40 CATI workstations
World-wide in-language data collection services
National footprint (14 field offices in India)
Focus group/Central location Interviewing facilities in Major Metros
ISO certified
Blue chip references in Quanti and Quali studies
India’s largest Independent Full Service Market Research Firm
ISO 9000 Certified
Deep working relationships with some of India’s leading companies
40 CATI stations for Global and local studies
Blue Chip references worldwide and across verticals
9 locations across India
The document provides an analysis of the Pakistan pharmaceutical market. Some key points:
- The total Pakistan pharma market is US$2.177 billion and is growing at a CAGR of 10.22% in US dollars.
- The top 11 corporations have reached Rs. 5 billion in sales and account for 49.22% of the market share.
- Top 50 corporations control 86% of the market and top 100 corporations control 95.95% of the market.
- 398 new products were launched in the last 12 months, with 20 from multinational corporations and 378 from national companies.
Telephone (Fixed Landline only) penetration in India in urban HH in India at 23% and growing
At the end of June, 2005, total Fixed lines were 47.70 million and mobiles reached 57.38 million taking the total of telephony subscribers in the country to around 105.08 million (Source TRAI)
Community Housing projects make it increasingly difficult to conduct face to face interviews at the household
Increasing inability of interviewers to enter SEC A1/A2 apartment buildings without prior appointments
B2B interviews difficult without prior appointment
MMRSS Access Panels provide an efficient way of selecting very precise representative samples for conducting research, allowing complete confidence in the accuracy and timing of results.
Traditional methods rely on 'broad' quotas such as age, sex or social class, which are often sought independently for reasons of cost. An access panel allows the use of interlocking quotas and tight definitions to select and yield extremely targeted samples. For research requiring two or more matched samples, access panels can provide a high level of accuracy by selecting identical groups of households or individuals giving absolute confidence in the comparability of the cells.
Mmrss Market Research Capabilities & Credentialsguestbcce71
MMRSS is India's largest independent marketing research firm with state-of-the-art focus group facilities across major cities in India and Asia. It provides qualitative research services, quantitative data collection, business intelligence, and has ISO 9000 certification. MMRSS conducts various types of studies such as focus groups, surveys, interviews, and offers both domestic and international research capabilities through facilities in multiple countries.
Kishore Rajasekar is seeking a career in business and management with a focus on sales, market research, and analysis. He has 2 years of experience conducting primary and secondary research. He is proficient in Microsoft Office applications and has strong analytical and problem-solving skills. His professional experience includes working as a research executive conducting market research and analyzing projects for various industries.
India’s largest Independent Full Service Market Research Firm
ISO 9000 Certified
Deep working relationships with some of India’s leading companies
40 CATI stations for Global and local studies
Blue Chip references worldwide and across verticals
9 locations across India
The document provides an analysis of the Pakistan pharmaceutical market. Some key points:
- The total Pakistan pharma market is US$2.177 billion and is growing at a CAGR of 10.22% in US dollars.
- The top 11 corporations have reached Rs. 5 billion in sales and account for 49.22% of the market share.
- Top 50 corporations control 86% of the market and top 100 corporations control 95.95% of the market.
- 398 new products were launched in the last 12 months, with 20 from multinational corporations and 378 from national companies.
Telephone (Fixed Landline only) penetration in India in urban HH in India at 23% and growing
At the end of June, 2005, total Fixed lines were 47.70 million and mobiles reached 57.38 million taking the total of telephony subscribers in the country to around 105.08 million (Source TRAI)
Community Housing projects make it increasingly difficult to conduct face to face interviews at the household
Increasing inability of interviewers to enter SEC A1/A2 apartment buildings without prior appointments
B2B interviews difficult without prior appointment
MMRSS Access Panels provide an efficient way of selecting very precise representative samples for conducting research, allowing complete confidence in the accuracy and timing of results.
Traditional methods rely on 'broad' quotas such as age, sex or social class, which are often sought independently for reasons of cost. An access panel allows the use of interlocking quotas and tight definitions to select and yield extremely targeted samples. For research requiring two or more matched samples, access panels can provide a high level of accuracy by selecting identical groups of households or individuals giving absolute confidence in the comparability of the cells.
Mmrss Market Research Capabilities & Credentialsguestbcce71
MMRSS is India's largest independent marketing research firm with state-of-the-art focus group facilities across major cities in India and Asia. It provides qualitative research services, quantitative data collection, business intelligence, and has ISO 9000 certification. MMRSS conducts various types of studies such as focus groups, surveys, interviews, and offers both domestic and international research capabilities through facilities in multiple countries.
