The document discusses social design and the Facebook platform. It provides tips for using Open Graph tags and actions like Like, Send, and Share to optimize content distribution and engagement. It also covers connecting apps to Facebook for identity, personalization using social context, and driving distribution by making sharing easy. The goal is to identify users, add value at key touchpoints, and enable contribution back to the social graph.
Curation Tools For Your Blog Wordcamp Miami 2013 presentationVizRED
My presentation on Content Curation tools. I include Scoop It, Storify, List.ly. You can see the UStream recording here. http://www.ustream.tv/recorded/31092671 Also on my blog you can see more in depth tutorials.
Curation Tools For Your Blog Wordcamp Miami 2013 presentationVizRED
My presentation on Content Curation tools. I include Scoop It, Storify, List.ly. You can see the UStream recording here. http://www.ustream.tv/recorded/31092671 Also on my blog you can see more in depth tutorials.
Optimizing Content Visibility (St. Louis WordCamp)Teresa Lane
If you enter content in a WordPress site and no one can find it, does it make an impact? Find out how to increase the visibility of the content in your WordPress site.
Introduction to Facebook JavaScript & Python SDKColin Su
This is a workshop for teaching people building Facebook app with its JavaScript & Python SDK, and also included a code lab to let people do it in real
Leveraging Rails to Build Facebook AppsDavid Keener
This presentation is a distillation of some of the practical tactics that David Keener's development team at MetroStar Systems has used to create highly successful FaceBook applications using Rails, including real-life systems like PollCast, Iran Voices and the Votridea Contest Platform. FaceBook is the world's largest social network, with over 500 million members.
The Rise of Social Media
Social media Brand
Knowledge from consumer generated media
Development Areas of Expertise
Development Environment of open source and Microsoft
Social media The three Strategies for Government
This presentation is a distillation of practical tactics that have been used to create highly successful FaceBook applications using Rails, including real-life systems like PollCast, Iran Voices and Votridea. FaceBook is the world's largest social network, with over 600 million members. Key examples are in Ruby, JavaScript and straight HTML.
Optimizing Content Visibility (St. Louis WordCamp)Teresa Lane
If you enter content in a WordPress site and no one can find it, does it make an impact? Find out how to increase the visibility of the content in your WordPress site.
Introduction to Facebook JavaScript & Python SDKColin Su
This is a workshop for teaching people building Facebook app with its JavaScript & Python SDK, and also included a code lab to let people do it in real
Leveraging Rails to Build Facebook AppsDavid Keener
This presentation is a distillation of some of the practical tactics that David Keener's development team at MetroStar Systems has used to create highly successful FaceBook applications using Rails, including real-life systems like PollCast, Iran Voices and the Votridea Contest Platform. FaceBook is the world's largest social network, with over 500 million members.
The Rise of Social Media
Social media Brand
Knowledge from consumer generated media
Development Areas of Expertise
Development Environment of open source and Microsoft
Social media The three Strategies for Government
This presentation is a distillation of practical tactics that have been used to create highly successful FaceBook applications using Rails, including real-life systems like PollCast, Iran Voices and Votridea. FaceBook is the world's largest social network, with over 600 million members. Key examples are in Ruby, JavaScript and straight HTML.
Benjamin Mangold of Loves Data hosted a webinar with SEMrush where he showed how to apply Google Analytics to your content marketing strategy without getting overwhelmed by reports.
Discover practical techniques you can apply using your own Google Analytics data to improve and optimize your content. This presentation focuses on the most important data you can use and is suitable for Google Analytics beginners, through to advanced users looking for new ideas to inform their content marketing.
- The most important metrics to inform your content strategy
- How to leverage Google Analytics for content marketing
- Techniques you can apply to improve your content
- Using data for organic optimization and content creation
- Features and setup options for additional insights
5 Ways to Make Use of Your Google AnalyticsCharlie Morris
Web traffic tracking is ubiquitous, but actually making use of all those web stats is less so. A recent survey found that over 90% of departments and service units in a large public university track web traffic data, but about 75% of that same group never actually use the stats they track or they use them only sporadically. This session will discuss techniques that will help you identify and fix 404s, set up goals, track site search terms, create campaigns, and automate reporting.
