening the “Mughottie Coffee Club ‘’for
better customer relationship

14. After finishing the market research we
found that there is no availability of such
product in market which are in our
product Mughottie

15. Our target market will be
everyone who loves coffee and
our mainly target are working
class both male and female,
travelers etc.

16. Who the customers are:
 Primarily upper middle class and
upper class.
 Special focus on working class.

18.  STRENGTH
 Reasonable price
 Unique gadget to make easy a frothy
coffee on the go.
 Rechargeable
 WEAKNESS
 Low experience
 Start-up cost, new business.
 No reputation in market.

19.  OPPORTUNITY
 Job opportunity for the many unemployed.
 Innovative Idea in the market.
 May be able to provide cell phone charging
option in future.
 THREATS
 Chinese product may available in market in
near future with low cost.
 Cheap imports of raw material by other
manufacturer in near future

21.  Under Partnership Act 1932
 Minimum 2 and maximum 20 persons in any
partnership business mutually decide to run a
business collectively where they
 Share responsibilities
 Share every loss or profit
 Pay taxes
 Divide the work

22.  Each person’s – full name, father/husband name,
residential address and occupation.
 Copy of the national identity cards of each partner.
 Partnership deed on stamp paper is also required.

23. Proof of the address of partnership business,
usually utility bills – could be of electricity.
If the address of the partnership business is
rented then rent deed is required
Copy of the original receipt of Partnership
fee deposited in the National Bank of
Pakistan.

25. Production:
The production process will take place in
our factory which is situated in People`s
colony Gujranwala. The production will
take place under supervision of
Mr. Yousaf Hafeez

26.  All items are Factory sealed and tested before
shipping.
 Orders are usually shipped out within 2 business
days.
 Shipping requires a physical address And a Valid
cell No.
 Please provide a complete delivery address
including full name and a valid cell no; We are
not responsible for wrong or undeliverable
address.

27.  Our customer service and customer satisfaction
is utmost importance to us.
 Exchanges are offered for items that are
defective (exclusion physical damage) when
received, although this is highly unlikely.
 Exchanging item, return shipping fees was paid
by buyer, we will responsible for the resend
shipping fee.

28.  Please double check and use original packaging
accompanied with packing slip when you return
the merchandise.
 We are not responsible for any accidents, delay
or other issues that are the responsibility of the
shipping service.
 Should you have any further questions or queries
Please feel free to contact us.
Contact no +92 111 999 002
+92 111 999 003

29. Please contact us before taking any action,
and we believe there are always ways to
work things out to meet your satisfaction.
We believe all the problem can be solved
by our friendly communication

31. During the hiring process, a human resources
manager will use the following steps to
determine the best possible fit for the job:
 Review job applications
 Test candidates
 Interview selected candidates
 Final selection

32. Human resource manager, will take is to
review the applications.
Application review means reading each
application that is received to determine
whether the candidate possesses the skills,
education, experience.

33. Testing candidates will be the next step and
generally involves testing candidates for job
skills or knowledge to determine whether the
candidate is qualified for the position
Interviews are scheduled next. An interview
is a meeting between the job seeker and the
employer to evaluate whether the candidate
has the right qualifications for the job

34. Final selection is done by comparing the
candidate's qualifications to a pre-
determined list of qualifications or
criteria necessary to perform the job.

36. Particulars Rupees
Down Payment (against outlet store ) 10,00,000
Advance Rent (6months) 12,00,000
Furniture and Other equipment 10,00,000
Machinery & Equipment 10,00,000
Promotional Expense 20,00,000
Total startup cost 52,00,000
Finance
Description Details
(Rs.)
Personal Capital Investments
11,500,000
20,00,00* 5= 10,000,000
15,00,000*1=15,00,000
Startup Cost:

37. ESTIMATED INCOME STATEMENT
Particulars Rs.
Sales
(5000*1500)
7,500,000
Cost of Sales (
5000*1000)
(5,000,000)
Gross profit 2,500,000
Selling & Distribution Cost (5000*100) 500,000
Administration cost 1,000,000
Net Profit 1,000,000

38. Assets Amount Rs.
Down Payment (against outlet store ) 1,000,000
Advance Rent (6months) 1,200,000
Furniture
10,00,000
Less:Depriciation@5%
(25,000)
975,000
Machinery & Equipment
10,00,000
Less:Depriciation@10%
(50,000)
950,000
Inventory 2,750,000
Cash in Bank 3,625,000
Total Assets 10,500,000
Liabilities and capital
Capital 9,500,000
Net Profit 1,000,000
Total liability and capital 10,500,000

39. Currently we are just installing the
stirring function in outsourced warmer
mugs; we will go for making warmer
mugs ourselves.
In future we will introduce different
coffee flavors.
We will further add Arabic and Turkish
Qahwah.

40. Currently our main outlet is in Defense
Y-Block Lahore . In future we will open
retail outlets at following locations.
 Emporium Mall (Johar Town )
 Amanah Mall ( Model Town )
 Centaurus Mall ( Islamabad

41. If our business don`t meet our
expectation we will go for our Plan B
i.e returning our inventories and invest
in new business with new and fresh
idea.