MTR Foods began as a restaurant in 1924 but diversified into packaged foods in the 1970s during an economic crisis. It has since expanded its product line and grown significantly. As a market leader in the Indian food industry, MTR understands demand drivers and caters its marketing mix to meet customer needs. It focuses on quality products, monitors the regulatory environment, and innovates to stay successful.
MTR was founded in 1924 in Bangalore as a restaurant by Parampalli Yajnanarayana Maiya and his brothers. In the 1970s, MTR expanded with new locations in Bangalore and Chennai, and began selling pre-packaged foods under the brand MTR Foods. Major changes in the 1990s led to two separate entities for the restaurant and food businesses. MTR Foods now sells products globally and its packaged foods and recipes can be found in home kitchens across countries like the USA, Canada, UK, Germany, Australia, and others.
A Study on Consumer Perception about Amul Ice CreamAslam Khan
This document provides an overview of a research project report on consumer perception of Amul ice cream compared to Vadilal ice cream in Ghaziabad, India. It includes an introduction to the topic, statements of the problem being examined, profiles of both Amul and Vadilal companies, and outlines of the report contents which will cover objectives of the study, need and scope for the study, literature review, research methodology, data analysis and findings. The project aims to understand consumer preferences and evaluate the market potential for these two ice cream brands in Ghaziabad.
Pahalwan's is expanding its marketing strategy in two phases. Phase 1 involves opening a manufacturing facility and shops in Delhi, Mumbai, Jammu, and Kashmir. Phase 2 involves a manufacturing facility in Gujarat and shops in Bangalore, Kolkata, and Pune. The strategy suggests improving Pahalwan's website to be more interactive and offer promotions. It also recommends utilizing digital marketing through social media platforms like Facebook and search engine ads, as well as print ads and partnerships with food delivery services.
This document provides an overview of the fast moving consumer goods (FMCG) industry in India. Some key points:
- FMCG was a rapidly growing sector from the 1980s-1990s but started losing momentum in the 1990s due to lack of innovation. Growth resumed in 2006 as consumers upgraded to better products.
- FMCG products have quick turnover, low cost, and don't require much consumer thinking. Major companies include Nestle, Unilever, and Procter & Gamble.
- India is an attractive FMCG market due to its large population and domestic market, low consumption levels, changing lifestyles, and cost advantages for production.
- FMCG companies segment markets based
1) The document discusses the growing frozen foods market in India, driven by increasing numbers of nuclear families and working women who have less time to cook.
2) It notes that the frozen foods market remains nascent with few products and an underdeveloped distribution network and lack of freezer space.
3) The document outlines challenges for the frozen foods industry in India including developing consumer awareness and preferences, a lack of cold chain infrastructure, and the need for government support in incentives and foreign investment.
Amul internship ppt and project description of happy treats and sales and mar...Raman Bang
Business model
Learning/finding
Company information
Project description
work summary
Sector information
Gdp growth and contribution
Porters five force analysis
Objective of the project
This document discusses a market research project on consumer behavior towards frozen food products in India. It provides background on India's food processing industry and the growth of the frozen foods market. Key findings from exploratory research including retailer, distributor and customer surveys are summarized. The research found that the changing Indian lifestyle with more working couples and time constraints is driving demand for convenient frozen and packaged foods. However, some consumers still prefer traditional foods.
1. Haldiram's is an Indian snack food company established in 1937 in Bikaner that pioneered the packaging of traditional Indian snacks.
2. It has a first mover advantage and is known for quality and hygiene. It faces competition from both organized and unorganized players.
3. In the early 1990s, Haldiram's split into 3 units that later started operating independently and competing for market share. It has since expanded internationally.
MTR was founded in 1924 in Bangalore as a restaurant by Parampalli Yajnanarayana Maiya and his brothers. In the 1970s, MTR expanded with new locations in Bangalore and Chennai, and began selling pre-packaged foods under the brand MTR Foods. Major changes in the 1990s led to two separate entities for the restaurant and food businesses. MTR Foods now sells products globally and its packaged foods and recipes can be found in home kitchens across countries like the USA, Canada, UK, Germany, Australia, and others.
A Study on Consumer Perception about Amul Ice CreamAslam Khan
This document provides an overview of a research project report on consumer perception of Amul ice cream compared to Vadilal ice cream in Ghaziabad, India. It includes an introduction to the topic, statements of the problem being examined, profiles of both Amul and Vadilal companies, and outlines of the report contents which will cover objectives of the study, need and scope for the study, literature review, research methodology, data analysis and findings. The project aims to understand consumer preferences and evaluate the market potential for these two ice cream brands in Ghaziabad.
Pahalwan's is expanding its marketing strategy in two phases. Phase 1 involves opening a manufacturing facility and shops in Delhi, Mumbai, Jammu, and Kashmir. Phase 2 involves a manufacturing facility in Gujarat and shops in Bangalore, Kolkata, and Pune. The strategy suggests improving Pahalwan's website to be more interactive and offer promotions. It also recommends utilizing digital marketing through social media platforms like Facebook and search engine ads, as well as print ads and partnerships with food delivery services.
This document provides an overview of the fast moving consumer goods (FMCG) industry in India. Some key points:
- FMCG was a rapidly growing sector from the 1980s-1990s but started losing momentum in the 1990s due to lack of innovation. Growth resumed in 2006 as consumers upgraded to better products.
- FMCG products have quick turnover, low cost, and don't require much consumer thinking. Major companies include Nestle, Unilever, and Procter & Gamble.
- India is an attractive FMCG market due to its large population and domestic market, low consumption levels, changing lifestyles, and cost advantages for production.
- FMCG companies segment markets based
1) The document discusses the growing frozen foods market in India, driven by increasing numbers of nuclear families and working women who have less time to cook.
2) It notes that the frozen foods market remains nascent with few products and an underdeveloped distribution network and lack of freezer space.
3) The document outlines challenges for the frozen foods industry in India including developing consumer awareness and preferences, a lack of cold chain infrastructure, and the need for government support in incentives and foreign investment.
Amul internship ppt and project description of happy treats and sales and mar...Raman Bang
Business model
Learning/finding
Company information
Project description
work summary
Sector information
Gdp growth and contribution
Porters five force analysis
Objective of the project
This document discusses a market research project on consumer behavior towards frozen food products in India. It provides background on India's food processing industry and the growth of the frozen foods market. Key findings from exploratory research including retailer, distributor and customer surveys are summarized. The research found that the changing Indian lifestyle with more working couples and time constraints is driving demand for convenient frozen and packaged foods. However, some consumers still prefer traditional foods.
1. Haldiram's is an Indian snack food company established in 1937 in Bikaner that pioneered the packaging of traditional Indian snacks.
2. It has a first mover advantage and is known for quality and hygiene. It faces competition from both organized and unorganized players.
