The document outlines a series of webinars focused on trends and strategies in the Chinese outbound tourism market, featuring insights from ForwardKeys and the China Outbound Tourism Research Institute (COTRI). Each 45-minute webinar covers key topics such as performance data, traveler behavior, and demand trends, providing participants with valuable guidance and personalized solutions. Upcoming webinars will review 2017 performance and forecast trends for 2018, with registration offerings highlighted for interested businesses.

1. Shanghai
27%
Hangzhou
14%
Beijing
12%
PREMIUM
CHINA OUTBOUND
TOURISM
WEBINAR SERIES
Trends, Strategies
and Personalised Solutions
for the Chinese Tourism Year 2018
January 24th and 26th

2. 2
Two market-leading companies are bringing their expertise together to
provide businesses with essential data in the field of Chinese outbound
travel.
Delivered through four exclusive webinar events per year, the series
provides a comprehensive Chinese outbound market analysis by experts
from both COTRI China Outbound Tourism Research Institute and
ForwardKeys, drawing on both organisations’ own areas of corporate
specialisation.
Each webinar will feature a core professional analysis of key topical
themes led by COTRI and ForwardKeys experts.
CHINA OUTBOUND
WEBINAR
ForwardKeys & COTRI
Olivier Jager
ForwardKeys
CEO & founder
Prof. Dr. Wolfgang
Georg Arlt
COTRI
Director

3. 3
Each of the four annual webinars has a length of approximately 45 minutes
and is subdivided into three thematic sections:
THE GENERAL STRUCTURE OF EACH CHINA OUTBOUND TOURISM WEBINAR
Outbound China: Relevant performance data based on updated booking transactions
Topical flight data combined with background analysis
Analysis of relevant trends in the demand structure and behaviour of Chinese travellers
Section A
Section B
Section C

4. 4
CHINA OUTBOUND TOURISM WEBINAR SERIES
WHAT ARE YOUR BENEFITS?
STRATEGIES &
GUIDANCE
PERSONALISED
SOLUTIONS
UP-TO-DATE
INSIGHTS
1. Quantitative overview and analysis of the latest developments and trends
in China’s outbound travel market 2017/18
2. Up-to-date insights into preferences and demands of Chinese travellers
3. Strategies and guidance to improve your performance in China’s outbound
travel market
4. Personalised solutions and additional data provided in written form for up
to three of your questions
QUANTITATIVE
ANALYSIS
5. Completely featured webinar content available for download directly after
each webinar
CONTENT FOR
DOWNLOAD

5. 5
UPCOMING WEBINAR, JANUARY 24th/26th – KEY TOPICS:
2017 YEAR-END REVIEW
§ 2017 quarterly performance
§ 2017 top destinations for FIT and groups
OUTLOOK：2018 Q1 & 2018 CHINESE NEW YEAR (CNY)
§ 2018 Q1 and CNY based on latest booking transactions
§ CNY top destinations based on latest booking transactions
§ CNY traveller profiles and hot itineraries
THERE IS NO “CHINESE” FOOD – HOW TO SATISFY CHINESE LOOKING FOR
THEIR FAVOURED DISHES ABROAD?
§ Distinguishing dining demands among Chinese visitors travelling in mass package groups,
customised groups and FITs
§ Developing a world map for Chinese foodies (what foods they are after at various destinations,
how much are they willing to spend on foods, information source before and during trips, etc.)
Section A
Section B
Section C

6. SOME PARTICIPANTS OF THE PREVIOUS WEBINAR AND THEIR FEEDBACK
“Extremely valuable and actionable instant access to
China outbound insights – in a condensed format”
HSB
“Chinese travel behavior is changing on the fly, having
this quarterly update helps setting priorities.”
Global blue
“China is a continent in itself…having this guidance to
better understand the key points is essential”
Tourism Australia
“We need to understand the next big thing happening with
Chinese travellers, the webinar has proven to be an additional
tool for assessing the situation short and medium term.”
Brussels airport
“ForwardKeys and Cotri found a unique format
that brings the industry up-to-speed”
WTTC
6

7. REGISTER
webinar@forwardkeys.com
forwardkeys.com
ü -/+ 45 mins webinar broadcast on GoToWebinar platform
ü Quantitative analysis, up-to-date insights, strategies and
guidance concerning China’s outbound travel market 2017/18
ü Opportunity to submit three questions directly to the presenters
for personalised solutions
ü Completely featured webinar content available for download
PRICE:
1,000 EUR per webinar
3,000 EUR for annual subscription (4 webinars included)
ForwardKeys clients get 50% discount!
SPECIAL OFFERS:
§ Each registration can have up to 3 participants.
§ Sign up for an annual subscription within a month after
the webinar and top up the difference.
REGISTER AND ENJOY THE WEBINAR!