Kishore Rajasekar is seeking a career in business and management with a focus on sales, market research, and analysis. He has 2 years of experience conducting primary and secondary research. He is proficient in Microsoft Office applications and has strong analytical and problem-solving skills. His professional experience includes working as a research executive conducting market research and analyzing projects for various industries.
The document summarizes the services offered by Rainbow Research, a market research and event management startup company in India. It provides an overview of the company's vision, mission, values, expertise in various qualitative and quantitative research methods. It also introduces key personnel and describes the company's presence across multiple locations in India.
Next Gen Advertising is an Indian advertising consultancy formed in 2010 that specializes in corporate events, marketing services, and entertainment services. It has offices in multiple Indian states including Maharashtra, Bihar, Delhi, and West Bengal. The company organizes various events like conferences, awards functions, networking events, and team building activities. It also provides below-the-line promotion, outdoor marketing, and expertise in both urban and rural communications. Next Gen Advertising utilizes various traditional and interactive advertising methods like wall paintings, reality shows, fashion shows, and road shows.
Asia research partners consumer presentationSuraj Singh
Asia Research Partners is a market research firm that provides a full range of research solutions including consumer research, healthcare research, IT research, and more. It has offices in India, Canada, and New Zealand. The company uses both qualitative and quantitative research methods like interviews, surveys, and focus groups. It has expertise researching various industries and can manage large-scale, multi-location projects. Asia Research Partners aims to provide accurate solutions and insightful analysis to its clients.
TalentPro’s staffing solutions provide comprehensive end-to-end activity management to your staffing requirements, bridging gaps in your need for skilled workforce and the right people, with the right competencies.
This document contains the resume of P.V.S Ramachandra Rao. It summarizes his career objective, professional experience, skills, education, and personal details in less than 3 sentences. Rao has over 6 years of experience in sales and marketing with SAP SD and MM. He is looking for a role utilizing his experience in an SAP ERP environment. His resume highlights his professional experience, skills in SAP modules, education qualifications and personal details.
P.V.S Ramachandra Rao is an SAP-SD consultant with over 6 years of experience in sales and 3 years experience implementing SAP SD and MM modules. He is looking for a role that utilizes his experience and skills in an SAP ERP environment. He has extensive knowledge of SAP SD and MM configuration and implementation skills.
This document contains a resume for Zainab Kamal Yousif Nadeem. It lists her contact information and objective of seeking a challenging career in market research. It details her academic qualifications including graduating from high school in Sudan and obtaining a diploma in computer science in Dubai. It lists her skills in Microsoft office, English, and Arabic. It provides a history of her employment including roles at various market research companies in Dubai and Sharjah from 2007 to the present as an operations executive, back checker, supervisor, and call center agent. It lists responsibilities and references for these roles.
This document discusses using Quality Function Deployment (QFD) in hotels. It explains that QFD is a systematic method to ensure the voice of the guest is heard throughout the development process. The document outlines the QFD process for a hotel, including gathering input from various focus groups like marketing, guests, and engineering. It discusses tools used like brainstorming, ranking characteristics, and correlating requirements. The benefits of QFD for hotels are also summarized as fewer problems, lower costs, and more satisfied guests through proactive development focused on guest needs.
This document contains the resume of Riju Dey which summarizes his professional experience working as a Senior Quality Assurance at Sun Knowledge since May 2015 and previously as a Process Consultant at OnProcess Technology from November 2014 to April 2015. It also lists his education background and personal details.
The document is a curriculum vitae and cover letter from Lakshmanan P.R. seeking a new position. It summarizes his professional experience leading various profit centers and implementing quality systems like ISO 9000. It also lists his educational qualifications and areas of expertise including strategic planning, systems development, and people management. Lakshmanan is looking to discuss a new sustained and profitable relationship with potential employers.
This document provides a summary of a project report on Reliance Communications. It discusses the company's vision to provide affordable communication services across India. The report outlines Reliance Communication's products and services, competitors, marketing strategies, financial performance and role of management. It also describes the research methodology, objectives, key findings and limitations of the project. The summary highlights that the project aimed to understand Reliance Communication's training procedures and employee satisfaction. It provided insights into the telecom industry and competition through interviews with customers and employees.
