3 Stars Tiles & Ceramics produces wall tiles, floor tiles, ceramic tiles, and sanitary ware. It has been operating since 1982 in Gujranwala, Pakistan. The company focuses on quality products and customer satisfaction through guarantees, warranties, and after-sales service. It uses various marketing mix strategies including advertising its products on television and online, participating in exhibitions, and building a culture of innovation among its employees. The company aims to provide a consistent customer experience through its distribution channels, showrooms, and website.

1. Name:Faizan Amir.
Roll No:19360015.
Subject:Principal of Marketing.
Topic:7 ps of Marketing Mix.
Date:12.6.2020
Submitted to:Sir Anas Zia

2. 3 Stars Tiles & Ceramics
INTRODUCTION:
3-Stars always strive for the improved and acceptable quality to make their brand highly
valuable in the market. The management believes that the quality is a journey not destination and
this concept of quality guides them to the right direction.Their journey started in 1982 and since
that time they are Alhamdulillah by the grace of Almighty Allah making their brand stronger and
stronger through quality, designing huge supply.
Their valued customers are their strategic partners and they always take care of tour business
partners through their vigilant communication and services. Their guarantees, warranties and
after sale services of their products give maximum satisfaction to otheir end users which are
more valuable for them.
They always give value to the feedback of their customers without which their company could
not be able to grow with the rapid changes in the market. They warmly welcome all our business
inquires and they are at your services any time.
.
1.Product
Product here exemplifies to the goods and services a business sells to its potential customer. In
order to peddle up the sale, one must furnish the proper and adequate information about their
particular good and service to the targeted customer. The product must be capable of resolving
and fulfilling the requirements of the customer.
3 star tiles products
 Wall Tiles.

3.  Floor Tiles.
 Ceramic wall & Floor Tiles.
 Sanitary ware & Faucets
2.Price
The chunk of money that a supplier sets for his product is labeled as price. Setting the price
needs keen thought and analysis, mainly for inexperienced or new business owners who
mistakenly sense to offer the minimum price or they would end up in achieving zero sales.
 Wall Tiles. Rs. 1000 to Rs. 1200 per metre.
 Floor Tiles. Rs 900 to Rs. 1500 per metre.
 Ceramic wall & Floor Tiles. Rs. 800 to Rs. 1,000 per metre.(China & Iran)
Rs. 2,300 to Rs. 2,800 per metre.(Indonesia & Malaysia)
 Sanitary ware & Faucets (Rs.1900 to 25000 per set of Faucet and other sanitary ware in
different category)
3.Place
The way of distributing the product is considered as the third ‘P’ of marketing that is considered
as a place. Analyzing the geographical areas where buyers look for the product and service. It
refers to the geographical location of the availability of products.
3 Stars Tiles
3 stars tiles Company has grown and emerged as a known brand in Tile Industry.Also delivered
through online media as well. Distribution is based on Franchise and company run outlet.
Available in big city of Pakistan (Gujranwala). Company have been selling its products
nationally through various E- commerce sites.
4.Promotion
The element ‘promotion’ in the marketing mix comprises the advertising and events to support
the certain service and product. Various strategies are made to promote the product in the
market. In order to make the end users aware of the product marketers initiate different
promotional strategies to uphold their goods and services.
3 stars tiles:
 Advertising on television.

4.  Online Advertising.
 Company is participating in lot of national/ international exhibitions.
 Sponsoring.
 Banners And hoardings
5.Process
The process is an integrated buying exposure. From the prime segment of contact, generally the
network or website, to distribution of the good or service. Nonetheless, the process doesn’t block
there, because there’s the post sales service, and creating decent relations with customers even
after the purchasing process.
3 stars tiles
The process starts when the customers visit the outlet.It also involves if the customers order the
products online.The easier and convenient the process it will lead to greater customer
satisfaction.Visual experience to the customer of their home before the tile is laid.
6.People
People are a defining factor in a service delivery process since a service is inseparable from the
person providing it. Thus, a hotel is known as much for its food as for the service provided by its
staff. The same is true of banks and department stores. Consequently, customer service training
for staff has become a top priority for many organizations today. People are a very important
factor in the 7 P’s
3 stars tiles
Building People Capabilities
Plays a critical role in creating a Winning Culture and developing leaders who drive business
results. It is designed to strengthen the capability of managers to provide quality feedback and
learning opportunities to elevate the performance of all team members.
Culture
A culture of innovation, creativity and commitment to Growth creates high performing winning
teams and building Trust all around. We make investment in our people, they are our top
priority. At 3 stars tiles people are the key drivers of success. 3 stars tiles provides its employees
a dynamic professional environment bound by 'The 3 stars tiles Spirit' that makes 3 star tiles a
fantastic place to work.

5. 7.Physical Evidence
Before a service is experienced, it first has to be delivered. It, therefore, means that the process
of choosing to use a service might be perceived as risky since one is buying something that is
intangible. To reduce this uncertainty, physical evidence such as case studies should be used.
This can be done by keeping the facilities clean, well decorated and tidy.
3 stars tiles official website. 3 Stars Tiles head office in Grw.
Head Office:
Grand Trunk Rd, opposite Jammia MuhammdiaRana Colony Kangri Wala Gujranwala.
Another P
Performance
Sometimes called productivity, performance examines how well a company’s services compete in the
marketplace. This may include how consistent the service is and how well its features translate into
benefits as it is being delivered. A carpet cleaning service may employ state-of-the-art equipment but
have trouble attracting repeat customers. Performance also considers how to measure the company’s
financial goals and whether they are being achieved.