Thinking of developing your very own Facebook Apps? Here is a basic guide to start and get to know the important elements of a Facebook application. (Samples are in Java)
World 2013 - Pushing MicroStrategy to the Limit, The Hacker WayBryan Brandow
This presentation was delivered jointly with two colleagues. The original slides have been stripped down and blog links have been added where videos used to be.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
21. Tag Tips
• Open graph tags on objects not actions.
• “Secret” admin panel
• DO NOT USE the “article” type
• make sure to add fb:admins for insights
and admin panel
• Open graph pages can post to users
26. Like Tips
• Use XFBML not iFrames
• Higher weighting
• Commenting/cleaner ui
• Don’t use the demo code, it blocks
• Point the url to the creation object not the current page
• Aggregates likes to onto single object
• Create a good reason to post new updates to user
• Track them! In Insights + Google Analytics
• Touch point for FB signup
31. Send Tips
• Dont expect good results....... yet, maybe in time
• Users still don’t understand it.
• CTR’s are low
• No fan out distribution effect
• :(
34. <script>
FB.ui({
method: 'feed',
Code
message: 'Come checkout Laid back radio',
name: 'Laid Back',
caption: 'on Mixcloud',
description: ‘Laid back is an internet medium...’,
link: 'http://www.mixcloud.com/laidbackradio/’,
picture: 'http://mixcloud.com/lb.jpg',
actions: [
{ name: 'mixcloud', link: 'http://www.mixcloud.com/' }
]
},function(response) {
if (response && response.post_id) {
_gaq.push(['_trackSocial', 'facebook',
'share', response]);
}
});
</script>
35. Feed Dialog Tips
• Stop using sharer.php
• Fb.ui works for logged out users as well
• Dont include action link(s)
• Share objects not actions
• users more likely to add message
• Touch point for FB Connect signup
• Can directly post to another users wall
61. Advanced FB targetting
FB.getLoginStatus(function (response) {
if (response.status=='connected') {
// Auto log the user in
} else if (response.status=='notConnected') {
// Signup with Facebook Dialog
}
});
65. Please get in touch
Weʼre keen to hear your thoughts
Email: mat@mixcloud.com
Twitter: @matclayton / @mixcloud
Code: https://gist.github.com/975939
Editor's Notes
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Search is about finding answers\n\n2 types of questions \nFactual\nSubjective\n\nSearch solves factual, but not subjective.\n\nUsers often have subjective questions, like Recommend me a film, this is what social excels at.\n\nWhen a computer cant answer a question, turn to friends.\n
Eric Fisher, Facebook Social Design Strategist\n\nRelationships can be broken down to 2 axis.\n\nFriends and family in the trust area\n\nBrands and people like the pizza boy live bottom left, least trust.\n\nWe need a way to bring the &#x201C;brand&#x201D; into the top right and this is what social design achieves/enables.\n
Circle of trust, top right quadrant\n\nFriends and Family vouch for others and they enter the circle of trust\n\n\n
I&#x2019;ve been staying with a close friend in Seattle the last few days. But during the day she was at work, so I needed to go out and explore, \n\nFriend recommendations out weigh unknown third parties.\n\nThey know and understand you, personalisation goes a long way.\n\n&#x201C;This place is awesome (local knowledge) you should go&#x201D;, &#x201C;skip that, you&#x2019;ll hate it&#x201D;\n\nEvents like this happen Millions of times a day already on Social networks and you need to figure out how to ride the wave.\n
Social networking sites have 3 key parts\n\n1. Identity, this includes not only your &#x201C;profile&#x201D; but any badges/awards/points the whole eccosystem\n2. Communication\n3. Community \n
Communication is often misunderstood\n\nMost assume its distribution, and SHOUTING..... its not its a two way street\n
Consumption is a massive driver of retention... always overlooked, (sharkfin)\n\nBut also strangely you see the following...\n\nDistribution drives consumption, but also consumption drives distribution = Growth + Retention increase\n\n\n
We have been through this consume/create (review) cycle before, with reviews.\n\nWho are these people?\nThey don&#x2019;t know me?\nDo we share the same interests?\n\nLike is one example of an attempt to solve this issue, by focussing on the top right quadrant or trust, engaging the user\n