The document discusses how to effectively use Facebook for business purposes. It describes social networking as online services that facilitate building social networks among people with shared interests. The document then explains that social networking allows for sharing business ideas with a wide audience, getting feedback, and learning from others on how to improve and expand business operations. Conducting business through social media platforms like Facebook makes the process more transparent and allows people to work together towards a common goal of effective and ethical business practices.
Gourab Chanda is a business associate from Kolkata, India with experience in market research, data analysis, and sales. He has worked for Xervmon Inc. performing lead generation in the US and Europe and for Siddharth Enterprise in sales. He has skills in CRM, data cleaning, EDA, and analytics tools like R, SQL, and Azure. He holds a Bachelor's degree in IT from West Bengal University of Technology.
Vivek Tiwari has over 10 years of experience in marketing, sales, and business development. He holds an MBA in marketing management and degrees in mathematics. He is currently a Business Development Officer at Ricoh India, where he has exceeded sales targets and received customer appreciation awards. Previously, he worked at Hi-Tech Systems, where he expanded the dealer network and achieved high repeat sales. He is skilled in MS Office, negotiations, presentations, and has experience in multiple industries including printing, manufacturing, and cable broadband services.
Vidya Sagar is seeking a challenging position to utilize his marketing skills. He has a PGDM in Marketing and a B.Tech in Electronics. His work experience includes over 2 years as a Territory Sales Manager for Idea Cellular and 1 year as a Department Manager at Shoppers Stop airport. He has completed internships in market research, real estate trends analysis, and teaching English to underprivileged children. Vidya Sagar is proficient in MS Office and programming languages and seeks to contribute to an organization's growth.
Utam Kumar Mahalik has over 6 years of experience in customer service, call management, and office administration. He currently works as an Edge Coordinator for TATA Interactive Systems, where he manages a team and is responsible for performance reviews, report generation, and ensuring content availability. Previously, he worked as a Senior Executive for AEGIS Global, where he handled inbound calls, provided customer support, and conducted quality audits. He holds a Bachelor's degree in Commerce and certificates in computer applications and networking.
Sharp Field Services is an experienced research company with over 100 man-years of experience conducting over 1000 projects domestically and internationally. They utilize a variety of research methods like interviews, focus groups, surveys, and observations to handle automotive, social, pricing, and other types of studies across India through their network of field offices. They take quality seriously with trained interviewers, validation checks, and data cleaning to ensure accurate and reliable results are delivered on time and on budget.
Chief Customer Officer Forum (CCOF) hosted by Celtycs in India, a unique platform for Senior Managers in Customer Operations to meet and learn from their peers in various industry verticals
This document is a curriculum vitae for Karre Jagadish Simha that outlines his work experience, education, skills, and qualifications. It summarizes his roles as a Sales Executive at RKS SABOO MARUTI PVT LTD from June 2012 to June 2013 and as a Process Associate at INVENTURUS KNOWLEDGE SOLUTION from June 2013 to November 2014, where he received several awards for his performance. It also lists his MBA in Finance and Marketing from Osmania University, computer skills in various software, and involvement in extracurricular and community activities like blood donation, cricket, and environmental programs.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The document summarizes the services offered by Rainbow Research, a market research and event management startup company in India. It provides an overview of the company's vision, mission, values, expertise in various qualitative and quantitative research methods. It also introduces key personnel and describes the company's presence across multiple locations in India.
Next Gen Advertising is an Indian advertising consultancy formed in 2010 that specializes in corporate events, marketing services, and entertainment services. It has offices in multiple Indian states including Maharashtra, Bihar, Delhi, and West Bengal. The company organizes various events like conferences, awards functions, networking events, and team building activities. It also provides below-the-line promotion, outdoor marketing, and expertise in both urban and rural communications. Next Gen Advertising utilizes various traditional and interactive advertising methods like wall paintings, reality shows, fashion shows, and road shows.
Asia research partners consumer presentationSuraj Singh
Asia Research Partners is a market research firm that provides a full range of research solutions including consumer research, healthcare research, IT research, and more. It has offices in India, Canada, and New Zealand. The company uses both qualitative and quantitative research methods like interviews, surveys, and focus groups. It has expertise researching various industries and can manage large-scale, multi-location projects. Asia Research Partners aims to provide accurate solutions and insightful analysis to its clients.
TalentPro’s staffing solutions provide comprehensive end-to-end activity management to your staffing requirements, bridging gaps in your need for skilled workforce and the right people, with the right competencies.