3. In the early 1990s, Haldiram's split into 3 units that later started operating independently and competing for market share. It has since expanded internationally.
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
This document provides an overview of the dairy industry in India and the company Mother Dairy. It discusses the size and growth of the Indian dairy market. It then describes Mother Dairy's history, objectives, products, and operations in Hyderabad. Mother Dairy markets milk and other dairy products in Hyderabad through a network of agents using an outsourced logistics system. The document appears to provide background information in preparation for a study or project on Mother Dairy's milk sales through its card system in Hyderabad.
Comparative analysis on mac d and dominosAnuj Chauhan
comparative analysis between Domino's and Mac-D according to their taste, and preferences & different variants those effects the teenagers and today's generation.
The document provides information about Amul, an Indian dairy cooperative. Some key points:
- Amul was formed in 1946 in Anand, Gujarat and is managed by the Gujarat Cooperative Milk Marketing Federation.
- Under the leadership of Dr. Verghese Kurien, Amul helped spur India's white revolution, making India the world's largest milk producer.
- Amul follows a three-tier cooperative model with village dairy cooperatives, district unions, and a state federation.
- It uses a standardized process for milk procurement, processing, and packaging milk and other dairy products.
This document provides an overview of the fast food industry, including its history and key trends. It discusses how the fast food market emerged in the 1950s due to factors like increased automobile ownership and suburban development. Major fast food chains like McDonald's, KFC, Pizza Hut and Domino's are mentioned. The document also covers health issues associated with fast food consumption and trends in the growing Indian market, such as marketing to children and offering value-added technology services. Finally, it provides a brief history of KFC and description of its products and menu items, which primarily consist of fried chicken.
Havmor is an ice cream company located in Ahmedabad, India. It was founded in 1944 and started as a small handcart business. Today it has grown significantly and produces a wide variety of ice creams and snacks. The document provides details about Havmor's products, pricing strategies, marketing segmentation approaches, and new product development process. It analyzes the different product life cycle stages of Havmor's items. The summary focuses on key aspects of Havmor's operations and strategies.
CONSUMER PERCEPTION TOWARDS FAST FOOD INDUSTRYAnil Bharti
The document discusses factors affecting young Indian consumers' choices of fast food outlets. It finds that young Indians visit fast food outlets for fun and because of their quick service. It then provides background on fast food and discusses how the fast food industry has grown in India with changing lifestyles. The objective is to determine what influences consumers' brand and outlet choices as well as their consumption patterns and perceptions of quality, taste, and nutrition.
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
To Study the factor that have led to low market share of Cream Bell Ice-Cream.Hitaishi Gupta
Research includes Secondary Research on:
1. Consumption of Ice-Cream throughout the world.
2. Market Share of Major Ice-Cream Markets in the World
3. Market Size of India's Ice-Cream Market- Branded and UN-Branded.
4. Competition to Ice- Market In India.
5. Geographic Segmentation of Ice-Cream Market in India.
6. Cream-Bell's Market Share In India.
Primary Research includes:
1. Blind Test Conducted with three brands: Cream Bell, Amul and Kwality Walls on a sample of 10 to check which Ice-Cream Brand has a better taste. (Choco-Bar and Vanilla Cup were taken to conduct this test)
2. Research was also done to compare quantity/Price ratio of these three brands.
3. T-test and Annova test used using spss to analyse the survey results related to Advertising, Packaging, availability, variety
Kiran Satish Karanjkar presents information on the biscuit brand Unibic. Unibic was originally known as ANZAC Unibic and is located in Australia. It has grown to become one of the fastest growing FMCG brands with high export volume. Unibic faces competition from other leading biscuit brands like Parle G and Britannia in the Indian market. The document discusses Unibic's product range, pricing strategies, distribution channels, sales and promotion activities. It also provides a SWOT analysis and evaluates Unibic's performance through analyses of sales data and consumer preference surveys. The conclusion is that Unibic has the potential to beat competitors like Britannia by addressing some gaps
Understanding Zomato and its business model shubhhhh
This document provides information about Group 5's project on the consumer services industry. The group members are listed. The consumer services industry originated from the division of labor which created a need for additional services. Some key events in the history of consumer services include the telephone, CRM software, internet use, and live chat. The document then discusses Zomato's origin and evolution, product portfolio, PESTEL analysis of the online food industry and Zomato, Porter's Five Forces model, Zomato's growth and profitability over the past 3 years, business affiliations, strategies, performance metrics, competitor analysis, and business model. Recommendations for Zomato are provided at the end.
This document summarizes a study on the fast food (QSR) industry in India. It finds that the major fast food chains in India include KFC, McDonald's, Pizza Hut, Dominos, Café Coffee Day, Haldiram's, Dunkin Donuts and Costa Coffee. The study also finds that most customers visit fast food stores weekly and are willing to spend Rs. 200-500. Customers prefer stores that are easily accessible. It suggests that stores offer weekly deals, display calorie contents, and improve their advertising and location strategies.
Havmor Ice Cream presented on their company history and operations. Havmor was established in 1944 in Karachi as a partnership to cooperatively process and market milk between producers, factories, and consumers. It describes the ice cream production process which includes manufacturing, filling, cold storage, transportation to distributors and dealers. The marketing management section introduces their new rural market strategy and goals of creating customer satisfaction through value-laden relationships. Main competitors mentioned are Kwality, Wall's, Amul, Mother Dairy, Vadilal, Wells Dairy Inc., Blue Bunny, and Baskin Robbins.
ITC Limited is an Indian conglomerate established in 1910 as the Imperial Tobacco Company of India. It entered the biscuit market in 2003 by launching Sunfeast biscuits under the tagline "Spread the Smile". Sunfeast targeted mothers, children, and teenagers and noted happiness, contentment, and satisfaction. It later expanded into noodles and pasta. For marketing, Sunfeast used actor Shah Rukh Khan for promotions and offered competitive prices. While Yippee noodles targeted working individuals and mothers seeking healthy food for children. Sunfeast has been successful in gaining 7% market share in just three years by leveraging ITC's distribution network and filling gaps found through market research in India's saturated biscuit market
Mondelez International is a snack food and beverage manufacturing company headquartered in Deerfield, Illinois. It was founded in 1903 as National Dairy Products Corporation and has undergone ownership changes over the years. Mondelez operates globally in five segments and has a portfolio of popular snack brands. It faces competition from other major food companies like Nestle, Mars, and Ferrero Roche. A PESTEL analysis identifies various macroenvironmental factors that impact Mondelez's business such as economic, social, technological, environmental, and legal factors.
