This document summarizes key aspects of the Bollywood film industry business model including producers, investors, crews, distributors, and metrics used to measure film performance such as theatrical revenue, satellite rights revenue, and return on investment. It then provides a comparative analysis of two popular Bollywood films, Gangs of Wasseypur and Dabangg, contrasting their budgets, marketing spend, producers, casts, directors, satellite rights deals, target audiences, genres, box office grossing, and total revenue.

1. SIMS BRAND
AMBASSADOR 2012
PRESENTED BY:
KIRAN
A – 30
2012-14

2. Generic Business Model in
Bollywood
• Lead Actors
Cast • Supporting Actors
Produc • Director
ers and • Music Director
• Choreographer
Investin Crew
• Technician
g • Editor, Camera Man
Partner etc
s
• Satellite Broadcasters
• Multi-Screen Theatres
(PVRs / Cineplex/
Distributors
INOX etc)
• Single Screen
Theatres

3. Industry Metrics for Bollywood
 Viewership & Spread of Viewership
across globe:
◦ No. of tickets bought and the places
where the movie is screened
 Indian Theatrical Income
 Overseas Theatrical Income
 Revenue from Satellite Rights:
◦ Revenue earned by selling to T.V.
broadcasters
 Subsidies from foreign Countries

4. Cont…
 Return on Investment
 Distributor’s Share in the Profit
 Direct & Indirect Costs
 Unplanned Costs
 Sponsors and Media Partners:
◦ Shows the trust of third party in the project

5. Comparative Analysis
Narration Gangs of Wasseypur Dabangg
Budget 18.5 Crores 30 Crores
Marketed 26 Crores 12 Crores
Producer(s) Anurag Kashyap, Sunil Arbaaz Khan, Malaika
Bohra, Viacom 18 Arora Khan, Dhillin Mehta
Cast Very few known actors Many known actors
Distributor Anurag Kashyap Films & Arbaaz Khan Productions
Viacom 18 Motion Pictures & Shree Ashtavinayak
Cine Visions Ltd.
Director Anurag Kashyap Abhinav Kashyap

6. Cont…
Narration Gangs of Dabangg
Wasseypur
Satellite Rights (John Doe order 10 Crores to Colors
Issued)
Target Audience Adults Families
Genre Crime Action
Box Office Grossing 17 Crores 80.87 Crores
(first week)
Sources:
Total Grossing 28 Crores 215 Crores
•http://www.livemint.com
•http://www.telegraphindia.com
•http://www.top10bollywood.com
•http://en.wikipedia.org/wiki/Dabangg
Thank You