The 1975's song "Chocolate" depicts black and white imagery and drug use to attract their target audience of teens and young adults. Scenes of the band smoking and a topless woman objectify women to conform to stereotypes and satisfy the "male gaze" of their primarily young male fans. While the black and white video style aligns with their indie pop genre, the risque content aims to intrigue viewers and represent the dangers of youth culture through lyrics about guns and bad behavior.