This document provides an overview of the Indian food and beverage industry. It discusses that the industry is large and growing rapidly, valued at $69.4 billion currently. The industry is fragmented with both public and private players. It also outlines several subsectors within food processing like dairy, grains, and consumer foods. Government policies aim to promote investment and growth in the industry through incentives and infrastructure development initiatives like food parks.
haldirams getting four ps right case studyOmey Badakh
Haldiram's is an Indian snack food company founded in 1937 in Bikaner, India. It has since expanded to include manufacturing units, retail shops, and restaurants across India. To tackle competition from small unorganized players, Haldiram's focuses on getting the four Ps - product, price, place, and promotion - right. It offers a wide range of traditional Indian sweets and snacks at competitive prices and through a robust distribution network. Haldiram's promotes its products through catchy slogans, print media, hoardings, and attractive packaging designed to increase shelf life. This strategy of prioritizing the four Ps has contributed to Haldiram's continued growth and expansion over several decades.
The document provides information about McDonald's history and operations. It discusses:
- The McDonald brothers started as a hot dog stand in 1937 and later focused on hamburgers.
- McDonald's now has over 3,200 restaurants in 119 countries and employs 447,000 people.
- It has been growing internationally since the 1970s, opening locations in countries like Japan, Germany, Canada and more.
- McDonald's faces challenges like increased health concerns from customers, competition from other chains, and ensuring food safety across its large operations.
Jubilant Foodworks is an Indian multinational fast food company and the largest pizza chain in India. It operates Domino's Pizza stores across India. The company has experienced strong growth over the past decade, with net sales increasing from Rs. 236 crore in FY 2008-09 to over Rs. 1017 crore in FY 2012-13. Jubilant Foodworks has a majority share of the organized pizza delivery market in India. While it faces competition from other players like Pizza Hut, the company is well positioned for further growth due to favorable demographic and economic trends in India as well as expansion plans into new product categories.
Haldiram's began in 1941 in Rajasthan, India selling snacks and sweets. It has since expanded across India and offers a wide range of traditional Indian and western snacks. Some popular products include bhujia, cornflake mixtures, and moong dal. Haldiram's focuses on high quality ingredients and packaging to increase shelf life. It aims to strengthen its leadership in traditional Indian snacks while expanding its western snack offerings. The company uses competitive pricing and product customization to meet customer preferences in different regions of India. Its main competitors are Lays, Bikaneri, and Balaji, though it maintains a niche as the top brand for namkeen snacks.
MTR - Quality as Competitive Advantageranjanshetty
MTR Foods began as a small restaurant in Bangalore in 1924 but was forced to diversify into instant food mixes during the Emergency in 1976. It has since grown to become one of the top five processed food manufacturers in India through a strong focus on quality. MTR Foods is committed to quality through processes like HACCP certification, farm to fork quality assurance, and measuring quality factors like hygiene and nutrition as productivity norms. The company was acquired by Orkla in 2007 but has maintained its founding mission of "Committed to Quality - Pure and Perfect".
The food processing industry in India has experienced significant growth and is expected to continue growing at a CAGR of 11%. Some of the largest companies in the industry include Britannia, Nestle, and KRBL. The industry faces challenges such as infrastructure issues but has a promising future given the large market size and growing demand for processed foods. The government is also supporting industry growth through favorable policies.
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
This document provides an overview of the dairy industry in India and the company Mother Dairy. It discusses the size and growth of the Indian dairy market. It then describes Mother Dairy's history, objectives, products, and operations in Hyderabad. Mother Dairy markets milk and other dairy products in Hyderabad through a network of agents using an outsourced logistics system. The document appears to provide background information in preparation for a study or project on Mother Dairy's milk sales through its card system in Hyderabad.
Comparative analysis on mac d and dominosAnuj Chauhan
comparative analysis between Domino's and Mac-D according to their taste, and preferences & different variants those effects the teenagers and today's generation.
The document provides information about Amul, an Indian dairy cooperative. Some key points:
- Amul was formed in 1946 in Anand, Gujarat and is managed by the Gujarat Cooperative Milk Marketing Federation.
- Under the leadership of Dr. Verghese Kurien, Amul helped spur India's white revolution, making India the world's largest milk producer.
- Amul follows a three-tier cooperative model with village dairy cooperatives, district unions, and a state federation.
- It uses a standardized process for milk procurement, processing, and packaging milk and other dairy products.
This document provides an overview of the fast food industry, including its history and key trends. It discusses how the fast food market emerged in the 1950s due to factors like increased automobile ownership and suburban development. Major fast food chains like McDonald's, KFC, Pizza Hut and Domino's are mentioned. The document also covers health issues associated with fast food consumption and trends in the growing Indian market, such as marketing to children and offering value-added technology services. Finally, it provides a brief history of KFC and description of its products and menu items, which primarily consist of fried chicken.
Havmor is an ice cream company located in Ahmedabad, India. It was founded in 1944 and started as a small handcart business. Today it has grown significantly and produces a wide variety of ice creams and snacks. The document provides details about Havmor's products, pricing strategies, marketing segmentation approaches, and new product development process. It analyzes the different product life cycle stages of Havmor's items. The summary focuses on key aspects of Havmor's operations and strategies.
CONSUMER PERCEPTION TOWARDS FAST FOOD INDUSTRYAnil Bharti
The document discusses factors affecting young Indian consumers' choices of fast food outlets. It finds that young Indians visit fast food outlets for fun and because of their quick service. It then provides background on fast food and discusses how the fast food industry has grown in India with changing lifestyles. The objective is to determine what influences consumers' brand and outlet choices as well as their consumption patterns and perceptions of quality, taste, and nutrition.
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
To Study the factor that have led to low market share of Cream Bell Ice-Cream.Hitaishi Gupta
Research includes Secondary Research on:
1. Consumption of Ice-Cream throughout the world.
2. Market Share of Major Ice-Cream Markets in the World
3. Market Size of India's Ice-Cream Market- Branded and UN-Branded.
4. Competition to Ice- Market In India.
5. Geographic Segmentation of Ice-Cream Market in India.
6. Cream-Bell's Market Share In India.
Primary Research includes:
1. Blind Test Conducted with three brands: Cream Bell, Amul and Kwality Walls on a sample of 10 to check which Ice-Cream Brand has a better taste. (Choco-Bar and Vanilla Cup were taken to conduct this test)
2. Research was also done to compare quantity/Price ratio of these three brands.
3. T-test and Annova test used using spss to analyse the survey results related to Advertising, Packaging, availability, variety
Kiran Satish Karanjkar presents information on the biscuit brand Unibic. Unibic was originally known as ANZAC Unibic and is located in Australia. It has grown to become one of the fastest growing FMCG brands with high export volume. Unibic faces competition from other leading biscuit brands like Parle G and Britannia in the Indian market. The document discusses Unibic's product range, pricing strategies, distribution channels, sales and promotion activities. It also provides a SWOT analysis and evaluates Unibic's performance through analyses of sales data and consumer preference surveys. The conclusion is that Unibic has the potential to beat competitors like Britannia by addressing some gaps
Understanding Zomato and its business model shubhhhh
This document provides information about Group 5's project on the consumer services industry. The group members are listed. The consumer services industry originated from the division of labor which created a need for additional services. Some key events in the history of consumer services include the telephone, CRM software, internet use, and live chat. The document then discusses Zomato's origin and evolution, product portfolio, PESTEL analysis of the online food industry and Zomato, Porter's Five Forces model, Zomato's growth and profitability over the past 3 years, business affiliations, strategies, performance metrics, competitor analysis, and business model. Recommendations for Zomato are provided at the end.
