Pahalwan Marketing strategy
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Pahalwan's is expanding its marketing strategy in two phases. Phase 1 involves opening a manufacturing facility and shops in Delhi, Mumbai, Jammu, and Kashmir. Phase 2 involves a manufacturing facility in Gujarat and shops in Bangalore, Kolkata, and Pune. The strategy suggests improving Pahalwan's website to be more interactive and offer promotions. It also recommends utilizing digital marketing through social media platforms like Facebook and search engine ads, as well as print ads and partnerships with food delivery services.
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Foodpanda is a global online food delivery marketplace headquartered in Berlin, Germany. It offers delivery from over 4000 restaurants worldwide through its website and mobile app. After launching in 2012 in Singapore, it expanded to 40 countries by 2014. Its mission is to make food delivery easy. It generates revenue through delivery fees and has a business model focused on bulk purchasing and reducing delivery times.
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Pahalwan Marketing strategy
- 1. Pahalwan’s Marketing Strategy Submitted by : Shashank Tripathi – B27 14020441186
- 2. Preamble • First shop name “Pahalwan Di Hatti” was set by Anant Ram in 1934 • The roots of the shop are from Lahore(now in Pakistan) from where Anant Ram learned the art of selling and producing sweets • The Shop received the award from the Prime minister of the state in the year 1952 for the consistency in the quality • Pahalwan’s later diversified there business into packed snacks and opened branches in other cities of Jammu • Company has its own website for receiving online orders • They have a banquet with 27000 sq. ft. area which is 15 Kms from their Headquarter
- 3. Expansion Phase 1 • Head Office and manufacturing facility in Delhi- NCR • Open shops in Delhi & Mumbai near Railway station and Airport Phase 2 • Manufacturing facility in Gujrat • Open shops in Bangalore, Kolkata & Pune Significance: Opening Manufacturing facility in Delhi will allow them smooth functioning(Reduction in supply chain cost) Visitors visiting Jammu & Kashmir will when return to there hometown will easily recognize the shop at railway station and Airport( Shop will also give them high visibility) Note: Company should not open its shops in mall as it will ad cost to there marketing budget and will not give expected ROI.
- 4. Online Marketing -Website Company shall work on improving website content Improvement suggestions: • More of a interactive website with customers • Offers and best picks should come on the home page of the website • Two options of ordering i.e without registration and with registration ( asking customers to signup for exciting offers • Customers will get notification on there mail/phone about the latest offers • Offer individual customers extra discount on there birthdays/Aniversary Old website
- 5. Digital Marketing Facebook page: Company should com up with active Facebook page notifying latest offers Google ad-world: Company should invest in pay per click google ads to create brand awareness Tie-up with third party: To get more presence and online orders company should tie-up with online promoters like foodpanda.in, orderyourchoice.com, Zomato, Justdial & Yellowpages
- 6. Print Media • Company should come up with print media ad in the local newspapers where the company is opening their shops • The ads should concentrate more on taste and range of products rather than the ambience and facility • The tagline of the company can be changed from “The family taste” to “ The taste that unites India & Pakistan” Old Advertisement concentrating on ambience
- 7. Thank You