Micro-task crowdsourcing is rapidly gaining popularity among research communities and businesses as a means to leverage Human Computation in their daily operations. Unlike any other service, a crowdsourcing platform is in fact a marketplace subject to human factors that affect its performance, both in terms of speed and quality. Indeed, such factors shape the dynamics of the crowdsourcing market. For example, a known behavior of such markets is that increasing the reward of a set of tasks would lead to faster results. However, it is still unclear how different dimensions interact with each other: reward, task type, market competition, requester reputation, etc.
In this paper, we adopt a data-driven approach to (A) perform a long-term analysis of a popular micro-task crowdsourcing platform and understand the evolution of its main actors (workers, requesters, and platform). (B) We leverage the main findings of our five year log analysis to propose features used in a predictive model aiming at determining the expected performance of any batch at a specific point in time. We show that the number of tasks left in a batch and how recent the batch is are two key features of the prediction. (C) Finally, we conduct an analysis of the demand (new tasks posted by the requesters) and supply (number of tasks completed by the workforce) and show how they affect task prices on the marketplace.
How to make money on amazon mechanical turkAngie Ro
This document provides instructions for making money on Amazon Mechanical Turk (MTurk) by completing Human Intelligence Tasks (HITs). It explains how to sign up for an MTurk account and start completing HITs. It recommends using mturklist.com to find quality HITs and advises new users to complete many small HITs to build up their approval rating before qualifying for better paying HITs. The document outlines the MTurk workflow, including accepting HITs, submitting completed work, and checking for approvals and earnings.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Micro-task crowdsourcing is rapidly gaining popularity among research communities and businesses as a means to leverage Human Computation in their daily operations. Unlike any other service, a crowdsourcing platform is in fact a marketplace subject to human factors that affect its performance, both in terms of speed and quality. Indeed, such factors shape the dynamics of the crowdsourcing market. For example, a known behavior of such markets is that increasing the reward of a set of tasks would lead to faster results. However, it is still unclear how different dimensions interact with each other: reward, task type, market competition, requester reputation, etc.
In this paper, we adopt a data-driven approach to (A) perform a long-term analysis of a popular micro-task crowdsourcing platform and understand the evolution of its main actors (workers, requesters, and platform). (B) We leverage the main findings of our five year log analysis to propose features used in a predictive model aiming at determining the expected performance of any batch at a specific point in time. We show that the number of tasks left in a batch and how recent the batch is are two key features of the prediction. (C) Finally, we conduct an analysis of the demand (new tasks posted by the requesters) and supply (number of tasks completed by the workforce) and show how they affect task prices on the marketplace.
How to make money on amazon mechanical turkAngie Ro
This document provides instructions for making money on Amazon Mechanical Turk (MTurk) by completing Human Intelligence Tasks (HITs). It explains how to sign up for an MTurk account and start completing HITs. It recommends using mturklist.com to find quality HITs and advises new users to complete many small HITs to build up their approval rating before qualifying for better paying HITs. The document outlines the MTurk workflow, including accepting HITs, submitting completed work, and checking for approvals and earnings.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Cloud computing is revolutionizing the digital age by providing organizations with efficiency and flexibility globally. However, there are drawbacks to this convenience as well. Renowned Miami expert Alec Kassir highlights the growing significance of comprehending and reducing cloud-based security risks.