This document summarizes a study on the fast food (QSR) industry in India. It finds that the major fast food chains in India include KFC, McDonald's, Pizza Hut, Dominos, Café Coffee Day, Haldiram's, Dunkin Donuts and Costa Coffee. The study also finds that most customers visit fast food stores weekly and are willing to spend Rs. 200-500. Customers prefer stores that are easily accessible. It suggests that stores offer weekly deals, display calorie contents, and improve their advertising and location strategies.
Havmor Ice Cream presented on their company history and operations. Havmor was established in 1944 in Karachi as a partnership to cooperatively process and market milk between producers, factories, and consumers. It describes the ice cream production process which includes manufacturing, filling, cold storage, transportation to distributors and dealers. The marketing management section introduces their new rural market strategy and goals of creating customer satisfaction through value-laden relationships. Main competitors mentioned are Kwality, Wall's, Amul, Mother Dairy, Vadilal, Wells Dairy Inc., Blue Bunny, and Baskin Robbins.
ITC Limited is an Indian conglomerate established in 1910 as the Imperial Tobacco Company of India. It entered the biscuit market in 2003 by launching Sunfeast biscuits under the tagline "Spread the Smile". Sunfeast targeted mothers, children, and teenagers and noted happiness, contentment, and satisfaction. It later expanded into noodles and pasta. For marketing, Sunfeast used actor Shah Rukh Khan for promotions and offered competitive prices. While Yippee noodles targeted working individuals and mothers seeking healthy food for children. Sunfeast has been successful in gaining 7% market share in just three years by leveraging ITC's distribution network and filling gaps found through market research in India's saturated biscuit market
Mondelez International is a snack food and beverage manufacturing company headquartered in Deerfield, Illinois. It was founded in 1903 as National Dairy Products Corporation and has undergone ownership changes over the years. Mondelez operates globally in five segments and has a portfolio of popular snack brands. It faces competition from other major food companies like Nestle, Mars, and Ferrero Roche. A PESTEL analysis identifies various macroenvironmental factors that impact Mondelez's business such as economic, social, technological, environmental, and legal factors.
This document provides an overview of the Indian food and beverage industry. It discusses that the industry is large and growing rapidly, valued at $69.4 billion currently. The industry is fragmented with both public and private players. It also outlines several subsectors within food processing like dairy, grains, and consumer foods. Government policies aim to promote investment and growth in the industry through incentives and infrastructure development initiatives like food parks.
haldirams getting four ps right case studyOmey Badakh
Haldiram's is an Indian snack food company founded in 1937 in Bikaner, India. It has since expanded to include manufacturing units, retail shops, and restaurants across India. To tackle competition from small unorganized players, Haldiram's focuses on getting the four Ps - product, price, place, and promotion - right. It offers a wide range of traditional Indian sweets and snacks at competitive prices and through a robust distribution network. Haldiram's promotes its products through catchy slogans, print media, hoardings, and attractive packaging designed to increase shelf life. This strategy of prioritizing the four Ps has contributed to Haldiram's continued growth and expansion over several decades.
The document provides information about McDonald's history and operations. It discusses:
- The McDonald brothers started as a hot dog stand in 1937 and later focused on hamburgers.
- McDonald's now has over 3,200 restaurants in 119 countries and employs 447,000 people.
- It has been growing internationally since the 1970s, opening locations in countries like Japan, Germany, Canada and more.
- McDonald's faces challenges like increased health concerns from customers, competition from other chains, and ensuring food safety across its large operations.
Jubilant Foodworks is an Indian multinational fast food company and the largest pizza chain in India. It operates Domino's Pizza stores across India. The company has experienced strong growth over the past decade, with net sales increasing from Rs. 236 crore in FY 2008-09 to over Rs. 1017 crore in FY 2012-13. Jubilant Foodworks has a majority share of the organized pizza delivery market in India. While it faces competition from other players like Pizza Hut, the company is well positioned for further growth due to favorable demographic and economic trends in India as well as expansion plans into new product categories.
Haldiram's began in 1941 in Rajasthan, India selling snacks and sweets. It has since expanded across India and offers a wide range of traditional Indian and western snacks. Some popular products include bhujia, cornflake mixtures, and moong dal. Haldiram's focuses on high quality ingredients and packaging to increase shelf life. It aims to strengthen its leadership in traditional Indian snacks while expanding its western snack offerings. The company uses competitive pricing and product customization to meet customer preferences in different regions of India. Its main competitors are Lays, Bikaneri, and Balaji, though it maintains a niche as the top brand for namkeen snacks.
MTR - Quality as Competitive Advantageranjanshetty
MTR Foods began as a small restaurant in Bangalore in 1924 but was forced to diversify into instant food mixes during the Emergency in 1976. It has since grown to become one of the top five processed food manufacturers in India through a strong focus on quality. MTR Foods is committed to quality through processes like HACCP certification, farm to fork quality assurance, and measuring quality factors like hygiene and nutrition as productivity norms. The company was acquired by Orkla in 2007 but has maintained its founding mission of "Committed to Quality - Pure and Perfect".
The food processing industry in India has experienced significant growth and is expected to continue growing at a CAGR of 11%. Some of the largest companies in the industry include Britannia, Nestle, and KRBL. The industry faces challenges such as infrastructure issues but has a promising future given the large market size and growing demand for processed foods. The government is also supporting industry growth through favorable policies.
- India's food processing industry is growing at 12% annually and is expected to exceed INR 16,500 billion by 2020 due to rising incomes, urbanization, and demand for nutritional and convenient foods.
- Madhya Pradesh has huge potential in the food processing sector with abundant agriculture and opportunities across the food value chain. Several government initiatives are attracting more investment to the state.
- PHD Chamber of Commerce and Industry is organizing a conference on July 3rd, 2015 in Indore, Madhya Pradesh to promote investment opportunities in the state's food processing sector and facilitate capacity building.
- Madhya Pradesh has huge potential in the food processing sector due to its abundant agriculture and various crops produced. The state accounts for around 32% of total industrial output from food processing.
- There are over 650 food processing units in the state with an estimated investment of INR 91 billion. The state produces a variety of grains, fruits, and vegetables that can be further processed.
- Initiatives by the government and upcoming investments from major companies are expected to boost the food processing industry in the state. PHD Chamber of Commerce is organizing a conference on the food processing investment opportunities in Madhya Pradesh.
