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MRTS Consulting Fieldwork Capability Cambodia 2022
- 1. MRTS CONSULTING LTD Updated in 2022 Fieldwork Capabilities in Cambodia Market
- 2. A BIT ABOUT US… • Founded in 2012 and registered officially in 2015. • The company founder brings over 15 years in Market Research into the company. • Provide clients with In-depth Knowledge of the Cambodia Market. • First company in Cambodia with full solution for data collection with Online & Offline methods. • First company in Cambodia with Proprietary Online Panel. • The Research Company in Cambodia that has been receiving highest number of reviews in Google for providing high quality fieldwork, fast and excellent customer services. • We completed almost 100 research projects in 2021 even during a difficult time.
- 3. OUR STRENGTHS & SERVICE DIFFERENTIATORS
- 4. QUALITATIVE DATA COLLECTION FGD ONLINE FGD IDI ONLINE IDI HOMEVISIT & IDI ONLINE COMMUNITY
- 5. QUANTITATIVE DATA COLLECTION D2D Interview with CAPI www.mrtssurvey.com Proprietary Online Panel CLT with CAPI Mystery Shopping Phone Interview Street Intercept with CAPI
- 6. TEAM STRUCTURE & RESOURCES Advisor (2) Managing Director (1) Research Consultants (3) Project Managers & Client Services (3) Field Manager (1) QC Manager (1) Data Manager (1) Field Supervisors + Fulltime (2) + Part time (10+) Part time Interviewers (100+) Part time QC (10+) Data Assistant (1) • 12 fulltime team • 4 people in client service • 8 people in back office • Over 100+ part time staff • Part time staff in: • Phnom Penh – Capital • Siem Reap – key market • Battambang – key market • Kampong Cham – key market
- 7. INDUSTRY EXPERIENCE Banking & Finance Automotive FMCG Telecom Agriculture Media & Advertising Food & Beverage Pharma/ Health
- 10. ⚫ To ensure the quality of data collected, our QC process is below: ⚫ All interviewers are recruited based on the following criteria: ⚫ Experience in data collection ⚫ Personality and appearance ⚫ Must be friendly ⚫ All interviews will be recorded in the CAPI software. ⚫ Our QC team will listen to 20% of ALL audio files recorded from the fieldwork. If there’s any mistakes or errors found from the interview, the QC team will report immediately to project manager to take action immediately. ⚫ The interview will be counted as complete only it is passed the QC team. ⚫ All interviews are required to record GPS into our CAPI software ⚫ The project manager will monitor closely the progress of fieldwork through direct communication and data received through CAPI software. QUALITY CONTROL FOR CAPI 10
- 11. ⚫ We validate the interviews to ensure quality by the following methods: ⚫ GPS Data – with our CAPI software, we can capture the location of each interview so we know if the interview conducted in the assigned fieldwork locations or not. ⚫ Accompaniments – each team of 5 interviewers is managed by a supervisor to monitor each interviewer’s performance and support them where needed. The supervisor accompanies each interviewer for a specific number of interviews to ascertain the quality of interviewing. ⚫ Telephonic Back-checks – our QC team will call up to 20% of the interviews to do back-check on the demographic questions such as Age, Gender, Location, Occupation, length of time for which the interview was conducted ⚫ Audio Records – Audio recording of interviews is used by our QC team in the office to listen to validate if the interviews is conducted properly and consistently by each interviewer as per the training. ⚫ Data Validation (during fieldwork) – we have our data team to check productivity of the fieldwork and key demo data vs the target profile for the project. ⚫ Data Validation (after fieldwork) – we conduct comprehensive check on data trends and patterns to identify outliers. Call back and validation to do with outliers. INTERVIEW VALIDATIONS FOR CAPI 11 Any interviews that do not pass the validation check are cancelled and replaced with respondents of similar profile in the same SP