Network Security and Cyber Laws (Complete Notes) for B.Tech/BCA/BSc. ITSarthak Sobti
Network Security and Cyber Laws
Detailed Course Content
Unit 1: Introduction to Network Security
- Introduction to Network Security
- Goals of Network Security
- ISO Security Architecture
- Attacks and Categories of Attacks
- Network Security Services & Mechanisms
- Authentication Applications: Kerberos, X.509 Directory Authentication Service
Unit 2: Application Layer Security
- Security Threats and Countermeasures
- SET Protocol
- Electronic Mail Security
- Pretty Good Privacy (PGP)
- S/MIME
- Transport Layer Security: Secure Socket Layer & Transport Layer Security
- Wireless Transport Layer Security
Unit 3: IP Security and System Security
- Authentication Header
- Encapsulating Security Payloads
- System Security: Intruders, Intrusion Detection System, Viruses
- Firewall Design Principles
- Trusted Systems
- OS Security
- Program Security
Unit 4: Introduction to Cyber Law
- Cyber Crime, Cyber Criminals, Cyber Law
- Object and Scope of the IT Act: Genesis, Object, Scope of the Act
- E-Governance and IT Act 2000
- Legal Recognition of Electronic Records
- Legal Recognition of Digital Signatures
- Use of Electronic Records and Digital Signatures in Government and its Agencies
- IT Act in Detail
- Basics of Network Security: IP Addresses, Port Numbers, and Sockets
- Hiding and Tracing IP Addresses
- Scanning: Traceroute, Ping Sweeping, Port Scanning, ICMP Scanning
- Fingerprinting: Active and Passive Email
Unit 5: Advanced Attacks
- Different Kinds of Buffer Overflow Attacks: Stack Overflows, String Overflows, Heap and Integer Overflows
- Internal Attacks: Emails, Mobile Phones, Instant Messengers, FTP Uploads, Dumpster Diving, Shoulder Surfing
- DOS Attacks: Ping of Death, Teardrop, SYN Flooding, Land Attacks, Smurf Attacks, UDP Flooding
- Hybrid DOS Attacks
- Application-Specific Distributed DOS Attacks
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Decentralized Justice in Gaming and EsportsFederico Ast
Discover how Kleros is transforming the landscape of dispute resolution in the gaming and eSports industry through the power of decentralized justice.
This presentation, delivered by Federico Ast, CEO of Kleros, explores the innovative application of blockchain technology, crowdsourcing, and incentivized mechanisms to create fair and efficient arbitration processes.
Key Highlights:
- Introduction to Decentralized Justice: Learn about the foundational principles of Kleros and how it combines blockchain with crowdsourcing to develop a novel justice system.
- Challenges in Traditional Arbitration: Understand the limitations of conventional arbitration methods, such as high costs and long resolution times, particularly for small claims in the gaming sector.
- How Kleros Works: A step-by-step guide on the functioning of Kleros, from the initiation of a smart contract to the final decision by a jury of peers.
- Case Studies in eSports: Explore real-world scenarios where Kleros has been applied to resolve disputes in eSports, including issues like cheating, governance, player behavior, and contractual disagreements.
- Practical Implementation: Detailed walkthroughs of how disputes are handled in eSports tournaments, emphasizing speed, cost-efficiency, and fairness.
- Enhanced Transparency: The role of blockchain in providing an immutable and transparent record of proceedings, ensuring trust in the resolution process.
- Future Prospects: The potential expansion of decentralized justice mechanisms across various sectors within the gaming industry.
For more information, visit kleros.io or follow Federico Ast and Kleros on social media:
• Twitter: @federicoast
• Twitter: @kleros_io
10 Conversion Rate Optimization (CRO) Techniques to Boost Your Website’s Perf...Web Inspire
What is CRO?
Conversion Rate Optimization, or CRO, is the process of enhancing your website to increase the percentage of visitors who take a desired action. This could be anything from purchasing a product to signing up for a newsletter. Essentially, CRO is about making your website more effective in turning visitors into customers.
Why is CRO Important?
CRO is crucial because it directly impacts your bottom line. A higher conversion rate means more customers and revenue without needing to increase your website traffic. Plus, a well-optimized site improves user experience, which can lead to higher customer satisfaction and loyalty.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
Cloud computing is revolutionizing the digital age by providing organizations with efficiency and flexibility globally. However, there are drawbacks to this convenience as well. Renowned Miami expert Alec Kassir highlights the growing significance of comprehending and reducing cloud-based security risks.