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\n
\n
\n
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Its not just photos the social graph includes - Events, groups, applications everything in the eccosystem.\n
\n
\n
Lets add a new type of node.... a webpage..... (or domain)\n
like it, this is what the &#x201C;like&#x201D; button does internally within the graph\n
Define the &#x201C;object&#x201D;\n\nTitle and image&#x2019;s lock after 10? likes (images and title)\n\nIf you are debating SOCIAL put these tags on your site and start checking out insights straight away, see if there is anyone already sharing your content.\n\nRequired. title, type, image, url.... just for FB ensure you have site and fb:admins as well\n\nembedding flash to or not depends on what you want to optimize for.\n\nTOP TIP, never use # in urls, it buggers up insights totally. \n\nOfficial line is they will all be merged, I&#x2019;m pretty sure it just dumps them entirely, do some tests.\n\nAlso #! urls work as well (google ajax crawling spec) but dont do that its bad for everyone, pjax it up :)\n\n
Facebook linter, good at spotting tagging issues, things like duplicates can throw a real spanner in the works.\n\nFlush the FB cache with it, for example if you have uploaded the wrong image\n\nCan also be done programatically\n
There was this trend of publishing/liking actions for a long time this does not work, people don&#x2019;t reshare/like that\n\nArticle, blocked posting to the &#x201C;page&#x201D; so dont use it.\n\nfb:admin fb:app_id\n\nMake sure you have a favicon as well.\n
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Like objects not actions\n\nobjects produce content = returning users\n\nEvery new like adds another page to the graph, its better to keep a small set with lots of likes than spreading them out. Having said that we now manage 100,000 pages\n\n\n\n
Default code examples are synchronous, the block horribly. Use this example to do async + GA tracking of events\n\niFrame version a second class citizen\n\n
remember those admin tags..... now goto www.facebook.com/insights/ and we can start getting to the real data.\n
\n
Using Like buttons to track demographics,\n\nYou can either hide them, or make them public. Hiding will screw the stats.\n
\n
Default code examples are synchronous, use this example to do async + GA tracking of events\n
\n
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effective for invite mechanics...\n\nWho actually runs these?\n
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Remember that you can post as a brand as well\n\nComment order is important, (friends show up at the top)\n\n
actions is a historical bug, but you can only have one action, and you shouldn&#x2019;t because it removes the ahre option.\n
\n
No action links\n\nFocus on objects and allow the user to define the reason in the messaging.\n\nAwesome touch point for signup\n\nIf you want to do more advanced integrations it is possible. For example you can target specific users but you need to get the uid first, good for invites....\n
\n
Screen grab from F8 2010 Session\n
Time is probably your best bet here, focus on adding more content to recent edges, not old ones.\n\nIf you release new content, drive engagement quickly, don&#x2019;t do it over a long period\n\naggregating edges onto a single object. \n
\n
Realtime, so ignore the last day drop off (has stalled a few times) \n\nNote share is way more effective than like.\n\nLike x326 CTR 0.2%\nShare x645 CTR 0.9%\n\nLet me know what you guys are seeing, no one is publishing this data, we openly share and to date we are way above average.\n\n
Social engaged users are happy users :)\n\n46mins average time on site! This is certainly biased, however we aim to transition users from not engaged to engaged.\n
Breakdown by type.\n\nGoogle now accounts for 16% of our Social Actions! not bad for month 1, maybe its a fad, but seems to be increasing\n
Breakdown by type.\n\nGoogle now accounts for 16% of our Social Actions! not bad for month 1, maybe its a fad, but seems to be increasing\n
\n
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Its a known active area of work.\n