This document contains the resume of P.V.S Ramachandra Rao. It summarizes his career objective, professional experience, skills, education, and personal details in less than 3 sentences. Rao has over 6 years of experience in sales and marketing with SAP SD and MM. He is looking for a role utilizing his experience in an SAP ERP environment. His resume highlights his professional experience, skills in SAP modules, education qualifications and personal details.
P.V.S Ramachandra Rao is an SAP-SD consultant with over 6 years of experience in sales and 3 years experience implementing SAP SD and MM modules. He is looking for a role that utilizes his experience and skills in an SAP ERP environment. He has extensive knowledge of SAP SD and MM configuration and implementation skills.
This document contains a resume for Zainab Kamal Yousif Nadeem. It lists her contact information and objective of seeking a challenging career in market research. It details her academic qualifications including graduating from high school in Sudan and obtaining a diploma in computer science in Dubai. It lists her skills in Microsoft office, English, and Arabic. It provides a history of her employment including roles at various market research companies in Dubai and Sharjah from 2007 to the present as an operations executive, back checker, supervisor, and call center agent. It lists responsibilities and references for these roles.
This document discusses using Quality Function Deployment (QFD) in hotels. It explains that QFD is a systematic method to ensure the voice of the guest is heard throughout the development process. The document outlines the QFD process for a hotel, including gathering input from various focus groups like marketing, guests, and engineering. It discusses tools used like brainstorming, ranking characteristics, and correlating requirements. The benefits of QFD for hotels are also summarized as fewer problems, lower costs, and more satisfied guests through proactive development focused on guest needs.
This document contains the resume of Riju Dey which summarizes his professional experience working as a Senior Quality Assurance at Sun Knowledge since May 2015 and previously as a Process Consultant at OnProcess Technology from November 2014 to April 2015. It also lists his education background and personal details.
The document is a curriculum vitae and cover letter from Lakshmanan P.R. seeking a new position. It summarizes his professional experience leading various profit centers and implementing quality systems like ISO 9000. It also lists his educational qualifications and areas of expertise including strategic planning, systems development, and people management. Lakshmanan is looking to discuss a new sustained and profitable relationship with potential employers.
This document provides a summary of a project report on Reliance Communications. It discusses the company's vision to provide affordable communication services across India. The report outlines Reliance Communication's products and services, competitors, marketing strategies, financial performance and role of management. It also describes the research methodology, objectives, key findings and limitations of the project. The summary highlights that the project aimed to understand Reliance Communication's training procedures and employee satisfaction. It provided insights into the telecom industry and competition through interviews with customers and employees.
The document discusses how to effectively use Facebook for business purposes. It describes social networking as online services that facilitate building social networks among people with shared interests. The document then explains that social networking allows for sharing business ideas with a wide audience, getting feedback, and learning from others on how to improve and expand business operations. Conducting business through social media platforms like Facebook makes the process more transparent and allows people to work together towards a common goal of effective and ethical business practices.
Gourab Chanda is a business associate from Kolkata, India with experience in market research, data analysis, and sales. He has worked for Xervmon Inc. performing lead generation in the US and Europe and for Siddharth Enterprise in sales. He has skills in CRM, data cleaning, EDA, and analytics tools like R, SQL, and Azure. He holds a Bachelor's degree in IT from West Bengal University of Technology.
Vivek Tiwari has over 10 years of experience in marketing, sales, and business development. He holds an MBA in marketing management and degrees in mathematics. He is currently a Business Development Officer at Ricoh India, where he has exceeded sales targets and received customer appreciation awards. Previously, he worked at Hi-Tech Systems, where he expanded the dealer network and achieved high repeat sales. He is skilled in MS Office, negotiations, presentations, and has experience in multiple industries including printing, manufacturing, and cable broadband services.
Vidya Sagar is seeking a challenging position to utilize his marketing skills. He has a PGDM in Marketing and a B.Tech in Electronics. His work experience includes over 2 years as a Territory Sales Manager for Idea Cellular and 1 year as a Department Manager at Shoppers Stop airport. He has completed internships in market research, real estate trends analysis, and teaching English to underprivileged children. Vidya Sagar is proficient in MS Office and programming languages and seeks to contribute to an organization's growth.
Utam Kumar Mahalik has over 6 years of experience in customer service, call management, and office administration. He currently works as an Edge Coordinator for TATA Interactive Systems, where he manages a team and is responsible for performance reviews, report generation, and ensuring content availability. Previously, he worked as a Senior Executive for AEGIS Global, where he handled inbound calls, provided customer support, and conducted quality audits. He holds a Bachelor's degree in Commerce and certificates in computer applications and networking.