RTD Model V.1.1.pptx RTD Model V.1.1.pptxssuserbf00c31
FICSI proposes a livelihood-based skill training project in food processing for 250 youth in Tamilnadu. The project will provide certification training in food processing jobs identified by partner companies, including craft baker and fish/seafood technician roles. Trainees will receive instruction in good manufacturing practices, food safety, and entrepreneurship to help them secure wage employment or start their own food businesses. The project aims to enhance livelihoods through skills that meet industry needs while promoting local food traditions and women's participation. Expected outcomes include employment, self-employment opportunities for trainees, and increased awareness of food safety compliance.
This document is a project report on brand and product awareness of Marico's Saffola Fittify product. It includes an introduction to the FMCG sector and Marico company. It discusses Marico's competitors and products. The report outlines the research methodology used which was a survey of 100 customers at a Hypercity store in Navi Mumbai over 1.5 months. Graphs of the survey results are presented on customer satisfaction, how well products meet needs, quality ratings, and brand opinion. Analysis found 30% were highly satisfied, 55% found quality high, and 55% had a positive brand opinion but 30% had not heard of the product. The report concludes with learning points and suggestions for Marico.
The document discusses India's food industry. It provides details on the nature and size of the industry in India. India is the world's second largest producer of food after China. The total food production in India is expected to double in the next ten years. Health food and supplements is a rapidly growing segment. Major reasons for the growth of the food industry in India include increased urbanization, higher incomes, improved standards of living, and increased availability of supermarkets and malls. The top three food companies are Nestle, Britannia, and Kwality while the bottom three are Coffee Day, Hindustan Foods, and KGN Enterprises. The document also discusses various strategies adopted by food companies, management personnel of
Vijay Mirgule completed a summer internship project on "A Study on Effective Use of Marketing & Research Methodology for Premium Product" with Parag Milk Foods Ltd. The project involved conducting market research and customer surveys to provide feedback on Parag's premium milk brand "Pride of Cows". Vijay visited customers, offered product samples, explained product features and benefits, and registered new subscribers. He also gathered feedback from existing customers to help improve the product. Through the internship, Vijay aimed to help Pride of Cows increase sales and better understand customer requirements.
MTR Foods Limited is a company that started as a traditional restaurant in 1924 in Bangalore, India. It incorporated in 1975 and started producing packaged food products, focusing on authentic vegetarian south Indian cuisine. It has since emerged as a food technologist and expanded its brand portfolio to include various spices, pickles, and ready-to-eat foods. MTR has pursued various brand strategies over the years, such as brand extensions, line extensions, and entering new markets. It aims to grow its revenues three-fold by 2015 by continuing to expand its product range and focus on brand awareness and promotion.
Krishna Patel has created a business plan for Desi Express, a food truck business that will serve vegetarian fast food in Pune, India. The plan outlines products like vada pav and dosa that will be offered from two trucks initially located in Kharadi and Kalyani Nagar. The target market is corporate employees, students, and local residents who need healthy veggie options. The plan provides financial projections, identifies competition from other food vendors, and establishes strategies for marketing, pricing, and operating the business with a small staff. The goal is to become a leading food truck brand in the region within the first few years.
1. The document provides information about ITC Limited, an Indian conglomerate company operating in various business sectors such as FMCG, hotels, paperboards, agriculture, and IT.
2. It details ITC's history, vision, business portfolio, brands, financial performance, sustainability initiatives, and major awards.
3. ITC aims to enhance stakeholder value through world-class performance and sustainable growth across its businesses.
The document provides an overview of the FMCG industry, Nestle company, and Maggi noodles. It discusses that the FMCG industry deals with consumer packaged goods that are regularly consumed. Nestle is the world's largest food and beverage company, originating in Switzerland in 1866. Maggi noodles were first created in Switzerland in the 1880s as an instant food and were launched in India in 1983 by Nestle, becoming synonymous with instant noodles.
This document is a project report submitted for a Master's in Business Administration program. It provides an overview of market research, retailer surveys, and sales promotions conducted for Gits Food Products Pvt. Ltd. The report includes an executive summary, introduction to the food processing industry and company profile, research methodology, data analysis and findings from retailer and consumer surveys, limitations, conclusions, and recommendations.
McDonald's entered the Indian market in 1996 and has since adapted its business strategy to local culture and customs. It offers an Indianized menu without beef and sources over 99% of its products locally. McDonald's growth in India can be attributed to its localization efforts, strong supply chain management, and pricing strategy tailored to local purchasing power.
This document is a summer training project report submitted by Deepali Garg for her Post Graduate Diploma in Human Resource Development. The report focuses on performance appraisal at Britannia Industries Limited. It begins with acknowledgments and a declaration by the author. It then outlines the contents which will include an introduction to Britannia, research methodology, performance appraisal concepts and processes, analysis and findings, recommendations, and conclusions. The introduction provides an overview of Britannia's history and operations since being founded in 1892. It details the company's growth, expansion, product portfolio, and recognition as a leading Indian brand.
This document provides information on the top five fast food industries in India - McDonald's, Domino's Pizza, Pizza Hut, KFC, and Subway. It discusses the history and structure of each company, their sales and production figures, number of employees, market share, and business segments. McDonald's is the largest with annual revenues of $27.5 billion, 217 restaurants in India, and 9,000 employees. Domino's delivers 1 million pizzas daily with $8.2 billion in sales. Subway, Pizza Hut, and KFC also have annual revenues in the billions of dollars and thousands of employees each. The document examines how each company segments their market in India.
An organisation study At The Nilgiri's daily Farm Pvt .LtdRahul G
The document provides an overview of the dairy industry in India and the objectives of an organization study conducted at The Nilgiri's Dairy Farm Pvt. Ltd. It discusses that the dairy industry plays an important role in India's socio-economic development as milk is a staple food. It also outlines the objectives of the study as understanding the organization's structure, the working of departments like production and marketing, and conducting a SWOT analysis. Additionally, it provides background on the dairy industry in India, tracing its origins and growth with support from the national dairy development board and 'Operation Flood'.
This document analyzes the Indian biscuit market and evaluates the competitive strategies of Sunfeast and Britannia. It finds that Sunfeast has gained a 10% market share in 3 years through heavy promotion, continuous new product launches to build excitement, and high-quality products endorsed by Shah Rukh Khan. Britannia faces competition from local manufacturers and declining margins, but responds through product innovation, celebrity endorsements like Sachin Tendulkar, and a focus on health with its "Eat Healthy, Think Better" slogan.