Network Security and Cyber Laws (Complete Notes) for B.Tech/BCA/BSc. ITSarthak Sobti
Network Security and Cyber Laws
Detailed Course Content
Unit 1: Introduction to Network Security
- Introduction to Network Security
- Goals of Network Security
- ISO Security Architecture
- Attacks and Categories of Attacks
- Network Security Services & Mechanisms
- Authentication Applications: Kerberos, X.509 Directory Authentication Service
Unit 2: Application Layer Security
- Security Threats and Countermeasures
- SET Protocol
- Electronic Mail Security
- Pretty Good Privacy (PGP)
- S/MIME
- Transport Layer Security: Secure Socket Layer & Transport Layer Security
- Wireless Transport Layer Security
Unit 3: IP Security and System Security
- Authentication Header
- Encapsulating Security Payloads
- System Security: Intruders, Intrusion Detection System, Viruses
- Firewall Design Principles
- Trusted Systems
- OS Security
- Program Security
Unit 4: Introduction to Cyber Law
- Cyber Crime, Cyber Criminals, Cyber Law
- Object and Scope of the IT Act: Genesis, Object, Scope of the Act
- E-Governance and IT Act 2000
- Legal Recognition of Electronic Records
- Legal Recognition of Digital Signatures
- Use of Electronic Records and Digital Signatures in Government and its Agencies
- IT Act in Detail
- Basics of Network Security: IP Addresses, Port Numbers, and Sockets
- Hiding and Tracing IP Addresses
- Scanning: Traceroute, Ping Sweeping, Port Scanning, ICMP Scanning
- Fingerprinting: Active and Passive Email
Unit 5: Advanced Attacks
- Different Kinds of Buffer Overflow Attacks: Stack Overflows, String Overflows, Heap and Integer Overflows
- Internal Attacks: Emails, Mobile Phones, Instant Messengers, FTP Uploads, Dumpster Diving, Shoulder Surfing
- DOS Attacks: Ping of Death, Teardrop, SYN Flooding, Land Attacks, Smurf Attacks, UDP Flooding
- Hybrid DOS Attacks
- Application-Specific Distributed DOS Attacks
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Decentralized Justice in Gaming and EsportsFederico Ast
Discover how Kleros is transforming the landscape of dispute resolution in the gaming and eSports industry through the power of decentralized justice.
This presentation, delivered by Federico Ast, CEO of Kleros, explores the innovative application of blockchain technology, crowdsourcing, and incentivized mechanisms to create fair and efficient arbitration processes.
Key Highlights:
- Introduction to Decentralized Justice: Learn about the foundational principles of Kleros and how it combines blockchain with crowdsourcing to develop a novel justice system.
- Challenges in Traditional Arbitration: Understand the limitations of conventional arbitration methods, such as high costs and long resolution times, particularly for small claims in the gaming sector.
- How Kleros Works: A step-by-step guide on the functioning of Kleros, from the initiation of a smart contract to the final decision by a jury of peers.
- Case Studies in eSports: Explore real-world scenarios where Kleros has been applied to resolve disputes in eSports, including issues like cheating, governance, player behavior, and contractual disagreements.
- Practical Implementation: Detailed walkthroughs of how disputes are handled in eSports tournaments, emphasizing speed, cost-efficiency, and fairness.
- Enhanced Transparency: The role of blockchain in providing an immutable and transparent record of proceedings, ensuring trust in the resolution process.
- Future Prospects: The potential expansion of decentralized justice mechanisms across various sectors within the gaming industry.
For more information, visit kleros.io or follow Federico Ast and Kleros on social media:
• Twitter: @federicoast
• Twitter: @kleros_io
10 Conversion Rate Optimization (CRO) Techniques to Boost Your Website’s Perf...Web Inspire
What is CRO?
Conversion Rate Optimization, or CRO, is the process of enhancing your website to increase the percentage of visitors who take a desired action. This could be anything from purchasing a product to signing up for a newsletter. Essentially, CRO is about making your website more effective in turning visitors into customers.
Why is CRO Important?
CRO is crucial because it directly impacts your bottom line. A higher conversion rate means more customers and revenue without needing to increase your website traffic. Plus, a well-optimized site improves user experience, which can lead to higher customer satisfaction and loyalty.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
2. Outline
1. Overview of Mechanical Turk concept.
2. Creating and funding your account.
3. Using the GUI.
• Designing your tasks.
• Submitting your tasks.
• Reviewing and approving your results.