8. REGISTER
CONTACT US:
webinar@forwardkeys.com
forwardkeys.com
CHOOSE THE SESSION THAT WORKS BEST
FOR YOU:
Wednesday, January 24th
SESSION 1 SESSION 2 SESSION 3
10am Beijing time 10am London time 17pm London time
3pm Auckland time 11am Valencia time 12pm US East Coast time
1pm Sydney time 5pm Beijing time 9am US West Coast time
Friday, January 26th
SESSION 1 SESSION 2 SESSION 3
10am Beijing time 10am London time 17pm London time
3pm Auckland time 11am Valencia time 12pm US East Coast time
1pm Sydney time 5pm Beijing time 9am US West Coast time

9. Example of some topics that were covered
last Webinar

10. CONTENT
EXAMPLE
SLIDE
CONTENT
EXAMPLE
SLIDE
CONNECTIVITY IMPROVEMENT AND VISA RELAXATION DROVE F.I.T. VISITOR GROWTH
Popular destinations for Chinese F.I.T. travellers, Summer Break (Jul-Aug) 2017
FASTEST GROWING DESTINATIONS
MOST POPULAR DESTINATIONS
YoY %Var. %Share
Japan
+16% 17%
Thailand
+20% 12%
U.S.A.
-5% 9%
Taiwan
-11% 7%
Hong Kong
+6% 7%
Czech
Republic
+50%
Malaysia
+48%
Improved
connectivity
Canada
+51%
Visa
relaxation
Australia
+40%
UAE
+34%
Spain
+33%
One Belt
One Road
Int’l departures between 1st July to 31st August
2017 vs. same dates in the previous year.
Only considered pax staying 1 to 21 nights at
destinations, as part of a round trip.
Excluded South Korea as a destination.
F.I.T.: 1 to 9 pax per booking
Group travellers: 10+ pax per booking

11. © Forward Data SL, 2017. All Rights Reserved.
CONTENT
EXAMPLE
SLIDE
CONTENT
EXAMPLE
SLIDE
GROUP TRAVELLERS FOUND SHORT-HAUL ALTERNATIVES TO SOUTH KOREA
Popular destinations for Chinese group travellers, Summer Break (Jul-Aug) 2017
Int’l departures between 1st July to 31st August
2017 vs. same dates in the previous year.
Only considered pax staying 1 to 21 nights at
destinations, as part of a round trip.
Excluded South Korea as a destination.
F.I.T.: 1 to 9 pax per booking
Group travellers: 10+ pax per booking
CANADA RUSSIA
ICELAND
MALAYSIA
VIETNAM
Free admission to National Parks
in 2017
Unique landscape
Remoteness
Visa exemptions for groups
Red tourism
Capacity improvement matching E-visa
requirements (directly in & out of China)
Easy visa application
Capacity boom fills in post-THAAD
agency needs

12. © Forward Data SL, 2017. All Rights Reserved.
CONTENT
EXAMPLE
SLIDE
CONTENT
EXAMPLE
SLIDE
36
62
49
17
12
21
48
49
41
13
14
19
0 20 40 60 80
Nov
Oct
Sept
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
Dec
SENIOR CHINESE TRAVELLERS MAKE TRIPS IN SHOULDER SEASONS,
VISITING BOTH SHORT-HAUL AND LONG-HAUL DESTINATIONS
Chinese Senior Visitors’ Travel Seasonality (in %)
Spring
Autumn
Winter
Summer
TOP 10
Outbound Destinations chosen by
Seniors in 2016
THAILAND
JAPAN
USA
ITALY
VIETNAM
AUSTRALIA
SINGAPORE
SWITZERLAND
Source: The Analysis Report of Parents‘ Travel and Consumption Behaviours (2017), Tuniu , COTRI data

13. © Forward Data SL, 2017. All Rights Reserved.
CONTENT
EXAMPLE
SLIDE
CONTENT
EXAMPLE
SLIDE
YOUNG CHINESE TRAVELLERS – THE UPBEAT MARKET SEGMENT
1 in 5
18 yrs old or younger
Average Age of First
Outbound Trip:
3-18 yrs old +parents AGE Grade 4+ /- (10+ yrs old)
General outbound seasonality SEASON
School holidays
(summer/winter)
3-14 days LENGHT 1-4 weeks
Licensed outbound travel agents ORGANISER
• Schools
• Specialised educational tour agents
• Language course providers
General outbound destinations
suitable for families
DESTINATION
Typically English-speaking
countries
“You Xue”
(Overseas Education-focused Trips)
Young Chinese travellers take outbound trips in TWO WAYS
“Qin Zi You”
(Outbound Family Trips)
3-7 yrs old
Born after mid 90s
23-30 yrs old
Born in 80s
Source: The Trend Analysis And Forecast Of How Chinese Children Travelling Around the World (2017), Fliggy, COTRI data

14. 14
ForwardKeys predicts future travel patterns by
crunching and analysing 17M booking transactions
a day. It is used by companies operating in the
global travel ecosystem to monitor and anticipate
traveller arrivals and stay ahead of the trends from
a particular origin market at a specific time.
The analysis enables you to anticipate the impact of
events, better manage staffing levels, adjust and
measure the effectiveness of marketing efforts and
predict future market movements.
ForwardKeys has the most complete database of
air reservations available. Data is retrieved daily
from all the major global reservation systems
worldwide and enhanced with sophisticated
datasets to paint a constantly-updated picture on
who is traveling when and where at any given
airport.
COTRI China Outbound Tourism Research Institute
is the world’s leading independent research
institute for consulting, research, information,
training, and quality assessment relating to the
Chinese outbound tourism market.
COTRI’s main goal is to enable private companies
and public institutions all over the world to offer
successfully high quality travel, tourism, and
leisure services for Chinese visitors according to
their specific expectations and demands.
To reach this goal, COTRI offers a broad range of
customised services including consulting, market
research, strategy development for market entry
and market penetration, qualitative and
quantitative analysis and data, training, certification
and counselling for destinations, public
organisations and companies.
ABOUT FORWARDKEYS & COTRI