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Moving Towards an Ethics Framework and Taxonomy for UX Design
- 1. Moving Towards an Ethics Framework and Taxonomy for UX Design Chris Kiess @chris_kiess
- 2. Why is this a pertinent topic and why should you care? Why design ethics? 1 What would we do with a framework or a categorization of ethical issues? Where do we go from here? 3 What types of ethical issues exist as related to design. What are the issues? 2 @chris_kiess
- 3. Financial Impact Financial loss for individuals, business and nations 3 Social Impact The marginalization of groups, political parties, underserved and disabled 4 Physical Harm Death and injury are well documented as a result of design - healthcare, airlines, etc. 1 Emotional Harm Designs can induce emotions - anger, grief, anxiety, etc. 2 Why Design Ethics? @chris_kiess
- 4. Benevolent Intent3 Existential Values1 Ill or Misplaced Intent2 3 Primary Categories @chris_kiess
- 5. Who are we as designers and what are we doing here?Existential Values Category #1 @chris_kiess
- 6. Who do you work for? @chris_kiess
- 7. The ethics of any design are filtered through organizational values.
- 8. What are your values? Do they align with the organization’s vision, mission and values? @chris_kiess
- 9. What happens when we design for the wrong set of values? Designing with Ill or Misplaced Intent
- 10. The first business of a business is to serve the customer.
- 14. darkpatterns.org Confirmshaming Disguised Ads Friend Spam Hidden Costs Privacy Zuckering Misdirection Forced Continuity Bait & Switch @chris_kiess
- 15. Selling them what they don’t needProfit Over Experience Category #3 @chris_kiess
- 17. The downside of upselling What if I don’t own a Blu-Ray? @chris_kiess
- 19. Transparency in design Honesty & Visibility Category #4 @chris_kiess
- 25. When a metric becomes a target, it ceases to have any meaning. ~Goodhart’s Law
- 26. When we try to do the right thing. Benevolent Intent @chris_kiess
- 28. Is it ethical to make a decision for a user even if we have the best intentions? Default Selection How do we choose which content to push forward and which to bury? Curating Content In healthcare we often attempt to regulate users through decision support in software. Clinical Decision Support @chris_kiess
- 29. To nudge and coerce Persuasive Design Category #7 @chris_kiess
- 33. It’s in the way that you use it Addictive Design Category #8 @chris_kiess
- 34. When did you last check your phone or inbox? @chris_kiess
- 38. It’s all in the timing.Alerts &Notifications Category #9 @chris_kiess
- 40. Would an alert be okay now? @chris_kiess
- 43. When a good thing goes bad Misuse of Design Category #10 @chris_kiess
- 47. When good personas go bad Designing for Real Humans Category #11 @chris_kiess
- 48. Your digital afterlife *Alberta Soranzo, Our Eternal (Digital)Afterlife. http://www.iasummit.org/talk/eternal-digital-afterlife/
- 50. The cost of efficiency Design Casualties Category #12 @chris_kiess
- 57. Who have we left out?Exclusion Category #14 @chris_kiess
- 59. To include is to exclude @chris_kiess
- 60. Is there a “U” in your UX? Research Category #15 @chris_kiess
- 62. Potential Solutions Where do we go from here? @chris_kiess
- 63. AUX designer must protect his or her own existence as long as such development does not conflict with the First or Second Law. 3 AUX designer may not injure a user or, through inaction, allow a user to come to harm. 1 AUX designer must meet the business requirements except where such requirements would conflict with the First Law. 2 ADesign Code of Ethics Peter Hornsby. “The Ethics of User Experience Design.” UX Matters, 2017. https://www.uxmatters.com/mt/archives/2017/11/the-ethics-of-user-experience-design.php @chris_kiess
- 65. http://tarotcardsoftech.artefactgroup.com/The Tarot Cards of Tech @chris_kiess
- 66. Now, how about that taxonomy and framework?
- 67. Transparency Metrics Misuse Addictive Design Distractions Real Humans Social NetworkingApp findability driving commerce fake news conditioning notifications, ads death @chris_kiess
- 68. Dark Patterns Ancillary Products Options Transparency Distractions Misuse e-Commerce all of them appropriateness curating, default select pricing notifications, ads keyword jamming @chris_kiess
- 69. Privacy Design Casualties Options Transparency Distractions Real Humans Healthcare HIPAA, Passwords automation Bias default select decision support notifications/alerts patient/family in Crisis @chris_kiess