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MTR-Foods-CASESTUDY
1. CASE 1 MTR Foods-A Marketing Marvel
INTRODUCTION
MTR foods is a successful company due to continuous marketing activities by focusing on the customer’s
requirements and creating products satisfying the customer’s needs wants and demands.i In past MTR
foods (erstwhile MTR Tiffins) was doing marketing activity in emergency situations by introducing new
and different products as MTR masala powders. It shows that the legacy of the MTR company as
Marketing Orientation by catering to needs of customers and providing products matching with their
needs.Its a reality that any company or business entity doesn’t operate in isolation but driven by
environment parameters Known as PESTEL or SLEPT factors. S-Social L-Legal, E-Economical, P-Political T-
technological.MTR foods operated in the food industry environment with quality as a product or USP to
attract and retain customer.ii Any company or business unit is successful in strategy when it is able to
map its internal resources with external environment and create value for customers in the process
revenue to the company. In this context, MTR company has legacy of “Marketing strategy thinking” in
the food industry for seven and a half decades.Here is an illustration of the MTR company’s ability to
identify opportunity from the dynamic external environment (SLEPT) and providing a gamut of
successful business reorientations by evolutions from MTR Tiffin’s MTR foods by creating products like
Ready-To-Make (RTM) Masala ingredients, Ready to cook (RTC) like upma, idli, dosa, etc.We can say that
MTR is a marketing marvel because of its ability to understand the industry environment demand
drivers that dominates food industry i.e food habits and food consumption of consumer, and based on
that, was able to create appropriate the marketing mix (Annxeure-II) elements -4Ps Product, Price place,
and promotion.iii We explore and understand the MTR as a marketing marvel case in the above context.
THE INDIAN FOOD INDUSTRY ENVIRONMENT: A SNAPSHOT
The Indian food industry growth is increasing every year(Data provided in Annexure–III) An opportunity
for immense potential for value addition, particularly within the food processing industry, the food
sector has emerged as a high-growth and high-profit sector. The food industry, which is currently valued
at US$ 39.71 billion!, is expected to grow at a Compounded Annual Growth Rate (CAGR) of 11 % to US$
65.4 billion by 2018. Food and grocery account for around 31 % of India’s consumption basket.
Accounting for about 32 % of the country’s total food market, The Government of India has been
instrumental in the growth and development of the food processing industry. The government through
the Ministry of Food Processing Industries (MoFPI) is making all efforts to encourage investments in the
business. It has approved proposals for joint ventures (JV), foreign collaborations, and industrial. The
Indian food processing industry accounts for 32 % of the country’s total food market, one of the largest
industries in India and is ranked fifth in terms of production, consumption, export, and expected growth.
It contributes around 14 % of manufacturing Gross Domestic Product (GDP), 13 % of India’s exports and
6 % of total industrial investment. Indian food service industry is expected to reach US$ 78 billion by
2018. The Indian gourmet food market is currently valued at US$ 1.3 billion and is growing at a
Compound Annual Growth Rate (CAGR) of 20 %. India’s organic food market is expected to increase by
three times by 2020.ivFood Industry & TrendsThe online food ordering business in India is in its nascent
stage, but witnessing exponential growth. The organized food business in India is worth US$ 48 billion,
2. of which food delivery is valued at US$ 15 billion. With online food delivery players like FoodPanda,
Zomato, TinyOwl, and Swiggy building scale through partnerships, the organised food business has a
huge potential and a promising future. The online food delivery industry grew at 150 % year-on-year
with an estimated Gross Merchandise Value (GMV) of US$ 300 million in 2016. According to the data
provided by the Department of Industrial Policies and Promotion (DIPP), the food processing sector in
India has received around US$ 7.47 billion worth of Foreign Direct Investment (FDI) during the period
April 2000-December 2016. The Confederation of Indian Industry (CII) estimates that the food
processing sectors have the potential to attract as much as US$ 33 billion of investment over the next 10
years and also to generate employment of nine million person-days. Mr Tomasz Lukaszuk, the
Ambassador of the Republic of Poland, had also highlighted the keen interest shown by Polish
companies looking for opportunities in India to expand collaboration and invest food processing.v
(Annexure 1)
Government Initiatives Food sector
There are various government initiatives taken to support Indian food industry in recent budgets so that
an economic fillip given to this industry. The gamut of operations areas covered are from quality control,
regulations to promotional board of investment from FDI, and encouraging entrepreneurs in this
industry. This government initative gives a direction to industry to sustain in long term with particulars
quality standards. (Refer Annexure IV for details)
COMPANY EVOLUTION MTR FOODS MAVALLI - TIFFIN ROOMSVI TO MTR FOODS
The Mavalli Tiffin Rooms (commonly known as MTR) is the brand name of a food- related enterprise
located in India. Having its origin in the city of Bangalore, it has a restaurant located on the Lal Bagh
Road in Bangalore and 6 other branches in the city, as well as one each in Singapore, Dubai, and Muscat.
MTR also claims to be the inventor of the popular South-Indian breakfast item, Rava idli. MTR was
founded as a restaurant by Yagnanarayana Maiya and his brothers in 1924. In the mid-1970s when India
was under emergency, a Food Control Act was introduced which mandated that food was to be sold at
very low prices. This move made it difficult for MTR to maintain high standards in its restaurant business
and forced it to diversify into the instant food business, selling ready-to-eat snacks such chutneys and
rasams. Since the 1970s, MTR has expanded and diversified, with MTR Department Stores opened next
to the restaurant, and an outlet opened in Chennai. Currently the MTR brand represents two separate
entities; the MTR restaurant business and MTR Foods, the pre-packaged food business. MTR Restaurant
is a vegetarian restaurant located in Bangalore, India. It was founded in 1924. It has also been featured
on television in the global travel-related series, Globe Trekker. The food served at the MTR is a regular,
wholesome Karnataka Brahmin fare and has its origins in the Udupi Brahmin cuisine of the coastal
region of Karnataka. The decor is outdated, as more attention is paid to cleanliness and food quality
than ambiance. For many years, the customers entered the restaurant through the kitchen so that they
would be able to satisfy themselves about the restaurant’s cleanliness before they ate there. During
World War II, MTR found it difficult to make idlis since rice was in short supply. According to MTR, they
experimented with semolina instead of rice and thus invented the very popular breakfast item of Rava
idli. MTR also holds a record of being the first fast food restaurant in the world to serve 21,000
3. customers in seven hours. MTR restaurant is currently headed by Hemamalini Maiya, Vikram Maiya, and
Arvind Maiya (grand children of Yajnanarayana Maiya). One uniqueness of this restaurant is that silver
tumblers are used to serve beverages.
