The Marine Products Export Development Authority (MPEDA), established in 1972, oversees India's fisheries and marine product exports, including registration of seafood facilities, international market promotion, and development initiatives. The authority functions under the Ministry of Commerce and has a budget of Rs 100 crore for 2017-18, focusing on market promotion, infrastructure development, and quality control. Despite fluctuations in export performance, particularly in shrimp export to the USA, MPEDA aims to modernize fishing harbors with a proposed Rs 2500 crore project starting in 2020.

1. (MARINE PRODUCT EXPORT
DEVELOPMENT AUTHORITY)
MPEDA

2. OVERVIEW
Meet the Presenter
The Authority
Functions
Offices
Framework
Structure
Annual Plan with Budget &
Expenditure
Market Promotion
Infrastructure & Value
Addition
Export Performance
Conclusion

3. Mr. Pankaj Kumar Arya
9th Sem.
MBA (Finance)
Mr. Prince Sharma
9th Sem.
MBA (Marketing)
Presenters

4. MPEDA (THE MARINE PRODUCTS EXPORT
DEVELOPMENT AUTHORITY)
THE AUTHORITY
♦ The Marine Products Export Development Authority (MPEDA) was constituted in 1972 under the
MPEDAAct, 1972. The role envisaged for MPEDA under the statue covers fisheries of all kinds, export
standards, processing, marketing and extension and training in various aspects of the industry.
♦ The Authority consists of 30 members including a Chairman, Mr. K.S. Srinivas (Appointed by the
Central Government 2018-present), Director, 3 Members of Parliament of whom two shall be elected by
the House of the People and one by the Council of States, 5 members representing Central Ministries of
Agriculture, Finance, Foreign Trade, Industry, Shipping and Transport and 20 other members to represent
the Maritime States and other relevant fields as specified in MPEDA Rules, 1972.

5. FUNCTIONS:
♦ The MPEDA’s activities relate mainly to the registration of infrastructure facilities for seafood export trade
collection and dissemination of trade information, projection of Indian marine products in overseas markets
by participation in overseas fairs, and organizing international seafood fairs in India.
♦ The other responsibilities of MPEDA include implementing development measures vital to the industry, such
as distribution of insulated fish boxes, building fish landing platforms, improving peeling sheds, and
providing financial aid for modernizing the industry via upgradation of plate freezers, installation of
Individually Quick Frozen (IQF) machinery, generator sets, ice-making machinery, quality control
laboratories, etc
♦ The Authority also promotes brackish water aquaculture for the production of prawns for export, deep-sea
fishing projects through test fishing, and joint ventures and equity participation. It provides financial support
to set up integrated aquaculture projects, seafood processing units, and deep-sea fishing projects.
♦ MPEDA functions under the Ministry of Commerce and acts as a coordinating agency with different Central
and state government outfits engaged in fish production and other allied activities.
♦ The development schemes of the Authority are implemented under various major heads, namely export
production, induction of new technology, and modernization of processing facilities and market promotion.

6. OFFICES:
♦ With headquarters at Kochi, the Authority has field centers in all the maritime states of India, a
trade promotion office in New Delhi to liaise with Union ministries, and trade promotion offices
in New York (USA) and Tokyo ( Japan).
♦ The regional offices at Mumbai, Kolkata, Kochi, Chennai, Visakhapatnam, and Veraval, along
with the sub-regional offices at Kollam, Mangalore, Tuticorin, Goa, and Bhubaneshwar, function
to implement the various activities of the Authority.

7. OFFICE STRUCTURE:
Head Office
Field Offices
Trade Promotion Offices
Quality Control Laboratories
Societies

8. ANNUAL PLAN WITH BUDGET AND
EXPENDITURE (2017-2018)

9. ANNUAL PLAN WITH BUDGET AND
EXPENDITURE (2017-2018):
♦ The developmental/promotional activities were carried out under six major heads viz.
♦ Market Promotion
♦ Capture Fisheries
♦ Culture Fisheries
♦ Processing infrastructure & value addition
♦ Quality Control
♦ Research & Development
Plan Budget (RE) approved for 2017-18 was Rs 100 Crore and for Administrative expenses ` 5
Crore. Department of Commerce released 105 Crore.