4. Getting fancy with the GUI: audio and video.
5. Using the command line tools:
6. Getting fancy with the command line: external pages.
3. Outline
1. Overview of Mechanical Turk concept.
2. Creating and funding your account.
3. Using the GUI.
• Designing your tasks.
• Submitting your tasks.
• Reviewing and approving your results.
4. Getting fancy with the GUI: audio and video.
5. Using the command line tools.
6. Getting fancy with the command line: external pages.
4. Mechanical Turk, a.k.a Mturk
What is Mechanical Turk?
• Then: A chess-playing “robot” -- actually a guy in a box.
• Now: A service run by Amazon.com that allows people
worldwide to do work or answer questions for you.
5. Mechanical Turk Terminology
• Requester: You, the person asking the
questions.
• Workers (or Turkers): The people answering
your questions.
• Human Intelligence Task (HIT): The question or
set of questions you want them to answer.
• Reward: How much you pay a Worker for a HIT.
6. MTurk vs. Traditional Methods
Mechanical Turk Traditional Methods
Many workers answer a few
questions in a short period.
Few subjects answer lots of
questions over a long period.
Not a lot of interaction -- may be
hard to explain task.
Tons of interaction -- lots of
opportunity to explain things.
Who are these people?!? You know your subjects.
Very cheap, and you don’t have to
pay if they do a bad job.
Not so cheap, and you have to
pay the people anyway.
Quality control is tricky. Quality control is not so hard.
Less opportunity for bias on the
part of the experimenter.
More opportunity for bias.
7. Outline
1. Overview of Mechanical Turk concept.
2. Creating and funding your account.
3. Using the GUI.
• Designing your tasks.
• Submitting your tasks.
• Reviewing and approving your results.
4. Getting fancy with the GUI: audio and video.
5. Using the command line tools.
6. Getting fancy with the command line: external pages.
8. Creating Your Accounts
1. Create an Amazon Mechanical Turk Requester
account. You need this to use Mechanical Turk.
https://requester.mturk.com/mturk/beginsignin
2. (Optional) Create an Amazon Web Services (AWS)
account. You need this to be able use the command line
tools and possibly for some other things:
https://aws-portal.amazon.com/gp/aws/developer/registration/index.html
11. Outline
1. Overview of Mechanical Turk concept.
2. Creating and funding your account.
3. Using the GUI.
• Setting up your first experiment.
• Submitting your tasks.
• Reviewing and approving your results.
4. Getting fancy with the GUI: audio and video.
5. Using the command line tools.
6. Getting fancy with the command line: external pages.
14. Enter Properties
Don’t give people too much time
Other criteria can be helpful
(e.g., must live in US). Amazon
displays your HIT only to the
people who meet the criteria.
Reward: usually just a few
cents, unless it’s really long.
Be brief but descriptive.
16. Design Layout
Input data variables. You’ll
upload a CSV file containing their
values. Format them this way and
MTurk will interpret them for you.
This is how worker responses
get stored, just like a regular old
HTML form, which you already
know all about.
Hint: If you want some specific type of HTML form input (e.g., radio
buttons, drop down menu, checkbox), look at the Blank Template template.
19. Create and Upload CSV File
You create the CSV file on your computer and upload it here. It will look
something like this for this example.
name,address,phone
Bread and Ink,3600 SE Hawthorne,503-555-1212
Three Doors Down,1415 SE 38th,503-555-1213
Cha cha cha!,3375 SE Hawthorne,503-555-1214
20. Preview your HIT
The ${name}, ${phone}, and
${address} variables got
filled with the values from
your CSV file.
23. Review and Download Results
Approve or reject that worker’s work.
Download results to your computer.
You get to process your
results file however you like --
open it in Excel or write a
program to make it look nice.
24. Outline
1. Overview of Mechanical Turk concept.
2. Creating and funding your account.
3. Using the GUI.
• Designing your tasks.
• Submitting your tasks.
• Reviewing and approving your results.
4. Getting fancy with the GUI: audio and video.
5. Using the command line tools.
6. Getting fancy with the command line: external pages.
25. Including Audio without Flash
• For audio, you can convert your wavs to mp3, put them on
the web, have the links to the mp3s be your variables in the
CSV file, then force the links to open in a new window.