Sharp Field Services is an experienced research company with over 100 man-years of experience conducting over 1000 projects domestically and internationally. They utilize a variety of research methods like interviews, focus groups, surveys, and observations to handle automotive, social, pricing, and other types of studies across India through their network of field offices. They take quality seriously with trained interviewers, validation checks, and data cleaning to ensure accurate and reliable results are delivered on time and on budget.
Chief Customer Officer Forum (CCOF) hosted by Celtycs in India, a unique platform for Senior Managers in Customer Operations to meet and learn from their peers in various industry verticals
This document is a curriculum vitae for Karre Jagadish Simha that outlines his work experience, education, skills, and qualifications. It summarizes his roles as a Sales Executive at RKS SABOO MARUTI PVT LTD from June 2012 to June 2013 and as a Process Associate at INVENTURUS KNOWLEDGE SOLUTION from June 2013 to November 2014, where he received several awards for his performance. It also lists his MBA in Finance and Marketing from Osmania University, computer skills in various software, and involvement in extracurricular and community activities like blood donation, cricket, and environmental programs.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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2. Formed in 1992
40 CATI workstations
World-wide in-language data collection services
National footprint (14 field offices in India)
Focus group/Central location Interviewing facilities in Major Metros
ISO certified
Blue chip references in Quanti and Quali studies
3. Part of a large diversified Indian Group
Working relationships with some of India’s largest Companies for their
Marketing research requirements
Working relationships with several large Global Market Research firms
Over a decade of proven Cross-Sector Expertise
6. In order to ensure quality research we keep the basics in mind and
employ several of the following strategies :-
Longitudinal Research Design
Member checking
Peer Debriefing
Audit trail demonstration
Thick description
Negative case search and alternative explanation
Triangulation
7. Depths
Groups
Workshops
Observational
Content and text Analysis
8. Individual
Paired
Three Way
Children
Special Audiences
11. MQL moderated online focus groups: using chat room technology,
enabling groups of participants to discuss an issue in real time.
MQL bulletin boards: participants respond to a series of questions
posted on bulletin boards over a week, with a moderator adding
prompts and probes as needed.
MQL email based research with individuals or groups, using semi-
structured questions and follow-up probes.
12. We assist Firms world-wide in recruitments for Focus Groups
and other qualitative studies all over the world with the help of
our multi lingual phone room capabilities.
13. Location
Located in the heart of Bangalore's Business District. Easy access to
public transportation and ample parking space for respondents with
their own transportation. We have offered door-to-door pick up and
drop off for respondents in the past lower (SEC levels mainly)
Conference Room Facilities
Seating (cushioned) with arm-rests for 12 participants
Oval Conference table with ample space for food beverages and any show cards or story boards
Video Recording (in client preferred format)
Internet access
Fully Air-conditioned
Easy Access to the wash rooms
14. Observation Room Facilities
Seating for 10 observers
CCTV connect to conference room
Fully Air-Conditioned
Supply of note pads etc
Dedicated hostess for food beverages, copying etc for the observers
Security provisions
All materials destroyed prior to moderator departure from facility (security check in conjunction with
Moderator)
Security guard at check-in to verify respondent, observer and moderator identity
Other standard precautions (ensuring no encounters, client confidentiality etc)
Standard Services
Copies etc
Tech Support
Other special services on request such as translators, note takers, transcription easel boards, slide
projectors etc.
15. PROJECT TITLE : - FARMERS QUALITATIVE IN NORTH AMERICA
What: Structured qualitative telephone interviews
Who: farmers within Canada and the US.
N = 150 complete & usable interviews
Quota Groups
- There are 15 geographic regions in the US and Canada. Each quota group by region was of the same size (i.e. 10)
- There were other quota groups by size of farm, equipment owned etc
- 3 of the 15 regions were in Canada; 12 of the regions were in the US
Sample: Was provided by client with names and telephone numbers.
Incidence Rate of Qualification: 40% of those completing the screening process were qualified
16. PROJECT TITLE : - FARMERS QUALITATIVE IN NORTH AMERICA ( contd)
Questionnaire Description :
- a very few closed ended background questions
- structured open ended questions derived from a previous qualitative effort (probing required)
Respondent Incentives: $50
Questionnaire Length: 45 minute questionnaire with 30 open ended questions length
Audio: All voice files were made available to the client
Skill Set:
- Interviewers had to posses good business to business open end probing and clarifying skills. Agricultural expertise
was not needed.