Maybe a Geo element as well &#x201C;Cambourne runners&#x201D; is local to me, or could be minimal distance across graph.\n\nThe other key thing to remember with search at FB is that this is in very active development, and results change frequently.\n\nI can&#x2019;t login to our analytics clusters from here, but last time I checked search aren&#x2019;t important at all.... fb_source=search is seen in referrer\n\n\n
\n
Use personal information to kick start the social experience.\n\nUse things like Facepile to increase signup\n
Auto login to ensure minimal effort on the users part. This will take a while to fine turn, and will confuse users for a while, until you perfect the UI. \n\n\n
Do not ask for too many! 3% drop per permission, bullshit. \n\nMy tip is ask for email, so you can manage the user. (proxy emails don&#x2019;t happen that often, although its a possibility)\n\nWe just ask for email, offline_access and stream_publish, and are considering dropping offline_access shortly.\n\nManaging deleted access_token is a pain (realtime helps a lot), changing a password also deletes the access_token. Do not depend on them, learn to adapt when they change\n\n\n
OAuth 2.0 + FB JS Kit only\n\nUse the Facepile Social Plugin\n\nOfficial Facebook line is that each permission causes a CTR drop of about 3% (massive Standard deviation though)\nHowever I dont agree, asking for email caused a 5% increase in CTR...\n
The on-ramp is crucial, get this right and everything follows.\n\nConsider your core pages, what are they. For us. Content/Profiles and soon player. Can you Socialize these? \n\nWhat are your landing pages, can you Socialize even before signup. Aim for the initial touch point\n\nEnsure Social Context through out the entire experience.\n
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Of 6,981 people listening, it isn&#x2019;t a coincidence that Rob is showing up.....\n\nWe go to great lengths to track relationships, either those you follow directly, or friends on other sites...\n\nWorse case we can post to FB with a tainted link and either know your id or who posted it, and from that do indirect targeting, its still better than none\n\nDrive retention/engagement through adding social context, this increases the CTR of the play, and also the share rate and viral factor of the pages significantly.\n\nCreate all content as close as possible in social context to the user, aim for the top right quadrant.\n\nFACES ARE KEY, not NAMES.\n
Nikhil mentioned on the left (out of 1000 friends)\n\nNico was at out with Rawson (other hidden friends I dont know)\n
Social plugins can even do this when you aren&#x2019;t authenticated... first page, are you likely to sign up now? What do you think we did to the bounce rate, conversions? \n
Social plugins can even do this when you aren&#x2019;t authenticated... first page, are you likely to sign up now? What do you think we did to the bounce rate, conversions? \n
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Grow in narrow niches first, keeps concentration higher and increases the &#x201C;community&#x201D; density\n\nMake it EASY to share and give back (lots of AJAX) to the community.\n
Touch points\n\nconsider your key actions both on and off your site. What actions do your users do which suggests increased engagement.\n\nFor both your own actions, signup after share/like? you can track and count these. If someone likes your content 10 times they &#x201C;might&#x201D; be a good candidate for signing up.\n\nAlso if they just listening or read an article will they share? You can force these things but if you pick your timing smartly you can win big.\n
Auto login to ensure minimal effort on the users part. This will take a while to fine turn, and will confuse users for a while, until you perfect the UI. \n\n\n
Social context - A friend has just recommend the item (come from newsfeed), they land on our site, already signed into FB (we check in JS), this is one of our key touch points.\n\nNote the use of FacePile, this associates friends alongside the action of &#x201C;Connecting&#x201D;\n\nBiggest issue with this is that users don&#x2019;t fully understand &#x201C;Connect&#x201D; with Facebook and that they are creating an account.\n\nGuess what this did to the bounce rate?\n\n\n
55% reduction in bounce for FB users (38%->17% bounce rate, for FB traffic)\n\n15min time on site\n\n80% increase in signup rate\n\nBiggest shift in site usage to date.\n