Indian medical tourism is a multibillion dollar industry, with India emerging as an international hub for medical tourism. Key specialties attracting medical tourists to India include dental surgery, joint replacement surgery, and cosmetic surgery. While the concept of traveling for medical treatment dates back thousands of years, marketing medical tourism as a concept is relatively new. India has world-class hospitals with infrastructure and technology on par with countries like the US and UK, but at a fraction of the cost. It is estimated that medical tourism could grow India's tourism industry revenues from $1.2 billion currently to $2.2 billion by 2012. India offers a unique combination of western medicine and traditional therapies like Ayurveda, which gives it a

1. INDIAN MEDICAL
TOURISM
PRESENTED BY:
Prakash Sharma
PG-I-011
PGDM 3rd Sem.

2. Heath Tourism is to provide World Class Health treatment at competitive affordable prices”.
“One of the hottest sectors in India”
(Public Health Foundation of India)
“A multibillion dollar industry”
“India a International medical tourisms hub”
Dental Surgery
Joint Replacement Surgery
2

3. Concept of Medical Value Tourism
 Is it a new concept ?
No
Dates back > thousands of years.
Greek pilgrims travelled in Saronic Gulf
called Epidauria, sanctuary of the healing
god Asclepius
 Yes. Marketing of Medical Value Tourism is
relatively new concept.
3

4. Economics of tourism
 Tourism third largest net earner of foreign
exchange
 India’s share in International Tourist arrival –
2005 - 0.34 percent
2008 - 0.49 percent – total 3.92 million
 The World Travel Tourism Council - “India as
one of the foremost growth centre in the world in
coming yrs”.
 Travel & Tourism sector creates more jobs per
million rupees of investment plan, than any other
sector of the economy.
4

5. Can we have similar Map for Medical
Tourism for India ?
5

6.  India has world class corporate hospitals and
excellent treatment Centre's in the world.
 Hospital infrastructure & technology on par with
USA, UK & other European countries
 No waiting period
 Success rate – India -- 98.7%
-- US – 97.5%
 Immediate attention / treatment / surgery
 Best Nursing Care with compassion
 Language no barrier – English speaking staff
 Low cost (1/10th), high quality, affordable best
healthcare
6

7. Growth of International Standard Hospitals
Apollo Hospital Hyderabad
Jaslok Hospital, Mumbai
Max Hospital Delhi
Breach Candy Hospital
Fortis Hospital, Delhi
Wokhardt Hospital
Bangalore
7

8. Macro Economics
of
Medical Tourism
8

9. Confederation of Indian Industry (C II) sponsored Mc
Kinsey & Co. study.–“Healthcare in India : The Road
Ahead” report: 1.3 million medical tourists visit Asia / year
 Nos. of US patients seeking cheaper care
abroad - grew to 7,10,000 / year
 Over 1, 50000 medical tourists travelled to India in
2002 bringing in earnings of $ 300 million.
 2006-07 > 3,00000
9

10.  The size of Indian Medical Tourism sector estimated in
2002 to be min 1,00000 to 1,50,000 foreign patients per
year (Medical Tourists) .
 The annual growth rate of Medical Tourism in India
2000 – 15% per year
2007 – 30% per year
 Kerala
- > 8000 patients annually.
Cardiac, Ortho & Ayurveda treatment
- KIMS (2007) – 40,000 medical tourism patients
 Hospital ‘A’ in Bangalore - reported 900 medical tourists
per year.
10

11. 
“India’s Tourist Industry could yield from $ 1.2
billion presently to $ 2.2 billion annually by 2012 .
 The growth rate of Medical Tourism Industry @
12% in 2002 will go to @ 30% annually by 2012 .
 Up market private care in India to be worth from
Rs.15000 crores to Rs. 30,000 crores by 2012
 Medical Tourism revenue can potentially rise
from Rs. 5000 crores to Rs.10,000 crores per
year.
11

12.  $ 17 billion Indian Healthcare Industry contributes
about 4% -5% of GDP. It is expected to grow @ 13%
annually in next 5 yrs.
 Health care spending in India will increase from Rs.
86,000 crores in 2000-2001 to over Rs. 200,000
crores by 2012.
 Private Health care share will form the largest of this
@ Rs.156,000 crores and growth will be driven by
rising life style diseases.
12

13. Anatomy of Medical Value Travel – (Economic
Potential)
 Travel tourism


+
pleasure, physical & mental relaxation
+
value addition of medical
treatment at lowest cost
Medical Tourism
13

14. Advantage India
Unique medical value services to foreign
patients that supersedes the competition :
Yoga
 Meditation /Spiritualism
 Ayurveda healing
“India offers a unique basket of services to an
individual that is difficult to match by other
countries” (CII)
 Less regulatory & legal problems
14

15. Economic Crisis, Credit Crisis & Recession in
USA - Will it affect Medical Tourism market
in India ?
No
There are almost 50 million Americans
with no health insurance
Canada - > 700000 patients waiting for
procedures/surgery for > 6 months- 1yr
It can have a very positive impact on
tourism industry in India for hospital &
allied healthcare industry who position
themselves in the right direction .

