With online research, we can save a lot of cost of travel and accommodation for researchers. The respondents also don’t need to come over to the venue, which is quite convenience for them so they are less likely to refuse our invitation for participation. In addition, it is safe for both researchers and respondents during COVID-19 because they don’t have to meet face to face.

1. ONLINE RESEARCH PANEL
Using online research panels is a
quick and cost-effective way to
conduct market research.
With more and more of our daily lives
spent online, shifting from pen-and-
paper questionnaires to online surveys
has opened up a world of convenience
for researchers and allowed them to
reach a large number of people in
a short period of time
What is Online Research Panel?
In its basic definition, an online
research panel is a sample of persons
who have agreed to complete surveys
via the internet. It is a group of people
sharing similar traits, brought together
to answer an online survey about a
particular research topic for a
commensurate incentive.
Note:
If you want to learn something about
a specific topic, you don’t want to
hear from just anyone. You want to
hear from a specific person or group
of people. For example, In Asia, you
will need to consider the cultural and
subcultural differences that run across
different societies. Therefore,
additional care must be done when
determining and approaching your
target panel. This is why research
panels are verified, profiled,
and screened for duplicates before
they can qualify for a particular study.
Panellists provide their personal
information to online panel firms, like
ours. They are then profiled under
certain categories like gender,
income, and profession. From there,
online panel firms send
Panellist’s surveys that are developed
for that category.
For a B2C study, you will likely need
people of a specific demographic or
role, like Grocery Decision-makers
for food studies or frequent
traveller’s for travel studies
For a B2B study, you will need to
speak to people of a specific
profession or industry, such as IT
Decision-makers or Business
Decision-makers.
For a Healthcare study, you will want
to hear from doctors of a specific
specialty or patients with a specific
ailment, i.e. Oncologists and Asthma
patients.
Online survey about a particular
research topic...
There are different kinds of research
methodologies, each with their own
set of pros and cons. Before
conducting an online survey, it’s
important to understand the
limitations of the method and whether
it’s the right fit for your study.
For instance, for a person to answer
an online survey, that person needs to
be present on the internet. Conducting
an online survey can be different in a
country like South Korea, where 95.1
percent of the population are internet
users, as opposed to conducting the
same survey in Myanmar where only

2. 33.1 percent of the population is
online.
There are many ways to categorize
different online research panels, but in
the broadest sense, market researchers
can classify online research panels
into three categories: B2B, B2C, and
healthcare/medical online research
panels.
B2C
B2C stands for ‘business to
consumers’, and B2C online research
panels involve target consumers and
end users, encompassing different
groups of people, like car owners,
music fans, and hotel visitors. The
range can be set to very broad or very
specific parameters, depending on the
requirements of the study, and you
can ask the target consumers’
behaviours and opinions about topics
that may be relevant to the products
and services you have. In this online
research panel category, you can get
feedback about your products or
service in order to make better
decisions and improve brand
performance.
B2B
B2B stands for ‘business to
business’ and it refers to research on
businesses and their internal elements
rather than individual consumers.
B2B panels encompass different
segments across industries, including
but not limited to business owners,
business decision makers, and
business professionals who can
provide highly informed and accurate
responses. B2B online research panels
can help you when you’re planning to
expand into new territories and
improve your foothold in existing
markets, by providing authentic data
and crucial insights into products or
services, which will then help you in
decision-making. By targeting key
personnel like IT and HR decision
makers, financial analysts, executives,
and small business owners, B2B
online research panels can help you
keep up with global and local
business dynamics.
Healthcare/Medical
This niche category can cover both
medical practitioners and patients.
Market researchers can ask about
patients’ conditions and treatment,
and they can ask doctors about their
diagnosis and prescriptions, among
many things. The panels in this
category are understandably smaller
than B2B and B2C panels due to the
circumstances.
How is Panel Data Used?
If an online research panel is well-
managed and verified, you can
capitalize on generating powerful
insights and quality responses, based
on the rich online profiles of
panellists. Well-managed panels
allow for faster response rates since
the participants have already
demonstrated their interest in joining
online surveys and are pre-screened
for answering.
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