- 12. FIRST ONLINE PANEL IN CAMBDOIA ⚫ Launched – June 2020 by MRTS Consulting Ltd ⚫ Active Panelists –10,000 + (and still recruiting) ⚫ Panelists are from all provinces of Cambodia ⚫ Mobile App (Android & iOS) ⚫ Survey Referral System to increase response rate ⚫ Panel members are profiled by 10 broad categories covering: Demographics, Household, Health, Automotive, Education,Work, Electronics, Media, Interests, Food. ⚫ Clients include: Kantar Profile, Ipsos, Dynata, Toluna, Azure, Blackbox, Acorn, Rakuten, TGM…
- 13. QUALITY CONTRL FOR ONLINE SURVEYS ✓ Multiple channels for recruitment ✓ Double Opt-In verification ✓ IP Check/Verification ✓ Full control on geo-location ✓ High-quality panel maintenance ✓ Multiple options in terms of rewards redemption methods ✓ Dedicated staff for member care and validation ✓ Dedicated team for Research & Development
- 14. MANAGEMENT TEAM Mr. PHOUNGVUTHY Managing Director Vuthy is a professional market researcher with extensive experience with both qualitative and quantitative research. He started his career in market research in 2006. He was a founding member and country director of another research company in Cambodia for almost 8 years before he moved to manage his own business, MRTS Consulting Ltd. Vuthy is a founder of Market Research Club and the member of ESOMAR in Cambodia. Mr. MIKE HENSGEN Advisor Mike is a veteran marketing & advertising professional. He is an American expat, living in Southeast Asia for five years, and now in Cambodia. Mike has worked for and with include Caltex, Pennzoil, Ralston Purina, eRealty, Europcar, BusyBody Home Fitness, Mascotte and Merck.
- 15. RESEARCH TEAM Mr. PHILIP TODD Research Director Philip is a Head of Research and Market Strategy professional with 25 years’ experience in the technology, media and telecoms (TMT) sector as well as with macro-economic and risk / policy projects. Phil’s specialisation lies in research design, research operations, research strategy and revenue management, and in applying research analysis to market strategy, go-to-market, technology policy, and thought leadership. Ms. JOCELYN PINIJAROM Research Consultant She has worked in Market Research field over 30 years, both as a supplier and user of Market Research. Jocelyn has done research projects in Thailand, Cambodia, Mainland China, India, UK, Southeast Asia and Indochina. She has also presented a research paper at an ESOMAR Conference. Mr. HEMANT PADHYE Research Director Hement brings along close to 20+ years of rich experience in market research. He has previously worked in Nielsen India, Indica, and Ipsos in India. He has extensive experience in projects ranging from Demand Estimation, Brand tracking, U&A, Product testing, Concept Testing, Dealer & Customer Satisfaction, NPS.
- 16. PROJECT MANAGEMENT TEAM PHOUNGVUTHA Field Ops Manager Over 6 years in managing fieldwork KHIEV NARIN Senior Project Manager Over 8 years in market research CHAN MOHA SETHEYNY Project Manager Over 4 years in market research SIV KOSAL Project Manager Over 5 years in market research
- 17. MEMBERSHIP Our founder, Mr. Phoung Vuthy, is the member of ESOMAR, the global data, research and insights community. This is a great opportunity for our company, providing new connections across the world and allowing us to share knowledge with other major players. MRTS Consulting Ltd is a member of MSPA Asia Pacific. MSPA is dedicated to delivering high quality mystery shopping services throughout Asia Pacific. Members of MSPA work with their clients to establish mechanisms to measure and improve levels of service.
- 18. EXPERIENCES ⚫ Our team has extensive experience with international market research agencies from over the world with different type of projects and size.
- 19. CONTACT US MRTS Consulting Ltd. Mobile: 012 610 677 / 010 25 6666 Email: vuthy@mrtsconsulting.com Website: www.mrtsconsulting.com Facebook page: /mrtsconsulting