10. THE PLAN BUDGET ALLOCATED TO VARIOUS SCHEME
COMPONENT IS AS FOLLOWS:

11. MARKET PROMOTION:
♦ Market Services
 Under Market Promotion, Inputs were provided on the issues related to SPS/TBT Notification,
Antidumping duty, which is affecting market access for Indian Marine Products in major markets. Under
the various trade agreements, the issues related to marine sector are analyzed and inputs furnished to the
Department of Commerce for taking up the same at the appropriate level.
♦ Antidumping duty on exports of Indian Shrimp to USA.
 Based on the representations of Southern Shrimp Producers Alliance, the association of local shrimp
producers in USA, the US DOC was imposing anti-dumping duty on shrimp imports from India since
2004. The initial anti dumping duty was 10.17%. This was reviewed subsequently in Administrative
Reviews. So far 11 administrative reviews have been conducted and the USDOC has announced the
results of 12th Preliminary Administrative review and during the 12th review; antidumping duty of
frozen shrimp from India is 2.34%.
♦ Inputs offered on Free Trade agreements & Trade meetings.
 Under the various trade agreements and trade meetings, the issues related to marine sector are analyzed
and inputs/comments were provided on Product Specific Rules, tariff rates relaxation and Rules of
Origin under various trade agreements like India-Mauritius CECPA, India- Tajikistan (IT-JCM), India-
Uzbekistan (IU-IGC), India-Morocco JCM, RCEP, India-Canada CEPA.

12. ♦ Issues addressed related to export promotion
 MPEDA Submitted a dossier on exemption of Black Tiger shrimp from compulsory inspection for
Nitro furan metabolites in Japan.
 MPEDA had taken up the issue of temporary ban on import of shrimp to Kuwait, Saudi Arabia,
Thailand and Australia.
 Addressed various concerns of the seafood industry including issues related to GST to the Ministry
for necessary action.
♦ Training
 MPEDA Organized 2 days Management Development Programme by Indian Institute of Foreign
Trade for its officers during the month of October, 2017
♦ Clearance of FOB & Brand Names
 109 cases were cleared for duty free import of specified specialized inputs/chemicals and flavoring
oil etc. to the extent of 1% of FOB value of preceding financial year of export during the year 2017-
18. 19 Brand names were cleared to 09 exporters for the export of Marine products during the year
2017- 2018.

13. PUBLICITY AND MARKET PROMOTION

14. PUBLICITY AND MARKET
PROMOTION
♦ International Fairs
 Seafood Expo Global, Brussels from 25-27 April 2017
 HKTDC International Food Expo, Hong Kong from 17-19, August 2017
 Japan International Seafood and Technology Expo 2017 from 23-25, August 2017
 World Food Moscow from 11- 14, September 2017
 SEAFEX Dubai 2017 from 18-20, September 2017
 China Fisheries & Seafood Expo, Qingdao
 Busan International Seafood & Fisheries Expo (BISFE)
 Seafood Expo North America, Boston from 11- 13, March 2018
♦ Trade Delegations
 Trade Delegation to South Korea 7th-11th November, 2017
 Trade Delegation to Russia 20-23 March, 2018

16. ♦ Domestic Fairs
 Matsyotsavam at the Cantonment Maidan, Kollam from 27-29 May, 2017.
 'Fish Festival and Fish Adalat' at Alappuzha from 13-15 August, 2017.
 'Matsya Adalat and Marine Fest' at Calicut Beach from 19-21 November, 2017.
 World Food India 2017 at New Delhi from 3-5 November, 2017.
 11th Indian Fisheries and Aquaculture Forum on 21/11/2017 at Hotel Le Meridien, Cochin. 8.
Karnataka Matsyamela 2017 from 8-11 December, 2017 at Kanteerava Stadium, Bengaluru.
 Aqua Goa from 7-10 December, 2017 at SAG Ground, Campai, Panaji.
 Bengal Fish Fest 2018 from 5-7 January, 2018 at Nalban Food Park, Kolkata.
 "Fishermen's Safety and Empowerment" exhibition cum information session for the Ookhi victims
at Poothurai, Kanyakumari District on 28th March, 2018.
 In addition to the above fairs, MPEDA extended sponsorship for the following event:
Farmers Day' on 17th August, 2017 at E. K. Nayanar community Hall, Maradu.
Indian Fisheries and Aquaculture Forum held from 21-24 November, 2017 at Le Meridien, Cochin.

17. ♦ MPEDA News Letter
 MPEDA Newsletter was brought out on a monthly basis in English and Hindi, which
disseminated the recent developments in aquaculture, processing industry, quality norms of
various countries to the seafood industry in India.
 The overseas trade enquiries being published in the newsletter has been the prime attraction of
majority of subscribers.
♦ Visit of Students
 Students from 7 Educational/fisheries institutions visited MPEDA and they were briefed on the
activities of MPEDA.

