NET-WORKING MSMEs ACROSS NATIONS FOR TECHNOLOGY & MARKETING A JOINT CONFERENCE OF BRENAU UNIVERSITY, GEORGIA, USA, AND RIMSR in KASSIA Auditorium BANGALORE on 25th & 26th August 2014

1. NET-WORKING MSMEs ACROSS NATIONS
FOR TECHNOLOGY & MARKETING
A JOINT CONFERENCE OF BRENAU UNIVERSITY, GEORGIA,
USA, AND RIMSR BANGALORE
Of the many challenges the Indian MSMEs face, the two most critical ones that
have defied solutions are:
• Technology, and
• Access to International Markets.
In the past there were other challenges too; like, lack of undue formalities while
setting-up a new enterprise, credit dispensation, lack of power, untrained
manpower, etc. However, these problem areas have received the attention of the
authorities concerned to be, and the situation has substantially improved.
However, lack of modern technology, and lack of access to international markets
have stood unattended to. In fact, it’s precisely these two factors that made China
“international manufacturing hub.” India is no-where near China in manufacturing.
True, with the advent of information technology, India’s service sector saw a huge
growth and gross earner of the much needed foreign exchange. India has crossed
forex reserve of US $300 billion chiefly because of the contribution of IT. But, is
this a situation that need to be celebrated? A definite ‘no.’ Look at the plight of
Indian BPOs. They have lost out to South-East Asian countries more than 50% of
the market share. Likewise, this could happen even to the IT sector.
The answer to this is to strengthen the manufacturing sector. The dictum of Sir MV
“industrialize or perish,” is more relevant and appropriate today. But, the key to the
growth and survival of MSMEs is ‘technology,’ for it’s only technology that can give
the strength of competing with nations across globe. It’s technology that gives the
advantage of improved quality, reduced costs, and access to international
markets.
And this is possible only through networking with other nations and not by
isolating ourselves. Today, the large industries have that financial muscle to
participate in the international arena; but the MSMEs do not have this advantage.
Therefore, it was thought out to create a platform where these issues are
addressed forthright and implementable solutions arrived with inputs from Prof.
William Lightfoot who is an authority on small business, marketing, and
entrepreneurship.
William S. Lightfoot (‘Bill’), Ph. D. has served as a Professor of Business Administration, and the Dean
of the College of Business & Mass Communication at Brenau University near Atlanta, Georgia since
2007. He was the founding Director of the Universities Discovery Incubator, leads the Universities
development of online programs, and has over 30 years of experience in business and higher
education. He previously served as Associate Dean at the International University of Monaco where he
was instrumental in helping them achieve a top 100 ranking for their MBA program by the Economist
Magazine as well as the Universities successful pursuit of AMBA Accreditation. His business career
included positions in sales, and marketing of high tech industrial products for both global corporations
(Schneider Electric and Eaton Corporation), as well as entrepreneurial ventures. He has authored a
number of academic and trade articles, as well as research studies on entrepreneurship, technology,
and marketing. He has served as an advisor for businesses in Africa, India, Europe, Central America,
and the U.S. and on the boards of a number of community organizations. He has degrees in Electrical
Engineering, General Management, and Organization & Management.
VENUE
KASSIA AUDITORIUM
BANGALORE
DATES
25th & 26th AUGUST 2014
DELEGATE FEE
INR 9,000=00
US $ 300=00
SOUVENIR
Full Page
INR 30,000/US$ 600/-
Half Page
INR 15,000/US$ 300/-
WEB DIRECTORY
INR 10,000/US$ 200/-

2. REGISTRATION STARTING 09.00 AM
INAUGURAL SESSION FROM 09.30 AM
BUSINESS SESSION 10.30 AM ONWARDS
BUSINESS SESSION INCLUDES THE FOLLOWING TOPICS FOR
DISCUSSION:
• KEY-NOTE ADDRESS.
• INDIAN MSMES – CONTRIBUTIONS AND
OPPORTUNITY FOR GROWTH.
• SMALL BUSINESS ADMINISTRATION – AMERICAN
PERSPECTIVE.
• ROLE OF IT IN IMPROVING THE EFFICIENCY OF
MSMES.
• MARKETING – GLOBALIZING & NETWORKING
INDIAN MSMES.
• ENABLING POLICY INITIATIVES & STATE SUPPORT
FOR MSMES.
• SUPPLY-CHAIN STRATEGIES FOR MSMES.
• LEGAL ASPECTS OF INTERNATIONAL TRADE.
• BANKING NEEDS OF MSMES FOR INTERNATIONAL
TRADE.
• HUMAN RESOURCE NEEDS FOR MSMES
• MARKETING CARBON-CREDITS – STRATEGIES FOR
MSMES.
ABOUT US
Founded in 1878, Brenau University is one of the
vibrant, popular, and well recognized Universities in
the USA, with an array of educational programs to
meet the needs of the student community at large.
It is accredited by SARC, ACBSP, and PMI. SARC is
one of the 7 accrediting bodies recognized by the
Dept of Education, Government of the USA. The
University offers Baccalaureate Masters, and
Doctoral Degrees. The Degrees, and Diplomas
awarded by Brenau University are recognized by the
University Grants Commission, Government of India.
Established in 2007, RIMSR, or ‘The Rangnekar
Institute of Management Studies and Research’ is
affiliated to Brenau University, and is the only
affiliate in the SAARC countries. RIMSR has a
Governing Council headed by Prof. (Dr.)
S.Sadagopan, Director, IIIT, Bangalore, and other
professionals drawn both from the USA & India.
Apart from India, Brenau University has wide
presence in China.
As part of this co-operation between Brenau
University, & RIMSR, the following programs of
Brenau University are offered in India, and in Sri
Lanka, Nepal, and Bhutan:-
• Diploma Program in Project Management –
Business Finance – Project Procurement.
• Post-Graduate Diploma Program in
Management, Business Finance, Health Care
Management, and Project Supply-Chain.
• MBA in 9 specialized areas in demand.
• Study-Abroad Program for 4 weeks on
International Business & Entrepreneurship
Development.
RIMSR, also conducts in-house training, workshops,
conferences, industrial research, and consultancy. For
more information visit www.rimsr.in.
PREPARING MANAGERS FOR SUCCESS
IN A CHANGING WORLD
-
SUPPORTED BY:
KEY NOTE SPEAKERS INCLUDE:
• Mr. Kaushik Mukherjee, IAS, Chief Secretary,
Government of Karnataka
• Mrs. K. Rathna Prabha, IAS, Additional Chief
Secretary, Department of Commerce & Industries,
Government of Karnataka
• Prof. (Dr.) William S Lightfoot, Dean, College of
Business and Mass Communication, Brenau
University, Gainesville, Georgia, USA
• Prof. (Dr.) S Sadagopan, Director, International
Institute of Information Technology, Bangalore,
and Chairman, Governing Council, RIMSR,
Bangalore
• Prof. Harsha Kestur, Director, RIMSR, Bangalore
• Dr. S.S.Chandrashekar, Program Director – SAARC
Countries, Brenau University, Georgia, USA
• Prof. (Dr.) Kishan, MPPL, Karnataka, India