This restaurant was closed in the period of Indian emergency (mid 1970s) when the Food Control Act
made it non-profitable to serve food items until it was reopened in 1984. To save the jobs during the
time it was closed, MTR started selling spices and roasted flour mixes. That was the beginning of its
entry into the convenience and instant food business, and in a sense, a turning point. MTR Foods was
headed by Sadanand Maiya (son of Yajnanarayana Maiya) until it was sold to Orkla, a Norwegian
company for $80 Million in March 2007. It produces packaged foods in different ranges—spices, instant
mixes, ready-to-eat foods, vermicelli, ready-to-cook gravies, range of frozen products, papads, pickles,
chips, snacks, and ice creams. It bought the packaging technology from the Defence Food Research
Laboratory in Mysore and there are no preservatives added to the food while packaging. MTR is also the
first Indian processed foods company to be certified with the Hazard Analysis Critical Control Point
(HACCP) certification which is a rigorous standard of food safety and hygiene. It has also been
sponsoring magic shows and theatre performances a means of giving live demonstrations of their
products and to hand out free samples to the audience. MTR Foods is also the first company in the
world to have created a frozen dosa, which can be heated and eaten right away. MTR Food products are
exported to the countries in the Persian Gulf, United States, and United Kingdom. It is believed that MTR
is the one who brought the first ice cream vending machine to India.
MARKETING MIX PERSPECTIVEvii OF MTR FOODS
MTR foods a Product Dominant Company
MTR Foods is a food product company offering a diversified range of packaged food products. It uses
authentic recipes, high-quality oil, and best ingredients to retain and ensure homemade aroma, taste,
and flavor. Products are prepared in the strict hygienic atmosphere so that packs retain crispiness and
freshness. It includes items for breakfast, meals, and in-between meals like-Frozen Foods. The above
company backdrop shows MTR as a company that continuously innovates and produces product with
match of consumer needs wants and demands. Product efforts are Quality as strength to attract and
retain customers. The frame work of “Customer Vs Product” matching of this company can be
understood as marketing marvel Company. (Refer Annexure V for frame work) To enable has Product
Company MTR focussed on “Product & Quality certifications” by different Food quality Regulators. FSSAI
This company has concentrated on single product line.viii Products based on different features, benefits,
quality, variety items, and assortments. In this process of product assortment of the company, it is able
to create value to the customer. This is done with a strong quality assurance system and certification.
Product mix of the company is able to generate sufficient revenues for the business of the product.
Product Profile
Place in the Marketing Mix of MTR Foods
Place in marketing mix means distribution or channel for selling the products. Here for MTR foods they
used its own MTR tiffin centers to sell the products then started selling through other retail shops. MTR
4. is spread it business in different parts of the worlds starting from Benguluru as its headquarters in
Karnataka. Its products are exported to several countries in world market like Singapore, Malaysia,
Mauritius, Japan, Middle-East, New Zealand, Australia, Germany, United Kingdom, Canada, and the
United States. MTR has also opened its fast-food restaurants on franchisee concept called MTR Super
Shops and these are located in most cities and towns of India. It has seven facilities to conduct
manufacturing process. It has a strong and extensive distribution network that includes services of
distributors and retailers. Its products are easily available to consumers through its own stores and in
super markets, hyper markets, discount stores, convenience stores, and grocery stores. MTR Foods has
launched its e-commerce platform from Bangalore as a venture to move with changing times. Online
selling is e-commerce platform for company and its comes under place in marketing mix elements.
Promotion in the Marketing Mix of MTR Foods
Promotion is the tool in marketing to make customer aware inform and create a positive ATTITUDE
towards company and products. The tools of promotion that includes advertising, personal-selling sales
promotions and publicity are given in (Annexure II). MTR Foods is pursuing an aggressive and intensive
marketing strategy at regional, national and international levels. It has organized sampling activities at
popular places and launched several ad campaigns via television, magazines, newspapers, and social
media platforms to garner maximum coverage. It has collaborated with Jiggs Kalra, celebrity chef, to
increase its brand visibility. MTR Foods in the year 2002 was awarded ISO 9002 certification as it
successfully met the food hygiene and safety standards in the international arena. It was the first
company in India to receive an award for Technology Absorption by P
Price in the Marketing Mix Of MTR Foods
Price is the last one marketer discusses but its critical one when compared all other marketing mix
elements. As all other elements are cost-inculcating factors but price is the revenue generators. Price
with together product creates value for customer. MTR follows the differential pricing for each benefits,
features it adds. (Refer Annexure II for various Price methods). MTR Foods is estimated as rupees 700-
crore company with a growth rate at 18 % CAGR. Its exports account for nearly 20 % and sales in
Southern states to 60 % of its total revenues. MTR Foods has adopted a market penetration pricing
policy and has implemented reasonable rates for its products. Pocket-friendly and affordable rates will
help the company in reaching further markets. MTR Foods has launched its web portal as a much-
needed initiative to garner larger profits as it will be able to cut down on its distribution costs. It has also
implemented promotional policies and offers incentives like 20 % extra product with the original.xi The
fifth P of marketing mix is packaging is dominant by this MTR company as its product-based firm and
food-based industry.
ROAD AHEAD
Going forward, the adoption of food safety and quality assurance mechanisms such as Total Quality
Management (TQM) including ISO 9000, ISO 22000, Hazard Analysis and Critical Control Points (HACCP),
Good Manufacturing Practices (GMP) and Good Hygienic Practices (GHP) by the food processing industry
offers several benefits. It would enable adherence to stringent quality and hygiene norms and thereby
5. protect consumer health, prepare the industry to face global competition, enhance product acceptance
by overseas buyers and keep the industry technologically abreast of international best practices. As
Peter Drucker, The Father of Management, says that The main aim of marketing is to make selling
redundant. MTR is able to provide products matching over shooting the expectations needs wants and
demands of customers as per frame work and able to create the Customer delight and customer loyalty
Through its philosophy of Quality as USP. We hope MTR sustains its marketing marvel even in new
regime of globalization in digital world.