18. PROCESSING INFRASTRUCTURE AND
VALUE ADDITION
♦Progress of the implementation of financial assistance schemes during 2017-18
♦ During the year 2017-18, the total expenditure incurred under Processing infrastructure and value addition was ` 2852.04
lakh. The scheme-wise details of the financial assistance provided during the year 2017-18 are as follow:
♦ Technology and Infrastructural Upgradation Scheme for Marine Products (TIUSMP): Under the head 'TIUSMP', an
assistance of ` 1366.09 Lakh was provided to 30 beneficiaries belonging to the various categories like the Seafood
Processors, Exporters, Chilled and Dried Fish Exporters, Pre- Processing Plants, Processing Plants etc, during 2017-18.
♦ Assistance for Infrastructural Development for Value Addition: During 2017-18, an assistance of ` 1226.67 Lakh was
disbursed to 16 processing units under the scheme for setting up new unit for value addition, expansion of the existing
production capacity of value added products and for diversifying into value addition by installing required machinery and
equipment.
♦ Assistance for Process Automation and Packaging: Financial assistance of ` 98.35 Lakh was given to 10 beneficiaries
under this scheme for acquisition of machinery & equipment for process automation and processing.

19. ♦ Assistance for Pre-Processing Centre: During 2017-18, financial assistance of ` 4.90 Lakh was
given to improve the pre-processing area, by adopting mechanical, scientific and hygienic methods
which will help to reduce the potential hazards associated with Fish & Fishery products.
♦ Assistance for Chilled Fish Handling Centre: Under the scheme, an assistance of ` 29.47 Lakh
was distributed to 2 beneficiaries for the creation of basic facilities for chilled fish handling during
2017-18.
♦ Assistance for Dry Fish Handling Centre: Financial assistance of ` 6.70 Lakh was given to one
beneficiary under this scheme to motivate entrepreneurs to set up dried fish handling centre and
storage premises to enhance the production and increase the export value of dried items from India.
♦ Cold Chain Development (CCD): Development and maintenance of Cold Chain to upkeep the
quality and nutritive value of seafood products requires infrastructural facilities at various levels,
right from harvest to consumption. Under the head 'Cold Chain Development, an assistance of `
436.80 Lakh was provided to 60 beneficiaries belonging to the various categories like the vessel
operators, shrimp farmers, chilled fish exporters, pre processing plants, processing plants etc,
during 2017-18.

20. EXPORT OF FISH AND CRUSTACEANS, MOLLUSCS
AND OTHER AQUATIC INVERTABRATES.
Country 2017-2018 2018-2019 2019-2020
European Union 704,105.38
598,699.89
(-18%)
581,331.65
(-21%)
European Free Trade
Association (EFTA)
945.79
827.6
(-14%)
795.4
(-19%)
West Africa 1,350.34
7,484.44
(82%)
1,318.21
(-2%)
North America 1,438,995.12
1,473,799.81
(2%)
1,600,258.26
(10%)
Latin America 15,212.58
15,985.16
(5%)
18,329.81
(17%)
South Asia 27,619.78
35,759.88
(23%)
41,086.68
(33%)

21. 2017-2018
2018-2019
2019-2020
0.00
500,000.00
1,000,000.00
1,500,000.00
2,000,000.00
EU European
Free Trade
Associatipn
(EFTA)
West Africa North
America
Latin
America
South Asia
Marine Export
2017-2018 2018-2019 2019-2020

22. IMPORT OF FISH AND CRUSTACEANS, MOLLUSCS
AND OTHER AQUATIC INVERTABRATES.
Country 2017-2018 2018-2019 2019-2020
European Union
2,509.77 5,126.52
(51%)
4,156.97
(40%)
European Free
Trade Association
(EFTA)
1,597.09 1,646.30
(2%)
2,031.20
(21%)
West Africa
0 12.01 4.14
North America
9,821.21 15,075.91
(35%)
17,724.07
(45%)
Latin America
421.34 1,718.92
(75%)
2,721.28
(85%)
South Asia
13,818.27 16,436.06
(16%)
25,080.92
(45%)

23. 2017-2018
2018-2019
2019-2020
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
EU European
Free Trade
Associatipn
(EFTA)
West Africa North
America
Latin
America
South Asia
Marine Import
2017-2018 2018-2019 2019-2020

24. ♦ USA and South East Asia continued to be the major import markets of Indian seafood as in the previous
year. Frozen Shrimp remained the major export item followed by frozen fish.
♦ USA continues to be the major importer of the Indian seafood whereas South East Asia remains second-
largest followed by European Union, Japan, Middle East countries, China and others. The major South East
Asian markets for Indian marine products Vietnam followed by Thailand, Taiwan, Malaysia, Singapore, South
Korea and others.
♦ Marine products were exported through 31 different sea/air/land ports. Vizag, Kochi, Kolkata, Pipavav,
Krishnapatanam are major ports handled the marine cargo. Exports improved from all the ports however
the volume handled by the Kolkata has shown a slight decline.
♦ In 2020, MPEDA proposes Rs 2500 crore project to modenise fishing harbors. The project will start with
two harbors namely Thoppumpady in Kochi in Kerala and Nizampatnam in Andhra Pradesh.

25. THANK YOU