16. 17

17. 18

18. Planning Commission Report  Govt. will provide ‘M’ Visa to Medical Tourists
on priority.
 Most patients visit from SAARC + US &UK
 Lowest cost o Heart Bypass Surgery India
Thailand Singapore
US / UK
$ 6000
$ 7894
$ 23,983
$19,700
o Heart Valve Replacement Surgery
$ 8000
$ 10,000
$ 12500
US $ 20000
UK & 90,000
19

19. Micro Economics - Comparative Cost Analysis
Metal Free Dental Bridge
India –
US
$ 500
$ 5500
Bone Marrow Transplant
India
US
$ 30,000
$ 250,000- $40,000
UK
$ 150,000
Cosmetic Surgery
India
Thailand
$ 2000
$ 35,00
US
$ 10,000
Singapore
-
Spinal Fusion
$ 5500
$ 7000
$ 62,000
$ 9000
20

20. Need of the hour :
INDIA NEEDS PROACTIVE GLOBAL MEDICAL
TOURISM MARKETING STRATEGIES
21

21. Marketing strategies to maximize
economic potential
Aggressive marketing & awareness programs
globally
 Publish details of Indian Corporate Hospitals with
core competencies – e.g. Cardiac Surgery – J R
Surgery, IVF, Cosmetic Surgery, Dental Surgery
 Advertise - rates of all procedures in all
International / International Magazines, journals,
magazines & News Papers of the World
 Web sites – List, details, Tele & E mail ID of
Hospitals & Executives dealing with medical
tourism
22

22.  Medical Tourism Companies /Facilitator’s
address, ISDN, E mails
 Establishment of “Indian Medical Tourism
Corporation” :
- International Branches
- Liaison cell with all Indian & Foreign
Missions
- Brochures giving details & pictures of
- Indian Corporate Hospitals, specialties,
Consultant’s detail, procedure rates ,
23

23.  Special attractive treatment, travel &
tourism packages at competitive rates
 Package medical tourism through Travel &
Tourism Cos.
 Health Insurance for treatment in India
 Regular Chartered Medical Tourism
International Inbound Flights with all
peripheral arrangements – in-flight
medical care - Car/ ambulance transfer
- Hotel – Hospital / Hotel – Wellness
tourism-Return to home country– follow up
24

24. Word of mouth business
to change to
media driven business -on line directory for
medical tourism
Need for India International MT Media
Marketing international hospital cannot succeed
without Internet – Branding IMT must
Transparency & no intra hospital competition proper patient centered approach
Facilitator –Promote hospital & partners on their
Web sites.
Regular updating of web site, content & rates
25

25. Form Corporate Hospitals Medical Tourism
Consortium with front offices in UK, USA, Canada,
Middle East, South East Asian countries Medical Tourism Facility Managers - in Europe,
Middle East, South East Asia - for networking with
foreign hospitals & Consultants for patient
reference – on profit sharing per patient basis.
Form Medical Tourism Association (India)- for laying
down MT business ethics, rates, wellness tourism
policies, procedures etc.
Medical Tourism Regulatory Body /Ethics
Committee
Special Insurance Packages
26

26. Collect Data base of Uninsured patients –USA,
UK, Canada & other countries – patient
segmentation
Collect Data base of patients waiting in Canada,
UK, USA other European & third world countries
Motivate Indian/International Insurance Cos for
providing low cost Procedure Covers for overseas
patients.
Approach Govt – Tax benefits for Medical Tourism
sector
27

27. Training Needs -for exponential economic
growth & sustainable Indian Medical Tourism
Institutional Training – University courses
Structured courses – tailor made syllabus
Training in Tourism Marketing – Tourism Dept,
Travelling industry, Hospitality & Hotel Industry
Training modules in soft skills – MT staff
Modular Short Training Courses for Specialists/
Hospital Executives in Customer Care
Management - International Patients
Training of Spa/Wellness Institution staff
28

28. AHMEDABAD
BANGALORE
DELHI
HYDERABAD
MUMBAI
MBA (Health Care Management)
MBA (HCM)
Two years full time PG regular course with option
to specialize in final year either in Hospital
Operations Management (HOM) or Medical
Tourism (MT)
Degree will be awarded by University recognised
by UGC
29

29. To India
UK, USA, Canada, Middle East, South East Asia Medical
Tourists
30

30. Thanx
31