ANNEXURE–I*
Industry trends & Investments.US-based food company Cargill Inc, aims to double its branded consumer
business in India by 2020, by doubling its retail reach to about 800,000 outlets and increase market
share to become national leader in the sunflower oil category which will help the company be among
the top three leading brands in India.Mad Over Donuts (MoD), outlined plans of expanding its
operations in India by opening nine new MOD stores by March 2017.Danone SA plans to focus on
nutrition business in India, its fastest growing market in South Asia, by launching 10 new products in
2017, and aiming to double its revenue in India by 2020.Uber Technologies Inc plans to launch
UberEATS, its food delivery service to India, with investments made across multiple cities and regions.Di
Bella, the Australia-based coffee chain, plans to invest Rs 67 crore (US$ 10 million) for setting up around
20 new outlets in Mumbai, besides entering Delhi and Bangalore by 2017.KKR & Co LP, the US-based
private equity firm, plans to invest about Rs 520 crore (US$ 77.38 million) in dairy company Kwality Ltd,
which will be used to strengthen its milk procurement infrastructure and increase processing
capacity.Henry Ford Health Systems (HFHS), a US-based health and wellness group, plans to enter India
by signing a franchise partnership with Chandigarh-based hospitality and food services firm KWalls
Hospitality, and set up “Culinary Wellness” branded stores across the country.Mondelez International,
the US-based confectionery, food, and beverage major, inaugurated its new manufacturing plant in
Andhra Pradesh set up for Rs 1,265 crore (US$ 190 million), with an annual production capacity of
250,000 tonnes.PureCircle, a Malaysia-based natural sweetener producer, plans to invest around Rs
1,300 crore (US$ 200 million) in India to set up a manufacturing plant and make the country its regional
production and export hub in the next five years.Swiggy, a food delivery start-up owned by Bundl
Technologies Private Limited, has raised Rs 230.34 crore (US$ 33.80 million) in a Series C funding round,
with its existing investors SAIF Partners, Accel Partners, Norwest Venture Partners, and Apoletto Asia Ltd
contributing 79 % of the new funds raised.Gujarat Cooperative Milk Marketing Federation (GCMMF),
popularly known as Amul, plans to invest Rs 5,000 crore (US$ 733.6 million) to establish ten new
processing plants as well as expand the current capacity to touch 32 million litres per day (MLPD)
capacity by 2020.Private Equity (PE) firm India Value Fund Advisors (IVFA) plans to invest around US$
100–150 million in the food business in India over the next two years.Zomato, a restaurant search and
discovery platform, has raised US$ 60 million from Singapore government-owned investment company
Temasek, along with existing investor Vy Capital, in order to explore new business verticals.ITC Limited
plans to invest Rs 800 crore (US$ 117.4 million) to set up a world-class food processing facility in Medak,
a district located in Telangana. The company has also formulated plans to enter the dairy market.*
Source: https://www.ibef.org/industry/indian-food-industry.aspx
6. ANNEXURE–II
Fig 1.5 page 23Of chapter 1 Kotler 15 e. add hereThe Four p components of the marketing
ANNEXURE–III
Source: Agricultural & Processed Food Products Export Development Authority (APEDA), DGCIS, TechSci
Research. Notes: FY–Indian Financial Year (April–March), FY17*–Data for April 2016.
ANNEXURE–IV
GOVERNMENT INITIATIVES-FOOD INDUSTRY*
Some of the major initiatives taken by the Government of India to improve the food processing sector in
India are as follows. In Union Budget 2017–18, the Government of India has set up a dairy processing
infra fund worth Rs 8,000 crore (US$ 1.2 billion).Union Budget 2016–17 proposed 100 % FDI through
FIPB (Foreign Investment Promotion Board) route in marketing of food products produced and
manufactured in India.The Government of India has relaxed foreign direct investment (FDI) norms for
the sector, allowing up to 100 % FDI in food product e-commerce through automatic route.The Food
Safety and Standards Authority of India (FSSAI) plans to invest around Rs 482 crore (US$ 72.3 million) to
strengthen the food testing infrastructure in India, by upgrading 59 existing food testing laboratories
and setting up 62 new mobile testing labs across the country.The Indian Council for Fertilizer and
Nutrient Research (ICFNR) will adopt international best practices for research in fertiliser sector, which
will enable farmers to get good quality fertilisers at affordable rates and thereby achieve food security
for the common man.The Government of India allocated Rs 1,500 crore (US$ 225.7 million) and
announced various measures under the Merchandise Exports from India Scheme (MEIS), including
setting up of agencies for aquaculture and fisheries in coastal states and export incentives for marine
products.Government of India plans to allow two Indian dairy companies, Parag Milk Foods and
Schreiber Dynamix Dairies, to export milk products to Russia for six months, after these companies got
approval for their products by Russian inspection authorities.Ms Harsimrat Kaur Badal, Union Minister
for Food Processing Industries, Government of India inaugurated the first of its kind Rs 136 crore (US$
20 million) mega international food park at Dabwala Kalan, Punjab. She has also expressed confidence
that the decision to allow 100 % Foreign Direct Investment (FDI) in multi-brand retail with 100 % local
7. sourcing condition, will act as a catalyst for the food processing sector, thereby controlling inflation,
uplifting the condition of farmers, and creating more jobs in the country.FSSAI has issued new rules for
importing products, to address concerns over the entry of sub-standard items and simplify the process
by setting shelf-life norms and relaxing labelling guidelines.The Ministry of Food Processing Industries
announced a scheme for Human Resource Development (HRD) in the food processing sector. The HRD
scheme is being implemented through State Governments under the National Mission on Food
Processing. The scheme has the following four components:Creation of infrastructure facilities for
degree/diploma courses in food processing sectorEntrepreneurship Development Programme
(EDP)Food Processing Training Centres (FPTC)Training at recognised institutions at State/National
levelFSSAI under the Ministry of Health and Family Welfare has issued the Food Safety and Standards
(Food Product Standards and Food Additives) Regulations, 2011 and the Food Safety and Standards
(Contaminants, Toxins and Residues) Regulations, 2011 which prescribe the quality and safety
standards, respectively for food products.Spices Board, set up by the Ministry of Commerce to develop
and promote Indian spices worldwide, aims spice exports of US$ 3 billion by 2017.The Government of
India has approved the setting up of five numbers of Mega Food Parks in the states of Bihar,
Maharashtra, Himachal Pradesh and Chhattisgarh. The Government plans to set up 42 such mega food
parks across the country in next three to four years.Source of Information: Ministry of Food Processing
Industries (MoFPI), Agricultural and Processed Food Products Export Development Authority (APEDA),
Media reports and Press Releases, Department of Industrial Policy and Promotion (DIPP), Press
Information Bureau (PIB), Confederation of Indian Industries (CII),Union Budget 2016–17, Union Budget
2017–18.
ANNEXURE–V
CUSTOMER EXPECTATIONS REMARKS
PRODUCT MEANS OR ENABLES
8. ANNEXURE–VI
Vada with Sambhar and Chutney-Idli with Sambhar and Chutney/Mysore Masala Dosa with Sambhar
and Chutney
Pickles-Lime Pickle/Mango Sliced Pickle
Sweets-Gulab Jamun/Rasagolla
Masala Pastes-Biryani Paste/Lemon Rice Paste/Pulliogare Paste
Meal Mixes-Sambhar Mix/Rasam Mix
Snack Mixes-Muruku/Bajji and Bonda/Gobi Manchurian
Pure Spices -Haldi Powder/Chilli Powder/Jeera Powder
Vermicelli-Seviyan Vermicelli/Beetroot Vermicelli/Carrot Vermicelli
Ready-to-Cook-Methi Matar/Chana Masala/Veg Kadhai
Drinks-Chocolate Drink/Badam Drink
Single Serves-Rasogolla/Basundi/Rasamalai
Ready-to-Eat -Sambhar Rice/Dal Makhani/Palak Paneer
Breakfast Mixes-/Khaman Dhokla/Spinach Idli/Poha
Sweet Mixes-Mango Kulfi/Gulab Jamun/Basundi/Rabri
Masala Powders-Curry Powder/Rasam Powder/Sambhar Powder
MTR SnackUp-Pepper Banana Chips/Spicy Banana Chips/Huli Thengols
Beverages-Badam Drink Mix