• If you want something more reliable, embed the audio in a
Flash player, which I am about to describe.
• If you need more control (e.g., you want to prevent the
worker from listening to the wave more than once), you
might need to use something fancier like Javascript.
audiofile1,audiofile2
http://etucker.com/a1.mp3,http://etucker.com/a2.mp3
CSV file
<a target="_blank" href="${audiofi1e1}>Audio1</a>
Template HTML
26. Including Audio with Flash
• If you donʼt want the audio to open in a new window,
embed the audio in a Flash player.
• I use the Google audio Flash player, which works well and
has nice controls.
• The html will look something like this:
<embed src="http://www.google.com/reader/ui/3523697345-audio-player.swf"
flashvars="audioUrl=${audiofile}" width="400" height="27" quality="best"
type="application/x-shockwave-flash"></embed>
• The input file will look something like this:
audiofile
http://www.csee.ogi.edu/mechturk/audio1.mp3
http://www.csee.ogi.edu/mechturk/audio2.mp3
http://www.csee.ogi.edu/mechturk/audio3.mp3
http://www.csee.ogi.edu/mechturk/audio4.mp3
27. Including Video
• For videos, I have been using Flash.
• Flash works reliably in all browsers (when it doesnʼt crash
them or take up the whole CPU) and everyone has it.
• If a lot of Workers start using iPads, this might not be a
good solution.
• Itʼs all super easy, so why am I presenting this?
• Because it took me so long to find the best tools and figure
out the best way to do the HTML so that it would work in
MTurk and in all browsers.
28. Video with Flash: Preparation
1. Convert your videos to .flv format. I have used FLVCrunch:
http://download.cnet.com/FLV-Crunch/3000-2194_4-10909295.html
2. Get a Flash player. I have used the free JW Player:
http://www.longtailvideo.com/players/jw-flv-player
3. Put both the player components (as described in the JW
Player instructions) and your .flv videos on the internet
somewhere. Sean created this directory for me on the
csee.ogi.edu servers:
/vol0/projects/www/CSE/public_html_noredirect/mech
which you can access on the web with this URL:
http://www.csee.ogi.edu/mech
29. Video with Flash: MTurk Part
4. Include your videos as variables in your CSV file like this:
video1,video2
http://www.csee.ogi.edu/mech/player.swf?file=http://
www.csee.ogi.edu/mech/video/myawesomevideo1.flv,http://
www.csee.ogi.edu/mech/player.swf?file=http://www.csee.ogi.edu/
mech/video/myawesomevideo2.flv
5. In the template for your hit, include a line like this for each
video you want to include in that hit:
<embed height="300" width="300" src="${video1}" name="player1"
id="player1"></embed>
30. Outline
1. Overview of Mechanical Turk concept.
2. Creating and funding your account.
3. Using the GUI.
• Setting up your first experiment.
• Submitting your tasks.
• Reviewing and approving your results.
4. Getting fancy with the GUI: audio and video.
5. Using the command line tools.
6. Getting fancy with the command line: external pages.
31. Command Line Tools: Why?
Instead of using the GUI to set up your MTurk experiment,
you can use command line tools.
Advantages:
1. Approval/rejection process is easier when you have lots
of data from lots of workers.
2. More power to manage workers: block workers, set
qualifications for workers.
3. Possible to change properties for HIT already in progress.
4. Can use the sandbox to try out your experiments.
5. With external pages, much more flexibility in what
kind of web stuff you can do, like Javascript.
32. Command Line Tools: Basics
1. Download and install command line tools from here:
http://developer.amazonwebservices.com/connect/entry.jspa?externalID=694
2. Sign up for an AWS account, if you didnʼt before:
https://aws-portal.amazon.com/gp/aws/developer/registration/index.html
3. Associate your installation with your AWS identifiers
a) Find your identifiers:
http://s3.amazonaws.com/mturk/tools/pages/aws-access-identifiers/aws-
identifier.html
b) Enter those identifiers in bin/mturk.properties file:
access_key=[Your AWS Access Key]
secret_key=[Your Secret Key]
33. Command Line Tools: Documentation
There is some good documentation for the Mechanical Turk
command line tools:
1. The UserGuide.html that comes with the tools: definitely
use it to get started with everything.
