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Digital Puja Awards Campaign
by
Bhavesh Bhansali
MBA3-1313
Telecommunication company
Headquartered in New Delhi, India
Operates across India
16 Million +
CustomersLaunched
Mblaze
Broadband service
November 2009
100+ cities
5 lakhs + customers
SWOT Analysis
Strengths Weakness Opportunities Threats
• Extending offerings like
fixed broadband &
entertainment services.
• Strong brand name &
visibility.
• Only CDMA- No GSM
• Lacking efficiency in
global operations.
• Capturing different
countries.
• Tapping newer
national markets.
• International
entrants
• Mobile number
portability.
• Intense rivalry in
home country.
Intense Competition within the Industry
Objective of the campaign
Kolkata
One of the most important circles of MTS
Durga Puja
The biggest event
Promotion Opportunity
Strong competition among
Puja organizers to set a best Pandal
• To strengthen its brand value
• To associate MTS brand with Durja Puja
• To gain the market share in kolkata
• To integrate the Bengali community= India or
abroad on the occasion of Durga Puja.
• To provide an online platform to
interact with each other
Digital puja awards initiative
for best puja pandal
Online Offline
Voters = City dwellers Voters = City dwellers
Created a site
Organizers register
themselves
Upload images & Videos
regularly
People see and vote
for the best
Live feed for conversation
Multiple RFID enabled
Like-O-Meters & boosts
were set up
Collects RIFD bands
Bands were linked
to FB account
Vote by flashing in front of
Like-O-Meters
It reached to 8 million+ people
20000+ RFID bands distributed
100+ Like-O-Meters were setup
167000+ votes
113000+ through RFID
41000+ through missed calls
Rest through website
MTS FB page= 1 lakh likes in 7 days
9 million impressions on FB
5 million impressions on Twitter
Overall revenue increased
by 15% within a month
MTS
15%
Overall, the campaign touched the heart of the people and directly
impacted the sales. The overwhelming response across Kolkata
stands as a proof to the success of the campaign. As of now,
because of the successful campaign, MTS is one of the leading and
Worthy brand in Kolkata.
MTS Digital Durga Puja awards campaign

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MTS Digital Durga Puja awards campaign

  • 1. Digital Puja Awards Campaign by Bhavesh Bhansali MBA3-1313
  • 2. Telecommunication company Headquartered in New Delhi, India Operates across India 16 Million + CustomersLaunched Mblaze Broadband service November 2009 100+ cities 5 lakhs + customers
  • 3. SWOT Analysis Strengths Weakness Opportunities Threats • Extending offerings like fixed broadband & entertainment services. • Strong brand name & visibility. • Only CDMA- No GSM • Lacking efficiency in global operations. • Capturing different countries. • Tapping newer national markets. • International entrants • Mobile number portability. • Intense rivalry in home country.
  • 5. Objective of the campaign Kolkata One of the most important circles of MTS Durga Puja The biggest event Promotion Opportunity Strong competition among Puja organizers to set a best Pandal • To strengthen its brand value • To associate MTS brand with Durja Puja • To gain the market share in kolkata • To integrate the Bengali community= India or abroad on the occasion of Durga Puja. • To provide an online platform to interact with each other
  • 6. Digital puja awards initiative for best puja pandal Online Offline Voters = City dwellers Voters = City dwellers Created a site Organizers register themselves Upload images & Videos regularly People see and vote for the best Live feed for conversation Multiple RFID enabled Like-O-Meters & boosts were set up Collects RIFD bands Bands were linked to FB account Vote by flashing in front of Like-O-Meters
  • 7. It reached to 8 million+ people 20000+ RFID bands distributed 100+ Like-O-Meters were setup 167000+ votes 113000+ through RFID 41000+ through missed calls Rest through website MTS FB page= 1 lakh likes in 7 days 9 million impressions on FB 5 million impressions on Twitter Overall revenue increased by 15% within a month MTS 15%
  • 8. Overall, the campaign touched the heart of the people and directly impacted the sales. The overwhelming response across Kolkata stands as a proof to the success of the campaign. As of now, because of the successful campaign, MTS is one of the leading and Worthy brand in Kolkata.