- Coders were to posses sound abilities in interpreting and using open ended coding scheme
- Language: 1 region in Canada includes Quebec that required French speaking interviewers. The number of interviews
per region was small (8 ; but 85% of the interviews in that region required French speaking skills
Output: Raw closed ended data, including the raw open ended responses in Word AND audio tapes of each survey
Status Reports: Full status reports on the sample and quotas was provided 3 times a week
17. PROJECT TITLE : Focus Groups on Airline Travel to EUROPE
One Leisure Traveler group -
people who have traveled to Europe on leisure at least once in the past 6 months
(4 people) and 4 who have traveled at least twice in the last 12 months
One Business Traveller group -
4 heavy travelers (at least 2 trips in the last 6 months or 4 trips in the last 12
months)
4 light travelers (at least 1-2 trips in the past 6 months, or more than 2 trips in
the last 12 months)
The groups were be 1.5 hours long and run sequentially... 6.30pm and 8.15pm
18. PROJECT TITLE : Focus Groups in India for Global Clothing brand
Background:
Partywear is a fast growing and emerging segment in the readymade garments market. This is a
recent phenomenon, about two years old and is arising out of a growing urban, youth culture of
partying, going to discotheques and nightclubs. The need for a separate wardrobe that suits the
party
occasion has given rise to a few brands like Zod, Provogue, Mufti and also a lot of unbranded
garments
available in fashion stores.
Since this is an emerging category, the client wanted to understand more about the consumers‘
lifestyle, preferences, attitude, behavior and usage. Hence, the client wanted to conduct exploratory
qualitative research with a view to get the following information
19. Information Areas:
- Understand the consumer, his wants, needs and drivers
- Understand his lifestyle, esp with respect to going out with friends, dining out, dating, pubbing,
clubbing and partying
- Understand the place and significance of party wear in his wardrobe
- Functional, and more importantly, emotional benefits he derives from wearing partywear.
- Understand his buying behavior, buying occasions, usage patterns of party wear
- Preference for brands vs unbranded products
- Price and value for money perceptions
- Identify need gaps and opportunities
Target customer:
- Male, SEC A, 18-28 yrs
- Goes to a party/night club/pub or discotheque at least once in a fortnight
Centres:
Delhi, Mumbai and Bangalore
20. Rosslyn Research
Microsoft
Vivid Interface
Hewlett Packard
Penn & Associates
DSI Healthcare
All India Association of Industries
Young Entrepreneurs Society of India
21. INTERNATIONAL
Jakarta office Vietnam office Bangkok office Dubai office
3rd floor Lina Building, 456, 4th Floor, NGUYEN THI MINH 401 S.Group Building 604 Al Safa M
Jln. H.R Rasuna Said Kav. B7, KHAI(STR), 1091/153-154 new Petchaburi Road Bank Street Bur Dubai
Jakarta - 12920, Indonesia WARD 5 , DIST 3, Makkasan Rajtavee Dubai
Raj Sharma : +91 9322105830 Ho Chi Minh, Vietnam Opp Hotel Bangkok Palace/Ramada Raj Sharma: +91 9322105830
info@mmrss.com Tel No: +84866518813 Bangkok-10400 info@mmrss.com
Raj Sharma : +91 9322105830 Tel No: +6622555790/6622555791
info@mmrss.com Raj Sharma : +91 9322105830
info@mmrss.com
INDIA
Corporate Office
12, Ground Floor, Greenfield Mansion,
Dr. Raikar Marg, Mahim (West),
Mumbai – 400016
Maharashtra, INDIA
Tel : Tel No: +91 22 42206364
Fax : +91-22-42206364 Ext. 225
Raj Sharma : +91 9322105830
info@mmrss.com
Banglore Office New Delhi office Chennai Office Kolkata office
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No. 3-4-353, 601, 6th floor Rajmahal Apartments, Plot No - 482, 1st Floor, Block 15, Rajpath Row House,
Opp Reddy women junior college, Law College Road, Erandwane, Sector 5, Urban State,
Sathyamma college, Pune - 411004 Gurgaon (Haryana), Opp. AIS School,
Barkatpura,Hyderabad-500027 Tel No: +91 20 30220897 / 98 Tel No : +91 9322105830, Judges Bungalow Road,
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