2. The samples directory:
• Anything youʼd like to do with the command line tools is
pretty easy to figure out just by copying the samples...
• ...except setting up an external page, which is poorly
documented, which is why that is our next topic.
34. External Pages
• Get started using the samples/external_page directory
in your command line tools installation.
-rw-r--r-- 1 emtucker emtucker 119 Apr 24 2008 external_hit.input
-rw-r--r-- 1 emtucker emtucker 619 Apr 24 2008 external_hit.properties
-rw-r--r-- 1 emtucker emtucker 621 Feb 8 22:59 external_hit.question
-rw-r--r-- 1 emtucker emtucker 2218 Apr 24 2008 externalpage.htm
-rwxr-xr-x 1 emtucker emtucker 667 Apr 24 2008 approveAndDeleteResults.sh
-rwxr-xr-x 1 emtucker emtucker 705 Apr 24 2008 getResults.sh
-rwxr-xr-x 1 emtucker emtucker 671 Apr 24 2008 reviewResults.sh
-rwxr-xr-x 1 emtucker emtucker 799 Apr 24 2008 run.sh
external_hit.input
This is like the input file you used
with the GUI, but tab separated
instead of comma separated.
external_hit.properties
Title, description, reward,
qualifications, time allotted, what
your input variables are called.
external_hit.question
Link to external page plus how to
get your input variables into your
page. More on this shortly.
externalpage.html
The external web page itself. More
on this shortly
*.sh
All of the pre-written scripts for
submitting your HITs, downloading
the results, and approving/
rejecting the work.
36. external_hit.question
http://www.csee.ogi.edu/page.html?id1=${helper.urlencode($id1)}&sent1=${helper.urlencode($sent1)}
The URL to your
external page, wherever
you decide to put it.
The helper.urlencode bit is
how MTurk puts the
values of your input
variables (which it gets
from the .input file) into
the URL for the page for
each HIT.
Then, in your external web
page, you’ll use Javascript (or
something else of your choice)
to read these items out of the
URL in order to use them in
your page where you need
them.
MTurk also automatically inserts the AssignmentID
variable into the URL. That is, if a worker accepts the
HIT, a unique Assignment ID will be created and included
in the URL. You will have to use that information when
you post the results to MTurk in your external page.
37. The External Page
Needs to have a few important things:
• Javascript (or other) code for extracting the values of your
input variables out of the URL.
• Javascript (or other) code for accessing the Assignment ID
and for posting the workerʼs responses to MTurk.
This is all included in the externalpage.htm file in the
samples/external_page directory of the command line tools
installation.
The example external page is very helpful, but poorly
commented.
39. External Web Page:
Javascript code for using
extracted URL parameters.
This part is very important! The worker must accept the hit before being able to
complete it. Be sure to include this (or something like it) in your external page.
40. Command Line Tools: Sandbox
• Good idea to try out your experiments in the sandbox.
• Sandbox lets you see exactly how your HIT will look to
potential workers.
1. In your bin/mturk.properties file, comment out this line:
#service_url=http://mechanicalturk.amazonaws.com/?Service=AWSMechanicalTurkRequester
and uncomment this line:
service_url=http://mechanicalturk.sandbox.amazonaws.com/?Service=AWSMechanicalTurkRequester
2. In your external html page, replace references to
http://www.mturk.com/mturk/externalSubmit
with
http://workersandbox.mturk.com/mturk/externalSubmit
41. Lots of Other Topics
• Using command line tools to interact more closely with
workers, design ways of determining who is a good worker
and recruiting those workers, banning specific workers.
• Using the Amazon Mechanical Turk SDK.
• Practical concerns: What kinds of projects can you do with
Mechanical Turk? Are some projects better carried out with
traditional methods?
• How much money do we save using Mechanical Turk?
Sometimes it might be cheaper and easier to use a few
carefully chosen local workers, or even people currently
employed at OGI.